Airbnb Market Analytics, Statistics and Data in Batam City, Riau Islands, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Batam City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Batam City:
How much do Airbnb hosts make on average per month in Batam City?
The short-term rental market in Batam City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $536 per month
- Strong performing properties (top 25%) make $906 or more
- Best-in-class properties (top 10%) achieve $1,471+ monthly
- Entry-level properties (bottom 25%) typically earn around $215
Revenue Variations by Month
Occupancy Rates Throughout the Year in Batam City
The market in Batam City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Batam City
Daily rates in Batam City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $41 per night
- Strong performing properties (top 25%) secure $62 or more
- Best-in-class properties (top 10%) pull in $104+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Batam City
Peak Season (April, May, June)
- Revenue peaks at $1030.76 per month
- Occupancy rates reach 41.70%
- Daily rates average $67.05
Shoulder Season
- Revenue averages $694.34 per month
- Occupancy maintains 31.05%
- Daily rates hold at $61.64
Low Season (August, July, October)
- Revenue drops to $422.45 per month
- Occupancy decreases to 25.73%
- Daily rates adjust to $54.92
Is it still profitable to do Airbnb in Batam City in 2025?
Yes! Batam City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $694 and As a mature market with 573 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Batam City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Batu Ampar | Strategically located near the ferry terminal, Batu Ampar is a gateway for tourists coming from Singapore. It's ideal for short stays and attracts a steady stream of visitors looking for convenience in accessing transportation. | Batu Ampar Ferry Terminal, Batam Marina, Bintan Resort Ferry Terminal, Barelang Bridge |
| Nagoya | The capital of Batam, Nagoya is known for its shopping, dining, and bustling nightlife. It's a hotspot for tourists and expatriates, making it an excellent area for Airbnb investments. | Nagoya Hill Shopping Mall, Diamond City Mall, Batam City Square, Grand Batam Mall |
| Baloi | Baloi is emerging as a commercial hub with various shops and restaurants. It's well-connected and attracts both business and leisure travelers, making it a lucrative Airbnb location. | Baloi City Mall, Pura Agung Amerta Bhuana, Local food stalls and eateries |
| Sekupang | Sekupang is known for its waterfront area and resorts. It appeals to tourists looking for a relaxing getaway, particularly those arriving by ferry from Malaysia or Singapore. | Nongsa Beach, Turi Beach Resort, Sekupang Ferry Terminal, Olivia's Restaurant |
| Batam Center | As the administrative center of Batam, this area features government offices and is close to major business districts. It's popular among business travelers. | Mega Mall Batam Center, Batam Center Ferry Terminal, Plaza Batam |
| Lubuk Baja | Lubuk Baja is famous for its affordable hotels, shopping areas, and local eateries, making it attractive for diverse travelers, including families. | Bintan Center, Shopping at local markets, Local seafood restaurants |
| Tanjung Pinggir | This area boasts beautiful beaches and a tranquil atmosphere, making it perfect for tourists seeking leisure and relaxation away from the city's hustle and bustle. | Nongsa Point Marina, Tanjung Pinggir Beach, Water sports activities |
| Kota Batam | The central part of Batam, it has a mix of residential and commercial zones. It's vibrant with activities and accessible amenities, appealing to both local and international visitors. | Café hopping, Local markets, Kota Batam's nightlife |
Do you need a license for Airbnb in Batam City?
We recommend checking directly with Batam City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Batam City
Monolog and Nagoya Valley (4BR Private Pool Villa)
Entire Place • 4 bedrooms
Luxury 4 Br Villa Orchard Park
Entire Place • 4 bedrooms
Billiards and Karaoke. Free Pickup/Drop Off
Entire Place • 4 bedrooms
SleepRest @ Nagoya Valley
Entire Place • 4 bedrooms
Lovina 3BR3Bath Family Gathering at Nagoya Thamrin
Entire Place • 3 bedrooms
Danka@Taman Golf Residence 2
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Batam City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lovina | 60 | $330,236 | 451 | 3.34/5.0 |
| Dian | 26 | $119,148 | 107 | 2.40/5.0 |
| Rony | 11 | $102,568 | 121 | 3.80/5.0 |
| Edi | 13 | $99,939 | 75 | 3.34/5.0 |
| SleepRest | 36 | $98,676 | 168 | 2.01/5.0 |
| Dominic | 19 | $87,565 | 141 | 3.03/5.0 |
| King | 9 | $77,591 | 129 | 2.59/5.0 |
| Imelda | 6 | $76,616 | 175 | 4.12/5.0 |
| Felic | 1 | $75,332 | 28 | 4.89/5.0 |
| Daniel | 6 | $70,276 | 57 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Batam City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.6%), with apartment & condo and house properties comprising 91.3% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (1.9% combined)
Room Capacity Distribution
Analysis of 573 properties in Batam City shows that 1 bedroom properties are most prevalent, making up 48.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.2% of all listings.
Key Insights
- Most common: 1 bedroom (48.9%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 75.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 573 properties in Batam City reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 54.3% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 573 properties in Batam City, the most common availability pattern is 271-366 days (65.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.3% of properties).
Key Insights
- Most common availability window: 271-366 days (65.3%)
- Most common booking duration: 31-90 days (36.3%)
- Properties with high availability (180+ days): 85.0%
- Properties with long-term bookings (180+ days): 15.4%
Minimum Stay Distributions
1 Night
445 listings
84.3% of total
2 Nights
62 listings
11.7% of total
3 Nights
4 listings
0.8% of total
4-6 Nights
4 listings
0.8% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
11 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.0%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 96.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
12 listings
3.3% of total
Flexible
133 listings
36.9% of total
Moderate
96 listings
26.7% of total
Firm
27 listings
7.5% of total
Strict
92 listings
25.6% of total
Key Insights
- Flexible is the preferred policy at 36.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 3.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, May, Jun, averaging 27 days
- Shortest booking windows are in Aug, Oct, Jul, averaging 19 days
- Winter shows the longest average booking window at 26 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 26 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jul when lead times are shortest
Popular Airbnb Amenities in Batam City
Below is the distribution of amenities across listings in Batam City:
Traveler Demographics
Key Insights
- Domestic travelers make up 19.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Indonesia (21.4%) and Malaysia (17.3%)
- English is the top language at 46.3%, followed by Indonesian (19.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Johor Bahru and Batam markets
- Develop localized content for Indonesia and Malaysia
- Prioritize English and Indonesian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Batam City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Kulai | 104 | $774 | $88.02 | 38% |
| Bandar Penawar | 232 | $767 | $106.63 | 23% |
| Johor Bahru | 3,332 | $744 | $70.15 | 35% |
| Masai | 30 | $650 | $91.20 | 28% |
| Plentong | 51 | $639 | $73.27 | 30% |
| Iskandar Puteri | 1,697 | $604 | $63.14 | 34% |
| Tebrau | 190 | $597 | $56.85 | 34% |
| Pasir Gudang | 119 | $540 | $71.44 | 31% |
| Kluang | 134 | $522 | $92.51 | 24% |
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