Labuan Bajo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in East Nusa Tenggara, Indonesia
Is Airbnb profitable in Labuan Bajo in 2025? Explore comprehensive Airbnb analytics for Labuan Bajo, East Nusa Tenggara, Indonesia to uncover income potential. This 2025 STR market report for Labuan Bajo, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 116 active listings.
Whether you're considering an Airbnb investment in Labuan Bajo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Labuan Bajo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Labuan Bajo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Labuan Bajo (2025)
Understanding the monthly revenue variations for Airbnb listings in Labuan Bajo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Labuan Bajo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Labuan Bajo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,044+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,202 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $557 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Labuan Bajo
Labuan Bajo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Labuan Bajo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Labuan Bajo:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Labuan Bajo
Average Daily Rate (ADR) Airbnb Trends in Labuan Bajo (2025)
Effective short term rental pricing strategy in Labuan Bajo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Labuan Bajo typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Labuan Bajo
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Airbnb Seasonality Analysis & Trends in Labuan Bajo (2025)
Peak Season (July, June, August)
- Revenue averages $1,289 per month
- Occupancy rates average 35.3%
- Daily rates average $190
Shoulder Season
- Revenue averages $1,078 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $207
Low Season (February, March, November)
- Revenue drops to average $653 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $218
Seasonality Insights for Labuan Bajo
- The Airbnb seasonality in Labuan Bajo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Labuan Bajo's highest earning potential, with monthly revenues capable of climbing to $1,369, occupancy reaching a high of 46.8%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $550, occupancy could drop to 23.7%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Labuan Bajo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Labuan Bajo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Labuan Bajo (2025)
Exploring the top neighborhoods for short-term rentals in Labuan Bajo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Labuan Bajo Harbor | The main hub for tourists visiting the Komodo National Park, offering beautiful views and easy access to boat tours. Perfect for those looking to explore the stunning marine life and islands nearby. | Komodo National Park, Padar Island, Pink Beach, Rinca Island, Manta Point |
| Batu Cermin | Known for its caves and natural landscape, Batu Cermin is a serene area popular among travelers looking for a quiet getaway with stunning views of the sunset and beach access. | Cave of Mirrors, Labuan Bajo Beach, Sunset Viewing Points, Mangrove Forests |
| Komodo Island | A UNESCO World Heritage site famous for its giant Komodo dragons, this area attracts adventure seekers and nature lovers looking for unique wildlife experiences. | Komodo Dragons, Pink Beach, Scuba Diving Spots, Hiking Trails |
| Rinca Island | Another location for seeing Komodo dragons, Rinca Island offers beautiful hiking trails and beaches, ideal for eco-tourism and adventure. | Rinca Island Trekking, Komodo National Park Tours, Beautiful Beaches |
| Waecicu Beach | A beautiful beach area with white sand and clear waters, perfect for relaxation and water activities, appealing to beach lovers and families. | Waecicu Beach, Snorkeling, Sunset Views, Calm Waters |
| Pede Beach | Less crowded than Waecicu Beach but equally beautiful, this area is great for visitors looking to unwind and enjoy water sports in a tranquil setting. | Pede Beach, Watersports, Local Warungs, Sunset Views |
| Flores Island | The surrounding island offers breathtaking landscapes, indigenous culture, and beautiful nature, attracting those interested in exploring beyond Labuan Bajo. | Kelimutu Crater Lakes, Traditional Villages, Ende City, Rice Fields |
| Gili Lawa | A stunning island known for its snorkeling and diving spots, this area draws water sports enthusiasts and nature lovers looking for pristine environments. | Gili Lawa Beach, Snorkeling Spots, Coral Reefs, Island Hopping |
Understanding Airbnb License Requirements & STR Laws in Labuan Bajo (2025)
While Labuan Bajo, East Nusa Tenggara, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Labuan Bajo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Labuan Bajo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Labuan Bajobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cruise on gorgeous Indonesian Phinisi Boat
