Purwomartani Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Special Region of Yogyakarta, Indonesia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Purwomartani in 2025? Explore comprehensive Airbnb analytics for Purwomartani, Special Region of Yogyakarta, Indonesia to uncover income potential. This 2025 STR market report for Purwomartani, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in Purwomartani, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Purwomartani Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Purwomartani Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$67
The average rental revenue earned for an occupied room per day in Purwomartani.
Occupancy Rate(?)
20.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,441
Typical annual income for an Airbnb listing in Purwomartani. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.6%
Significant decrease (-13.6%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Purwomartani.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Purwomartani.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Purwomartani (2025)

Understanding the monthly revenue variations for Airbnb listings in Purwomartani is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Purwomartani is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Purwomartani across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,051+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $700 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $382 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Purwomartani

Purwomartani Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Purwomartani STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Purwomartani:

  • Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Purwomartani

Average Daily Rate (ADR) Airbnb Trends in Purwomartani (2025)

Effective short term rental pricing strategy in Purwomartani involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Purwomartani typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
  • Typical properties (Median) charge around $47 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in Purwomartani

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Airbnb Seasonality Analysis & Trends in Purwomartani (2025)

Peak Season (April, May, June)
  • Revenue averages $1,150 per month
  • Occupancy rates average 35.2%
  • Daily rates average $61
Shoulder Season
  • Revenue averages $421 per month
  • Occupancy maintains around 18.7%
  • Daily rates hold near $63
Low Season (February, October, November)
  • Revenue drops to average $174 per month
  • Occupancy decreases to average 9.1%
  • Daily rates adjust to average $62

Seasonality Insights for Purwomartani

  • The Airbnb seasonality in Purwomartani shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Purwomartani's highest earning potential, with monthly revenues capable of climbing to $1,211, occupancy reaching a high of 44.2%, and ADRs peaking at $67.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $110, occupancy could drop to 7.5%, and ADRs may adjust down to $58.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Purwomartani.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Purwomartani seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Purwomartani (2025)

Exploring the top neighborhoods for short-term rentals in Purwomartani? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cangkringan
Located near Mount Merapi and known for its stunning landscapes and outdoor activities. Perfect for tourists interested in nature, hiking, and adventure sports.
Mount Merapi, Ullen Sentalu Museum, Candi Boro Budur, Omah Garang, Kaliurang
Borobudur
A UNESCO World Heritage site, famous for the Borobudur Temple complex, attracting tourists from all over the world. A hotspot for cultural and historical tourism.
Borobudur Temple, Punthuk Setumbu, Borobudur Sunrise, Mendut Temple, Candi Pawon
Malioboro
The iconic street in Yogyakarta, bustling with shops, street food, and cultural experiences. A must-visit for tourists, making it an excellent location for short stays.
Malioboro Street, Tugu Yogyakarta, Beringharjo Market, Yogyakarta Palace, Fort Vredeburg
Kota Gede
Known for its silver workshops and traditional Javanese architecture. It's a cultural hub, attracting those interested in crafts and local cuisine.
Kota Gede Silver, Mausoleum of the Sultan, Holly Mosque, Traditional markets, The Javanese Culinary
Sleman
Close to educational institutions and modern amenities, appealing to students and families looking for longer stays. A rising area for investment.
Universitas Gadjah Mada, Sleman City Hall, Candi Kali temple, Sleman agriculture, Many local cafes and eateries
Timang Beach
A beautiful beach known for its scenic views and thrilling gondola rides. A popular spot for adventurous tourists and beach lovers.
Timang Beach Gondola, Pantai Indrayanti, Timang Island, Sunset views, Local seafood dining
Prambanan
Famous for the Prambanan Temple compound, another UNESCO World Heritage site. A key destination for history and architecture lovers.
Prambanan Temple, Roro Jonggrang Temple, Banyunibo Temple, Prambanan Park, Local performances and shows
Yogyakarta City Center
The heart of Yogyakarta, full of life and culture. Excellent for tourists who want easy access to attractions, dining, and nightlife.
Tugu Yogyakarta, Kraton Yogyakarta, Alun-Alun Selatan, Local markets, Traditional performances

Understanding Airbnb License Requirements & STR Laws in Purwomartani (2025)

While Purwomartani, Special Region of Yogyakarta, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Purwomartani to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Purwomartani (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Purwomartanibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Sambisari, Beautiful Family villa with Pool

Villa Sambisari, Beautiful Family villa with Pool

Entire Place • 6 bedrooms

$15,054
Revenue
31.1%
Occupancy
$187.74
Daily Rate
A spacious house around temples

