Kuta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Nusa Tenggara, Indonesia
Is Airbnb profitable in Kuta in 2025? Explore comprehensive Airbnb analytics for Kuta, West Nusa Tenggara, Indonesia to uncover income potential. This 2025 STR market report for Kuta, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 338 active listings.
Whether you're considering an Airbnb investment in Kuta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuta (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuta is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,160 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $762 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $264, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuta
Kuta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuta:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuta
Average Daily Rate (ADR) Airbnb Trends in Kuta (2025)
Effective short term rental pricing strategy in Kuta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuta typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $26 per night.
Average Daily Rate (ADR) Trend by Month in Kuta
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Airbnb Seasonality Analysis & Trends in Kuta (2025)
Peak Season (August, July, September)
- Revenue averages $1,746 per month
- Occupancy rates average 48.3%
- Daily rates average $83
Shoulder Season
- Revenue averages $1,543 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $95
Low Season (June, November, December)
- Revenue drops to average $1,295 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $79
Seasonality Insights for Kuta
- The Airbnb seasonality in Kuta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuta's highest earning potential, with monthly revenues capable of climbing to $2,033, occupancy reaching a high of 56.3%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,144, occupancy could drop to 33.8%, and ADRs may adjust down to $79.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuta (2025)
Exploring the top neighborhoods for short-term rentals in Kuta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kuta Beach | Famous for its beautiful beaches, vibrant nightlife, and a plethora of restaurants and shops. A prime destination for tourists and surfers, Kuta Beach offers an energetic atmosphere and proximity to the ocean. | Kuta Beach, Waterbom Bali, Kuta Square, Beachwalk Shopping Center, Legian Beach, Vihara Dharmayana Kuta |
| Seminyak | Known for its upscale lifestyle, Seminyak features luxury villas, high-end dining, and chic beach clubs. Perfect for those looking for a more refined experience compared to Kuta. | Seminyak Beach, Eat Street, Potato Head Beach Club, La Plancha Bali, Bodyworks Spa, Bali Deli |
| Legian | Located between Kuta and Seminyak, Legian provides a mix of both worlds, with great beaches and a lively atmosphere while being slightly less crowded than Kuta. | Legian Beach, Double Six Beach, Ground Zero Monument, Sky Garden, Beachfront bars and clubs |
| Canggu | A trendy area popular with expats and digital nomads, known for its surf spots, rice paddies, and a laid-back vibe. Appeals to younger travelers looking for a more relaxed experience. | Echo Beach, Canggu Club, Tanah Lot Temple, Batu Bolong Beach, Old Man's |
| Ubud | Cultural heart of Bali, known for its picturesque landscapes, yoga retreats, and art scene. Attracts those seeking tranquility and cultural experiences away from the beach. | Ubud Monkey Forest, Tegallalang Rice Terrace, Ubud Market, Campuhan Ridge Walk, Pura Taman Saraswati |
| Nusa Dua | Home to luxury resorts and a more upscale beach experience. Nusa Dua is perfect for families and those looking for a serene beach getaway. | Nusa Dua Beach, Waterblow, Geger Beach, Bali Collection shopping center, Museum Pasifika |
| Jimbaran | Famous for its seafood and beautiful sunsets, Jimbaran offers a quieter experience with stunning beachfront views and top-notch dining options. | Jimbaran Beach, Jenggala Keramik, Seafood restaurants on the beach, Kecak Fire Dance |
| Sanur | Known for its relaxed atmosphere, Sanur has beautiful beaches and is popular among families and older travelers. Great for those wanting a peaceful retreat. | Sanur Beach, Pantai Karang, Bali Seawalker, Le Mayeur Museum, Morning Market |
Understanding Airbnb License Requirements & STR Laws in Kuta (2025)
While Kuta, West Nusa Tenggara, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Kuta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kutabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“Above The Coconuts - Villa Silk” Kuta Central
Entire Place • 3 bedrooms
Dos Palmas Villa. Kuta's Entertainers Delight.
