Airbnb Market Analytics, Statistics and Data in Yogyakarta, Special Region of Yogyakarta, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Yogyakarta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Yogyakarta:
How much do Airbnb hosts make on average per month in Yogyakarta?
The short-term rental market in Yogyakarta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $352 per month
- Strong performing properties (top 25%) make $758 or more
- Best-in-class properties (top 10%) achieve $1,432+ monthly
- Entry-level properties (bottom 25%) typically earn around $154
Revenue Variations by Month
Occupancy Rates Throughout the Year in Yogyakarta
The market in Yogyakarta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Yogyakarta
Daily rates in Yogyakarta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $74 or more
- Best-in-class properties (top 10%) pull in $160+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Yogyakarta
Peak Season (May, March, April)
- Revenue peaks at $728.83 per month
- Occupancy rates reach 34.71%
- Daily rates average $82.96
Shoulder Season
- Revenue averages $611.39 per month
- Occupancy maintains 29.04%
- Daily rates hold at $71.80
Low Season (October, September, January)
- Revenue drops to $493.10 per month
- Occupancy decreases to 23.66%
- Daily rates adjust to $55.38
Is it still profitable to do Airbnb in Yogyakarta in 2025?
Yes! Yogyakarta demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 29% and monthly revenue averaging $611 and With 475 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Yogyakarta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malioboro | The vibrant heart of Yogyakarta, known for its shopping and street food. This area attracts countless tourists looking to experience the local culture and heritage. | Malioboro Street, Zero Kilometer Yogyakarta, Beringharjo Market, Taman Pintar, Fort Vredenburg |
| Prawirotaman | A trendy area popular with backpackers and expatriates, filled with cafes, hostels, and boutique hotels. Offers a lively atmosphere with easy access to attractions. | Museum Affandi, Yogyakarta Monument, Prawirotaman Street, Kedai Kebun Forum, Kota Gede |
| Keraton (Palace) | Cultural and historical center of Yogyakarta, where tourists can explore the Sultan's palace and enjoy traditional performances. A must-visit for culture enthusiasts. | Keraton Yogyakarta, Tamansari Water Castle, Taman Sari, Museum Sonobudoyo, Batik Museum |
| Gunung Kidul | Known for its beautiful beaches and natural attractions, ideal for tourists seeking adventure and nature. A great area for eco-tourism and outdoor activities. | Ngobaran Beach, Pantai Indrayanti, Jomblang Cave, Bukit Bintang, Kawasan Wisata Pantai |
| Bantul | A calmer, more laid-back area with traditional villages, artsy spots, and scenic views. Great for those looking to experience rural Yogyakarta. | Kasongan Village, Sewa Jogja, Puncak Sudiro, Puncak Becici, Bamboo Forest |
| Sleman | Home to the famous Prambanan Temple, a UNESCO World Heritage site, attracting visitors interested in ancient history and architecture. | Prambanan Temple, Ratu Boko Palace, Merapi Volcano, Sindu Kusuma Edupark, Taman Pelangi |
| Kotagede | Known for its historic silver workshops and traditional Javanese architecture. A charming area perfect for those interested in culture and handicrafts. | Kotagede Grand Mosque, Royal Cemetery of Imogiri, Silver Workshops, Museum Taman Purbakala, Taman Sari |
| Yogyakarta City Center | The bustling city center with a mix of modern and traditional offerings. Close to many cafes, shops, and historical landmarks. | Tugu Yogyakarta, Taman Sari, Shopping Malls, Street Food Stalls, Cultural Festivals |
Do you need a license for Airbnb in Yogyakarta?
We recommend checking directly with Yogyakarta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Yogyakarta
PULAS Private Villas & Mind Retreat
Entire Place • 2 bedrooms
new house near Malioboro (only for family group)
Entire Place • 4 bedrooms
Spacious 6 Bedroom House Near Keraton Kamudi Jogja
Entire Place • 6 bedrooms
City Center Gem: Well-Equipped Joglo Villa w/ Pool
Entire Place • 4 bedrooms
Kamaniya Villa 6 Rooms Villa Near Prawirotaman
Entire Place • 6 bedrooms
Villa Ruang Rindu Malioboro
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Yogyakarta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Idham | 6 | $77,456 | 311 | 4.80/5.0 |
| Amaire Jogja | 8 | $64,969 | 292 | 4.95/5.0 |
| Susi | 2 | $64,058 | 163 | 4.91/5.0 |
| Jogja Life | 6 | $62,658 | 18 | 1.61/5.0 |
| Vika | 12 | $49,262 | 10 | 0.83/5.0 |
| We Stay | 5 | $47,685 | 7 | 1.78/5.0 |
| Husin | 3 | $42,786 | 181 | 4.92/5.0 |
| Bobby | 1 | $36,939 | 29 | 4.83/5.0 |
| Langen Saré | 7 | $34,874 | 48 | 3.57/5.0 |
| Nu | 1 | $34,140 | 58 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Yogyakarta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (56.8%), with house and boutique & hotels properties comprising 93.1% of inventory
- Strong specialty sector (31.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, others, outdoor & mobile segments (7.0% combined)
Room Capacity Distribution
Analysis of 475 properties in Yogyakarta shows that 1 bedroom properties are most prevalent, making up 29.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 49.5% of all listings.
Key Insights
- Most common: 1 bedroom (29.5%)
- Least common: 5+ bedrooms (10.7%)
- Market concentration: 49.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 475 properties in Yogyakarta reveals that 8+ guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 50.1% of the market.
Key Insights
- Most common capacity: 8+ guests (27.4% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 50.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 475 properties in Yogyakarta, the most common availability pattern is 271-366 days (71.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.9% of properties).
Key Insights
- Most common availability window: 271-366 days (71.2%)
- Most common booking duration: 31-90 days (41.9%)
- Properties with high availability (180+ days): 88.6%
- Properties with long-term bookings (180+ days): 11.8%
Minimum Stay Distributions
1 Night
356 listings
78.2% of total
2 Nights
79 listings
17.4% of total
3 Nights
5 listings
1.1% of total
30+ Nights
15 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 96.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
147 listings
42% of total
Moderate
86 listings
24.6% of total
Firm
41 listings
11.7% of total
Strict
76 listings
21.7% of total
Key Insights
- Flexible is the preferred policy at 42.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Aug, averaging 40 days
- Shortest booking windows are in Dec, Jan, Oct, averaging 22 days
- Spring shows the longest average booking window at 38 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 38 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Yogyakarta
Below is the distribution of amenities across listings in Yogyakarta:
Traveler Demographics
Key Insights
- Domestic travelers make up 36.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (11.8%) and Netherlands (11.4%)
- English is the top language at 49.6%, followed by Indonesian (25.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Jakarta and West Java markets
- Develop localized content for Germany and Netherlands
- Prioritize English and Indonesian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Yogyakarta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sukoharjo | 14 | $898 | $94.17 | 34% |
| Sidoarum | 10 | $801 | $102.50 | 27% |
| Candibinangun | 14 | $703 | $92.09 | 27% |
| Harjobinangun | 15 | $587 | $101.31 | 27% |
| Dieng Kulon | 21 | $567 | $64.55 | 29% |
| Bangunjiwo | 32 | $532 | $82.39 | 25% |
| Donoharjo | 10 | $519 | $85.61 | 20% |
| Maguwoharjo | 33 | $507 | $64.76 | 27% |
| Timbulharjo | 15 | $473 | $77.36 | 28% |
| Pandowoharjo | 11 | $473 | $82.22 | 26% |
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