Diano d'Alba Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Diano d'Alba in 2025? Explore comprehensive Airbnb analytics for Diano d'Alba, Piedmont, Italy to uncover income potential. This 2025 STR market report for Diano d'Alba, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Diano d'Alba, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Diano d'Alba Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Diano d'Alba Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$145
The average rental revenue earned for an occupied room per day in Diano d'Alba.
Occupancy Rate(?)
33.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,967
Typical annual income for an Airbnb listing in Diano d'Alba. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.0%
Slight decrease (-10.0%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Diano d'Alba.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Diano d'Alba.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Diano d'Alba (2025)

Understanding the monthly revenue variations for Airbnb listings in Diano d'Alba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Diano d'Alba is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Diano d'Alba across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,833+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,943 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $932 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $522, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Diano d'Alba

Diano d'Alba Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Diano d'Alba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Diano d'Alba:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Diano d'Alba

Average Daily Rate (ADR) Airbnb Trends in Diano d'Alba (2025)

Effective short term rental pricing strategy in Diano d'Alba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Diano d'Alba typically peaks in May and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $93 per night.

Average Daily Rate (ADR) Trend by Month in Diano d'Alba

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Airbnb Seasonality Analysis & Trends in Diano d'Alba (2025)

Peak Season (March, May, April)
  • Revenue averages $2,131 per month
  • Occupancy rates average 40.9%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $1,451 per month
  • Occupancy maintains around 35.1%
  • Daily rates hold near $130
Low Season (January, February, December)
  • Revenue drops to average $697 per month
  • Occupancy decreases to average 20.1%
  • Daily rates adjust to average $158

Seasonality Insights for Diano d'Alba

  • The Airbnb seasonality in Diano d'Alba shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Diano d'Alba's highest earning potential, with monthly revenues capable of climbing to $2,347, occupancy reaching a high of 43.6%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $509, occupancy could drop to 15.8%, and ADRs may adjust down to $126.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Diano d'Alba.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Diano d'Alba seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Diano d'Alba (2025)

Exploring the top neighborhoods for short-term rentals in Diano d'Alba? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Center
Diano d'Alba's picturesque historic center with charming streets, local shops, and authentic Italian cuisine. Ideal for tourists wishing to experience the town's rich culture and history.
Castello di Diano d'Alba, Chiesa di San Giovanni Battista, Museo Civico, Piazza San Giovanni, local wineries
Barolo
Famous for its vineyards and the acclaimed Barolo wine, this area attracts wine lovers and tourists seeking beautiful landscapes and culinary experiences.
Barolo Wine Museum, Castello di Barolo, local wineries, Langhe region views, Gastronomic tours
Grinzane Cavour
Known for its stunning castle and historic significance, Grinzane Cavour offers both cultural heritage and beautiful natural scenery, making it a great spot for short stays.
Grinzane Cavour Castle, Wine cellars, Local restaurants, Hiking trails, Cultural events
Monforte d'Alba
A charming town with traditional architecture and stunning views of the surrounding vineyards. Great for those looking for a quieter, rural retreat with wine tourism opportunities.
Torre di Barolo, local artisan shops, vineyard tours, panoramic viewpoints, vintage wine bars
Serralunga d'Alba
This area provides a tranquil escape with beautiful landscapes and is surrounded by vineyards, perfect for wine enthusiasts and those seeking relaxation.
Serralunga Castle, vineyard visits, nature walks, local festivals, traditional cuisine
La Morra
Famous for its panoramic views and wine production, La Morra is a favorite among tourists looking to explore the Langhe region's culinary delights.
Belvedere di La Morra, local enotecas, scenic cycling routes, town squares, art galleries
Neive
A picturesque medieval village known for its wine culture and stunning scenery. Attracts those who want to experience authentic Italian village life.
Historical buildings, vineyard tours, local maxfeeds, Gastronomic events, Cultural heritage sites
Trezzo Tinella
A hidden gem in the wine region, offering beautiful views and a peaceful atmosphere. Ideal for tourists seeking a quiet getaway connected to nature and wine.
vineyards, local farm stays, hiking paths, culinary experiences, artisanal shops

Understanding Airbnb License Requirements & STR Laws in Diano d'Alba (2025)

Yes, Diano d'Alba, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Diano d'Alba to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 63% licensed listings)

Top Performing Airbnb Properties in Diano d'Alba (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Diano d'Albabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Private countryside retreat

Private countryside retreat

Entire Place • 3 bedrooms

$28,709
Revenue
33.3%
Occupancy
$322.83
Daily Rate
Luma Suite - Charm in Barolo hills

Luma Suite - Charm in Barolo hills

Entire Place • 1 bedroom

$25,219
Revenue
69.3%
Occupancy
$118.32
Daily Rate
💢-20% TINA💢 HOUSE OFFER- BELVEDERE

