Priestmans River Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Portland, Jamaica

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Priestmans River in 2025? Explore comprehensive Airbnb analytics for Priestmans River, Portland, Jamaica to uncover income potential. This 2025 STR market report for Priestmans River, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Priestmans River, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Priestmans River Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Priestmans River Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$223
The average rental revenue earned for an occupied room per day in Priestmans River.
Occupancy Rate(?)
30.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,476
Typical annual income for an Airbnb listing in Priestmans River. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
33.0%
Strong growth (33.0%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Priestmans River.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Priestmans River.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Priestmans River (2025)

Understanding the monthly revenue variations for Airbnb listings in Priestmans River is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Priestmans River is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Priestmans River across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,526+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,408 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $828 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $351, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Priestmans River

Priestmans River Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Priestmans River STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Priestmans River:

  • Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Priestmans River

Average Daily Rate (ADR) Airbnb Trends in Priestmans River (2025)

Effective short term rental pricing strategy in Priestmans River involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Priestmans River typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in Priestmans River

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Airbnb Seasonality Analysis & Trends in Priestmans River (2025)

Peak Season (April, May, August)
  • Revenue averages $2,656 per month
  • Occupancy rates average 31.9%
  • Daily rates average $173
Shoulder Season
  • Revenue averages $1,853 per month
  • Occupancy maintains around 29.8%
  • Daily rates hold near $177
Low Season (July, October, November)
  • Revenue drops to average $1,210 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $172

Seasonality Insights for Priestmans River

  • The Airbnb seasonality in Priestmans River shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Priestmans River's highest earning potential, with monthly revenues capable of climbing to $2,922, occupancy reaching a high of 41.1%, and ADRs peaking at $186.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $926, occupancy could drop to 13.3%, and ADRs may adjust down to $170.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Priestmans River.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Priestmans River seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Priestmans River (2025)

Exploring the top neighborhoods for short-term rentals in Priestmans River? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montego Bay
A popular resort town known for its beautiful beaches and vibrant nightlife. Ideal for tourists looking for relaxation and entertainment with easy access to attractions.
Doctor's Cave Beach, Rose Hall Great House, Margaritaville, Montego Bay Marine Park, Aquasol Theme Park
Negril
Famous for its stunning Seven Mile Beach and laid-back atmosphere. Attracts beach lovers and adventure seekers with a wide range of water sports and nightlife.
Seven Mile Beach, Negril Cliffs, Rick's Cafe, Kokomo Beach, Local craft markets
Ocho Rios
A cruise ship port with beautiful beaches and natural attractions. Perfect for those looking to experience local culture and adventure activities.
Dunn's River Falls, Mystic Mountain, Ocho Rios Bay Beach, James Bond Beach, Cranbrook Flower Forest
Port Antonio
Known for its lush landscapes and beautiful beaches. A quieter alternative for travelers seeking natural beauty and authentic experiences.
Frenchman's Cove, Blue Lagoon, Winnifred Beach, Portland Blue Hole, Rafting on the Rio Grande
Kingston
The capital city famous for its rich cultural heritage and vibrant music scene. Attracts those interested in history, art, and local cuisine.
Bob Marley Museum, Devon House, National Gallery of Jamaica, Emancipation Park, Kingston Waterfront
Treasure Beach
A peaceful beach community with a focus on community tourism and local experiences. Great for travelers looking to unwind and enjoy nature.
Treasure Beach, Billy's Bay, Pelican Bar, Parottee Bay, Local fishing villages
St. Ann
Home to beautiful beaches and attractions like the famous Fantasy Beach. Great for outdoor activities and relaxation.
Fantasy Beach, Dunn's River Beach, Nine Mile (Bob Marley's birthplace), Green Grotto Caves, Local craft markets
Runaway Bay
A scenic beach town with beautiful resorts and close to major attractions. Ideal for families and travelers seeking activities.
Runaway Bay Beach, Flavours Beach, Green Grotto Caves, Crystal White Sands, Dunn's River Falls nearby

Understanding Airbnb License Requirements & STR Laws in Priestmans River (2025)

While Priestmans River, Portland, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Priestmans River to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Priestmans River (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Priestmans Riverbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The White Castle At Fairy Hill

