Airbnb Market Analytics, Statistics and Data in Legian, Bali, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Legian? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Legian:
How much do Airbnb hosts make on average per month in Legian?
The short-term rental market in Legian shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,028 per month
- Strong performing properties (top 25%) make $2,411 or more
- Best-in-class properties (top 10%) achieve $4,425+ monthly
- Entry-level properties (bottom 25%) typically earn around $409
Revenue Variations by Month
Occupancy Rates Throughout the Year in Legian
The market in Legian shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Legian
Daily rates in Legian vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $108 per night
- Strong performing properties (top 25%) secure $203 or more
- Best-in-class properties (top 10%) pull in $354+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Legian
Peak Season (July, June, August)
- Revenue peaks at $2264.09 per month
- Occupancy rates reach 51.01%
- Daily rates average $199.02
Shoulder Season
- Revenue averages $1864.08 per month
- Occupancy maintains 42.66%
- Daily rates hold at $167.82
Low Season (November, December, January)
- Revenue drops to $1284.68 per month
- Occupancy decreases to 26.82%
- Daily rates adjust to $133.28
Is it still profitable to do Airbnb in Legian in 2025?
Yes! Legian demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1864 and As a mature market with 849 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Legian
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Legian Beach | Legian Beach is famous for its vibrant nightlife and beautiful sunsets, making it a hotspots for tourists and surfers alike. Its proximity to the beach and entertainment makes it a prime choice for Airbnb hosts. | Legian Beach, Double Six Beach, Beachwalk Shopping Center, Legian Street, World Beach Day, Sunset Scooter Tours |
| Seminyak | Adjacent to Legian, Seminyak offers a more upscale experience with luxury boutiques, fine dining, and beach clubs. It's popular among high-end travelers looking for luxury and tranquility. | Eat Street, Seminyak Beach, Potato Head Beach Club, Seminyak Square, La Plancha, Bali Deli |
| Kuta | Known for its surfing, shopping, and vibrant nightlife, Kuta attracts a younger crowd and is one of the most popular areas for tourism in Bali. | Kuta Beach, Waterbom Bali, Kuta Square, Beachwalk Mall, Kuta Night Market, Sky Garden |
| Canggu | A trendy area known for its laid-back vibe, surf spots, and digital nomad community. Ideal for tourists looking for a more relaxed experience away from the busy beach clubs. | Echo Beach, Finn's Beach Club, Canggu Club, Eat Street, Batu Bolong Beach, Tanah Lot Temple |
| Legian Street | Legian Street is a vibrant area packed with bars, clubs, and shops. It offers a lively atmosphere that attracts nightlife lovers. | Sky Garden Lounge, M-Bar, Exodus Club, Legian Night Market, Irish Bar Legian, Luna Rooftop Bar |
| Batu Belig | An appealing area that is quieter compared to Seminyak but still close to many attractions, Batu Belig attracts families and those looking for a peaceful stay. | Batu Belig Beach, Berawa Beach, La Baracca, Karma Beach, Finns Recreation Club, Batu Belig Rice Field |
| Geger Beach | An off-the-beaten-path area with beautiful landscapes and less crowded beaches, ideal for a serene Airbnb experience away from the tourist rush. | Geger Beach, Nusa Dua Beach, Waterblow Nusa Dua, Devdan Show, Bali Collection Mall, Melia Bali Beach |
| Nusa Dua | Known for its luxury resorts and pristine beaches, Nusa Dua targets high-end tourists looking for an upscale stay. It offers a more exclusive atmosphere. | Nusa Dua Beach, Geger Temple, Bali National Golf Club, Devdan Show, Water Blow, Bali Collection |
Do you need a license for Airbnb in Legian?
We recommend checking directly with Legian's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Legian
7 Bdr-Last Minute Deal 50%+Off!!! Families
Entire Place • 7 bedrooms
-HOT DEAL- Seminyak BEACH new 6BR VILLA 16Pax
Entire Place • 6 bedrooms
5 Bdr -Last Minute Deal 50%+OFF!!! Families
Entire Place • 5 bedrooms
Legian 6BR Villa 16px Big Group Walk to 66 Beach
Entire Place • 6 bedrooms
Villa Peeti, Nth Legian- 300m To Beach
Entire Place • 4 bedrooms
Luxury 3 bedrooms villa walking dist to the beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Legian
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 8 | $555,952 | 414 | 4.67/5.0 |
| Govillabali | 6 | $343,276 | 694 | 4.84/5.0 |
| Villa | 10 | $316,285 | 129 | 4.39/5.0 |
| Nanik | 29 | $296,025 | 439 | 3.89/5.0 |
| Mal | 5 | $207,867 | 202 | 4.85/5.0 |
| The Bali Agent | 2 | $204,162 | 16 | 4.95/5.0 |
| Zenguest Bali | 5 | $203,714 | 297 | 4.94/5.0 |
| 305260588 | 11 | $200,936 | 0 | 0.00/5.0 |
| Bali Villa | 6 | $200,307 | 328 | 3.96/5.0 |
| Vince | 1 | $197,812 | 111 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Legian
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (65%), with house and boutique & hotels properties comprising 76.4% of inventory
- Strong specialty sector (24.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (0.5% combined)
Room Capacity Distribution
Analysis of 849 properties in Legian shows that 1 bedroom properties are most prevalent, making up 44.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.4% of all listings.
Key Insights
- Most common: 1 bedroom (44.6%)
- Least common: 4 bedrooms (4.8%)
- Market concentration: 63.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 849 properties in Legian reveals that 2 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.1% of the market.
Key Insights
- Most common capacity: 2 guests (35.6% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 55.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 849 properties in Legian, the most common availability pattern is 271-366 days (60.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (39.2% of properties).
Key Insights
- Most common availability window: 271-366 days (60.7%)
- Most common booking duration: 1-30 days (39.2%)
- Properties with high availability (180+ days): 78.1%
- Properties with long-term bookings (180+ days): 22.7%
Minimum Stay Distributions
1 Night
450 listings
58.8% of total
2 Nights
173 listings
22.6% of total
3 Nights
65 listings
8.5% of total
4-6 Nights
42 listings
5.5% of total
7-29 Nights
7 listings
0.9% of total
30+ Nights
28 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 81.4%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 89.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.4% of total
Super Strict 60 Days
4 listings
0.8% of total
Flexible
89 listings
17.6% of total
Moderate
78 listings
15.4% of total
Firm
98 listings
19.4% of total
Strict
235 listings
46.4% of total
Key Insights
- Strict is the preferred policy at 46.4% of listings
- Stricter policies (Firm & Strict) dominate at 65.8% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 65.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 86 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 58 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 59 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Legian
Below is the distribution of amenities across listings in Legian:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (14.3%) and United Kingdom (10.2%)
- English is the top language at 68.8%, followed by French (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Melbourne and Perth markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Legian. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $8,258 | $331.35 | 78% |
| BATAS DESA BATU JANGKIH | 12 | $5,892 | $589.78 | 39% |
| Pejeng Kawan | 121 | $3,526 | $215.47 | 46% |
| Bedulu | 35 | $3,466 | $247.23 | 48% |
| Pujut | 10 | $3,285 | $160.02 | 54% |
| Pecatu | 1,511 | $3,126 | $246.08 | 51% |
| Sanding | 11 | $3,098 | $235.13 | 40% |
| Duda | 27 | $2,936 | $203.97 | 49% |
| Buwit | 19 | $2,932 | $215.62 | 47% |
| Seminyak | 2,252 | $2,843 | $297.01 | 44% |
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