Airbnb Market Analytics, Statistics and Data in The Municipal District of Callan — Thomastown, County Kilkenny, Ireland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in The Municipal District of Callan — Thomastown? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in The Municipal District of Callan — Thomastown:
How much do Airbnb hosts make on average per month in The Municipal District of Callan — Thomastown?
The short-term rental market in The Municipal District of Callan — Thomastown shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,413 per month
- Strong performing properties (top 25%) make $4,134 or more
- Best-in-class properties (top 10%) achieve $7,153+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,373
Revenue Variations by Month
Occupancy Rates Throughout the Year in The Municipal District of Callan — Thomastown
The market in The Municipal District of Callan — Thomastown shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in The Municipal District of Callan — Thomastown
Daily rates in The Municipal District of Callan — Thomastown vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $250 or more
- Best-in-class properties (top 10%) pull in $448+ per night
- Entry-level properties (bottom 25%) earn around $100
Daily Rate Variations by Month
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Seasonality patterns in The Municipal District of Callan — Thomastown
Peak Season (August, May, July)
- Revenue peaks at $4842.23 per month
- Occupancy rates reach 64.87%
- Daily rates average $244.82
Shoulder Season
- Revenue averages $3514.17 per month
- Occupancy maintains 46.88%
- Daily rates hold at $236.37
Low Season (November, March, January)
- Revenue drops to $2041.43 per month
- Occupancy decreases to 30.89%
- Daily rates adjust to $228.43
Is it still profitable to do Airbnb in The Municipal District of Callan — Thomastown in 2025?
Yes! The Municipal District of Callan — Thomastown demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3514 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in The Municipal District of Callan — Thomastown
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Thomastown | Charming town with historic sites and a rich cultural backdrop. Known for its picturesque streets and vibrant community, ideal for visitors exploring the Kilkenny region. | Jerpoint Abbey, Thomastown Abbey, The River Nore, Local crafts shops, Nearby hiking trails |
| Callan | A historic town with medieval architecture and a strong sense of tradition. Great for tourists interested in history and local heritage. | Callan's Medieval Monuments, Callan Heritage Centre, Local food festivals, Walking tours, Artisan shops |
| Kells | A scenic village known for its ancient sites and beautiful landscapes. Perfect for those looking to relax in nature or delve into Ireland's history. | Kells Priory, The River Nore, Rural walking trails, Local pubs, Traditional music sessions |
| Kilkenny City | The bustling hub of County Kilkenny, known for its historical landmarks and vibrant nightlife. A must-visit for anyone exploring the region. | Kilkenny Castle, St. Canice's Cathedral, Smithwick's Brewery, The Medieval Mile, Local markets |
| Ballycallan | A small village offering a peaceful retreat with close proximity to Kilkenny city. Great for tourists looking for a quiet stay while being near urban amenities. | Rural countryside views, Community events, Walking paths, Local farms, Nearby Kilkenny attractions |
| Graiguenamanagh | Picturesque town at the foot of the Blackstairs Mountains, ideal for outdoor enthusiasts and those seeking a tranquil escape. | Brandon Hill, The River Barrow, Walking and cycling trails, Historical landmarks, Local fishing spots |
| Mooncoin | A quaint village known for its rich history and community spirit. Attractive for visitors wanting to experience authentic Irish rural life. | Mooncoin Heritage Centre, St. Kevin's Church, Local folklore, Nature walks, Community events |
| Inistioge | Breathtaking village set along the River Nore, famous for its stunning scenery and historical significance. Perfect for romantic getaways and nature lovers. | Inistioge Village Green, Duiske Abbey, Walking trails, Scenic views, River activities |
Do you need a license for Airbnb in The Municipal District of Callan — Thomastown?
We recommend checking directly with The Municipal District of Callan — Thomastown's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in The Municipal District of Callan — Thomastown
The Folly.S/catering.S/26+5 shower R 7 bedrooms.
Entire Place • 7 bedrooms
Annamult Country House Estate ..
Entire Place • 7 bedrooms
16th Century Medieval Towerhouse
Entire Place • 4 bedrooms
Stunning Nore Valley Home
Entire Place • 4 bedrooms
'Ripponlea' Inistioge stunning countryside escape
Entire Place • 3 bedrooms
The Paddocks, Mount Juliet
Entire Place • 3 bedrooms
Top Performing Professional Hosts in The Municipal District of Callan — Thomastown
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary Theresa | 1 | $256,595 | 76 | 4.99/5.0 |
| John | 1 | $181,009 | 52 | 5.00/5.0 |
| Mhairi | 1 | $158,775 | 45 | 4.98/5.0 |
| Seàn And Rachel | 1 | $127,203 | 24 | 5.00/5.0 |
| Ellen | 1 | $109,558 | 14 | 5.00/5.0 |
| Elaine | 1 | $85,005 | 55 | 5.00/5.0 |
| Bernie | 1 | $79,221 | 268 | 5.00/5.0 |
| Dan | 1 | $78,280 | 181 | 4.92/5.0 |
| Monica | 3 | $76,649 | 235 | 4.95/5.0 |
| Niamh | 1 | $76,206 | 26 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in The Municipal District of Callan — Thomastown
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with house and apartment & condo properties comprising 79.8% of inventory
- Strong specialty sector (15.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 99 properties in The Municipal District of Callan — Thomastown shows that 2 bedrooms properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 51.5% of all listings.
Key Insights
- Most common: 2 bedrooms (29.3%)
- Least common: 5+ bedrooms (7.1%)
- Market concentration: 51.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 99 properties in The Municipal District of Callan — Thomastown reveals that 4 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 40.4% of the market.
Key Insights
- Most common capacity: 4 guests (21.2% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 40.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in The Municipal District of Callan — Thomastown, the most common availability pattern is 271-366 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (34.3%)
- Most common booking duration: 181-270 days (32.3%)
- Properties with high availability (180+ days): 60.6%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
20 listings
22% of total
2 Nights
56 listings
61.5% of total
3 Nights
8 listings
8.8% of total
4-6 Nights
4 listings
4.4% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.5%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1.1% of total
Flexible
26 listings
27.4% of total
Moderate
37 listings
38.9% of total
Firm
13 listings
13.7% of total
Strict
18 listings
18.9% of total
Key Insights
- Moderate is the preferred policy at 38.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 96 days
- Shortest booking windows are in Nov, Mar, Feb, averaging 53 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in The Municipal District of Callan — Thomastown
Below is the distribution of amenities across listings in The Municipal District of Callan — Thomastown:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.7% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (32.1%) and United Kingdom (16%)
- English is the top language at 65.8%, followed by French (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Dublin and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding The Municipal District of Callan — Thomastown. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| The Municipal District of Adare — Rathkeale | 76 | $3,523 | $265.04 | 53% |
| Carrick-on-Shannon | 11 | $3,347 | $385.25 | 32% |
| Skerries | 34 | $3,334 | $232.46 | 48% |
| Howth | 30 | $3,282 | $286.24 | 50% |
| Municipal District of Cobh | 78 | $3,140 | $199.34 | 53% |
| The Municipal District of Kilkenny City | 56 | $3,051 | $238.27 | 56% |
| Dublin | 2,626 | $3,020 | $228.19 | 52% |
| Rush | 22 | $2,992 | $161.67 | 58% |
| Malahide | 31 | $2,965 | $251.85 | 51% |
| The Municipal District of Bandon-Kinsale | 246 | $2,945 | $221.19 | 52% |
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