Yogyakarta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Special Region of Yogyakarta, Indonesia
Is Airbnb profitable in Yogyakarta in 2025? Explore comprehensive Airbnb analytics for Yogyakarta, Special Region of Yogyakarta, Indonesia to uncover income potential. This 2025 STR market report for Yogyakarta, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 463 active listings.
Whether you're considering an Airbnb investment in Yogyakarta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yogyakarta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yogyakarta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yogyakarta (2025)
Understanding the monthly revenue variations for Airbnb listings in Yogyakarta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yogyakarta is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yogyakarta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $674 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yogyakarta
Yogyakarta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yogyakarta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yogyakarta:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yogyakarta
Average Daily Rate (ADR) Airbnb Trends in Yogyakarta (2025)
Effective short term rental pricing strategy in Yogyakarta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yogyakarta typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Yogyakarta
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Airbnb Seasonality Analysis & Trends in Yogyakarta (2025)
Peak Season (May, December, April)
- Revenue averages $717 per month
- Occupancy rates average 33.1%
- Daily rates average $76
Shoulder Season
- Revenue averages $541 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $75
Low Season (February, March, October)
- Revenue drops to average $414 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $65
Seasonality Insights for Yogyakarta
- The Airbnb seasonality in Yogyakarta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yogyakarta's highest earning potential, with monthly revenues capable of climbing to $748, occupancy reaching a high of 35.7%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $381, occupancy could drop to 18.5%, and ADRs may adjust down to $55.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yogyakarta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yogyakarta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yogyakarta (2025)
Exploring the top neighborhoods for short-term rentals in Yogyakarta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malioboro | The bustling heart of Yogyakarta known for its vibrant street life, shops, and access to local culture. A prime location for tourists wanting to experience the local atmosphere and markets. | Malioboro Street, Beringharjo Market, Tugu Yogyakarta, Benteng Vredeburg, Malioboro Mall |
| Kota Gede | A historic district known for its silver craftsmanship and traditional Javanese architecture. Popular among travelers interested in culture and history, offering a more serene experience away from the hustle. | Sultan Palace, Kota Gede Silver Workshop, Taman Sari Water Castle, Masjid Gedhe Kauman, Bubrah Temple |
| Prawirotaman | A popular expatriate area with many boutique hotels, cafes, and restaurants. Known for its laid-back atmosphere, it attracts foreign tourists and long-term visitors looking for comfort and culture. | Prawirotaman Street, Indonesian cuisine restaurants, Art galleries, Yoga studios, Local markets |
| Ubud | Although primarily known as a Bali destination, Ubud is also drawing tourists who visit Yogyakarta. Known for its lush green rice fields and art scene, it offers a tranquil escape for visitors. | Ubud Art Market, Tegalalang Rice Terrace, Monkey Forest, Goa Gajah Temple, Campuhan Ridge Walk |
| Borobudur | Famous for the Borobudur Temple, one of the largest Buddhist temples in the world. A must-visit for tourists, making it an ideal investment area for unique stays near this UNESCO World Heritage site. | Borobudur Temple, Mount Merapi views, Local villages, Candi Mendut, Candi Pawon |
| Prambanan | Home to the Prambanan Temple complex, a UNESCO World Heritage site. Attracts tourists who want to explore the temples and enjoy the surrounding cultural experiences. | Prambanan Temple, Ramayana Ballet Performance, Ratu Boko Palace, Sewu Temple, Lumbung Temple |
| Gumurang Kitir | A hidden gem known for its natural beauty and local culture. It's becoming increasingly popular among eco-tourists who want a unique experience away from the mainstream. | Gumurang Valley, Local cultural experiences, Hiking trails, Traditional villages, Cultural festivals |
| Sleman | Located just north of Yogyakarta, this area offers a mix of urban and rural experiences. It's a growing destination with affordable pricing and access to various attractions. | Sleman Market, Candi Ijo, Candi Sari, Local workshops, Mount Merapi |
Understanding Airbnb License Requirements & STR Laws in Yogyakarta (2025)
While Yogyakarta, Special Region of Yogyakarta, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yogyakarta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Yogyakarta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yogyakartabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
City Center Gem: Well-Equipped Joglo Villa w/ Pool
Entire Place • 4 bedrooms
new house near Malioboro (only for family group)
Entire Place • 4 bedrooms
PULAS Private Villas & Mind Retreat
Entire Place • 2 bedrooms
Ndalem Gadia - near Malioboro
Entire Place • 7 bedrooms
Villa Ruang Rindu Malioboro
Entire Place • 7 bedrooms
Luxury Homestay, Pool, Prime Location, Sleeps 10
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yogyakarta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yogyakarta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Idham | 6 | $72,857 | 311 | 4.80/5.0 |
| Jogja Life | 6 | $68,633 | 18 | 1.61/5.0 |
| Susi | 2 | $60,969 | 163 | 4.91/5.0 |
| Vika | 12 | $60,270 | 10 | 0.83/5.0 |
| Amaire Jogja | 8 | $58,261 | 292 | 4.95/5.0 |
| We Stay | 5 | $49,574 | 7 | 1.78/5.0 |
| Husin | 3 | $45,686 | 181 | 4.92/5.0 |
| Kayla And Bukit Vista Hosts | 1 | $39,221 | 97 | 4.74/5.0 |
| Langen Saré | 7 | $37,166 | 48 | 3.57/5.0 |
| Bobby | 1 | $33,620 | 29 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yogyakarta.
