Airbnb Market Analytics, Statistics and Data in The Municipal District of Wicklow, County Wicklow, Ireland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in The Municipal District of Wicklow? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in The Municipal District of Wicklow:
How much do Airbnb hosts make on average per month in The Municipal District of Wicklow?
The short-term rental market in The Municipal District of Wicklow shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,386 per month
- Strong performing properties (top 25%) make $3,901 or more
- Best-in-class properties (top 10%) achieve $5,700+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,375
Revenue Variations by Month
Occupancy Rates Throughout the Year in The Municipal District of Wicklow
The market in The Municipal District of Wicklow shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in The Municipal District of Wicklow
Daily rates in The Municipal District of Wicklow vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $301+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in The Municipal District of Wicklow
Peak Season (June, August, July)
- Revenue peaks at $4192.61 per month
- Occupancy rates reach 64.41%
- Daily rates average $196.86
Shoulder Season
- Revenue averages $3063.62 per month
- Occupancy maintains 50.48%
- Daily rates hold at $177.98
Low Season (March, December, January)
- Revenue drops to $1750.17 per month
- Occupancy decreases to 31.94%
- Daily rates adjust to $159.70
Is it still profitable to do Airbnb in The Municipal District of Wicklow in 2025?
Yes! The Municipal District of Wicklow demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3064 and The market's 136 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in The Municipal District of Wicklow
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wicklow Town | Picturesque coastal town with stunning seaside views and historic charm. Popular with tourists seeking a blend of outdoor activities and cultural experiences. | Wicklow Gaol, The Murrough, Wicklow Mountains National Park, Wicklow Harbour, The Lighthouse, Bray Head |
| Greystones | Charming coastal town known for its beautiful beach and vibrant community. Ideal for families and tourists looking for relaxation and seaside activities. | Greystones Harbour Marina, Bray to Greystones Walk, Greystones Beach, The People's Park, Local cafes and restaurants |
| Bray | Lively town with a popular seafront and a mix of cultural and outdoor attractions. Great for visitors who enjoy both the coast and mountains. | Bray Head, Bray Promenade, The Mermaid Arts Centre, Killruddery House and Gardens, Local Fish and Chips shops |
| Glendalough | Famous for its stunning monastic settlement and scenic lakes. Draws nature lovers and history enthusiasts seeking a peaceful retreat. | Glendalough Monastic Site, Upper Lake, Lower Lake, The Spinc Walk, Glendalough Visitor Centre |
| Kilcoole | Quiet village atmosphere near the coast, ideal for those seeking peace and proximity to nature and the sea. | Kilcoole Beach, Bird Watching at Kilcoole Marsh, Local pubs and eateries, Nearby hiking trails |
| Hollywood | Quaint village situated in the Wicklow mountains, good for hiking and enjoying the countryside, perfect for nature retreats. | Lake Hollywood, Hiking trails, St. Kevin's Church, Local farms and produce |
| Newtownmountkennedy | Growing suburban area with access to the scenic countryside and ease of travel to surrounding attractions, good for families. | Brittas Bay, Newtown Mount Kennedy Golf Club, Local parks, Shopping and dining options |
| Avoca | Famous for its scenic beauty and the Avoca Handweavers. Attracts visitors looking for artisan experiences and outdoor activities. | Avoca Handweavers, The Meeting of the Waters, Avoca Village, Hiking trails in the area |
Do you need a license for Airbnb in The Municipal District of Wicklow?
We recommend checking directly with The Municipal District of Wicklow's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in The Municipal District of Wicklow
Luxury Country House Glendalough Wicklow
Entire Place • 5 bedrooms
Relax & enjoy sunsets with family & friends.
Entire Place • 4 bedrooms
Ballyknocken Farmhouse B&B Co. Wicklow
Entire Place • 7 bedrooms
Luxury rustic retreat with hot tub in Glendalough
Entire Place • 1 bedroom
Woodland Haven
Entire Place • 4 bedrooms
3 Riverwalk, Wicklow Town
Entire Place • 4 bedrooms
Top Performing Professional Hosts in The Municipal District of Wicklow
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 4 | $274,656 | 1020 | 4.92/5.0 |
| K2 | 7 | $228,979 | 281 | 4.90/5.0 |
| Max | 7 | $199,821 | 519 | 4.89/5.0 |
| Lisa | 1 | $174,300 | 10 | 5.00/5.0 |
| Ballyknocken | 3 | $163,652 | 5 | 1.67/5.0 |
| Matthew | 5 | $150,178 | 361 | 4.78/5.0 |
| Graham | 2 | $122,166 | 86 | 4.73/5.0 |
| 187686 | 1 | $120,028 | 14 | 5.00/5.0 |
| Anya | 3 | $113,566 | 1209 | 4.96/5.0 |
| Sophia | 4 | $109,842 | 319 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in The Municipal District of Wicklow
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.1%), with house and outdoor & mobile properties comprising 76.5% of inventory
- Strong specialty sector (22.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.7% combined)
Room Capacity Distribution
Analysis of 136 properties in The Municipal District of Wicklow shows that 1 bedroom properties are most prevalent, making up 32.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.9% of all listings.
Key Insights
- Most common: 1 bedroom (32.4%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 136 properties in The Municipal District of Wicklow reveals that 2 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.9% of the market.
Key Insights
- Most common capacity: 2 guests (27.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 44.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 136 properties in The Municipal District of Wicklow, the most common availability pattern is 181-270 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.5% of properties).
Key Insights
- Most common availability window: 181-270 days (37.5%)
- Most common booking duration: 91-180 days (37.5%)
- Properties with high availability (180+ days): 64.0%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
49 listings
42.6% of total
2 Nights
44 listings
38.3% of total
3 Nights
11 listings
9.6% of total
4-6 Nights
3 listings
2.6% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
5 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.9%
- Mid-length stays (4-6 nights) represent 2.6% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 90.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
23.9% of total
Moderate
58 listings
49.6% of total
Firm
11 listings
9.4% of total
Strict
20 listings
17.1% of total
Key Insights
- Moderate is the preferred policy at 49.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 89 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 49 days
- Summer shows the longest average booking window at 83 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in The Municipal District of Wicklow
Below is the distribution of amenities across listings in The Municipal District of Wicklow:
Traveler Demographics
Key Insights
- Domestic travelers make up 28.4% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (25.5%) and United States (24.7%)
- English is the top language at 63.4%, followed by French (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Dublin and London markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding The Municipal District of Wicklow. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Irvinestown | 10 | $4,031 | $377.33 | 35% |
| Skerries | 34 | $3,334 | $232.46 | 48% |
| Howth | 30 | $3,282 | $286.24 | 50% |
| The Municipal District of Kilkenny City | 56 | $3,051 | $238.27 | 56% |
| Dublin | 2,626 | $3,020 | $228.19 | 52% |
| Rush | 22 | $2,992 | $161.67 | 58% |
| Malahide | 31 | $2,965 | $251.85 | 51% |
| The Municipal District of Piltown | 42 | $2,932 | $203.49 | 52% |
| Portmarnock | 12 | $2,910 | $229.14 | 53% |
| The Municipal District of Ardee | 29 | $2,858 | $217.54 | 43% |
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