Mas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia
Is Airbnb profitable in Mas in 2025? Explore comprehensive Airbnb analytics for Mas, Bali, Indonesia to uncover income potential. This 2025 STR market report for Mas, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 392 active listings.
Whether you're considering an Airbnb investment in Mas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mas (2025)
Understanding the monthly revenue variations for Airbnb listings in Mas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mas is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,198+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,257 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,353 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $445, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mas
Mas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mas:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mas
Average Daily Rate (ADR) Airbnb Trends in Mas (2025)
Effective short term rental pricing strategy in Mas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mas typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Mas
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Airbnb Seasonality Analysis & Trends in Mas (2025)
Peak Season (August, July, September)
- Revenue averages $3,663 per month
- Occupancy rates average 52.5%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,977 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $174
Low Season (March, May, November)
- Revenue drops to average $2,489 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $173
Seasonality Insights for Mas
- The Airbnb seasonality in Mas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mas's highest earning potential, with monthly revenues capable of climbing to $4,101, occupancy reaching a high of 55.0%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,264, occupancy could drop to 35.4%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mas (2025)
Exploring the top neighborhoods for short-term rentals in Mas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ubud | Cultural heart of Bali known for its lush rice paddies, and art scene. Ubud attracts many wellness tourists and those interested in Balinese culture and traditions. | Ubud Monkey Forest, Tegallalang Rice Terrace, Ubud Art Market, Goa Gajah, Campuhan Ridge Walk |
| Seminyak | Trendy area known for upscale beach clubs, fine dining, and shopping. Seminyak is sought after by tourists looking for luxury and nightlife. | Seminyak Beach, Potato Head Beach Club, Eat Street, Seminyak Village, Ku De Ta |
| Canggu | Hip and surf-friendly town with a laid-back vibe, popular among digital nomads and surfers. Known for its cafes and beachfront atmosphere. | Echo Beach, Canggu Beach, Batu Bolong Beach, “La Brisa” Beach Club, Finns Recreation Club |
| Kuta | Famous for its vibrant nightlife and social scene, Kuta is ideal for younger travelers. It offers easy access to the beach and numerous entertainment options. | Kuta Beach, Waterbom Bali, Beachwalk Shopping Center, Hard Rock Cafe, Sky Garden |
| Nusa Dua | High-end resort area known for luxury hotels and quiet beaches. Popular among families and couples looking for a relaxing getaway. | Nusa Dua Beach, Museum Pasifika, Bali Collection, Water Blow, Geger Beach |
| Jimbaran | Famous for its seafood and beach dining experience, Jimbaran offers a more laid-back atmosphere with stunning sunsets. | Jimbaran Beach, Jenggala Ceramics, Seafood restaurants, Balangan Beach, Garuda Wisnu Kencana |
| Sanur | Charming coastal town with a relaxed atmosphere. Sanur is ideal for families and those looking for a quieter beach experience. | Sanur Beach, Le Mayeur Museum, Bali Beach Golf Course, Sindhu Market, Pantai Karang |
| Legian | Located between Kuta and Seminyak, Legian offers a mix of nightlife and beach life. Popular for budget-friendly options as well as restaurants and bars. | Legian Beach, Maya Sayang Spa, Poppies Lane, Coco Mart, Krisna Oleh-Oleh Bali |
Understanding Airbnb License Requirements & STR Laws in Mas (2025)
While Mas, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Mas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palm&Jungle Paradise 10BR Connecting Villa in Ubud
Entire Place • 10 bedrooms
ALPHA HOUSE– Design villa w full concierge service
Entire Place • 4 bedrooms
Ahava 6BR with Gym, Massage Room & Yoga Shala
Entire Place • 6 bedrooms
Amour 6BR Jungle Haven in Mas Ubud with GYM
Entire Place • 6 bedrooms
Origami House, paradise in Ubud!
Entire Place • 4 bedrooms
Santi 4BR Villa with Infinity Pool in Ubud
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PT Bali Superhost Management | 62 | $4,946,024 | 3605 | 4.82/5.0 |
| Koman | 6 | $623,500 | 357 | 4.91/5.0 |
| Agus | 21 | $220,080 | 612 | 4.59/5.0 |
| Aprilia | 5 | $147,377 | 38 | 5.00/5.0 |
| Luh | 8 | $133,942 | 576 | 4.67/5.0 |
| Agus | 8 | $112,528 | 68 | 4.72/5.0 |
| Ketut | 3 | $91,361 | 260 | 4.84/5.0 |
| Gusde | 3 | $88,541 | 31 | 4.50/5.0 |
| Satori | 1 | $82,312 | 579 | 4.91/5.0 |
| Gede | 4 | $76,055 | 187 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mas.
Dive Deeper: Advanced Mas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mas
- The Mas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 392 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mas, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 14.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, others (combined 7.4%) offer potential for unique stay experiences.
Mas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mas
- The dominant room capacity in Mas is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Mas, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mas.
Mas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mas
- The most common guest capacity trend in Mas vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mas STR market, accounting for 55.4% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mas.
- On average, properties in Mas are equipped to host 4.2 guests.
Mas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mas
- The most common availability pattern in Mas falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mas (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
206 listings
53.4% of total
2 Nights
77 listings
19.9% of total
3 Nights
6 listings
1.6% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
15 listings
3.9% of total
30+ Nights
80 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mas is 1 Night, adopted by 53.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Mas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Mas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.4% of Mas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mas.
Mas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.3% of total
Flexible
65 listings
19.6% of total
Moderate
60 listings
18.1% of total
Firm
28 listings
8.4% of total
Strict
178 listings
53.6% of total
Cancellation Policy Insights for Mas
- The prevailing Airbnb cancellation policy trend in Mas is Strict, used by 53.6% of listings.
- A majority (62.0%) of hosts in Mas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.6% market standard in Mas.
- With 53.6% using Strict terms, this is a viable option in Mas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mas.
Mas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mas
- The overall average booking lead time for vacation rentals in Mas is 41 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Mas.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Mas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mas (2025)
Amenity Prevalence
Amenity Insights for Mas
- Essential amenities in Mas that guests expect include: Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mas.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mas: Wifi, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mas to stay competitive.
Mas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mas
- The typical guest profile for Airbnb in Mas consists of predominantly international visitors (95%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.4% of guests.
- Key international markets include United States (15.8%) and Australia (13%).
- Top languages spoken are English (47.4%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 15 | $6,920 | $321.08 | 72% |
| Pejeng | 13 | $4,078 | $396.14 | 45% |
| Pejeng Kawan | 127 | $2,940 | $228.85 | 44% |
| Bedulu | 40 | $2,929 | $257.72 | 41% |
| BATAS DESA BATU JANGKIH | 17 | $2,905 | $414.01 | 37% |
| Seminyak | 2,095 | $2,856 | $300.43 | 43% |
| Pecatu | 1,858 | $2,738 | $252.31 | 48% |
| Duda | 28 | $2,667 | $222.48 | 46% |
| Sanding | 17 | $2,543 | $374.92 | 32% |
| Dencarik | 54 | $2,516 | $187.32 | 47% |