Entire Place • 3 bedrooms
7BR Private Pool Villa with Stunning View, Komodo
Entire Place • 7 bedrooms
Seaview 3 bedrooms in Villa Molas Mongko
Private Room • 3 bedrooms
5 BR Private Pool Villa, Komodo
Entire Place • 5 bedrooms
Seaview 2 bedrooms in Villa Molas Mongko
Private Room • 2 bedrooms
Villa V - Cosy hillside villa with stunning view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Labuan Bajo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Labuan Bajo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Graham | 13 | $153,511 | 873 | 4.72/5.0 |
| Paulien | 4 | $119,090 | 218 | 4.78/5.0 |
| Jacky | 2 | $113,900 | 15 | 4.96/5.0 |
| Debra | 1 | $81,254 | 6 | 4.83/5.0 |
| Brio | 6 | $71,252 | 76 | 4.85/5.0 |
| Faresha | 4 | $46,590 | 61 | 4.78/5.0 |
| Yohanes | 2 | $42,393 | 80 | 4.91/5.0 |
| Andi | 15 | $37,866 | 41 | 3.74/5.0 |
| Green Hill Boutique Hotel & Ho | 10 | $35,683 | 319 | 4.63/5.0 |
| The Palm | 3 | $20,764 | 195 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Labuan Bajo.
Dive Deeper: Advanced Labuan Bajo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Labuan Bajo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLabuan Bajo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Labuan Bajo
- The Labuan Bajo Airbnb market composition is heavily skewed towards Private Room listings, which make up 78.4% of the 116 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Labuan Bajo, Hotel/Boutique properties are the most common (69.8%), reflecting the local real estate landscape.
- The presence of 69.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Labuan Bajo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Labuan Bajo
- The dominant room capacity in Labuan Bajo is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Labuan Bajo, indicating a high concentration in these sizes.
Labuan Bajo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Labuan Bajo
- The most common guest capacity trend in Labuan Bajo vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Labuan Bajo STR market, accounting for 58.6% of listings.
- A significant 48.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Labuan Bajo.
- On average, properties in Labuan Bajo are equipped to host 2.1 guests.
Labuan Bajo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Labuan Bajo
- The most common availability pattern in Labuan Bajo falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Labuan Bajo (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Labuan Bajo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
104 listings
90.4% of total
2 Nights
10 listings
8.7% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- The most prevalent minimum stay requirement in Labuan Bajo is 1 Night, adopted by 90.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.1%) of the Labuan Bajo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.4% of Labuan Bajo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Labuan Bajo.
Labuan Bajo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
35 listings
30.7% of total
Moderate
20 listings
17.5% of total
Firm
10 listings
8.8% of total
Strict
49 listings
43% of total
Cancellation Policy Insights for Labuan Bajo
- The prevailing Airbnb cancellation policy trend in Labuan Bajo is Strict, used by 43% of listings.
- A majority (51.8%) of hosts in Labuan Bajo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43% market standard in Labuan Bajo.
- With 43% using Strict terms, this is a viable option in Labuan Bajo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Labuan Bajo.
Labuan Bajo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Labuan Bajo
- The overall average booking lead time for vacation rentals in Labuan Bajo is 31 days.
- Guests book furthest in advance for stays during August (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Labuan Bajo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Labuan Bajo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Labuan Bajo (2025)
Amenity Prevalence
Amenity Insights for Labuan Bajo
- Essential amenities in Labuan Bajo that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Labuan Bajo: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Labuan Bajo to stay competitive.
Labuan Bajo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Labuan Bajo
- The typical guest profile for Airbnb in Labuan Bajo consists of predominantly international visitors (98%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.3% of guests.
- Key international markets include Germany (11.9%) and France (11%).
- Top languages spoken are English (45.5%) followed by French (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Labuan Bajo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hu'u | 16 | $248 | $40.51 | 30% |
| Kecamatan Hu'u | 11 | $110 | $42.66 | 30% |