A spacious house around temples

Entire Place • 5 bedrooms

$9,240
Revenue
16.9%
Occupancy
$111.64
Daily Rate
Red Bricks 3BR Exclusive House

Red Bricks 3BR Exclusive House

Entire Place • 3 bedrooms

$8,236
Revenue
23.9%
Occupancy
$92.47
Daily Rate
Room|9|Nine

Room|9|Nine

Entire Place • 3 bedrooms

$7,996
Revenue
31.1%
Occupancy
$50.32
Daily Rate
Kunamu House 2BR New in Purwomartani Jogja

Kunamu House 2BR New in Purwomartani Jogja

Entire Place • 2 bedrooms

$6,692
Revenue
27.6%
Occupancy
$40.07
Daily Rate
Villa kahyangan

Villa kahyangan

Entire Place • 2 bedrooms

$6,197
Revenue
38.2%
Occupancy
$81.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Purwomartani (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Purwomartani based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ratri1$15,054245.00/5.0
Desiantien2$10,10942.50/5.0
Soetrisno1$9,240104.90/5.0
Ratna1$7,99685.00/5.0
Yola Sekarini1$6,692155.00/5.0
Host #3003106121$6,19720.00/5.0
Arief2$5,20482.50/5.0
Mr. Homy1$4,84035.00/5.0
Host #2087928651$4,48700.00/5.0
Gunawan1$4,459534.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Purwomartani.

Dive Deeper: Advanced Purwomartani STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Purwomartani. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Purwomartani Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Purwomartani

  • The Purwomartani Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Purwomartani, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.
  • The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.

Purwomartani Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Purwomartani

  • The dominant room capacity in Purwomartani is 3 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 52.0% of the active Airbnb listings in Purwomartani, indicating a high concentration in these sizes.
  • A significant 68.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Purwomartani.

Purwomartani Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Purwomartani

  • The most common guest capacity trend in Purwomartani vacation rentals is listings accommodating 8+ guests (52%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Purwomartani STR market, accounting for 76.0% of listings.
  • 76.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Purwomartani.
  • On average, properties in Purwomartani are equipped to host 6.4 guests.

Purwomartani Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Purwomartani

  • The most common availability pattern in Purwomartani falls within the 271-366 days range, representing 92% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Purwomartani (48%), reflecting common guest stay durations or potential owner blocking patterns.

Purwomartani Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (83.3%)

1 Night

20 listings

83.3% of total

2 Nights (12.5%)

2 Nights

3 listings

12.5% of total

30+ Nights (4.2%)

30+ Nights

1 listings

4.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Purwomartani is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (95.8%) of the Purwomartani Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 83.3% of Purwomartani hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Purwomartani.

Purwomartani Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.7%)

Flexible

4 listings

26.7% of total

Moderate (20%)

Moderate

3 listings

20% of total

Firm (20%)

Firm

3 listings

20% of total

Strict (33.3%)

Strict

5 listings

33.3% of total

Cancellation Policy Insights for Purwomartani

  • The prevailing Airbnb cancellation policy trend in Purwomartani is Strict, used by 33.3% of listings.
  • A majority (53.3%) of hosts in Purwomartani utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 33.3% market standard in Purwomartani.
  • With 33.3% using Strict terms, this is a viable option in Purwomartani, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Purwomartani.

Purwomartani STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Purwomartani

  • The overall average booking lead time for vacation rentals in Purwomartani is 18 days.
  • Guests book furthest in advance for stays during April (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (26 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Purwomartani.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
  • Monitor your own booking lead times against these Purwomartani averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Purwomartani (2025)

Amenity Prevalence

Amenity Insights for Purwomartani

  • Essential amenities in Purwomartani that guests expect include: Free parking on premises, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Purwomartani: Free parking on premises, Air conditioning, TV, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Purwomartani to stay competitive.

Purwomartani Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Purwomartani

  • The typical guest profile for Airbnb in Purwomartani consists of primarily domestic travelers (92%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Indonesian or English.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include Indonesia (92.3%) and New Zealand (3.8%).
  • Top languages spoken are Indonesian (54.5%) followed by English (42.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Jakarta and Special Capital Region of Jakarta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Purwomartani Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sukoharjo14$815$94.3532%
Sidoarum10$787$101.2426%
Candibinangun15$638$90.3224%
Harjobinangun15$556$100.3625%
Nogotirto21$519$105.7225%
Dieng Kulon20$499$64.4128%
Bangunjiwo33$492$84.4524%
Maguwoharjo34$490$65.2926%
Pandowoharjo11$445$84.4623%
Sinduadi99$443$77.4628%

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