Dive Deeper: Advanced Yogyakarta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yogyakarta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYogyakarta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yogyakarta
- The Yogyakarta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57% of the 463 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Yogyakarta, House properties are the most common (61.6%), reflecting the local real estate landscape.
- Houses represent a significant 61.6% portion, catering likely to families or larger groups.
- The presence of 31.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.
Yogyakarta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yogyakarta
- The dominant room capacity in Yogyakarta is 1 bedroom listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.3% of the active Airbnb listings in Yogyakarta, indicating a high concentration in these sizes.
- A significant 41.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yogyakarta.
Yogyakarta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yogyakarta
- The most common guest capacity trend in Yogyakarta vacation rentals is listings accommodating 8+ guests (27%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Yogyakarta STR market, accounting for 49.2% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yogyakarta.
- On average, properties in Yogyakarta are equipped to host 4.3 guests.
Yogyakarta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yogyakarta
- The most common availability pattern in Yogyakarta falls within the 271-366 days range, representing 70.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yogyakarta (42.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yogyakarta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
349 listings
77.7% of total
2 Nights
75 listings
16.7% of total
3 Nights
5 listings
1.1% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
19 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Yogyakarta is 1 Night, adopted by 77.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.4%) of the Yogyakarta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.7% of Yogyakarta hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yogyakarta.
Yogyakarta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
143 listings
41.4% of total
Moderate
87 listings
25.2% of total
Firm
41 listings
11.9% of total
Strict
74 listings
21.4% of total
Cancellation Policy Insights for Yogyakarta
- The prevailing Airbnb cancellation policy trend in Yogyakarta is Flexible, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.4% market standard in Yogyakarta.
- Regularly review your cancellation policy against competitors and market demand shifts in Yogyakarta.
Yogyakarta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yogyakarta
- The overall average booking lead time for vacation rentals in Yogyakarta is 27 days.
- Guests book furthest in advance for stays during April (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Yogyakarta.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Yogyakarta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yogyakarta (2025)
Amenity Prevalence
Amenity Insights for Yogyakarta
- Essential amenities in Yogyakarta that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yogyakarta: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yogyakarta to stay competitive.
Yogyakarta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yogyakarta
- The typical guest profile for Airbnb in Yogyakarta consists of a mix of domestic (35%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 35.4% of guests.
- Key international markets include Indonesia (35.4%) and Germany (7.8%).
- Top languages spoken are English (39.7%) followed by Indonesian (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yogyakarta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sukoharjo | 14 | $815 | $94.35 | 32% |
| Sidoarum | 10 | $787 | $101.24 | 26% |
| Candibinangun | 15 | $638 | $90.32 | 24% |
| Harjobinangun | 15 | $556 | $100.36 | 25% |
| Nogotirto | 21 | $519 | $105.72 | 25% |
| Dieng Kulon | 20 | $499 | $64.41 | 28% |
| Bangunjiwo | 33 | $492 | $84.45 | 24% |
| Maguwoharjo | 34 | $490 | $65.29 | 26% |
| Pandowoharjo | 11 | $445 | $84.46 | 23% |
| Sinduadi | 99 | $443 | $77.46 | 28% |