Airbnb Market Analytics, Statistics and Data in City of Medan, North Sumatra, Indonesia

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in City of Medan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in City of Medan:

Average Daily Rate

$61

Occupancy Rate

28.56%

Annual Revenue

$4,640

Revenue Growth YoY

61.94%

Best Month

April

Worst Month

September

Regulation

Low

Active Listings

131

How much do Airbnb hosts make on average per month in City of Medan?

The short-term rental market in City of Medan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $782 per month
Strong performing properties (top 25%) make $1,258 or more
Best-in-class properties (top 10%) achieve $1,691+ monthly
Entry-level properties (bottom 25%) typically earn around $240

Revenue Variations by Month

Occupancy Rates Throughout the Year in City of Medan

The market in City of Medan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 25% occupancy rates
Strong performing properties (top 25%) achieve 48% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 12%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in City of Medan

Daily rates in City of Medan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $52 per night
Strong performing properties (top 25%) secure $72 or more
Best-in-class properties (top 10%) pull in $93+ per night
Entry-level properties (bottom 25%) earn around $32

Daily Rate Variations by Month

Get Live City of Medan Market Intelligence 👇

🏠

Explore Real-time Analytics

Seasonality patterns in City of Medan

Peak Season (April, March, May)

Revenue peaks at $1204.45 per month
Occupancy rates reach 39.45%
Daily rates average $62.77

Shoulder Season

Revenue averages $859.12 per month
Occupancy maintains 32.25%
Daily rates hold at $57.50

Low Season (July, January, September)

Revenue drops to $611.91 per month
Occupancy decreases to 26.43%
Daily rates adjust to $53.73

Is it still profitable to do Airbnb in City of Medan in 2025?

Yes! City of Medan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $859 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in City of Medan

Area	Why Choose This Area	Key Attractions
City Center	The heart of Medan, filled with shopping malls, restaurants, and cultural spots. Ideal for tourists who want to be close to the city's main attractions and amenities.	Maimun Palace, Medan Grand Mosque, Sun Plaza, Merdeka Walk, Tjong A Fie Mansion
Tanjung Balai	A coastal area with beautiful beaches and a local market. Great for visitors looking for a relaxing beach getaway and a taste of local culture.	Tanjung Balai Beach, Cultural festivals, Local fishing villages, Seafood markets
Kampung Medan	A traditional area that showcases the local culture and heritage of the Batak people. Offers a unique experience for travelers interested in local customs and traditions.	Traditional Batak houses, Cultural performances, Local markets, Batak food specialties
Deli Serdang	A suburban area known for its lush greenery and natural attractions. Perfect for nature lovers and those seeking a peaceful retreat away from the city bustle.	Lake Toba, Great Mosque of Deli Serdang, Taman Simalem Resort, Nature parks
Jalan Sisingamangaraja	A bustling street that is popular for shopping and dining, providing easy access to numerous cafes and restaurants. Ideal for urban explorers and food lovers.	Shopping malls, Local dining options, Street food, Cafes, Art shops
Brastagi	Situated in the highlands, Brastagi is known for its refreshing climate and scenic views of Mount Sinabung and Mount Sibayak. Attracts those looking for a mountain getaway.	Mount Sinabung, Mount Sibayak, Fruit markets, Local hot springs, Cultural sites
Medan Petisah	A residential and commercial neighborhood that offers a glimpse into everyday life in Medan. It has a variety of local eateries and entertainment options.	Street food stalls, Local cafes, Shopping centers, Cosmos Mall
Medan Selayang	An emerging area with new developments and modern facilities. Popular with young travelers and families looking for modern amenities in a quieter setting.	Shopping centers, Family parks, Cafes, Local attractions

Do you need a license for Airbnb in City of Medan?

$54.45

Daily Rate

Top Performing Professional Hosts in City of Medan

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Michael	4	$35,327	64	4.91/5.0
Kevin	3	$32,398	41	4.88/5.0
Made Wisnawan	1	$29,045	3	5.00/5.0
Cynthia	3	$25,136	37	4.97/5.0
Brian	2	$23,315	62	4.92/5.0
Yanto	2	$21,659	10	2.35/5.0
Fransisca	1	$19,154	39	4.95/5.0
Davinci	1	$18,573	13	5.00/5.0
Agus	1	$15,334	6	5.00/5.0
Agus	1	$14,975	22	4.91/5.0

Additional analytics on vacation rental, real estate, short term rental data in City of Medan

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.3%), with apartment & condo and house properties comprising 93.1% of inventory

Room Capacity Distribution

Analysis of 131 properties in City of Medan shows that 2 bedrooms properties are most prevalent, making up 53.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 80.2% of all listings.

Key Insights

Most common: 2 bedrooms (53.4%)
Least common: 5+ bedrooms (0.8%)
Market concentration: 80.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 131 properties in City of Medan reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.3% of the market.

Key Insights

Most common capacity: 4 guests (29% of market)
Least common capacity: 1 guest (1.5% of market)
Average guest capacity: 4.5 guests per property
Market concentration: 47.3% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 131 properties in City of Medan, the most common availability pattern is 271-366 days (70.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (48.9% of properties).

Key Insights

Most common availability window: 271-366 days (70.2%)
Most common booking duration: 1-30 days (48.9%)
Properties with high availability (180+ days): 87.0%
Properties with long-term bookings (180+ days): 13.7%

Minimum Stay Distributions

1 Night (69.7%)

1 Night

83 listings

69.7% of total

2 Nights (16%)

2 Nights

19 listings

16% of total

3 Nights (9.2%)

3 Nights

11 listings

9.2% of total

4-6 Nights (2.5%)

4-6 Nights

3 listings

2.5% of total

7-29 Nights (1.7%)

7-29 Nights

2 listings

1.7% of total

30+ Nights (0.8%)

30+ Nights

1 listings

0.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 85.7%
Mid-length stays (4-6 nights) represent 2.5% of listings
Monthly+ stays (0.8%) suggest a stable extended-stay market
High market flexibility with 94.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (33.8%)

Flexible

25 listings

33.8% of total

Moderate (13.5%)

Moderate

10 listings

13.5% of total

Firm (13.5%)

Firm

10 listings

13.5% of total

Strict (39.2%)

Strict

29 listings

39.2% of total

Key Insights

Strict is the preferred policy at 39.2% of listings
The market shows a balanced distribution between guest-friendly (47.3%) and strict (52.7%) policies
Strong market consensus around Strict policies
Firm policies are least common at 13.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Mar, Oct, averaging 44 days
Shortest booking windows are in Jan, May, Sep, averaging 27 days
Summer shows the longest average booking window at 38 days, while Winter has the shortest at 33 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 38 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Sep when lead times are shortest

Popular Airbnb Amenities in City of Medan

Below is the distribution of amenities across listings in City of Medan:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 52.5% of total guests, indicating a significant local market share.
Primary international markets: Malaysia (14.1%) and Singapore (7.4%)
English is the top language at 44.1%, followed by Indonesian (35.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.2%

Recommendations

Target marketing campaigns for Jakarta and Medan markets
Develop localized content for Malaysia and Singapore
Prioritize English and Indonesian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding City of Medan. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Bukit Lawang	10	$286	$31.87	29%

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights