Mekarsaluyu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Java, Indonesia
Is Airbnb profitable in Mekarsaluyu in 2025? Explore comprehensive Airbnb analytics for Mekarsaluyu, West Java, Indonesia to uncover income potential. This 2025 STR market report for Mekarsaluyu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Mekarsaluyu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mekarsaluyu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mekarsaluyu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mekarsaluyu (2025)
Understanding the monthly revenue variations for Airbnb listings in Mekarsaluyu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mekarsaluyu is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mekarsaluyu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,907 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mekarsaluyu
Mekarsaluyu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mekarsaluyu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mekarsaluyu:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mekarsaluyu
Average Daily Rate (ADR) Airbnb Trends in Mekarsaluyu (2025)
Effective short term rental pricing strategy in Mekarsaluyu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mekarsaluyu typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $450+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Mekarsaluyu
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Airbnb Seasonality Analysis & Trends in Mekarsaluyu (2025)
Peak Season (December, May, April)
- Revenue averages $2,262 per month
- Occupancy rates average 29.4%
- Daily rates average $232
Shoulder Season
- Revenue averages $1,439 per month
- Occupancy maintains around 22.3%
- Daily rates hold near $224
Low Season (February, March, October)
- Revenue drops to average $835 per month
- Occupancy decreases to average 17.2%
- Daily rates adjust to average $211
Seasonality Insights for Mekarsaluyu
- The Airbnb seasonality in Mekarsaluyu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mekarsaluyu's highest earning potential, with monthly revenues capable of climbing to $2,342, occupancy reaching a high of 34.1%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $679, occupancy could drop to 13.1%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mekarsaluyu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mekarsaluyu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mekarsaluyu (2025)
Exploring the top neighborhoods for short-term rentals in Mekarsaluyu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bandung City Center | The vibrant urban hub of West Java, known for its cultural scene, shopping centers, and culinary delights. Ideal for tourists and business travelers seeking a lively atmosphere with many amenities. | Trans Studio Bandung, Bandung Grand Mosque, Braga Street, Cihampelas Walk, Saung Angklung Udjo, Bandung Institute of Technology |
| Lembang | A popular resort area just outside of Bandung, known for its cool climate, scenic views, and family-friendly attractions. Perfect for those looking to escape the city and enjoy nature. | Tangkuban Perahu, Farmhouse Susu Lembang, De Ranch Lembang, Floating Market Lembang, Kota Mini Lembang, Dusun Bambu |
| Cimahi | A growing city close to Bandung, offering numerous recreational parks and nature attractions. Increasingly popular for those looking for more budget-friendly accommodation close to Bandung. | Cimahi Waterfall, Dusun Bambu, Cimahi Square, Rings of Fire Adventure Park, Sierra Cafe and Resto |
| Dago | Known for its scenic views and lush surroundings, Dago attracts tourists looking for nature and relaxation while still being close to the city center. A favorite for weekend getaways. | Dago Pakar, The Valley, Dago Dreampark, Stone Garden, Lembang Park and Zoo |
| Kota Baru Parahyangan | A planned residential area that also caters to tourists with its modern facilities and easy access to Bandung, making it a versatile option for Airbnb hosts. | Parahyangan Elevate, Green Valley, Kota Baru Parahyangan Park, West Java Culture Park |
| Cidadap | A quiet neighborhood in Bandung that offers a relaxing environment while still being close to the city attractions. Suitable for families and individuals looking for peace. | Cidadap Park, Beautiful local cafes, Nearby shopping options, Nature walks |
| Pangalengan | Known for its breathtaking tea plantations and natural beauty, Pangalengan is perfect for eco-tourism and attracts visitors looking to connect with nature. | Situ Cileunca, Tea Plantation Tours, Cileunca Lake, Rainbow Garden |
| Sumedang | An emerging area with rich culture and history. It has beautiful landscapes and traditional cuisine, offering unique experiences for Airbnb guests. | Sumedang Hill, Museum Sumedang, Situ Sumedang, Traditional snack markets |
Understanding Airbnb License Requirements & STR Laws in Mekarsaluyu (2025)
While Mekarsaluyu, West Java, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mekarsaluyu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mekarsaluyu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mekarsaluyubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa DagoResor Ensuite 7BR 30peo LongPool Jacuzzi
Entire Place • 7 bedrooms
Luxury Villa With Golf View in Bandung 5 BR
Entire Place • 5 bedrooms
Cottonwood Villa Luxury Nilaya Dago - BBQ Pingpong
Entire Place • 5 bedrooms
Dago Pakar Villa P7-17A
Entire Place • 5 bedrooms
Samara Villa Dago Bandung
Entire Place • 3 bedrooms
10 BR Villa Dago Pakar 9 + Private Swimming Pool
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mekarsaluyu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mekarsaluyu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rizky | 9 | $98,414 | 59 | 2.69/5.0 |
| Nirankara Group | 1 | $68,842 | 11 | 4.91/5.0 |
| Hansen | 2 | $65,508 | 257 | 4.72/5.0 |
| Teddy | 1 | $59,659 | 4 | 5.00/5.0 |
| Arbi | 3 | $41,538 | 21 | 4.93/5.0 |
| Samara | 1 | $31,463 | 6 | 4.67/5.0 |
| Deddy | 1 | $24,098 | 53 | 4.94/5.0 |
| Decy Nastiti | 1 | $19,557 | 16 | 5.00/5.0 |
| Host #497315325 | 1 | $18,238 | 1 | 0.00/5.0 |
| Sarah Kezia | 1 | $18,103 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mekarsaluyu.
