Airbnb Market Analytics, Statistics and Data in Portmore, Saint Catherine, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portmore? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portmore:
How much do Airbnb hosts make on average per month in Portmore?
The short-term rental market in Portmore shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,098 per month
- Strong performing properties (top 25%) make $1,788 or more
- Best-in-class properties (top 10%) achieve $2,441+ monthly
- Entry-level properties (bottom 25%) typically earn around $521
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portmore
The market in Portmore shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portmore
Daily rates in Portmore vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $100 or more
- Best-in-class properties (top 10%) pull in $131+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Portmore
Peak Season (April, June, March)
- Revenue peaks at $1643.44 per month
- Occupancy rates reach 49.40%
- Daily rates average $93.29
Shoulder Season
- Revenue averages $1271.30 per month
- Occupancy maintains 39.34%
- Daily rates hold at $90.29
Low Season (November, September, January)
- Revenue drops to $883.68 per month
- Occupancy decreases to 30.93%
- Daily rates adjust to $87.37
Is it still profitable to do Airbnb in Portmore in 2025?
Yes! Portmore demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $1271 and With 281 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portmore
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hellshire Beach | Famous for its white sand beaches and crystal-clear waters, Hellshire Beach is a popular spot for both locals and tourists, offering a relaxing getaway and a taste of authentic Jamaican fish cuisine. | Hellshire Beach, Local seafood shacks, Beachfront bars, Water activities, Picnic areas |
| Portmore Pines | A well-established residential community known for its quiet atmosphere and access to local amenities, this area appeals to families and long-term visitors seeking comfort and convenience. | Nearby shopping areas, Local parks, Community events, Quiet residential streets |
| Windsor Heights | A rapidly developing area with a mix of residential and commercial spaces, making it attractive for short-term rentals and appealing to both business travelers and vacationers. | Shopping complexes, Restaurants, Local markets |
| Greater Portmore | This bustling neighborhood offers a variety of amenities and is conveniently located near major roads, making it perfect for tourists looking to explore the wider region of Jamaica. | Portmore Mall, Local entertainment centers, Access to transport links |
| Mason Hall | A serene area away from the hustle and bustle, Mason Hall is great for visitors looking to unwind in a peaceful setting while still being close to attractions. | Nature reserves, Local farms, Community gatherings |
| Caymanas Estates | A gated community that offers security and exclusivity, it's perfect for travelers looking for a safe and private place to stay while enjoying the vibrant culture of Jamaica. | Private pools, Community amenities, Access to local attractions |
| Old Harbour Bay | A picturesque coastal town with rich history and culture, Old Harbour Bay provides a unique experience for guests who want to explore more than just the typical tourist spots. | Old Harbour Bay beach, Local museums, Historical sites, Festivals |
| Braeton | An emerging neighborhood that combines residential living with access to local shops and entertainment, making it attractive for guests looking for authenticity in their stay. | Local markets, Nearby parks, Community festivals |
Do you need a license for Airbnb in Portmore?
We recommend checking directly with Portmore's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portmore
Breathtaking Oceanfront Views
Entire Place • 3 bedrooms
CHEERFUL TROPICAL 4BEDROOMs Villa Security 24hour
Entire Place • 4 bedrooms
Wong’s Ocean View
Entire Place • 3 bedrooms
Pon Di Sea Front *Pool*AC*Gated*
Entire Place • 3 bedrooms
Tranquillity by the beach
Entire Place • 3 bedrooms
Shore To Please (Beachfront Apt Gated Community)
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Portmore
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 3 | $96,371 | 63 | 4.67/5.0 |
| Christopher | 5 | $85,834 | 233 | 4.71/5.0 |
| Lophain | 3 | $57,155 | 67 | 4.43/5.0 |
| Rosalia | 6 | $54,701 | 65 | 4.77/5.0 |
| Ann-Marie | 2 | $51,588 | 86 | 4.78/5.0 |
| Denise | 4 | $48,056 | 242 | 4.93/5.0 |
| 377571739 | 1 | $40,229 | 2 | 0.00/5.0 |
| Courtney | 1 | $37,105 | 5 | 4.40/5.0 |
| Robert | 2 | $35,924 | 24 | 2.39/5.0 |
| Marcia | 2 | $35,528 | 54 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portmore
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.4%), with house and apartment & condo properties comprising 98.6% of inventory
- Untapped potential in others, boutique & hotels segments (1.4% combined)
Room Capacity Distribution
Analysis of 281 properties in Portmore shows that 2 bedrooms properties are most prevalent, making up 53.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 89.3% of all listings.
Key Insights
- Most common: 2 bedrooms (53.4%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 89.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 281 properties in Portmore reveals that 4 guests properties dominate the market, representing 46.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 77.2% of the market.
Key Insights
- Most common capacity: 4 guests (46.6% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 77.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 281 properties in Portmore, the most common availability pattern is 271-366 days (55.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.7% of properties).
Key Insights
- Most common availability window: 271-366 days (55.2%)
- Most common booking duration: 31-90 days (26.7%)
- Properties with high availability (180+ days): 79.0%
- Properties with long-term bookings (180+ days): 21.7%
Minimum Stay Distributions
1 Night
51 listings
19.7% of total
2 Nights
118 listings
45.6% of total
3 Nights
68 listings
26.3% of total
4-6 Nights
12 listings
4.6% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
9 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.3%
- Mid-length stays (4-6 nights) represent 4.6% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 91.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
77 listings
36.3% of total
Moderate
59 listings
27.8% of total
Firm
50 listings
23.6% of total
Strict
26 listings
12.3% of total
Key Insights
- Flexible is the preferred policy at 36.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Jul, averaging 40 days
- Shortest booking windows are in Nov, Feb, Mar, averaging 25 days
- Winter shows the longest average booking window at 35 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 35 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Mar when lead times are shortest
Popular Airbnb Amenities in Portmore
Every property in Portmore comes standard with TV, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 13.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Jamaica (13.9%) and Canada (9%)
- English is the top language at 89.3%, followed by Spanish (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for New York and Kingston markets
- Develop localized content for Jamaica and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portmore. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| Montego Bay | 14 | $2,578 | $281.72 | 45% |
| Treasure Beach | 15 | $2,529 | $325.34 | 32% |
| Drapers | 35 | $2,320 | $398.40 | 33% |
| Duncans | 26 | $4,773 | $580.17 | 36% |
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