Airbnb Market Analytics, Statistics and Data in Semarang, Central Java, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Semarang? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Semarang:
How much do Airbnb hosts make on average per month in Semarang?
The short-term rental market in Semarang shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $290 per month
- Strong performing properties (top 25%) make $658 or more
- Best-in-class properties (top 10%) achieve $1,268+ monthly
- Entry-level properties (bottom 25%) typically earn around $119
Revenue Variations by Month
Occupancy Rates Throughout the Year in Semarang
The market in Semarang shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 34% or higher
- Best-in-class properties (top 10%) reach 57%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Semarang
Daily rates in Semarang vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $56 or more
- Best-in-class properties (top 10%) pull in $77+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Semarang
Peak Season (April, March, May)
- Revenue peaks at $676.47 per month
- Occupancy rates reach 30.37%
- Daily rates average $72.15
Shoulder Season
- Revenue averages $529.61 per month
- Occupancy maintains 25.01%
- Daily rates hold at $61.94
Low Season (January, October, August)
- Revenue drops to $408.06 per month
- Occupancy decreases to 18.47%
- Daily rates adjust to $54.95
Is it still profitable to do Airbnb in Semarang in 2025?
Yes! Semarang demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 25% and monthly revenue averaging $530 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Semarang
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Simongan | A bustling neighborhood with a mix of local culture and vibrancy, nearby historical sites and local markets attract both domestic and international tourists. | Semarang Grand Mosque, Lawang Sewu, Semarang Old Town, Pasar Johar, Gereja Blenduk |
| Simpang Lima | The city center and a popular meeting point, surrounded by shopping and dining options, ideal for those looking to explore Semarang's culinary scene. | Simpang Lima Park, Mall Ciputra, Lautan Bunga Flower Garden, Semarang Night Carnival |
| Tugu Muda | Home to one of the city's most iconic monuments, this area is perfect for history enthusiasts and offers close proximity to many tourist attractions. | Tugu Muda, Museum Rekor Dunia-Indonesia, Kota Lama, Old City 5, Semarang Contemporary Art Gallery |
| Kota Lama | The historical district of Semarang filled with colonial architecture, attracting visitors interested in culture and history. | Tower of Great Mosque, Blenduk Church, Semarang Old Town, Fatahillah Museum, The Spectacular Gedung Lawang Sewu |
| Candi Gedong Songo | Famous for its Hindu temples and stunning views, this area is a draw for nature enthusiasts and those seeking tranquility and cultural insights. | Gedong Songo Temple, Mount Ungaran, Hot Springs, Gardens, Local Villages |
| Kampung Pelangi | Known for its colorful houses and artistic murals, this neighborhood is perfect for tourists looking for an Instagram-worthy experience. | Colorful Village, Art Installations, Local Cuisine, Village Tours, Cultural Experiences |
| Puri Maerakaca | A popular recreational park area that attracts families and tourists looking for leisure and local activities. | Maerakaca Park, Beach Zone, Cultural Performances, Local Handicrafts, Food Stalls |
| Ungaran | Just outside of Semarang, this area offers beautiful mountain views and scenic nature, ideal for those seeking outdoor adventures. | Mount Ungaran, Tea Plantations, Hiking Trails, Sunrise Views, Cultural Villages |
Do you need a license for Airbnb in Semarang?
We recommend checking directly with Semarang's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Semarang
Breeze Block House Semarang 2BR
Entire Place • 2 bedrooms
Barusari House 5BR - Netflix, Karaoke, City Centre
Entire Place • 5 bedrooms
Cozy House near Station, Airport, and Mall
Entire Place • 3 bedrooms
B-T-S (Just Tau Now) Home
Entire Place • 3 bedrooms
Sarèh villa. Family Villa with pool and garden
Entire Place • 6 bedrooms
@PadmaHuis 1 | 3BR 2Baths Graha Padma
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Semarang
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 342926260 | 14 | $55,855 | 1 | 0.00/5.0 |
| Selvy | 3 | $38,537 | 112 | 5.00/5.0 |
| Sofia | 13 | $36,686 | 506 | 4.79/5.0 |
| Cynthia | 1 | $35,121 | 14 | 5.00/5.0 |
| Aries | 1 | $33,900 | 43 | 4.98/5.0 |
| 450590332 | 2 | $22,520 | 0 | 0.00/5.0 |
| Alfrizki | 1 | $18,344 | 43 | 4.98/5.0 |
| Cecilia | 3 | $17,721 | 76 | 4.85/5.0 |
| Siti | 2 | $17,208 | 33 | 5.00/5.0 |
| Anthony | 2 | $15,413 | 413 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Semarang
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (64.7%), with apartment & condo and house properties comprising 73.3% of inventory
- Strong specialty sector (24.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 150 properties in Semarang shows that 1 bedroom properties are most prevalent, making up 40% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.7% of all listings.
Key Insights
- Most common: 1 bedroom (40%)
- Least common: 4 bedrooms (6%)
- Market concentration: 58.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 150 properties in Semarang reveals that 2 guests properties dominate the market, representing 37.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 56.0% of the market.
Key Insights
- Most common capacity: 2 guests (37.3% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Semarang, the most common availability pattern is 271-366 days (74% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38% of properties).
Key Insights
- Most common availability window: 271-366 days (74%)
- Most common booking duration: 1-30 days (38%)
- Properties with high availability (180+ days): 92.7%
- Properties with long-term bookings (180+ days): 8.0%
Minimum Stay Distributions
1 Night
125 listings
86.2% of total
2 Nights
15 listings
10.3% of total
3 Nights
3 listings
2.1% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
1 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 96.5%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 98.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
39 listings
35.5% of total
Moderate
27 listings
24.5% of total
Firm
18 listings
16.4% of total
Strict
26 listings
23.6% of total
Key Insights
- Flexible is the preferred policy at 35.5% of listings
- The market shows a balanced distribution between guest-friendly (60.0%) and strict (40.0%) policies
- Firm policies are least common at 16.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 29 days
- Shortest booking windows are in Mar, Aug, Nov, averaging 15 days
- Spring shows the longest average booking window at 25 days, while Winter has the shortest at 18 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 25 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Nov when lead times are shortest
Popular Airbnb Amenities in Semarang
Below is the distribution of amenities across listings in Semarang:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.5% of total guests, indicating a dominant local market share.
- Primary international markets: Netherlands (5.8%) and United States (3.7%)
- English is the top language at 45.8%, followed by Indonesian (43.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Jakarta and Bandung markets
- Develop localized content for Netherlands and United States
- Prioritize English and Indonesian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Semarang. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sukoharjo | 14 | $898 | $94.17 | 34% |
| Sidoarum | 10 | $801 | $102.50 | 27% |
| Candibinangun | 14 | $703 | $92.09 | 27% |
| Harjobinangun | 15 | $587 | $101.31 | 27% |
| Dieng Kulon | 21 | $567 | $64.55 | 29% |
| Bangunjiwo | 32 | $532 | $82.39 | 25% |
| Donoharjo | 10 | $519 | $85.61 | 20% |
| Maguwoharjo | 33 | $507 | $64.76 | 27% |
| Timbulharjo | 15 | $473 | $77.36 | 28% |
| Pandowoharjo | 11 | $473 | $82.22 | 26% |
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