Molazzana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Molazzana in 2025? Explore comprehensive Airbnb analytics for Molazzana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Molazzana, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Molazzana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Molazzana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Molazzana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Molazzana (2025)
Understanding the monthly revenue variations for Airbnb listings in Molazzana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Molazzana is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Molazzana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,647+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,356 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,659 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,033, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Molazzana
Molazzana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Molazzana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Molazzana:
- Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Molazzana
Average Daily Rate (ADR) Airbnb Trends in Molazzana (2025)
Effective short term rental pricing strategy in Molazzana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Molazzana typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $342+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Molazzana
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Airbnb Seasonality Analysis & Trends in Molazzana (2025)
Peak Season (August, July, June)
- Revenue averages $4,053 per month
- Occupancy rates average 50.1%
- Daily rates average $191
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $221
Low Season (February, October, November)
- Revenue drops to average $1,300 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $203
Seasonality Insights for Molazzana
- The Airbnb seasonality in Molazzana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Molazzana's highest earning potential, with monthly revenues capable of climbing to $5,505, occupancy reaching a high of 71.5%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,182, occupancy could drop to 15.1%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Molazzana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Molazzana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Molazzana (2025)
Exploring the top neighborhoods for short-term rentals in Molazzana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Molazzana Village | A charming village known for its medieval architecture and quaint streets. It's a peaceful retreat for those looking to escape the busy tourist spots, making it attractive for visitors seeking authenticity and tranquility. | Chiesa di San Giovanni Battista, Historic village architecture, Local eateries, Hiking trails, Local artisan shops |
| Climbing Routes of Monte Altissimo | Popular among adventure enthusiasts for its rock climbing opportunities. Attracts tourists interested in outdoor sports and stunning mountain views, ideal for hosting adventurous travelers. | Rock climbing areas, Scenic viewpoints, Hiking trails, Nature photography spots |
| Val di Lima | A beautiful valley offering breathtaking scenery and outdoor activities. Suitable for guests looking to explore nature and enjoy activities like hiking and biking. | Hiking trails, Lakes, Picnic areas, Wildlife watching |
| Barga | A nearby historical town with a rich cultural heritage, known for its beautiful architecture and vibrant arts community. A great location for guests who appreciate history and art. | Barga Cathedral, Art galleries, Local markets, Piazza Angelio |
| Castelnuovo di Garfagnana | A picturesque town that serves as a hub for exploring the Garfagnana region. It’s popular with tourists wanting to discover the rich history and stunning landscapes of Tuscany. | Castello di Castelnuovo, Tuscany dishes, Local festivals, Nature parks |
| Lucca | One of Tuscany's most famous cities, known for its well-preserved Renaissance walls and beautiful historic center. A must-visit for tourists and a solid investment for Airbnb. | Lucca’s walls, Piazza dell'Anfiteatro, Lucca Cathedral, Puccini Museum |
| Pisa | Famous for the Leaning Tower, it attracts millions of tourists each year. A great location for Airbnb, drawing guests interested in iconic landmarks. | Leaning Tower of Pisa, Pisa Cathedral, Piazza dei Miracoli, Botanical Gardens |
| Tereglio | A picturesque and less touristy village, ideal for those seeking peace and nature. Great for guests who want to explore off the beaten path with rural charm. | Viewpoints, Hiking trails, Local farms, Countryside landscapes |
Understanding Airbnb License Requirements & STR Laws in Molazzana (2025)
Yes, Molazzana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Molazzana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 43% licensed listings)
Top Performing Airbnb Properties in Molazzana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Molazzanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rural Tuscany | Villa with private pool near Lucca
Entire Place • 5 bedrooms
Le Bore (CNG123) by Interhome
Entire Place • 4 bedrooms
holiday home in Garfagnana
Entire Place • 4 bedrooms
Charming apartment, pool, tennis court and views!
Entire Place • 2 bedrooms
3-bed apartment with pool, tennis court and views!
Entire Place • 3 bedrooms
Undiscovered Tuscany | Farmhouse Retreat with Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Molazzana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Molazzana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 3 | $107,582 | 40 | 4.89/5.0 |
| Aga | 3 | $98,334 | 24 | 5.00/5.0 |
| Jutta - Interhome Group | 1 | $43,986 | 24 | 4.92/5.0 |
| Maurizio | 1 | $41,224 | 38 | 4.87/5.0 |
| Host #210919829 | 1 | $23,889 | 1 | N/A/5.0 |
| Rachel | 1 | $22,846 | 15 | 4.93/5.0 |
| ILoveBargaVillas | 1 | $22,067 | 5 | 3.80/5.0 |
| Nini Scharling | 1 | $17,904 | 3 | 5.00/5.0 |
| Molly | 1 | $13,986 | 11 | 4.73/5.0 |
| Anna | 1 | $12,287 | 70 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Molazzana.
Dive Deeper: Advanced Molazzana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Molazzana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMolazzana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Molazzana
- The Molazzana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Molazzana, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Molazzana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Molazzana
- The dominant room capacity in Molazzana is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.4% of the active Airbnb listings in Molazzana, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Molazzana.
Molazzana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Molazzana
- The most common guest capacity trend in Molazzana vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Molazzana STR market, accounting for 57.1% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Molazzana.
- On average, properties in Molazzana are equipped to host 5.6 guests.
Molazzana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Molazzana
- The most common availability pattern in Molazzana falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Molazzana (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Molazzana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
2 listings
11.1% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
5 listings
27.8% of total
30+ Nights
6 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Molazzana is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Molazzana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Molazzana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Molazzana.
Molazzana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10.5% of total
Super Strict 30 Days
4 listings
21.1% of total
Moderate
8 listings
42.1% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Molazzana
- The prevailing Airbnb cancellation policy trend in Molazzana is Moderate, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (42.1%) and stricter (26.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in Molazzana.
- Regularly review your cancellation policy against competitors and market demand shifts in Molazzana.
Molazzana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Molazzana
- The overall average booking lead time for vacation rentals in Molazzana is 65 days.
- Guests book furthest in advance for stays during June (average 148 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (119 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Molazzana.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 148 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Molazzana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Molazzana (2025)
Amenity Prevalence
Amenity Insights for Molazzana
- Essential amenities in Molazzana that guests expect include: Hot water, Washer, Wifi, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Molazzana: Hot water, Washer, Wifi, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Washer, Wifi, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Molazzana to stay competitive.
Molazzana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Molazzana
- The typical guest profile for Airbnb in Molazzana consists of predominantly international visitors (82%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.0% of guests.
- Key international markets include Germany (21.3%) and Italy (18%).
- Top languages spoken are English (33.3%) followed by French (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Molazzana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Bellagio | 426 | $3,082 | $323.91 | 49% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Carate Urio | 74 | $2,952 | $332.52 | 44% |
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |