Padang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Sumatra, Indonesia
Is Airbnb profitable in Padang in 2025? Explore comprehensive Airbnb analytics for Padang, West Sumatra, Indonesia to uncover income potential. This 2025 STR market report for Padang, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Padang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Padang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Padang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Padang (2025)
Understanding the monthly revenue variations for Airbnb listings in Padang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Padang is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Padang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $715+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $318 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $112 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $40, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Padang
Padang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Padang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Padang:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 20% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 10%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Padang
Average Daily Rate (ADR) Airbnb Trends in Padang (2025)
Effective short term rental pricing strategy in Padang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Padang typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $20 per night.
- Entry-level properties (Bottom 25%) earn around $12 per night.
Average Daily Rate (ADR) Trend by Month in Padang
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Airbnb Seasonality Analysis & Trends in Padang (2025)
Peak Season (May, April, July)
- Revenue averages $467 per month
- Occupancy rates average 22.8%
- Daily rates average $100
Shoulder Season
- Revenue averages $234 per month
- Occupancy maintains around 16.2%
- Daily rates hold near $64
Low Season (September, October, December)
- Revenue drops to average $150 per month
- Occupancy decreases to average 11.4%
- Daily rates adjust to average $83
Seasonality Insights for Padang
- The Airbnb seasonality in Padang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Padang's highest earning potential, with monthly revenues capable of climbing to $545, occupancy reaching a high of 26.8%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $136, occupancy could drop to 10.6%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Padang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Padang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Padang (2025)
Exploring the top neighborhoods for short-term rentals in Padang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Padang Beach | A popular tourist destination known for its beautiful beaches, surfing spots, and seafood cuisine. Ideal for travelers looking for beach relaxation and water sports activities. | Air Manis Beach, Padang Wave Surfing Spot, Malin Kundang Statue, Padang Seafood Market, Anai Valley Waterfall |
| Bukittinggi | A historical city known for its cool climate and stunning highland views. Attracts visitors interested in culture, history, and nature. | Jam Gadang, Ngarai Sianok, Fort de Kock, Minangkabau Culture Museum, Bamboo Waterfall |
| Solok | Famous for its picturesque rice fields and traditional Minangkabau architecture. A great place for cultural tourism and nature experiences. | Lake Singkarak, Solok City Park, Cultural Villages, Rice Field Views, Local Craft Markets |
| Sianok Canyon | A natural beauty spot with dramatic cliffs and a rich cultural backdrop. It's perfect for eco-tourism and adventure activities. | Canyon Viewpoints, Trekking Trails, Local Villages, Caves, Biking Tours |
| Pariaman | Known for its serene beaches and seafood, this area is perfect for tourists seeking tranquility and local delicacies. | Pariaman Beach, Mandeh Island, Kampung Wisata, Fishing Villages, Seafood Restaurants |
| Painan | Famous for its picturesque coastal scenery and local fishing culture. Offers unique experiences away from the crowded tourist spots. | Painan Beach, Traditional Fisherman Villages, Local Market, Sunset Views, Historical Sites |
| Lembah Anai | A beautiful valley famous for its waterfalls and lush green landscapes, great for nature lovers and outdoor activities. | Anai Valley Waterfall, Cultural Performances, Trekking Routes, Visit Coffee Plantations, Local Handicrafts |
| Payakumbuh | A cultural hub known for its vibrant traditional markets and Minangkabau architecture. Attracts tourists interested in local culture. | Traditional Markets, Cultural Festivals, Minangkabau Architecture, Local Cuisine, Natural Parks |
Understanding Airbnb License Requirements & STR Laws in Padang (2025)
While Padang, West Sumatra, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Padang to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Padang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Padangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Kajoe
Entire Place • 4 bedrooms
Air Manis Hill Residence - Bungalow
Entire Place • 2 bedrooms
"the Sharpe's Place". Open view,close to the city
Entire Place • 2 bedrooms
TM16, 5 mins to Padang Beach
Entire Place • 3 bedrooms
Modern House with 2 Bedrooms
Entire Place • 2 bedrooms
Cabin Family Apoeng
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Padang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Padang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Palanta | 5 | $14,090 | 10 | 0.98/5.0 |
| Rick | 2 | $7,376 | 17 | 4.92/5.0 |
| Chandra Sharpe | 1 | $3,621 | 12 | 4.75/5.0 |
| Host #498207580 | 2 | $3,284 | 0 | 0.00/5.0 |
| Delfrinando | 1 | $3,056 | 6 | 5.00/5.0 |
| Host #467512995 | 1 | $2,032 | 1 | 0.00/5.0 |
| Host #126509780 | 1 | $1,819 | 2 | 0.00/5.0 |
| Host #438081689 | 2 | $1,557 | 4 | 2.38/5.0 |
| Caterina | 1 | $870 | 10 | 5.00/5.0 |
| Radhiatul | 1 | $826 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Padang.
Dive Deeper: Advanced Padang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Padang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPadang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Padang
- The Padang Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.6% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Padang, Hotel/Boutique properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.7% portion, catering likely to families or larger groups.
- The presence of 42.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Padang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Padang
- The dominant room capacity in Padang is 5+ bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Padang, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Padang.
Padang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Padang
- The most common guest capacity trend in Padang vacation rentals is listings accommodating 2 guests (21.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Padang STR market, accounting for 42.8% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Padang.
- On average, properties in Padang are equipped to host 3.3 guests.
Padang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Padang
- The most common availability pattern in Padang falls within the 271-366 days range, representing 92.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Padang (64.3%), reflecting common guest stay durations or potential owner blocking patterns.
Padang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Padang is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Padang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Padang hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Padang.
Padang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
56.3% of total
Moderate
3 listings
18.8% of total
Firm
1 listings
6.3% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Padang
- The prevailing Airbnb cancellation policy trend in Padang is Flexible, used by 56.3% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Padang may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.3% market standard in Padang.
- Given the high prevalence of Flexible policies (56.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Padang.
Padang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Padang
- The overall average booking lead time for vacation rentals in Padang is 32 days.
- Guests book furthest in advance for stays during October (average 254 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (99 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Padang.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 254 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Padang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Padang (2025)
Amenity Prevalence
Amenity Insights for Padang
- Essential amenities in Padang that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Padang: Wifi.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Padang to stay competitive.
Padang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Padang
- The typical guest profile for Airbnb in Padang consists of predominantly international visitors (72%), with top international origins including Malaysia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 28.1% of guests.
- Key international markets include Indonesia (28.1%) and Malaysia (15.6%).
- Top languages spoken are English (39.1%) followed by Indonesian (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Malaysia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Padang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bukittinggi | 11 | $324 | $62.36 | 20% |
| Pekanbaru | 11 | $158 | $37.76 | 21% |