Manado Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Sulawesi, Indonesia
Is Airbnb profitable in Manado in 2025? Explore comprehensive Airbnb analytics for Manado, North Sulawesi, Indonesia to uncover income potential. This 2025 STR market report for Manado, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Manado, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Manado Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Manado Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Manado (2025)
Understanding the monthly revenue variations for Airbnb listings in Manado is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Manado is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Manado across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,535+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $540 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $169 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $82, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Manado
Manado Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Manado STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Manado:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Manado
Average Daily Rate (ADR) Airbnb Trends in Manado (2025)
Effective short term rental pricing strategy in Manado involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Manado typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Manado
Get Live Manado Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Manado (2025)
Peak Season (August, July, March)
- Revenue averages $709 per month
- Occupancy rates average 31.8%
- Daily rates average $158
Shoulder Season
- Revenue averages $466 per month
- Occupancy maintains around 21.7%
- Daily rates hold near $130
Low Season (June, September, November)
- Revenue drops to average $300 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $149
Seasonality Insights for Manado
- The Airbnb seasonality in Manado shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Manado's highest earning potential, with monthly revenues capable of climbing to $969, occupancy reaching a high of 43.9%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $280, occupancy could drop to 13.3%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Manado.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Manado seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Manado (2025)
Exploring the top neighborhoods for short-term rentals in Manado? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Manado City Center | The bustling heart of Manado, with easy access to shops, restaurants, and attractions. Ideal for travelers who want to experience the local culture and nightlife. | Manado Town Square, Boulevard Manado, Taman Kesatuan Bangsa, Ban Hin Kiong Temple, Great Mosque of Manado |
| Bunaken Island | Famous for its stunning marine biodiversity and coral reefs, Bunaken is a paradise for divers and snorkelers. A perfect getaway for nature lovers and adventure seekers. | Bunaken National Marine Park, Diving Spots, Coral Reefs, Relaxed Beach Atmosphere, Underwater Photography |
| Tomohon | Known as the flower city, Tomohon offers a cooler climate and beautiful landscapes. It's great for tourists looking for a peaceful retreat away from the city. | Tomohon Flower Market, Gunung Lokon, Lake Linow, Traditional Markets, Culinary Tours |
| Manado Tua Island | A quiet island known for its scenic beauty and tranquility. Great for those seeking a serene escape and nature experiences. | Hiking Trails, Tsunami Memorial, Local Villages, Good Snorkeling Spots, Stunning Views |
| Kalasey Beach | Beautiful beach area offering a mix of relaxation and water sports. Attractions make it suitable for families and adventure travelers. | Kalasey Beach, Water Sports, Beachfront Cafes, Sunset Views, Family Activities |
| Sangihe Islands | A more remote destination known for its natural beauty and cultural heritage. Attracts tourists interested in off-the-beaten-path experiences. | Diving and Snorkeling, Local Culture, Scenic Landscapes, Nature Reserves, Beach Hopping |
| Likupang | An emerging tourist destination with beautiful beaches and resorts. It's gaining popularity for its pristine natural surroundings. | Kima Atas Beach, Pulisan Beach, Resorts, Waterfalls, Nature Exploration |
| Bitung | A coastal city with a rich marine biodiversity, excellent for divers and those interested in seafood. Perfect for local seafood experiences and diving expeditions. | Bitung Port, Marine Tourism, Seafood Markets, Diving Spots, Cultural Experiences |
Understanding Airbnb License Requirements & STR Laws in Manado (2025)
While Manado, North Sulawesi, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Manado to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Manado (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Manadobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Villa with Amazing Views close to Bunaken
Entire Place • 4 bedrooms
The White House-Waterfront 2 Guests-Aircon-Wifi
Private Room • 1 bedroom
Guest House with Amazing Views close to Bunaken
Private Room • 2 bedrooms
The BeachView Lagoon Apartment
Entire Place • 1 bedroom
Unit in the best complex of Manado
Entire Place • 3 bedrooms
Sunset Guest House and Bar - Room Shared Bathroom
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Manado (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Manado based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angelina | 3 | $24,395 | 37 | 4.83/5.0 |
| Host #44401939 | 1 | $6,160 | 0 | 0.00/5.0 |
| Helmi | 3 | $3,776 | 35 | 4.83/5.0 |
| Hizkia | 1 | $2,470 | 33 | 4.45/5.0 |
| Remy | 1 | $2,178 | 4 | 4.50/5.0 |
| John | 1 | $1,692 | 8 | 4.75/5.0 |
| Jusuf | 1 | $901 | 15 | 4.47/5.0 |
| Angelia | 1 | $888 | 39 | 4.79/5.0 |
| Host #45281226 | 1 | $884 | 0 | 0.00/5.0 |
| Amanda | 2 | $464 | 12 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Manado.
Dive Deeper: Advanced Manado STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Manado. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsManado Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Manado
- The Manado Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.8% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 41.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Manado, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Manado Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Manado
- The dominant room capacity in Manado is 2 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.8% of the active Airbnb listings in Manado, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Manado.
Manado Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Manado
- The most common guest capacity trend in Manado vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Manado STR market, accounting for 47.0% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Manado.
- On average, properties in Manado are equipped to host 3.0 guests.
Manado Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Manado
- The most common availability pattern in Manado falls within the 271-366 days range, representing 88.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Manado (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
Manado Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
7 listings
43.8% of total
3 Nights
2 listings
12.5% of total
7-29 Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Manado is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Manado Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Manado hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Manado.
Manado Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
38.5% of total
Moderate
5 listings
38.5% of total
Firm
1 listings
7.7% of total
Strict
2 listings
15.4% of total
Cancellation Policy Insights for Manado
- The prevailing Airbnb cancellation policy trend in Manado is Flexible, used by 38.5% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Manado may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Manado.
- Regularly review your cancellation policy against competitors and market demand shifts in Manado.
Manado STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Manado
- The overall average booking lead time for vacation rentals in Manado is 36 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (44 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Manado.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Manado averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Manado (2025)
Amenity Prevalence
Amenity Insights for Manado
- Popular amenities like Wifi, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Manado to stay competitive.
Manado Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Manado
- The typical guest profile for Airbnb in Manado consists of predominantly international visitors (70%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 30.3% of guests.
- Key international markets include Indonesia (30.3%) and Germany (15.2%).
- Top languages spoken are English (38.6%) followed by German (21.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.