Dive Deeper: Advanced Mekarsaluyu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mekarsaluyu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMekarsaluyu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mekarsaluyu
- The Mekarsaluyu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mekarsaluyu, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Mekarsaluyu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mekarsaluyu
- The dominant room capacity in Mekarsaluyu is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 56.8% of the active Airbnb listings in Mekarsaluyu, indicating a high concentration in these sizes.
- A significant 74.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mekarsaluyu.
Mekarsaluyu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mekarsaluyu
- The most common guest capacity trend in Mekarsaluyu vacation rentals is listings accommodating 8+ guests (72.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mekarsaluyu STR market, accounting for 82.3% of listings.
- 82.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mekarsaluyu.
- On average, properties in Mekarsaluyu are equipped to host 7.0 guests.
Mekarsaluyu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mekarsaluyu
- The most common availability pattern in Mekarsaluyu falls within the 271-366 days range, representing 72.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mekarsaluyu (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mekarsaluyu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
89.8% of total
2 Nights
1 listings
2% of total
30+ Nights
4 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mekarsaluyu is 1 Night, adopted by 89.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.8%) of the Mekarsaluyu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.8% of Mekarsaluyu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mekarsaluyu.
Mekarsaluyu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
24.4% of total
Moderate
6 listings
14.6% of total
Firm
2 listings
4.9% of total
Strict
23 listings
56.1% of total
Cancellation Policy Insights for Mekarsaluyu
- The prevailing Airbnb cancellation policy trend in Mekarsaluyu is Strict, used by 56.1% of listings.
- A majority (61.0%) of hosts in Mekarsaluyu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.1% market standard in Mekarsaluyu.
- With 56.1% using Strict terms, this is a viable option in Mekarsaluyu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mekarsaluyu.
Mekarsaluyu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mekarsaluyu
- The overall average booking lead time for vacation rentals in Mekarsaluyu is 25 days.
- Guests book furthest in advance for stays during April (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (29 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Mekarsaluyu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Mekarsaluyu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mekarsaluyu (2025)
Amenity Prevalence
Amenity Insights for Mekarsaluyu
- Essential amenities in Mekarsaluyu that guests expect include: Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mekarsaluyu: Free parking on premises, TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mekarsaluyu to stay competitive.
Mekarsaluyu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mekarsaluyu
- The typical guest profile for Airbnb in Mekarsaluyu consists of primarily domestic travelers (85%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Indonesian or English.
- Domestic travelers account for 85.1% of guests.
- Key international markets include Indonesia (85.1%) and Malaysia (5.2%).
- Top languages spoken are Indonesian (46.2%) followed by English (40.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and Special Capital Region of Jakarta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mekarsaluyu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuta | 11 | $2,167 | $133.15 | 57% |
| Wangunsari | 14 | $1,920 | $164.17 | 29% |
| Sumur Batu | 49 | $1,720 | $211.69 | 28% |
| Citaringgul | 22 | $1,528 | $146.35 | 28% |
| Cigugur Girang | 16 | $1,454 | $161.33 | 29% |
| Ciburial | 199 | $1,390 | $278.30 | 21% |
| Cihideung | 51 | $1,190 | $225.83 | 25% |
| Sariwangi | 12 | $1,160 | $117.66 | 30% |
| Leuwimalang | 16 | $1,144 | $182.41 | 22% |
| Ciloto | 10 | $1,084 | $132.63 | 22% |