The White Castle At Fairy Hill

Entire Place • 5 bedrooms

$67,705
Revenue
69.8%
Occupancy
$238.66
Daily Rate
The LillyBellaMar

The LillyBellaMar

Entire Place • 5 bedrooms

$25,923
Revenue
14.9%
Occupancy
$1485.82
Daily Rate
Star San Villa, Blue Lagoon Jamaica

Star San Villa, Blue Lagoon Jamaica

Entire Place • 6 bedrooms

$24,074
Revenue
19.7%
Occupancy
$775.05
Daily Rate
Sinopia Inn

Sinopia Inn

Entire Place • 4 bedrooms

$23,939
Revenue
31.8%
Occupancy
$246.47
Daily Rate
Bamboo Treehouse on Boston Bay Beach w Pool

Bamboo Treehouse on Boston Bay Beach w Pool

Entire Place • 1 bedroom

$23,797
Revenue
33.8%
Occupancy
$255.80
Daily Rate
Rest Ashore Beach House

Rest Ashore Beach House

Entire Place • 3 bedrooms

$17,982
Revenue
23.5%
Occupancy
$196.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Priestmans River (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Priestmans River based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrew1$67,705174.76/5.0
Beverley2$27,225194.51/5.0
Emma1$25,923294.69/5.0
Helena1$24,074144.71/5.0
Carey1$23,79755.00/5.0
Stacey1$17,98244.50/5.0
Kenisha3$16,8881084.86/5.0
Cleveland1$5,420204.55/5.0
Garnet1$3,60934.67/5.0
Louisa1$2,957544.63/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Priestmans River.

Dive Deeper: Advanced Priestmans River STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Priestmans River. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Priestmans River Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Priestmans River

  • The Priestmans River Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Priestmans River, House properties are the most common (77.8%), reflecting the local real estate landscape.
  • Houses represent a significant 77.8% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Priestmans River Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Priestmans River

  • The dominant room capacity in Priestmans River is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Priestmans River, indicating a high concentration in these sizes.
  • A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Priestmans River.

Priestmans River Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Priestmans River

  • The most common guest capacity trend in Priestmans River vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Priestmans River STR market, accounting for 55.6% of listings.
  • 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Priestmans River.
  • On average, properties in Priestmans River are equipped to host 3.7 guests.

Priestmans River Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Priestmans River

  • The most common availability pattern in Priestmans River falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Priestmans River (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Priestmans River Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.8%)

1 Night

5 listings

27.8% of total

2 Nights (55.6%)

2 Nights

10 listings

55.6% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

30+ Nights (11.1%)

30+ Nights

2 listings

11.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Priestmans River is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.4%) of the Priestmans River Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.1%) caters to monthly stays (30+ nights) in Priestmans River, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 55.6% of Priestmans River hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Priestmans River.

Priestmans River Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41.2%)

Flexible

7 listings

41.2% of total

Moderate (23.5%)

Moderate

4 listings

23.5% of total

Firm (23.5%)

Firm

4 listings

23.5% of total

Strict (11.8%)

Strict

2 listings

11.8% of total

Cancellation Policy Insights for Priestmans River

  • The prevailing Airbnb cancellation policy trend in Priestmans River is Flexible, used by 41.2% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.2% market standard in Priestmans River.
  • Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Priestmans River.

Priestmans River STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Priestmans River

  • The overall average booking lead time for vacation rentals in Priestmans River is 28 days.
  • Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Priestmans River.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
  • Monitor your own booking lead times against these Priestmans River averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Priestmans River (2025)

Amenity Prevalence

Amenity Insights for Priestmans River

  • Essential amenities in Priestmans River that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Iron are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Priestmans River: Wifi, Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Priestmans River to stay competitive.

Priestmans River Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Priestmans River

  • The typical guest profile for Airbnb in Priestmans River consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 5.9% of guests.
  • Key international markets include United States (47.1%) and United Kingdom (19.6%).
  • Top languages spoken are English (70%) followed by Spanish (15%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Priestmans River Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Duncans26$4,507$580.7935%
Mount Zion27$3,816$389.4636%
Unity Hall28$3,710$374.8729%
Ocho Rios16$3,641$403.8630%
Montego Bay200$3,111$375.3238%
Treasure Beach14$2,813$335.3031%
Bruces Hill18$2,611$554.7528%
St. James Parish73$2,398$320.5336%
Drapers35$2,222$396.6432%
Discovery Bay152$2,104$270.6233%

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