Priestmans River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Portland, Jamaica

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Priestmans River in 2025? Explore comprehensive Airbnb analytics for Priestmans River, Portland, Jamaica to uncover income potential. This 2025 STR market report for Priestmans River, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Priestmans River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Priestmans River Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Priestmans River Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$240
The average rental revenue earned for an occupied room per day in Priestmans River.
Occupancy Rate(?)
29.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$11,014
Typical annual income for an Airbnb listing in Priestmans River. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.1%
Strong growth (10.1%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Priestmans River.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Priestmans River.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Priestmans River (2025)

Understanding the monthly revenue variations for Airbnb listings in Priestmans River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Priestmans River is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Priestmans River across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,324 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $837 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $438, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Priestmans River

Priestmans River Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Priestmans River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Priestmans River:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Priestmans River

Average Daily Rate (ADR) Airbnb Trends in Priestmans River (2025)

Effective short term rental pricing strategy in Priestmans River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Priestmans River typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $561+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
  • Typical properties (Median) charge around $77 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Priestmans River

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Airbnb Seasonality Analysis & Trends in Priestmans River (2025)

Peak Season (April, May, August)
  • Revenue averages $2,169 per month
  • Occupancy rates average 31.8%
  • Daily rates average $208
Shoulder Season
  • Revenue averages $1,845 per month
  • Occupancy maintains around 32.3%
  • Daily rates hold near $194
Low Season (June, July, November)
  • Revenue drops to average $925 per month
  • Occupancy decreases to average 18.6%
  • Daily rates adjust to average $166

Seasonality Insights for Priestmans River

  • The Airbnb seasonality in Priestmans River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Priestmans River's highest earning potential, with monthly revenues capable of climbing to $2,185, occupancy reaching a high of 39.9%, and ADRs peaking at $230.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $628, occupancy could drop to 13.3%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Priestmans River.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Priestmans River seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Priestmans River (2025)

Exploring the top neighborhoods for short-term rentals in Priestmans River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montego Bay
A popular resort town known for its beautiful beaches and vibrant nightlife. Ideal for tourists looking for relaxation and entertainment with easy access to attractions.
Doctor's Cave Beach, Rose Hall Great House, Margaritaville, Montego Bay Marine Park, Aquasol Theme Park
Negril
Famous for its stunning Seven Mile Beach and laid-back atmosphere. Attracts beach lovers and adventure seekers with a wide range of water sports and nightlife.
Seven Mile Beach, Negril Cliffs, Rick's Cafe, Kokomo Beach, Local craft markets
Ocho Rios
A cruise ship port with beautiful beaches and natural attractions. Perfect for those looking to experience local culture and adventure activities.
Dunn's River Falls, Mystic Mountain, Ocho Rios Bay Beach, James Bond Beach, Cranbrook Flower Forest
Port Antonio
Known for its lush landscapes and beautiful beaches. A quieter alternative for travelers seeking natural beauty and authentic experiences.
Frenchman's Cove, Blue Lagoon, Winnifred Beach, Portland Blue Hole, Rafting on the Rio Grande
Kingston
The capital city famous for its rich cultural heritage and vibrant music scene. Attracts those interested in history, art, and local cuisine.
Bob Marley Museum, Devon House, National Gallery of Jamaica, Emancipation Park, Kingston Waterfront
Treasure Beach
A peaceful beach community with a focus on community tourism and local experiences. Great for travelers looking to unwind and enjoy nature.
Treasure Beach, Billy's Bay, Pelican Bar, Parottee Bay, Local fishing villages
St. Ann
Home to beautiful beaches and attractions like the famous Fantasy Beach. Great for outdoor activities and relaxation.
Fantasy Beach, Dunn's River Beach, Nine Mile (Bob Marley's birthplace), Green Grotto Caves, Local craft markets
Runaway Bay
A scenic beach town with beautiful resorts and close to major attractions. Ideal for families and travelers seeking activities.
Runaway Bay Beach, Flavours Beach, Green Grotto Caves, Crystal White Sands, Dunn's River Falls nearby

Understanding Airbnb License Requirements & STR Laws in Priestmans River (2025)

With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Priestmans River. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Priestmans River to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 14% licensed listings)

Top Performing Airbnb Properties in Priestmans River (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Priestmans Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The White Castle At Fairy Hill

The White Castle At Fairy Hill

Entire Place • 5 bedrooms

$58,244
Revenue
64.6%
Occupancy
$264.68
Daily Rate
Star San Villa, Blue Lagoon Jamaica

