Portmore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saint Catherine, Jamaica
Is Airbnb profitable in Portmore in 2025? Explore comprehensive Airbnb analytics for Portmore, Saint Catherine, Jamaica to uncover income potential. This 2025 STR market report for Portmore, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 277 active listings.
Whether you're considering an Airbnb investment in Portmore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portmore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portmore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portmore (2025)
Understanding the monthly revenue variations for Airbnb listings in Portmore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portmore is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portmore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,282+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,626 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $999 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $502, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portmore
Portmore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portmore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portmore:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portmore
Average Daily Rate (ADR) Airbnb Trends in Portmore (2025)
Effective short term rental pricing strategy in Portmore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portmore typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Portmore
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Airbnb Seasonality Analysis & Trends in Portmore (2025)
Peak Season (April, June, May)
- Revenue averages $1,577 per month
- Occupancy rates average 39.9%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,111 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $92
Low Season (February, March, September)
- Revenue drops to average $896 per month
- Occupancy decreases to average 35.4%
- Daily rates adjust to average $91
Seasonality Insights for Portmore
- The Airbnb seasonality in Portmore shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portmore's highest earning potential, with monthly revenues capable of climbing to $1,694, occupancy reaching a high of 49.5%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $881, occupancy could drop to 34.1%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portmore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portmore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portmore (2025)
Exploring the top neighborhoods for short-term rentals in Portmore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hellshire | Known for its beautiful beaches and local seafood restaurants, Hellshire attracts both locals and tourists looking for a beach getaway. | Hellshire Beach, Fried Fish & Festival, Lighthouse, Sir Rohan's Beach, Local craft markets |
| Portmore Pines | A residential area that is becoming popular for short-term rentals due to its proximity to the beach and local amenities. | Portmore Mall, Waterfront Park, Nearby beaches, Local dining options, Access to main roads |
| Gimme-Me-Bit | A vibrant neighborhood that offers lively local culture and access to the beach, making it a good spot for short-term rentals. | Gimme-Me-Bit Beach, Local markets, Cultural events, Food vendors, Music festivals |
| Spanish Town Road | An urban center with convenience and accessibility to major attractions in Saint Catherine and beyond. | Shopping centers, Restaurants, Transport links, Local attractions, Nearby historical sites |
| Bridgeport | A growing residential area with access to major transportation routes and nearby amenities, making it suited for tourists and business travelers. | Bridgeport Beaches, Local shops, Entertainment spots, Access to Kingston, Community events |
| Greater Portmore | A well-established neighborhood with a mix of residential and commercial spaces, catering to both long-term residents and short-term stays. | Greater Portmore Shopping Centre, Local restaurants, Nearby parks, Beach access, Community spirit |
| Hellshire Hills | A quieter area that provides picturesque views and a tranquil environment, appealing to those seeking relaxation away from the hustle. | Hiking trails, Natural views, Local wildlife, Serenity parks, Proximity to beaches |
| Independence City | Known for its family-friendly environment and convenience, close to local attractions and educational institutions. | Local parks, Shopping facilities, Educational institutions, Community centers, Local markets |
Understanding Airbnb License Requirements & STR Laws in Portmore (2025)
While Portmore, Saint Catherine, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portmore to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Portmore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portmorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bougainvillea Beach House-Ocean Views
Entire Place • 3 bedrooms
Breathtaking Oceanfront Views
Entire Place • 3 bedrooms
CHEERFUL TROPICAL 4BEDROOMs Villa Security 24hour
Entire Place • 4 bedrooms
Wong’s Ocean View
Entire Place • 3 bedrooms
C-Vue Villa *Pool*AC*Gated*Sea Front*
Entire Place • 3 bedrooms
Shore To Please (Beachfront Apt Gated Community)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portmore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portmore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 3 | $90,925 | 63 | 4.67/5.0 |
| Christopher | 5 | $82,843 | 233 | 4.71/5.0 |
| Lophain | 3 | $58,748 | 67 | 4.43/5.0 |
| Rosalia | 6 | $52,456 | 65 | 4.77/5.0 |
| Ann-Marie | 2 | $48,946 | 86 | 4.78/5.0 |
| Denise | 4 | $43,688 | 242 | 4.93/5.0 |
| Marcia | 2 | $42,029 | 54 | 4.99/5.0 |
| Host #377571739 | 1 | $39,810 | 2 | 0.00/5.0 |
| Robert | 2 | $38,745 | 24 | 2.39/5.0 |
| Shannon | 2 | $33,064 | 72 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portmore.
Dive Deeper: Advanced Portmore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portmore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortmore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portmore
- The Portmore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 277 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portmore, House properties are the most common (61.7%), reflecting the local real estate landscape.
- Houses represent a significant 61.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 1.4%) offer potential for unique stay experiences.
Portmore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portmore
- The dominant room capacity in Portmore is 2 bedrooms listings, making up 53.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 89.1% of the active Airbnb listings in Portmore, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Portmore.
Portmore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portmore
- The most common guest capacity trend in Portmore vacation rentals is listings accommodating 4 guests (46.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Portmore STR market, accounting for 76.9% of listings.
- On average, properties in Portmore are equipped to host 3.5 guests.
Portmore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portmore
- The most common availability pattern in Portmore falls within the 271-366 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Portmore (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portmore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
17.7% of total
2 Nights
114 listings
43.8% of total
3 Nights
64 listings
24.6% of total
4-6 Nights
11 listings
4.2% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
23 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Portmore is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.5%) of the Portmore Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Portmore hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- A 2-night minimum appears standard (43.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portmore.
Portmore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
75 listings
35.9% of total
Moderate
59 listings
28.2% of total
Firm
49 listings
23.4% of total
Strict
26 listings
12.4% of total
Cancellation Policy Insights for Portmore
- The prevailing Airbnb cancellation policy trend in Portmore is Flexible, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (35.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.9% market standard in Portmore.
- Using a Strict policy might deter some guests, as only 12.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Portmore.
Portmore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portmore
- The overall average booking lead time for vacation rentals in Portmore is 31 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Portmore.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Portmore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portmore (2025)
Amenity Prevalence
Amenity Insights for Portmore
- Essential amenities in Portmore that guests expect include: TV, Wifi, Air conditioning, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Iron, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portmore: TV, Wifi, Air conditioning, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portmore to stay competitive.
Portmore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portmore
- The typical guest profile for Airbnb in Portmore consists of predominantly international visitors (88%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 12.1% of guests.
- Key international markets include United States (69.1%) and Jamaica (12.1%).
- Top languages spoken are English (85.5%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portmore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| St. James Parish | 73 | $2,398 | $320.53 | 36% |
| Drapers | 35 | $2,222 | $396.64 | 32% |
| Discovery Bay | 152 | $2,104 | $270.62 | 33% |