Entire Place • 4 bedrooms
Private 3 bedroom luxury villa with huge pool
Entire Place • 3 bedrooms
Villa Karinya | 2 BR Private Pool Villa | Kuta
Entire Place • 2 bedrooms
Villa Malolo - 3br Tropical villa with bathtub
Entire Place • 3 bedrooms
Villa Alba | 2 BR Private Pool Villa in Kuta
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raphael | 10 | $449,382 | 235 | 4.96/5.0 |
| Villa Alba | 3 | $157,283 | 150 | 4.93/5.0 |
| Pierre | 9 | $126,237 | 189 | 4.78/5.0 |
| Loop Villa | 3 | $97,777 | 88 | 4.93/5.0 |
| Kalea Villas | 4 | $91,005 | 122 | 4.89/5.0 |
| Above The Coconuts | 1 | $90,674 | 30 | 4.93/5.0 |
| Paul And Kaz | 7 | $85,021 | 55 | 4.78/5.0 |
| Jivana | 11 | $77,388 | 1 | N/A/5.0 |
| Alexander | 1 | $71,325 | 91 | 4.97/5.0 |
| Baiq Eva | 2 | $64,394 | 25 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuta.
Dive Deeper: Advanced Kuta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuta
- The Kuta Airbnb market composition is heavily skewed towards Private Room listings, which make up 49.7% of the 338 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuta, House properties are the most common (44.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.1% portion, catering likely to families or larger groups.
- The presence of 41.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 9.0%) offer potential for unique stay experiences.
Kuta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuta
- The dominant room capacity in Kuta is 1 bedroom listings, making up 51.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Kuta, indicating a high concentration in these sizes.
- With over half the market (51.5%) consisting of studios or 1-bedroom units, Kuta is particularly well-suited for individuals or couples.
Kuta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuta
- The most common guest capacity trend in Kuta vacation rentals is listings accommodating 2 guests (52.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kuta STR market, accounting for 73.1% of listings.
- A significant 53.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Kuta.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuta.
- On average, properties in Kuta are equipped to host 2.9 guests.
Kuta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuta
- The most common availability pattern in Kuta falls within the 271-366 days range, representing 63.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kuta (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
234 listings
71.8% of total
2 Nights
58 listings
17.8% of total
3 Nights
7 listings
2.1% of total
4-6 Nights
1 listings
0.3% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
25 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Kuta is 1 Night, adopted by 71.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.6%) of the Kuta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.8% of Kuta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuta.
Kuta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
3.1% of total
Super Strict 30 Days
7 listings
2.8% of total
Flexible
56 listings
22% of total
Moderate
62 listings
24.4% of total
Firm
43 listings
16.9% of total
Strict
78 listings
30.7% of total
Cancellation Policy Insights for Kuta
- The prevailing Airbnb cancellation policy trend in Kuta is Strict, used by 30.7% of listings.
- There's a relatively balanced mix between guest-friendly (46.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.7% market standard in Kuta.
- With 30.7% using Strict terms, this is a viable option in Kuta, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuta.
Kuta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuta
- The overall average booking lead time for vacation rentals in Kuta is 34 days.
- Guests book furthest in advance for stays during September (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Kuta.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Kuta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuta (2025)
Amenity Prevalence
Amenity Insights for Kuta
- Essential amenities in Kuta that guests expect include: Wifi, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kuta.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuta: Wifi, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuta to stay competitive.
Kuta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuta
- The typical guest profile for Airbnb in Kuta consists of predominantly international visitors (98%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.1% of guests.
- Key international markets include Germany (16.3%) and Australia (13.1%).
- Top languages spoken are English (44.6%) followed by German (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 15 | $6,920 | $321.08 | 72% |
| Pejeng | 13 | $4,078 | $396.14 | 45% |
| Pejeng Kawan | 127 | $2,940 | $228.85 | 44% |
| Bedulu | 40 | $2,929 | $257.72 | 41% |
| BATAS DESA BATU JANGKIH | 17 | $2,905 | $414.01 | 37% |
| Seminyak | 2,095 | $2,856 | $300.43 | 43% |
| Pecatu | 1,858 | $2,738 | $252.31 | 48% |
| Duda | 28 | $2,667 | $222.48 | 46% |
| Sanding | 17 | $2,543 | $374.92 | 32% |
| Kecamatan Praya Barat | 20 | $2,427 | $530.46 | 35% |