Airbnb Market Analytics, Statistics and Data in Kuta, West Nusa Tenggara, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuta:
How much do Airbnb hosts make on average per month in Kuta?
The short-term rental market in Kuta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $957 per month
- Strong performing properties (top 25%) make $2,537 or more
- Best-in-class properties (top 10%) achieve $4,561+ monthly
- Entry-level properties (bottom 25%) typically earn around $374
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kuta
The market in Kuta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kuta
Daily rates in Kuta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $122 or more
- Best-in-class properties (top 10%) pull in $192+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Kuta
Peak Season (August, May, June)
- Revenue peaks at $2039.27 per month
- Occupancy rates reach 55.72%
- Daily rates average $104.18
Shoulder Season
- Revenue averages $1746.29 per month
- Occupancy maintains 45.33%
- Daily rates hold at $85.93
Low Season (February, December, January)
- Revenue drops to $1364.88 per month
- Occupancy decreases to 39.00%
- Daily rates adjust to $77.19
Is it still profitable to do Airbnb in Kuta in 2025?
Yes! Kuta demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and solid monthly revenue averaging $1746 and With 271 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kuta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kuta Beach | World-renowned for its stunning sunsets and vibrant nightlife, Kuta Beach is ideal for tourists looking to enjoy beach activities and explore local culture. | Kuta Beach, Waterbom Bali, Beachwalk Mall, Kuta Night Market, Ground Zero Memorial, Kuta Square |
| Legian | A popular district located between Kuta and Seminyak, Legian offers a laid-back atmosphere with plenty of beachfront bars and restaurants, perfect for relaxation. | Legian Beach, Double Six Beach, Poppies Lane, La Plancha, Sky Garden, Pura Petitenget |
| Seminyak | Known for its upscale beach clubs, fine dining, and boutique shopping, Seminyak attracts travelers looking for a more luxurious experience in Bali. | Seminyak Beach, Potato Head Beach Club, Kynd Community, Seminyak Village, La Lucciola, Petitenget Temple |
| Canggu | A trendy area popular with surfers and the digital nomad community, Canggu offers a mix of beach clubs, cafes, and rice fields, attracting a young crowd. | Echo Beach, Canggu Beach, Tanah Lot Temple, Batu Bolong Beach, Finns Beach Club, Ditch Pool Club |
| Tuban | A quieter alternative to Kuta, Tuban features family-friendly resorts, access to serene beaches, and proximity to the airport, appealing to families and travelers. | Tuban Beach, Waterbom Bali, Discovery Shopping Mall, Nirwana Bali Golf Club, Pantai Jerman, Kuta Center |
| Jimbaran | Famous for its beachfront seafood restaurants and beautiful sunset views, Jimbaran is ideal for those looking for a more relaxed coastal experience. | Jimbaran Beach, Jimbaran Seafood Market, Samasta Lifestyle Village, Kecak Fire Dance, Tirta Empul Temple, Uluwatu Temple |
| Nusa Dua | A luxurious area known for its high-end resorts and pristine beaches, Nusa Dua is perfect for travelers seeking relaxation and high-quality amenities. | Nusa Dua Beach, Bali Collection, Water Blow, Geger Beach, Museum Pasifika, Devdan Show |
| Ubud | Though slightly inland, Ubud is known as the cultural heart of Bali with its art scene, traditional crafts, and beautiful rice terraces, attracting those interested in spirituality. | Ubud Monkey Forest, Tegalalang Rice Terrace, Ubud Art Market, Tirta Empul Temple, Goa Gajah, Campuhan Ridge Walk |
Do you need a license for Airbnb in Kuta?
We recommend checking directly with Kuta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kuta
Dos Palmas Villa. Kuta's Entertainers Delight.
Entire Place • 4 bedrooms
“Above The Coconuts - Villa Silk” Kuta Central
Entire Place • 3 bedrooms
Santosa Heights, hilltop villa in Kuta Lombok
Entire Place • 4 bedrooms
Private 3 bedroom luxury villa with huge pool
Entire Place • 3 bedrooms
Villa Avalon- 3br Earthly paradise right in Kuta!
Entire Place • 3 bedrooms
Villa Malolo - 3br Tropical villa with bathtub
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kuta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raphael | 7 | $401,066 | 160 | 4.96/5.0 |
| Villa Alba | 3 | $143,100 | 139 | 4.93/5.0 |
| Pierre | 5 | $122,231 | 172 | 4.70/5.0 |
| Loop Villa | 3 | $108,742 | 88 | 4.93/5.0 |
| Above The Coconuts | 1 | $105,162 | 26 | 5.00/5.0 |
| Kalea Villas | 4 | $93,059 | 122 | 4.89/5.0 |
| Dewi | 3 | $86,678 | 85 | 4.88/5.0 |
| Nanti | 2 | $81,843 | 168 | 4.72/5.0 |
| Secret Spot | 8 | $73,065 | 178 | 4.85/5.0 |
| Natallia | 3 | $71,506 | 59 | 3.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kuta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (49.8%), with boutique & hotels and house properties comprising 83.8% of inventory
- Strong specialty sector (52.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, apartment & condo, unique stays segments (9.6% combined)
Room Capacity Distribution
Analysis of 271 properties in Kuta shows that 1 bedroom properties are most prevalent, making up 52.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.5% of all listings.
Key Insights
- Most common: 1 bedroom (52.4%)
- Least common: 4 bedrooms (4.1%)
- Market concentration: 74.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 271 properties in Kuta reveals that 2 guests properties dominate the market, representing 53.1% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 73.8% of the market.
Key Insights
- Most common capacity: 2 guests (53.1% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 73.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 271 properties in Kuta, the most common availability pattern is 271-366 days (56.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37.6% of properties).
Key Insights
- Most common availability window: 271-366 days (56.5%)
- Most common booking duration: 1-30 days (37.6%)
- Properties with high availability (180+ days): 71.6%
- Properties with long-term bookings (180+ days): 28.4%
Minimum Stay Distributions
1 Night
175 listings
72.6% of total
2 Nights
51 listings
21.2% of total
3 Nights
7 listings
2.9% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
7 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.8%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 96.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
3.7% of total
Super Strict 30 Days
6 listings
3.7% of total
Flexible
35 listings
21.5% of total
Moderate
26 listings
16% of total
Firm
30 listings
18.4% of total
Strict
60 listings
36.8% of total
Key Insights
- Strict is the preferred policy at 36.8% of listings
- The market shows a balanced distribution between guest-friendly (37.5%) and strict (55.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Apr, Jul, averaging 65 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 39 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Kuta
Below is the distribution of amenities across listings in Kuta:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (22.4%) and France (20.1%)
- English is the top language at 53.9%, followed by German (17.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Paris and Berlin markets
- Develop localized content for Australia and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kuta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $8,258 | $331.35 | 78% |
| BATAS DESA BATU JANGKIH | 12 | $5,892 | $589.78 | 39% |
| Pejeng Kawan | 121 | $3,526 | $215.47 | 46% |
| Bedulu | 35 | $3,466 | $247.23 | 48% |
| Pujut | 10 | $3,285 | $160.02 | 54% |
| Pecatu | 1,511 | $3,126 | $246.08 | 51% |
| Sanding | 11 | $3,098 | $235.13 | 40% |
| Duda | 27 | $2,936 | $203.97 | 49% |
| Buwit | 19 | $2,932 | $215.62 | 47% |
| Seminyak | 2,252 | $2,843 | $297.01 | 44% |
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