City of Medan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Sumatra, Indonesia
Is Airbnb profitable in City of Medan in 2025? Explore comprehensive Airbnb analytics for City of Medan, North Sumatra, Indonesia to uncover income potential. This 2025 STR market report for City of Medan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 130 active listings.
Whether you're considering an Airbnb investment in City of Medan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the City of Medan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key City of Medan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in City of Medan (2025)
Understanding the monthly revenue variations for Airbnb listings in City of Medan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in City of Medan is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in City of Medan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,371+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $989 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in City of Medan
City of Medan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the City of Medan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in City of Medan:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in City of Medan
Average Daily Rate (ADR) Airbnb Trends in City of Medan (2025)
Effective short term rental pricing strategy in City of Medan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in City of Medan typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $93+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $72 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in City of Medan
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Airbnb Seasonality Analysis & Trends in City of Medan (2025)
Peak Season (April, May, June)
- Revenue averages $1,086 per month
- Occupancy rates average 29.5%
- Daily rates average $55
Shoulder Season
- Revenue averages $605 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $57
Low Season (February, March, October)
- Revenue drops to average $448 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $57
Seasonality Insights for City of Medan
- The Airbnb seasonality in City of Medan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases City of Medan's highest earning potential, with monthly revenues capable of climbing to $1,193, occupancy reaching a high of 33.5%, and ADRs peaking at $60.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $388, occupancy could drop to 25.1%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in City of Medan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these City of Medan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in City of Medan (2025)
Exploring the top neighborhoods for short-term rentals in City of Medan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medan City Center | The bustling heart of Medan, offering proximity to government offices, shopping malls, and cultural landmarks. A vibrant location ideal for tourists and business travelers alike. | Maimun Palace, Medan Grand Mosque, Sun Plaza, Tjong a Fie Mansion, Jl. Sisingamangaraja |
| Kisaran | A notable area for visitors seeking a mix of city life and local attractions, it features both commercial spaces and cultural sites. | Kisaran Plaza, Merah Putih Monument, Local Food Markets, Pondok Permai Waterpark |
| Durian | Known for its culinary scene, especially the famous durian fruit, this area attracts food lovers and those interested in local culture. | Durian Markets, Street Food Stalls, Local Restaurants |
| Pecindangan | A quiet residential area with a charm that attracts those preferring a more laid-back lifestyle, with easy access to the city center. | Local Parks, Community Events, Traditional Markets |
| Medan Petisah | This area combines urban convenience with cultural experiences, popular for dining and shopping. | Petisah Market, Local Cafes, Shopping Centers |
| Tembung | A suburban area that offers a more relaxed atmosphere with access to nature and local attractions. | Nature Spots, Local Temples, Community Centers |
| Binjai | A smaller nearby city with its own attractions and a more intimate feel, suitable for visitors looking to escape the hustle of Medan. | Binjai Square, Local Parks, Cultural Sites |
| Parapat | Known for its scenic lakeside views and recreational activities, perfect for tourists seeking adventure and nature. | Lake Toba, Parapat Beach, Local Resorts |
Understanding Airbnb License Requirements & STR Laws in City of Medan (2025)
While City of Medan, North Sumatra, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for City of Medan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in City of Medan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in City of Medanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private pool villa walk to seminyak beach - 2 BR
Entire Place • 2 bedrooms
nice apartment with city view @Grand Jati Junction
Entire Place • 3 bedrooms
Insta-worthy staycation @2BR luxury Apt - Podomoro
Entire Place • 2 bedrooms
Podomoro Liberty Lt17 2 Bedroom Cityview
Entire Place • 2 bedrooms
Delipark Mall Luas90Meter 3 toilet Empire Premium
Entire Place • 3 bedrooms
Muji Style Podomoro City / 2 BR / Empire Tower
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in City of Medan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in City of Medan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 4 | $33,948 | 64 | 4.91/5.0 |
| Kevin | 3 | $32,576 | 41 | 4.88/5.0 |
| Made Wisnawan | 1 | $26,421 | 3 | 5.00/5.0 |
| Brian | 2 | $23,996 | 62 | 4.92/5.0 |
| Cynthia | 3 | $18,339 | 37 | 4.97/5.0 |
| Yanto | 2 | $17,613 | 10 | 2.35/5.0 |
| Fransisca | 1 | $16,260 | 39 | 4.95/5.0 |
| Davinci | 1 | $14,910 | 13 | 5.00/5.0 |
| Host #482317381 | 3 | $13,471 | 0 | 0.00/5.0 |
| Sepphiah | 1 | $12,884 | 18 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in City of Medan.
Dive Deeper: Advanced City of Medan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for City of Medan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCity of Medan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for City of Medan
- The City of Medan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 130 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in City of Medan, Apartment/Condo properties are the most common (79.2%), reflecting the local real estate landscape.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
City of Medan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for City of Medan
- The dominant room capacity in City of Medan is 2 bedrooms listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 81.6% of the active Airbnb listings in City of Medan, indicating a high concentration in these sizes.
City of Medan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for City of Medan
- The most common guest capacity trend in City of Medan vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the City of Medan STR market, accounting for 48.5% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in City of Medan.
- On average, properties in City of Medan are equipped to host 4.4 guests.
City of Medan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for City of Medan
- The most common availability pattern in City of Medan falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in City of Medan (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
City of Medan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
68.1% of total
2 Nights
19 listings
16% of total
3 Nights
9 listings
7.6% of total
4-6 Nights
3 listings
2.5% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
5 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in City of Medan is 1 Night, adopted by 68.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.1%) of the City of Medan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 68.1% of City of Medan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in City of Medan.
City of Medan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
33.8% of total
Moderate
10 listings
13.5% of total
Firm
10 listings
13.5% of total
Strict
29 listings
39.2% of total
Cancellation Policy Insights for City of Medan
- The prevailing Airbnb cancellation policy trend in City of Medan is Strict, used by 39.2% of listings.
- A majority (52.7%) of hosts in City of Medan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.2% market standard in City of Medan.
- With 39.2% using Strict terms, this is a viable option in City of Medan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in City of Medan.
City of Medan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for City of Medan
- The overall average booking lead time for vacation rentals in City of Medan is 31 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in City of Medan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these City of Medan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in City of Medan (2025)
Amenity Prevalence
Amenity Insights for City of Medan
- Essential amenities in City of Medan that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in City of Medan.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for City of Medan: Air conditioning, TV.
- Prioritize adding missing essentials: Air conditioning, TV.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in City of Medan to stay competitive.
City of Medan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for City of Medan
- The typical guest profile for Airbnb in City of Medan consists of a mix of domestic (53%) and international guests, often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 52.6% of guests.
- Key international markets include Indonesia (52.6%) and Malaysia (11.2%).
- Top languages spoken are English (40.3%) followed by Indonesian (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the City of Medan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bukit Lawang | 10 | $296 | $29.58 | 27% |