Malang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in East Java, Indonesia
Is Airbnb profitable in Malang in 2025? Explore comprehensive Airbnb analytics for Malang, East Java, Indonesia to uncover income potential. This 2025 STR market report for Malang, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Malang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malang (2025)
Understanding the monthly revenue variations for Airbnb listings in Malang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malang is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,233+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $597 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $268 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malang
Malang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malang:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malang
Average Daily Rate (ADR) Airbnb Trends in Malang (2025)
Effective short term rental pricing strategy in Malang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malang typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Malang
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Airbnb Seasonality Analysis & Trends in Malang (2025)
Peak Season (December, April, May)
- Revenue averages $648 per month
- Occupancy rates average 31.6%
- Daily rates average $47
Shoulder Season
- Revenue averages $461 per month
- Occupancy maintains around 26.8%
- Daily rates hold near $46
Low Season (February, March, September)
- Revenue drops to average $320 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $46
Seasonality Insights for Malang
- The Airbnb seasonality in Malang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malang's highest earning potential, with monthly revenues capable of climbing to $660, occupancy reaching a high of 33.7%, and ADRs peaking at $51.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $287, occupancy could drop to 18.2%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malang (2025)
Exploring the top neighborhoods for short-term rentals in Malang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Malang, rich in culture and local dining options. Ideal for visitors seeking to experience the local lifestyle and attractions. | Malang City Square, Jodipan Colorful Village, Mitra Ijen, Malang Cathedral, Malang Night Paradise |
| Batu | Famous for its beautiful landscapes and theme parks, perfect for families and leisure travelers. Offers a range of outdoor activities and attractions for all ages. | Jawa Timur Park 1, Batu Secret Zoo, Museum Angkot, Batu Night Spectacular, Selecta Recreational Park |
| Tidar Mountain | A beautiful natural area ideal for relaxation and nature lovers, with stunning views. Great for those looking for a tranquil getaway close to the city. | Tidar Mountain, Pemandian Sumber Duran, Nature Hiking Trails, Café and Dining with a View |
| Kota Lama | Historic area of Malang characterized by colonial architecture and rich history. A great spot for tourists interested in photography and history. | Malang Old Town, Dutia Gempol Street, Taman Tugu, Jami' Mosque Malang |
| Singosari | Close to historical sites and landmarks, and offers a mix of urban and rural settings, making it attractive for visitors interested in history and culture. | Singosari Temple, Museum Singosari, Candi Jago |
| Lawang | A quiet town close to Malang known for its fresh air and rural charm. Suitable for those seeking a calm retreat from the hustle and bustle of the city. | Lawang Train Station, Café and Dining, Nature Parks |
| Sidoarjo | A metropolitan area with access to commercial centers, making it convenient for business travelers and visitors looking for a suburban experience with city amenities. | Sidoarjo Square, Mall Sidoarjo, Waterpark Sidoarjo |
| Oro-Oro Ombo | Known for its lush scenery and proximity to outdoor attractions. Perfect for avid hikers and nature enthusiasts looking for adventure just outside the city. | Batu Flower Garden, Coban Rondo Waterfall, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Malang (2025)
While Malang, East Java, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malang to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huis Van Gustafine 21 people vintage villa
Entire Place • 7 bedrooms
Serenity in 2 Bedroom Villa with Pool & Jacuzzi
Entire Place • 2 bedrooms
Sofi WonderHouz Villa
Entire Place • 2 bedrooms
Tidar Van Java Villa - Private Pool Malang
Entire Place • 3 bedrooms
Samanea Villa Malang
Entire Place • 2 bedrooms
Arantheraville 2,the neo classic house for 8 pax
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raissa | 3 | $39,224 | 357 | 4.94/5.0 |
| Tidar Van Java Management | 2 | $27,157 | 26 | 4.71/5.0 |
| Alexandry | 1 | $23,256 | 44 | 5.00/5.0 |
| Bambang | 1 | $22,539 | 80 | 4.68/5.0 |
| Eko | 2 | $20,423 | 19 | 4.87/5.0 |
| Sofi | 1 | $18,808 | 61 | 4.92/5.0 |
| Linda | 1 | $15,599 | 42 | 4.69/5.0 |
| Nany | 1 | $14,675 | 20 | 5.00/5.0 |
| Anggara | 1 | $13,301 | 4 | 5.00/5.0 |
| Aziza | 1 | $13,261 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malang.
Dive Deeper: Advanced Malang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malang
- The Malang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.3% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Malang, House properties are the most common (74%), reflecting the local real estate landscape.
- Houses represent a significant 74% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.6%) offer potential for unique stay experiences.
Malang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malang
- The dominant room capacity in Malang is 3 bedrooms listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.6% of the active Airbnb listings in Malang, indicating a high concentration in these sizes.
- A significant 48.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malang.
Malang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malang
- The most common guest capacity trend in Malang vacation rentals is listings accommodating 8+ guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Malang STR market, accounting for 49.6% of listings.
- 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malang.
- On average, properties in Malang are equipped to host 4.7 guests.
Malang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malang
- The most common availability pattern in Malang falls within the 271-366 days range, representing 70.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Malang (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
107 listings
88.4% of total
2 Nights
10 listings
8.3% of total
7-29 Nights
1 listings
0.8% of total
30+ Nights
3 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Malang is 1 Night, adopted by 88.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.7%) of the Malang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.4% of Malang hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malang.
Malang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
42% of total
Moderate
31 listings
31% of total
Firm
13 listings
13% of total
Strict
14 listings
14% of total
Cancellation Policy Insights for Malang
- The prevailing Airbnb cancellation policy trend in Malang is Flexible, used by 42% of listings.
- The market strongly favors guest-friendly terms, with 73.0% of listings offering Flexible or Moderate policies. This suggests guests in Malang may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42% market standard in Malang.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Malang.
Malang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malang
- The overall average booking lead time for vacation rentals in Malang is 24 days.
- Guests book furthest in advance for stays during April (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Malang.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Malang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malang (2025)
Amenity Prevalence
Amenity Insights for Malang
- Essential amenities in Malang that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malang: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malang to stay competitive.
Malang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malang
- The typical guest profile for Airbnb in Malang consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 41.0% of guests.
- Key international markets include Indonesia (41%) and France (12.3%).
- Top languages spoken are English (39.8%) followed by Indonesian (18.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.