Batam City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Riau Islands, Indonesia
Is Airbnb profitable in Batam City in 2025? Explore comprehensive Airbnb analytics for Batam City, Riau Islands, Indonesia to uncover income potential. This 2025 STR market report for Batam City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 567 active listings.
Whether you're considering an Airbnb investment in Batam City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Batam City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Batam City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Batam City (2025)
Understanding the monthly revenue variations for Airbnb listings in Batam City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Batam City is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Batam City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,285+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $725 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $404 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Batam City
Batam City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Batam City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Batam City:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Batam City
Average Daily Rate (ADR) Airbnb Trends in Batam City (2025)
Effective short term rental pricing strategy in Batam City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Batam City typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Batam City
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Airbnb Seasonality Analysis & Trends in Batam City (2025)
Peak Season (May, April, June)
- Revenue averages $940 per month
- Occupancy rates average 35.3%
- Daily rates average $62
Shoulder Season
- Revenue averages $497 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $59
Low Season (February, August, October)
- Revenue drops to average $399 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $59
Seasonality Insights for Batam City
- The Airbnb seasonality in Batam City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Batam City's highest earning potential, with monthly revenues capable of climbing to $1,009, occupancy reaching a high of 42.1%, and ADRs peaking at $62.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $382, occupancy could drop to 22.9%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Batam City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Batam City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Batam City (2025)
Exploring the top neighborhoods for short-term rentals in Batam City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nagoya | The commercial hub of Batam, known for shopping, dining, and vibrant nightlife. A key attraction for both domestic and international tourists seeking entertainment and local culture. | Nagoya Hill Shopping Mall, Grand Batam Mall, Batam Cultural Village, Shri Shiva Temple, Batam Night Market |
| Batam Center | This area is home to the main ferry terminal, making it a convenient spot for travelers arriving from Singapore. It's widely visited for its accessibility and amenities. | Mega Mall Batam Center, Batam Center Ferry Terminal, Masjid Raya Batam, Bintan Resort, Batam Island Beach Resort |
| Barelang | Famous for its scenic bridges and beautiful beaches, Barelang attracts nature lovers and tourists looking for a relaxing getaway. | Barelang Bridge, Nongsa Beach, Turi Beach Resort, Melayu Beach, Barelang Seafood |
| Nongsa | Known for its luxurious resorts and natural beauty, Nongsa is a favorite among tourists seeking leisure and relaxation, especially golfers and beach lovers. | Nongsa Point Marina, Nongsa Grand Mall, Turi Beach, Nongsa Golf Course, Angsana Beach |
| Sekupang | A tranquil area popular for its beach resorts and proximity to ferry services, appealing to visitors looking for a peaceful retreat. | Sekupang Ferry Terminal, Pura Agung Amerta Bhuana, Golden View Hotel Beach, Maha Vihara Duta Maitreya, Sekupang Beach |
| Kabil | An emerging area known for its natural scenery and local seafood dining options, attracting tourists looking for an authentic experience. | Kabil Beach, Taman Wisata Kabil, Kabil Seafood Restaurants, Durian Joko, Tanjung Tuan Beach |
| Lubuk Baja | A rapidly developing area with a mix of residential and commercial spaces, Lubuk Baja is becoming popular among local tourists for its accessibility and variety of services. | Batam Fast Ferry Terminal, Lotas Batam Mall, Local Food Markets, City Square Batam, Taman Burung Batam |
| Jodoh | A vibrant neighborhood known for its entertainment and dining options, Jodoh attracts a diverse clientele looking for nightlife and local cuisine experiences. | Jodoh Square, KTV and Karaoke bars, Local Seafood Resturants, Tanjung Sengkuang Beach, Comfort Suites Batam |
Understanding Airbnb License Requirements & STR Laws in Batam City (2025)
While Batam City, Riau Islands, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Batam City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Batam City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Batam Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monolog and Nagoya Valley (4BR Private Pool Villa)
Entire Place • 4 bedrooms
Billiards and Karaoke. Free Pickup/Drop Off
Entire Place • 4 bedrooms
Luxury 4 Br Villa Orchard Park
Entire Place • 4 bedrooms
SleepRest @ Nagoya Valley
Entire Place • 4 bedrooms
Santai Homestay Batam
Entire Place • 4 bedrooms
Lovina 3BR3Bath Family Gathering at Nagoya Thamrin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Batam City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Batam City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lovina | 60 | $288,113 | 450 | 3.34/5.0 |
| Dian | 28 | $122,900 | 109 | 2.23/5.0 |
| Rony | 11 | $99,431 | 121 | 3.80/5.0 |
| Edi | 11 | $82,572 | 69 | 3.50/5.0 |
| SleepRest | 35 | $81,063 | 176 | 2.19/5.0 |
| Dominic | 20 | $70,105 | 141 | 2.88/5.0 |
| Victor | 2 | $69,615 | 78 | 4.74/5.0 |
| Tommy | 11 | $67,298 | 32 | 1.34/5.0 |
| Felic | 1 | $66,129 | 28 | 4.89/5.0 |
| Imelda | 6 | $65,527 | 175 | 4.12/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Batam City.
