Airbnb Market Analytics, Statistics and Data in Ocho Rios, Saint Ann, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocho Rios? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocho Rios:
How much do Airbnb hosts make on average per month in Ocho Rios?
The short-term rental market in Ocho Rios shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,697 per month
- Strong performing properties (top 25%) make $2,944 or more
- Best-in-class properties (top 10%) achieve $4,839+ monthly
- Entry-level properties (bottom 25%) typically earn around $740
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocho Rios
The market in Ocho Rios shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocho Rios
Daily rates in Ocho Rios vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $182 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Ocho Rios
Peak Season (March, June, February)
- Revenue peaks at $2805.45 per month
- Occupancy rates reach 47.67%
- Daily rates average $179.55
Shoulder Season
- Revenue averages $2247.61 per month
- Occupancy maintains 40.67%
- Daily rates hold at $171.27
Low Season (November, October, September)
- Revenue drops to $1441.83 per month
- Occupancy decreases to 33.54%
- Daily rates adjust to $161.02
Is it still profitable to do Airbnb in Ocho Rios in 2025?
Yes! Ocho Rios demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $2248 and As a mature market with 655 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocho Rios
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Ocho Rios | The heart of Ocho Rios, known for its bustling atmosphere with shops, restaurants, and easy access to attractions. Ideal for travelers wanting to experience the local culture and vibrant life. | Ocho Rios Bay Beach, Mystic Mountain, Island Gully Falls, Dunn's River Falls, Turtle River Park |
| Ocho Rios Bay Beach | A beautiful public beach that attracts both locals and tourists, perfect for those looking to relax by the sea. A great spot for beach rentals with stunning views. | Ocho Rios Bay Beach, Water sports activities, Beachfront restaurants, Sunset views |
| Fern Gully | A lush, tropical area known for its beautiful greenery and scenic drives. It appeals to nature lovers and those looking for quiet retreats away from the hustle. | Fern Gully Drive, Local flora and fauna, Bird watching, Photography spots |
| Runaway Bay | Just west of Ocho Rios, known for its beautiful beaches and golf courses. It caters to tourists looking for a relaxing vacation in a more tranquil setting. | Runaway Bay Beach, Cranbrook Flower Forest, Golf courses, Green Grotto Caves |
| St. Ann's Bay | Nearby town with historical significance and local market experiences. Great for guests who want to explore local life and history. | Bob Marley Museum, Local markets, Historical sites, St. Ann's Bay Beach |
| Bamboo Beach Club | A popular beach club known for its amenities and entertainment. Perfect for hosting guests who enjoy beach parties and lively atmospheres. | Bamboo Beach Club, Live music events, Beach amenities, Water sports |
| Dunn's River Falls | One of Jamaica's most famous attractions, offering stunning waterfalls and pools that draw many visitors. Prime spot for vacation rentals for adventure seekers. | Dunn's River Falls, Climbing the falls, Swimming in pools, Guided tours |
| Shaw Park Gardens | Beautiful botanical gardens offering a serene escape from the bustling tourist areas. Ideal for guests seeking peace and natural beauty. | Shaw Park Gardens, Gardens and trails, Bird watching, Photography opportunities |
Do you need a license for Airbnb in Ocho Rios?
We recommend checking directly with Ocho Rios's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ocho Rios
Buttonwood Reef
Entire Place • 6 bedrooms
HeaVenly View
Entire Place • 5 bedrooms
Luxury White Sand Beach Cottage 3bd w Chef
Entire Place • 3 bedrooms
Luxury White Sand Beach Cottage 2 bd with Chef
Entire Place • 2 bedrooms
Luxe Oasis - Villa w/hot tub & rooftop terrace
Entire Place • 3 bedrooms
Ocean front luxury Villa in Jamaica
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ocho Rios
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan & Melissa | 4 | $390,824 | 238 | 4.91/5.0 |
| Eshae Living | 9 | $248,370 | 1590 | 4.51/5.0 |
| Christian | 15 | $166,780 | 755 | 3.95/5.0 |
| 57951978 | 1 | $154,383 | 0 | 0.00/5.0 |
| Heather | 2 | $142,728 | 56 | 4.99/5.0 |
| Marvett | 1 | $133,506 | 15 | 4.87/5.0 |
| Travis | 2 | $130,224 | 42 | 4.97/5.0 |
| Leon And Michelle | 3 | $109,499 | 37 | 1.61/5.0 |
| Robert | 1 | $104,509 | 14 | 5.00/5.0 |
| Javier | 1 | $94,934 | 97 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocho Rios
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (4.9% combined)
Room Capacity Distribution
Analysis of 655 properties in Ocho Rios shows that 1 bedroom properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (43.4%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 655 properties in Ocho Rios reveals that 4 guests properties dominate the market, representing 29.5% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.2% of the market.
Key Insights
- Most common capacity: 4 guests (29.5% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 56.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 655 properties in Ocho Rios, the most common availability pattern is 271-366 days (48.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25% of properties).
Key Insights
- Most common availability window: 271-366 days (48.5%)
- Most common booking duration: 31-90 days (25%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
158 listings
26.2% of total
2 Nights
277 listings
46% of total
3 Nights
115 listings
19.1% of total
4-6 Nights
18 listings
3% of total
7-29 Nights
2 listings
0.3% of total
30+ Nights
32 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 91.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
160 listings
29.3% of total
Moderate
149 listings
27.2% of total
Firm
105 listings
19.2% of total
Strict
133 listings
24.3% of total
Key Insights
- Flexible is the preferred policy at 29.3% of listings
- The market shows a balanced distribution between guest-friendly (56.5%) and strict (43.5%) policies
- Firm policies are least common at 19.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Jan, averaging 53 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 36 days
- Winter shows the longest average booking window at 51 days, while Fall has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 51 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Ocho Rios
Below is the distribution of amenities across listings in Ocho Rios:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (12.2%) and Jamaica (12.2%)
- English is the top language at 79.8%, followed by Spanish (10%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for New York and Kingston markets
- Develop localized content for Canada and Jamaica
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocho Rios. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,773 | $580.17 | 36% |
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Davis Cove | 15 | $3,174 | $305.97 | 35% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| West End | 25 | $2,633 | $276.06 | 36% |
| Montego Bay | 14 | $2,578 | $281.72 | 45% |
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