Airbnb Market Analytics, Statistics and Data in Surabaya, East Java, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Surabaya? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Surabaya:
How much do Airbnb hosts make on average per month in Surabaya?
The short-term rental market in Surabaya shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $443 per month
- Strong performing properties (top 25%) make $788 or more
- Best-in-class properties (top 10%) achieve $1,218+ monthly
- Entry-level properties (bottom 25%) typically earn around $191
Revenue Variations by Month
Occupancy Rates Throughout the Year in Surabaya
The market in Surabaya shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Surabaya
Daily rates in Surabaya vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $29 per night
- Strong performing properties (top 25%) secure $46 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in Surabaya
Peak Season (May, June, April)
- Revenue peaks at $774.44 per month
- Occupancy rates reach 43.14%
- Daily rates average $54.46
Shoulder Season
- Revenue averages $630.33 per month
- Occupancy maintains 36.86%
- Daily rates hold at $49.11
Low Season (December, September, November)
- Revenue drops to $481.32 per month
- Occupancy decreases to 31.74%
- Daily rates adjust to $40.81
Is it still profitable to do Airbnb in Surabaya in 2025?
Yes! Surabaya demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 37% and monthly revenue averaging $630 and With 472 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Surabaya
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center (CBD) | The heart of Surabaya known for its bustling business environment, shopping malls, and dining options. Ideal for business travelers and tourists seeking convenience and accessibility. | Tunjungan Plaza, Surabaya Plaza, Jembatan Merah, Ciputra World Surabaya, Masjid Al Akbar Surabaya |
| Kota Surabaya (Old Surabaya) | Rich in history and culture, this area attracts tourists interested in heritage and traditional markets. A great spot for guests wanting to explore Surabaya's history and local cuisine. | House of Sampoerna, Balai Pemuda, Taman Prestasi, Passion Square, Traditional markets |
| Surabaya North Quay | A modern waterfront area that features a marina and is an emerging tourist destination. Good for guests who enjoy water activities and modern attractions. | Surabaya North Quay, Marina Plaza, CafΓ© and restaurants on the waterfront, Sunset views, Cruise ship terminal |
| Forktail Island (Pulau Pahlawan) | A relaxing getaway close to the city, known for its natural beauty and outdoor activities. A perfect choice for guests looking for a peaceful retreat. | Beaches, Water sports, Eco-tourism spots, Natural parks, Resorts |
| Gunung Anyar | A developing suburban area with a mix of local living and new developments. Attractive for families and long-term stays. | Local markets, Family parks, Food stalls, Proximity to hospitals and schools |
| Graha Family | A residential area known for its family-friendly environment and accessibility to facilities, suitable for families with children. | Neighborhood parks, Local shops, Community events, Easy access to educational institutions |
| Darmo Park | A green area in Surabaya with parks and recreational facilities, ideal for guests looking for a combination of urban lifestyle and nature. | Darmo Park, Nearby cafes, Jogging paths, Children's playgrounds |
| Candi (Temple) Area | A culturally rich area close to historical temples, attracting tourists and pilgrims interested in heritage and spirituality. | Candi Jago, Candi Singosari, Cultural festivals, Local artisans, Traditional ceremonies |
Do you need a license for Airbnb in Surabaya?
We recommend checking directly with Surabaya's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Surabaya
Benson Studio M Pakuwon Mall Wi-Fi HotWater Pantry
Entire Place β’ 1 bedroom
Tanglin Studio D Pakuwon Mall Wi-Fi HotWatr Netflx
Entire Place β’ N/A
Spacious Luxury American 5BR Ciputra World
Entire Place β’ 5 bedrooms
La Casa Familia at Anderson Tower
Entire Place β’ 4 bedrooms
NewLuxury Apt3BR @TunjunganPlaza
Entire Place β’ 3 bedrooms
Gallery Home 3BR Private Lift Galaxy Mall3
Entire Place β’ 3 bedrooms
Top Performing Professional Hosts in Surabaya
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Philip | 23 | $281,205 | 767 | 4.46/5.0 |
| Natalia | 21 | $147,098 | 501 | 4.68/5.0 |
| Calvin | 13 | $116,061 | 201 | 4.08/5.0 |
| Typo Management | 21 | $113,749 | 426 | 4.59/5.0 |
| Isaac | 7 | $105,027 | 137 | 4.92/5.0 |
| Caroline Yulia | 5 | $48,071 | 176 | 4.90/5.0 |
| Joshua | 4 | $46,775 | 514 | 4.89/5.0 |
| Namiratul | 6 | $44,588 | 66 | 2.92/5.0 |
| Setiawan | 8 | $43,235 | 275 | 4.92/5.0 |
| ππΆππΆ | 5 | $41,927 | 199 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Surabaya
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with apartment & condo and house properties comprising 93.3% of inventory
- Untapped potential in others segments (1.1% combined)
Room Capacity Distribution
Analysis of 472 properties in Surabaya shows that 1 bedroom properties are most prevalent, making up 42.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.3% of all listings.
Key Insights
- Most common: 1 bedroom (42.6%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 80.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 472 properties in Surabaya reveals that 2 guests properties dominate the market, representing 36.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.8% of the market.
Key Insights
- Most common capacity: 2 guests (36.7% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 472 properties in Surabaya, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 91-180 days (26.9%)
- Properties with high availability (180+ days): 76.5%
- Properties with long-term bookings (180+ days): 24.4%
Minimum Stay Distributions
1 Night
250 listings
56.2% of total
2 Nights
96 listings
21.6% of total
3 Nights
36 listings
8.1% of total
4-6 Nights
23 listings
5.2% of total
7-29 Nights
11 listings
2.5% of total
30+ Nights
29 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.8%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 85.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Flexible
112 listings
29.1% of total
Moderate
83 listings
21.6% of total
Firm
64 listings
16.6% of total
Strict
125 listings
32.5% of total
Key Insights
- Strict is the preferred policy at 32.5% of listings
- The market shows a balanced distribution between guest-friendly (50.7%) and strict (49.1%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, Jul, averaging 33 days
- Shortest booking windows are in Sep, Mar, Dec, averaging 22 days
- Summer shows the longest average booking window at 31 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 31 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Dec when lead times are shortest
Popular Airbnb Amenities in Surabaya
Below is the distribution of amenities across listings in Surabaya:
Traveler Demographics
Key Insights
- Domestic travelers make up 64.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (5.6%) and Australia (4.9%)
- English is the top language at 47.4%, followed by Indonesian (40.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Jakarta and Surabaya markets
- Develop localized content for United States and Australia
- Prioritize English and Indonesian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Surabaya. These nearby markets offer diverse opportunities for property investors and hosts:
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