💢-20% TINA💢 HOUSE OFFER- BELVEDERE

Entire Place • 1 bedroom

$24,793
Revenue
48.3%
Occupancy
$142.84
Daily Rate
Suite Montagrillo_charme on Barolo hills

Suite Montagrillo_charme on Barolo hills

Entire Place • 1 bedroom

$20,471
Revenue
62.7%
Occupancy
$117.06
Daily Rate
Suite Costa Fiore: charme on Barolo hills

Suite Costa Fiore: charme on Barolo hills

Entire Place • 1 bedroom

$17,093
Revenue
46.3%
Occupancy
$119.38
Daily Rate
Semi-independent vacation home

Semi-independent vacation home

Entire Place • 2 bedrooms

$14,397
Revenue
61.8%
Occupancy
$307.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Diano d'Alba (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Diano d'Alba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Martina4$73,228215.00/5.0
Casa Tina2$38,7043224.89/5.0
Paola1$28,7091234.98/5.0
Giuseppe3$19,141144.88/5.0
Emanuela2$18,755654.98/5.0
Luisa1$14,39774.86/5.0
Carolina3$11,632135.00/5.0
Ornella1$9,946344.88/5.0
Annamaria2$9,756334.91/5.0
Claudia1$9,444114.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Diano d'Alba.

Dive Deeper: Advanced Diano d'Alba STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Diano d'Alba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Diano d'Alba Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Diano d'Alba

  • The Diano d'Alba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.1% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Diano d'Alba, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
  • Houses represent a significant 22.2% portion, catering likely to families or larger groups.
  • The presence of 14.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Diano d'Alba Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Diano d'Alba

  • The dominant room capacity in Diano d'Alba is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in Diano d'Alba, indicating a high concentration in these sizes.
  • With over half the market (55.6%) consisting of studios or 1-bedroom units, Diano d'Alba is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Diano d'Alba.

Diano d'Alba Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Diano d'Alba

  • The most common guest capacity trend in Diano d'Alba vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Diano d'Alba STR market, accounting for 55.5% of listings.
  • 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Diano d'Alba.
  • On average, properties in Diano d'Alba are equipped to host 3.3 guests.

Diano d'Alba Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Diano d'Alba

  • The most common availability pattern in Diano d'Alba falls within the 271-366 days range, representing 70.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Diano d'Alba (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Diano d'Alba Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (37%)

1 Night

10 listings

37% of total

2 Nights (29.6%)

2 Nights

8 listings

29.6% of total

3 Nights (3.7%)

3 Nights

1 listings

3.7% of total

4-6 Nights (3.7%)

4-6 Nights

1 listings

3.7% of total

7-29 Nights (3.7%)

7-29 Nights

1 listings

3.7% of total

30+ Nights (22.2%)

30+ Nights

6 listings

22.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Diano d'Alba is 1 Night, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.6%) of the Diano d'Alba Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (22.2%) caters to monthly stays (30+ nights) in Diano d'Alba, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 37% of Diano d'Alba hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Diano d'Alba.

Diano d'Alba Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (8%)

Super Strict 30 Days

2 listings

8% of total

Flexible (24%)

Flexible

6 listings

24% of total

Moderate (56%)

Moderate

14 listings

56% of total

Strict (12%)

Strict

3 listings

12% of total

Cancellation Policy Insights for Diano d'Alba

  • The prevailing Airbnb cancellation policy trend in Diano d'Alba is Moderate, used by 56% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Diano d'Alba may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 56% market standard in Diano d'Alba.
  • Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Diano d'Alba.

Diano d'Alba STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Diano d'Alba

  • The overall average booking lead time for vacation rentals in Diano d'Alba is 53 days.
  • Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Diano d'Alba.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
  • Monitor your own booking lead times against these Diano d'Alba averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Diano d'Alba (2025)

Amenity Prevalence

Amenity Insights for Diano d'Alba

  • Essential amenities in Diano d'Alba that guests expect include: Hair dryer, Heating, TV, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Diano d'Alba: Hair dryer, Heating, TV, Essentials, Wifi.
  • Prioritize adding missing essentials: Heating, TV, Essentials, Wifi.
  • Consider adding popular differentiators like Hangers or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Diano d'Alba to stay competitive.

Diano d'Alba Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Diano d'Alba

  • The typical guest profile for Airbnb in Diano d'Alba consists of predominantly international visitors (73%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 27.2% of guests.
  • Key international markets include Italy (27.2%) and France (9.7%).
  • Top languages spoken are English (38.3%) followed by Italian (16.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Diano d'Alba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sala Comacina69$4,017$390.2848%
Laglio63$3,984$459.6343%
Monteu Roero19$3,583$655.5832%
Saint-Jean-Cap-Ferrat113$3,445$460.0544%
Cossano Belbo13$3,381$286.9140%
Portofino72$3,339$483.3441%
Oliveto Lario100$3,303$334.9051%
Bellagio426$3,082$323.9149%
Carate Urio74$2,952$332.5244%
Brienno42$2,825$364.4943%

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