Airbnb Market Analytics, Statistics and Data in Ubud, Bali, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ubud? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ubud:
How much do Airbnb hosts make on average per month in Ubud?
The short-term rental market in Ubud shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $759 per month
- Strong performing properties (top 25%) make $2,237 or more
- Best-in-class properties (top 10%) achieve $5,072+ monthly
- Entry-level properties (bottom 25%) typically earn around $323
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ubud
The market in Ubud shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ubud
Daily rates in Ubud vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $56 per night
- Strong performing properties (top 25%) secure $133 or more
- Best-in-class properties (top 10%) pull in $259+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in Ubud
Peak Season (May, August, June)
- Revenue peaks at $2300.99 per month
- Occupancy rates reach 53.60%
- Daily rates average $119.32
Shoulder Season
- Revenue averages $1932.47 per month
- Occupancy maintains 47.04%
- Daily rates hold at $111.45
Low Season (December, November, January)
- Revenue drops to $1501.28 per month
- Occupancy decreases to 37.21%
- Daily rates adjust to $103.59
Is it still profitable to do Airbnb in Ubud in 2025?
Yes! Ubud demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1932 and As a mature market with 2322 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ubud
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ubud Center | The cultural heart of Bali, known for its traditional arts, yoga studios, and vibrant markets. Ideal for those seeking a blend of relaxation and rich cultural experiences. | Ubud Monkey Forest, Ubud Art Market, Tegallalang Rice Terraces, Puri Saren Palace, Campuhan Ridge Walk |
| Campuhan | Famous for its scenic ridge walk and stunning views. Popular for nature lovers and those looking for a peaceful retreat surrounded by nature. | Campuhan Ridge Walk, Tjampuhan Bridge, Blangsinga Waterfall, Gunung Lebah Temple |
| Tegalalang | Known for its picturesque rice terraces and rural beauty. Excellent for travelers wanting to explore Bali's natural landscape and agricultural practices. | Tegallalang Rice Terraces, Bali Pulina Coffee Farm, Pura Tirta Empul Temple |
| Peliatan | A tranquil area close to Ubud, known for its artisanal workshops and Balinese culture. Suitable for those looking to experience the authentic Balinese lifestyle. | Peliatan Royal Palace, Traditional Balinese Dance Performances, Balinese Art Workshops |
| Sayan | Nestled among lush hills and rivers, Sayan is perfect for luxury travelers seeking serene accommodations with stunning views of nature. | Ayung River, Sayan Ridge, Bamboo Chocolate Factory |
| Nyuh Kuning | A peaceful village known for its community spirit. Close to Ubud yet far enough for quiet retreats. Perfect for families and wellness seekers. | Yayasan Ratna Wartha (Ratna Wartha Foundation), Nyuh Kuning Village |
| Mas | Famous for its woodcarving art and workshops. Great for travelers who appreciate craftsmanship and local art scenes. | Mas Village Wood Carving Center, Ubud Eco-Forest, Pura Taman Sari Mas |
| Batur | Known for its stunning volcanic landscapes and trekking. Attractive for adventure seekers looking to explore Bali's nature. | Mount Batur, Lake Batur, Tirta Empul Temple |
Do you need a license for Airbnb in Ubud?
We recommend checking directly with Ubud's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ubud
Santa Monica&Kala 12BR Connecting Villa,River View
Entire Place • 12 bedrooms
Yoga Paradise 5BR Villa w/ Jungle View in Ubud
Entire Place • 5 bedrooms
Baia 6BR Villa with Green Land View in Ubud
Entire Place • 6 bedrooms
Rice Home 6 BR Pool Villa w/ GYM and Jungle View
Entire Place • 6 bedrooms
Villa Olirine Tranquil Luxury in the Heart of Ubud
Entire Place • 4 bedrooms
Jeromaia 5BR Villa w/Lush Jungle & Paddy View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ubud
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PT Bali Superhost Management | 51 | $6,757,313 | 2976 | 4.82/5.0 |
| Farsight Management | 27 | $1,355,674 | 256 | 3.54/5.0 |
| Wayan Andy | 20 | $926,381 | 818 | 4.08/5.0 |
| Leon | 42 | $870,178 | 3109 | 4.07/5.0 |
| Putu | 3 | $512,309 | 183 | 4.95/5.0 |
| Maria | 11 | $487,798 | 785 | 4.76/5.0 |
| Rahde | 10 | $483,289 | 526 | 4.30/5.0 |
| Putu Ari | 10 | $396,871 | 2031 | 4.86/5.0 |
| Martha | 10 | $320,645 | 71 | 2.30/5.0 |
| Susilawati | 4 | $256,349 | 244 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ubud
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (59.4%), with house and boutique & hotels properties comprising 89.5% of inventory
- Strong specialty sector (44.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (4.1% combined)
Room Capacity Distribution
Analysis of 2,322 properties in Ubud shows that 1 bedroom properties are most prevalent, making up 59.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (59.2%)
- Least common: 4 bedrooms (3.3%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,322 properties in Ubud reveals that 2 guests properties dominate the market, representing 55.1% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 66.5% of the market.
Key Insights
- Most common capacity: 2 guests (55.1% of market)
- Least common capacity: 7 guests (0.2% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 66.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,322 properties in Ubud, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (29.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 1-30 days (29.1%)
- Properties with high availability (180+ days): 68.9%
- Properties with long-term bookings (180+ days): 32.0%
Minimum Stay Distributions
1 Night
1584 listings
75.5% of total
2 Nights
351 listings
16.7% of total
3 Nights
55 listings
2.6% of total
4-6 Nights
16 listings
0.8% of total
7-29 Nights
19 listings
0.9% of total
30+ Nights
73 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.2%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 94.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
0.5% of total
Super Strict 30 Days
13 listings
0.8% of total
Flexible
514 listings
29.9% of total
Moderate
434 listings
25.3% of total
Firm
212 listings
12.3% of total
Strict
536 listings
31.2% of total
Key Insights
- Strict is the preferred policy at 31.2% of listings
- The market shows a balanced distribution between guest-friendly (55.2%) and strict (43.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 64 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 46 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Ubud
Below is the distribution of amenities across listings in Ubud:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (26.8%) and United Kingdom (19.9%)
- English is the top language at 63.8%, followed by French (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ubud. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $8,258 | $331.35 | 78% |
| BATAS DESA BATU JANGKIH | 12 | $5,892 | $589.78 | 39% |
| Pejeng Kawan | 121 | $3,526 | $215.47 | 46% |
| Bedulu | 35 | $3,466 | $247.23 | 48% |
| Pujut | 10 | $3,285 | $160.02 | 54% |
| Pecatu | 1,511 | $3,126 | $246.08 | 51% |
| Sanding | 11 | $3,098 | $235.13 | 40% |
| Duda | 27 | $2,936 | $203.97 | 49% |
| Buwit | 19 | $2,932 | $215.62 | 47% |
| Seminyak | 2,252 | $2,843 | $297.01 | 44% |
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