Star San Villa, Blue Lagoon Jamaica

Entire Place • 6 bedrooms

$36,284
Revenue
21.1%
Occupancy
$781.45
Daily Rate
Sinopia Inn

Sinopia Inn

Entire Place • 4 bedrooms

$26,132
Revenue
34.1%
Occupancy
$248.00
Daily Rate
Bamboo Treehouse on Boston Bay Beach w Pool

Bamboo Treehouse on Boston Bay Beach w Pool

Entire Place • 1 bedroom

$23,822
Revenue
32.7%
Occupancy
$263.78
Daily Rate
Honeycomb Utopia: Cozy Home, 3min to Boston Beach

Honeycomb Utopia: Cozy Home, 3min to Boston Beach

Entire Place • 2 bedrooms

$14,030
Revenue
41.7%
Occupancy
$97.72
Daily Rate
The views are simply indelible.

The views are simply indelible.

Entire Place • 3 bedrooms

$10,938
Revenue
14.1%
Occupancy
$781.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Priestmans River (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Priestmans River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrew1$58,244174.76/5.0
Helena1$36,284164.75/5.0
Beverley2$30,005194.51/5.0
Carey1$23,82255.00/5.0
Kenisha3$21,2091084.86/5.0
Host #5026240301$10,9380N/A/5.0
Emma1$10,252294.69/5.0
Stacey1$8,25644.50/5.0
Host #1563771471$6,1830N/A/5.0
Cleveland1$4,741204.55/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Priestmans River.

Dive Deeper: Advanced Priestmans River STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Priestmans River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Priestmans River Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Priestmans River

  • The Priestmans River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Priestmans River, House properties are the most common (81%), reflecting the local real estate landscape.
  • Houses represent a significant 81% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, others, apartment/condo (combined 19.2%) offer potential for unique stay experiences.

Priestmans River Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Priestmans River

  • The dominant room capacity in Priestmans River is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 52.3% of the active Airbnb listings in Priestmans River, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Priestmans River.

Priestmans River Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Priestmans River

  • The most common guest capacity trend in Priestmans River vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Priestmans River STR market, accounting for 47.6% of listings.
  • 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Priestmans River.
  • On average, properties in Priestmans River are equipped to host 3.9 guests.

Priestmans River Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Priestmans River

  • The most common availability pattern in Priestmans River falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Priestmans River (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Priestmans River Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (38.1%)

2 Nights

8 listings

38.1% of total

3 Nights (4.8%)

3 Nights

1 listings

4.8% of total

4-6 Nights (4.8%)

4-6 Nights

1 listings

4.8% of total

30+ Nights (23.8%)

30+ Nights

5 listings

23.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Priestmans River is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.7%) of the Priestmans River Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (23.8%) caters to monthly stays (30+ nights) in Priestmans River, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.1% of Priestmans River hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Priestmans River.

Priestmans River Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45%)

Flexible

9 listings

45% of total

Moderate (20%)

Moderate

4 listings

20% of total

Firm (25%)

Firm

5 listings

25% of total

Strict (10%)

Strict

2 listings

10% of total

Cancellation Policy Insights for Priestmans River

  • The prevailing Airbnb cancellation policy trend in Priestmans River is Flexible, used by 45% of listings.
  • There's a relatively balanced mix between guest-friendly (65.0%) and stricter (35.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45% market standard in Priestmans River.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Priestmans River.

Priestmans River STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Priestmans River

  • The overall average booking lead time for vacation rentals in Priestmans River is 31 days.
  • Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (37 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Priestmans River.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Priestmans River averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Priestmans River (2025)

Amenity Prevalence

Amenity Insights for Priestmans River

  • Essential amenities in Priestmans River that guests expect include: Free parking on premises, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Iron, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Priestmans River: Free parking on premises, Wifi, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Essentials or Iron to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Priestmans River to stay competitive.

Priestmans River Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Priestmans River

  • The typical guest profile for Airbnb in Priestmans River consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 1.9% of guests.
  • Key international markets include United States (47.2%) and United Kingdom (20.8%).
  • Top languages spoken are English (71.1%) followed by Spanish (13.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Priestmans River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Duncans27$3,906$639.1733%
Ocho Rios16$3,722$417.4832%
Unity Hall30$3,223$363.4529%
Mount Zion34$3,167$429.6334%
Treasure Beach20$2,935$449.4234%
Montego Bay220$2,679$313.7438%
Barrett Town12$2,617$287.4151%
Bruces Hill20$2,356$633.9024%
Drapers38$2,197$389.2333%
Montego Bay12$2,100$193.0749%

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