Airbnb Market Analytics, Statistics and Data in Malang, East Java, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malang? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malang:
How much do Airbnb hosts make on average per month in Malang?
The short-term rental market in Malang shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $286 per month
- Strong performing properties (top 25%) make $764 or more
- Best-in-class properties (top 10%) achieve $1,489+ monthly
- Entry-level properties (bottom 25%) typically earn around $119
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malang
The market in Malang shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malang
Daily rates in Malang vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $34 per night
- Strong performing properties (top 25%) secure $56 or more
- Best-in-class properties (top 10%) pull in $85+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Malang
Peak Season (March, April, May)
- Revenue peaks at $648.39 per month
- Occupancy rates reach 32.88%
- Daily rates average $51.24
Shoulder Season
- Revenue averages $544.84 per month
- Occupancy maintains 27.71%
- Daily rates hold at $46.98
Low Season (August, January, September)
- Revenue drops to $387.28 per month
- Occupancy decreases to 20.03%
- Daily rates adjust to $44.49
Is it still profitable to do Airbnb in Malang in 2025?
Yes! Malang demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 28% and monthly revenue averaging $545 and The market's 137 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malang
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taman Safari | A popular zoo and safari park that attracts families and tourists looking for wildlife experiences. It's a great spot for those wanting to experience nature and spend time outdoors with kids. | Taman Safari Indonesia, Puncak Mountain, Cibodas Botanical Garden, JungleLand, Cisarua |
| Batu | Known as a tourist city with cool weather and various attractions, Batu is popular for its theme parks and natural beauty, making it attractive for weekend getaways. | Batu Night Spectacular, Jawa Timur Park, Museum Angkut, Selecta Park, Candi Songgoriti |
| Kota Wisata Batu | A new tourist development in Batu area offering various amenities and attractions. Popular among locals and visitors who are looking for relaxation and leisure activities. | Batu Secret Zoo, Café Sawah, Batu City Square |
| Air Terjun Coban Rondo | A stunning waterfall that attracts nature lovers and adventure seekers, perfect for those looking for a peaceful escape in nature with hiking opportunities. | Coban Rondo Waterfall, Hiking trails, Natural parks |
| Malang City Center | The heart of Malang, offering cultural experiences, dining, and shopping. Ideal for those wanting to explore the city's history and culture. | Malang City Square, Brawijaya Museum, Jami Mosque, Malang Night Market |
| Songgoriti | A serene area known for hot springs and beautiful scenic views. It's well-loved by travelers looking for relaxation and wellness retreats. | Songgoriti Hot Springs, Traditional markets, Hiking spots |
| Pulau Sempu | An uninhabited island with pristine beaches and natural beauty, popular for outdoor activities such as camping, hiking, and beach exploration. | Sempu Island Nature Reserve, Beach activities, Snorkeling |
| Lawang | A strategic location with historical significance and beautiful scenery. Close to Malang, it attracts visitors looking for a peaceful getaway and access to cultural sites. | Kota Lama Lawang, Lawang Park, Historical colonial buildings |
Do you need a license for Airbnb in Malang?
We recommend checking directly with Malang's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malang
Serenity in 2 Bedroom Villa with Pool & Jacuzzi
Entire Place • 2 bedrooms
Huis Van Gustafine 21 people vintage villa
Entire Place • 7 bedrooms
Sofi WonderHouz Villa
Entire Place • 2 bedrooms
Tidar Van Java Villa - Private Pool Malang
Entire Place • 3 bedrooms
Samanea Villa Malang
Entire Place • 2 bedrooms
Happy Family Homestay
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Malang
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raissa | 3 | $38,726 | 357 | 4.94/5.0 |
| Tidar Van Java Management | 2 | $29,197 | 26 | 4.71/5.0 |
| Bambang | 1 | $26,368 | 80 | 4.68/5.0 |
| Eko | 2 | $23,523 | 19 | 4.87/5.0 |
| Alexandry | 1 | $22,008 | 44 | 5.00/5.0 |
| Sofi | 1 | $20,876 | 61 | 4.92/5.0 |
| Linda | 1 | $18,787 | 42 | 4.69/5.0 |
| Theodore | 1 | $15,497 | 29 | 4.76/5.0 |
| Anggara | 1 | $15,051 | 4 | 5.00/5.0 |
| Rey | 2 | $14,899 | 26 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malang
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.6%), with house and boutique & hotels properties comprising 88.3% of inventory
- Untapped potential in others segments (1.5% combined)
Room Capacity Distribution
Analysis of 137 properties in Malang shows that 3 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 53.3% of all listings.
Key Insights
- Most common: 3 bedrooms (32.1%)
- Least common: 5+ bedrooms (6.6%)
- Market concentration: 53.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 137 properties in Malang reveals that 8+ guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 8+ guests (32.8% of market)
- Least common capacity: 3 guests (1.5% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 137 properties in Malang, the most common availability pattern is 271-366 days (70.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (70.1%)
- Most common booking duration: 1-30 days (36.5%)
- Properties with high availability (180+ days): 91.2%
- Properties with long-term bookings (180+ days): 8.8%
Minimum Stay Distributions
1 Night
112 listings
88.9% of total
2 Nights
10 listings
7.9% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
3 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.8%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 96.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
47 listings
43.5% of total
Moderate
31 listings
28.7% of total
Firm
13 listings
12% of total
Strict
17 listings
15.7% of total
Key Insights
- Flexible is the preferred policy at 43.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Jul, averaging 34 days
- Shortest booking windows are in May, Feb, Jun, averaging 22 days
- Spring shows the longest average booking window at 33 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 33 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Malang
Below is the distribution of amenities across listings in Malang:
Traveler Demographics
Key Insights
- Domestic travelers make up 41.9% of total guests, indicating a significant local market share.
- Primary international markets: France (17%) and Germany (12.8%)
- English is the top language at 47.9%, followed by Indonesian (23.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.1%
Recommendations
- Target marketing campaigns for Jakarta and East Java markets
- Develop localized content for France and Germany
- Prioritize English and Indonesian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malang. These nearby markets offer diverse opportunities for property investors and hosts:
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