Dive Deeper: Advanced Batam City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Batam City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBatam City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Batam City
- The Batam City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 567 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Batam City, Apartment/Condo properties are the most common (73.5%), reflecting the local real estate landscape.
- Houses represent a significant 18.2% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Batam City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Batam City
- The dominant room capacity in Batam City is 1 bedroom listings, making up 48.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.2% of the active Airbnb listings in Batam City, indicating a high concentration in these sizes.
Batam City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Batam City
- The most common guest capacity trend in Batam City vacation rentals is listings accommodating 2 guests (34.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Batam City STR market, accounting for 54.1% of listings.
- 22.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Batam City.
- On average, properties in Batam City are equipped to host 3.7 guests.
Batam City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Batam City
- The most common availability pattern in Batam City falls within the 271-366 days range, representing 66.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Batam City (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Batam City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
451 listings
84.3% of total
2 Nights
59 listings
11% of total
3 Nights
5 listings
0.9% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
15 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Batam City is 1 Night, adopted by 84.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Batam City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.3% of Batam City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Batam City.
Batam City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
3.4% of total
Flexible
129 listings
36.4% of total
Moderate
95 listings
26.8% of total
Firm
26 listings
7.3% of total
Strict
92 listings
26% of total
Cancellation Policy Insights for Batam City
- The prevailing Airbnb cancellation policy trend in Batam City is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Batam City.
- Regularly review your cancellation policy against competitors and market demand shifts in Batam City.
Batam City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Batam City
- The overall average booking lead time for vacation rentals in Batam City is 19 days.
- Guests book furthest in advance for stays during December (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (22 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Batam City.
- Target marketing efforts for the Winter season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Batam City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Batam City (2025)
Amenity Prevalence
Amenity Insights for Batam City
- Essential amenities in Batam City that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Batam City.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Batam City: Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Batam City to stay competitive.
Batam City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Batam City
- The typical guest profile for Airbnb in Batam City consists of predominantly international visitors (82%), with top international origins including Indonesia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 18.2% of guests.
- Key international markets include Singapore (52.7%) and Indonesia (18.2%).
- Top languages spoken are English (42.1%) followed by Indonesian (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Indonesia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Batam City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Singapore | 958 | $1,274 | $175.34 | 32% |
| Bandar Penawar | 225 | $709 | $111.22 | 22% |
| Kulai | 105 | $706 | $91.77 | 36% |
| Johor Bahru | 3,243 | $689 | $71.58 | 33% |
| Plentong | 50 | $556 | $73.37 | 27% |
| Masai | 29 | $554 | $92.41 | 27% |
| Iskandar Puteri | 1,683 | $534 | $63.05 | 32% |
| Tebrau | 188 | $519 | $54.56 | 32% |
| Pasir Gudang | 115 | $476 | $70.64 | 30% |
| Kluang | 134 | $464 | $92.46 | 23% |