Airbnb Market Analytics, Statistics and Data in Limerick, County Limerick, Ireland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Limerick? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Limerick:
How much do Airbnb hosts make on average per month in Limerick?
The short-term rental market in Limerick shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,737 per month
- Strong performing properties (top 25%) make $2,918 or more
- Best-in-class properties (top 10%) achieve $4,477+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,053
Revenue Variations by Month
Occupancy Rates Throughout the Year in Limerick
The market in Limerick shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Limerick
Daily rates in Limerick vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $89 per night
- Strong performing properties (top 25%) secure $155 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Limerick
Peak Season (May, April, June)
- Revenue peaks at $3178.25 per month
- Occupancy rates reach 65.28%
- Daily rates average $136.15
Shoulder Season
- Revenue averages $2498.83 per month
- Occupancy maintains 53.98%
- Daily rates hold at $122.83
Low Season (December, March, January)
- Revenue drops to $1499.66 per month
- Occupancy decreases to 34.81%
- Daily rates adjust to $110.48
Is it still profitable to do Airbnb in Limerick in 2025?
Yes! Limerick demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and solid monthly revenue averaging $2499 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Limerick
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | Limerick's vibrant downtown area features rich history, shopping, and dining options. A prime location for tourists looking to explore local culture and attractions. | King John's Castle, St. Mary's Cathedral, Limerick City Gallery of Art, O'Connell Street, River Shannon, Milk Market |
| Thomond Park | Home to Munster Rugby and a popular sports venue, this area attracts sports fans and visitors to major events, thus providing a consistent demand for short-term rentals. | Thomond Park Stadium, Ballysimon Road, Limerick Racecourse, Nearby Parks |
| The Hunt Museum | Home to impressive collections of art and antiquities, this area appeals to culture lovers and offers proximity to beautiful gardens and walking paths along the River Shannon. | The Hunt Museum, St. John's Square, People's Park, Limerick's Georgian Quarter, Nearby cafés and restaurants |
| Clare Street | A bustling street lined with shops and eateries, offering a lively atmosphere perfect for tourists looking to enjoy local flavors and experiences. | Local Restaurants, Limerick's Market Quarter, Shannon Riverwalk |
| Limerick University | With a large student population and numerous events throughout the year, this area offers a steady stream of visitors, particularly for those budgeting for short stays. | University of Limerick, Castletroy Town Centre, Sporting Facilities |
| Adare Village | Known as one of Ireland's prettiest villages, Adare offers picturesque scenery and historic sites, attracting tourists seeking a charming Irish experience. | Adare Manor, Adare Heritage Centre, Desmond Castle, Local Craft Shops |
| Ballyhoura Mountains | This area is perfect for nature lovers and outdoor enthusiasts, offering scenic walking trails and adventure activities, catering to a niche market of visitors. | Togher Wood, Kilfinane Mountain, Ballyhoura Mountain Bike Trail |
| Raheen | A suburban area that offers easy access to Limerick city while providing a quieter residential feel, attractive for families and longer-term visitors. | Raheen Business Park, Local Shopping Centres, Parks and Leisure Facilities |
Do you need a license for Airbnb in Limerick?
We recommend checking directly with Limerick's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Limerick
Sallymount manor
Entire Place • 5 bedrooms
Lucid Magic Dream
Entire Place • 2 bedrooms
Smart. modern 2 bed apartment
Entire Place • 2 bedrooms
5⭐2King1SingleBed2Bath ⚡WIFI 3kmUL FreeCarPark
Entire Place • 3 bedrooms
3 double bed house city center
Entire Place • 3 bedrooms
Newly Renovated Apt City Centre
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Limerick
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 1 | $398,693 | 13 | 5.00/5.0 |
| Derek | 4 | $100,279 | 186 | 4.91/5.0 |
| Carol | 3 | $96,218 | 54 | 2.91/5.0 |
| David | 2 | $85,924 | 118 | 4.57/5.0 |
| 39529644 | 2 | $83,385 | 54 | 4.96/5.0 |
| Nicole | 2 | $76,511 | 322 | 4.95/5.0 |
| Evelyn | 4 | $76,463 | 759 | 4.89/5.0 |
| Kate | 4 | $74,254 | 526 | 4.92/5.0 |
| Marketa | 2 | $67,183 | 463 | 4.91/5.0 |
| 516236900 | 1 | $65,462 | 47 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Limerick
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (62.9%), with house and apartment & condo properties comprising 88.0% of inventory
- Untapped potential in others segments (4.3% combined)
Room Capacity Distribution
Analysis of 116 properties in Limerick shows that 1 bedroom properties are most prevalent, making up 28.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 44.0% of all listings.
Key Insights
- Most common: 1 bedroom (28.4%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 44.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Limerick reveals that 2 guests properties dominate the market, representing 13.8% of all listings. The average property accommodates 2.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 26.7% of the market.
Key Insights
- Most common capacity: 2 guests (13.8% of market)
- Least common capacity: 5 guests (2.6% of market)
- Average guest capacity: 2.0 guests per property
- Market concentration: 26.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Limerick, the most common availability pattern is 271-366 days (37.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.6% of properties).
Key Insights
- Most common availability window: 271-366 days (37.1%)
- Most common booking duration: 181-270 days (33.6%)
- Properties with high availability (180+ days): 53.4%
- Properties with long-term bookings (180+ days): 47.4%
Minimum Stay Distributions
1 Night
51 listings
54.8% of total
2 Nights
14 listings
15.1% of total
3 Nights
6 listings
6.5% of total
4-6 Nights
7 listings
7.5% of total
7-29 Nights
11 listings
11.8% of total
30+ Nights
4 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.9%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 76.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
20 listings
20.6% of total
Moderate
32 listings
33% of total
Firm
18 listings
18.6% of total
Strict
27 listings
27.8% of total
Key Insights
- Moderate is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (53.6%) and strict (46.4%) policies
- Firm policies are least common at 18.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Apr, averaging 107 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 50 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Limerick
Below is the distribution of amenities across listings in Limerick:
Traveler Demographics
Key Insights
- Domestic travelers make up 25% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (30.5%) and United Kingdom (16.6%)
- English is the top language at 60.9%, followed by French (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Dublin and England markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Limerick. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| The Municipal District of Adare — Rathkeale | 76 | $3,523 | $265.04 | 53% |
| Carrick-on-Shannon | 11 | $3,347 | $385.25 | 32% |
| Galway | 738 | $3,298 | $226.43 | 56% |
| Municipal District of Cobh | 78 | $3,140 | $199.34 | 53% |
| The Municipal District of Kilkenny City | 56 | $3,051 | $238.27 | 56% |
| The Municipal District of Newcastle West | 41 | $2,964 | $334.43 | 50% |
| The Municipal District of Bandon-Kinsale | 246 | $2,945 | $221.19 | 52% |
| The Municipal District of Piltown | 42 | $2,932 | $203.49 | 52% |
| Municipal District of Carrigaline | 74 | $2,848 | $267.66 | 51% |
| The Municipal District of Callan — Thomastown | 99 | $2,826 | $237.91 | 46% |
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