Limerick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Limerick, Ireland
Is Airbnb profitable in Limerick in 2025? Explore comprehensive Airbnb analytics for Limerick, County Limerick, Ireland to uncover income potential. This 2025 STR market report for Limerick, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Limerick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Limerick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Limerick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Limerick (2025)
Understanding the monthly revenue variations for Airbnb listings in Limerick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Limerick is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Limerick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,173+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,593 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,555 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $813, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Limerick
Limerick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Limerick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Limerick:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Limerick
Average Daily Rate (ADR) Airbnb Trends in Limerick (2025)
Effective short term rental pricing strategy in Limerick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Limerick typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Limerick
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Airbnb Seasonality Analysis & Trends in Limerick (2025)
Peak Season (August, September, March)
- Revenue averages $2,597 per month
- Occupancy rates average 59.2%
- Daily rates average $119
Shoulder Season
- Revenue averages $2,101 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $127
Low Season (February, June, November)
- Revenue drops to average $1,803 per month
- Occupancy decreases to average 48.5%
- Daily rates adjust to average $118
Seasonality Insights for Limerick
- The Airbnb seasonality in Limerick shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Limerick's highest earning potential, with monthly revenues capable of climbing to $2,734, occupancy reaching a high of 64.1%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,770, occupancy could drop to 42.3%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Limerick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Limerick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Limerick (2025)
Exploring the top neighborhoods for short-term rentals in Limerick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Limerick with rich history and vibrant culture. Ideal for guests who want to be close to the action with easy access to restaurants, bars, and historical sites. | King John's Castle, The Hunt Museum, Arthur's Quay Park, Limerick City Gallery of Art, O'Connell Street |
| Castleconnell | A picturesque village located outside Limerick City, perfect for guests seeking tranquility and nature. Known for its scenic River Shannon views and outdoor activities. | River Shannon, Castleconnell Marina, Local walking trails, Historical ruins, Community events |
| Raheen | A suburban area known for its residential neighborhoods and proximity to business parks. Attractive for business travelers and families visiting Limerick. | Raheen Woods, Limerick Industrial Estate, Local shops and cafes, University Hospital Limerick, Nearby sports facilities |
| Adare | Known for its charming thatched cottages and historic village atmosphere. Popular with tourists looking for an authentic Irish experience and beautiful countryside. | Adare Manor, Heritage Centre, Adare Village, Local artisan shops, Countryside walks |
| Crecora | A small village with a friendly community feel, ideal for guests wanting a peaceful retreat while still being close to Limerick City attractions. | Local parks, Community activities, Scenic rural views, Walking trails, Local pubs |
| Thomondgate | A vibrant area with historical significance, close to the Shannon River. Great for guests wanting a local experience with access to cultural sites. | Shannon Bridge, Thomond Park Stadium, Arts and cultural centers, Local dining options, Riverwalk |
| Ballina | Just across the river from Limerick city, this area offers a unique perspective on city life with beautiful river views and outdoor activities. | Riverbank walks, Local festivals, Fishing spots, Community events, Nearby historical sites |
| Foynes | A small seaside village known for its maritime history and the famous Foynes Flying Boat Museum. Attracts tourists interested in history and sea activities. | Foynes Flying Boat Museum, Foynes Pier, Fishing and boating activities, Local history, Scenic views of the river |
Understanding Airbnb License Requirements & STR Laws in Limerick (2025)
While Limerick, County Limerick, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Limerick to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Limerick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Limerickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sallymount House
Entire Place • 6 bedrooms
Gated, Neo-Georgian, River Views
Entire Place • 4 bedrooms
Limerick - Beautiful 4 Bed Home
Entire Place • 4 bedrooms
Beautiful two bed house, Dooradoyle
Entire Place • 2 bedrooms
Authentic Georgian City Centre Town House.
Entire Place • 2 bedrooms
5⭐2King1SingleBed2Bath ⚡WIFI 3kmUL FreeCarPark
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Limerick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Limerick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 1 | $258,845 | 15 | 5.00/5.0 |
| Derek | 4 | $95,277 | 193 | 4.91/5.0 |
| Host #39529644 | 2 | $76,459 | 54 | 4.96/5.0 |
| Evelyn | 4 | $76,088 | 759 | 4.89/5.0 |
| Mayra | 1 | $74,423 | 18 | 5.00/5.0 |
| Ellen | 4 | $74,276 | 17 | 4.96/5.0 |
| Nicole | 2 | $72,756 | 322 | 4.95/5.0 |
| Andrea | 1 | $68,462 | 30 | 4.93/5.0 |
| Marketa | 2 | $66,664 | 463 | 4.91/5.0 |
| Carol | 2 | $63,140 | 39 | 4.26/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Limerick.
Dive Deeper: Advanced Limerick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Limerick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLimerick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Limerick
- The Limerick Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.4% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Limerick, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Limerick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Limerick
- The dominant room capacity in Limerick is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.9% of the active Airbnb listings in Limerick, indicating a high concentration in these sizes.
Limerick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Limerick
- The most common guest capacity trend in Limerick vacation rentals is listings accommodating 4 guests (14.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Limerick STR market, accounting for 27.3% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Limerick.
- On average, properties in Limerick are equipped to host 2.1 guests.
Limerick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Limerick
- The most common availability pattern in Limerick falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Limerick (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Limerick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
47.1% of total
2 Nights
16 listings
13.2% of total
3 Nights
9 listings
7.4% of total
4-6 Nights
11 listings
9.1% of total
7-29 Nights
8 listings
6.6% of total
30+ Nights
20 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Limerick is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.3%) of the Limerick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Limerick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Limerick hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Limerick.
Limerick Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
21.4% of total
Moderate
39 listings
34.8% of total
Firm
21 listings
18.8% of total
Strict
28 listings
25% of total
Cancellation Policy Insights for Limerick
- The prevailing Airbnb cancellation policy trend in Limerick is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.2%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Limerick.
- Regularly review your cancellation policy against competitors and market demand shifts in Limerick.
Limerick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Limerick
- The overall average booking lead time for vacation rentals in Limerick is 49 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Limerick.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Limerick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Limerick (2025)
Amenity Prevalence
Amenity Insights for Limerick
- Popular amenities like Wifi, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Limerick to stay competitive.
Limerick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Limerick
- The typical guest profile for Airbnb in Limerick consists of predominantly international visitors (74%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 25.6% of guests.
- Key international markets include Ireland (25.6%) and United States (21.3%).
- Top languages spoken are English (52.2%) followed by French (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Limerick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| The Municipal District of Adare — Rathkeale | 84 | $3,045 | $263.54 | 48% |
| Galway | 803 | $2,825 | $235.05 | 53% |
| The Municipal District of Kilkenny City | 59 | $2,739 | $242.85 | 54% |
| The Municipal District of Bandon-Kinsale | 254 | $2,632 | $215.93 | 51% |
| Municipal District of Carrigaline | 80 | $2,585 | $277.12 | 50% |
| Killarney Municipal District | 461 | $2,555 | $221.01 | 50% |
| Carrick-on-Shannon | 14 | $2,549 | $363.87 | 32% |
| The Municipal District of Callan — Thomastown | 96 | $2,542 | $246.96 | 45% |
| Municipal District of Cobh | 83 | $2,413 | $198.37 | 50% |
| The Municipal District of Newcastle West | 41 | $2,376 | $265.14 | 48% |