Legian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia
Is Airbnb profitable in Legian in 2025? Explore comprehensive Airbnb analytics for Legian, Bali, Indonesia to uncover income potential. This 2025 STR market report for Legian, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 830 active listings.
Whether you're considering an Airbnb investment in Legian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Legian Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Legian Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Legian (2025)
Understanding the monthly revenue variations for Airbnb listings in Legian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Legian is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Legian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,315+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,325 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $953 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Legian
Legian Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Legian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Legian:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Legian
Average Daily Rate (ADR) Airbnb Trends in Legian (2025)
Effective short term rental pricing strategy in Legian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Legian typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Legian
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Airbnb Seasonality Analysis & Trends in Legian (2025)
Peak Season (July, May, June)
- Revenue averages $2,181 per month
- Occupancy rates average 47.9%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,835 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $177
Low Season (January, February, March)
- Revenue drops to average $1,338 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $139
Seasonality Insights for Legian
- The Airbnb seasonality in Legian shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Legian's highest earning potential, with monthly revenues capable of climbing to $2,297, occupancy reaching a high of 51.2%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,168, occupancy could drop to 27.6%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Legian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Legian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Legian (2025)
Exploring the top neighborhoods for short-term rentals in Legian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Double Six Beach | One of the most popular beaches in Legian, known for its lively atmosphere and stunning sunsets. Great for tourists looking to enjoy beach clubs, dining, and nightlife. | Double Six Beach, La Plancha, Potato Head Beach Club, Bali Waves, Kuta Beach |
| Seminyak | An upscale area known for luxury villas, fine dining, and boutique shopping. It attracts tourists looking for a more sophisticated experience close to the beach. | Seminyak Beach, Eat Street, Ku De Ta, Seminyak Square, Bali Deli |
| Legian Street | The main street in Legian that offers a mix of shops, restaurants, and bars. It's highly frequented by tourists staying in the area. | Legian Beach, Bounty Discotheque, Beachwalk Shopping Center, The Bali Bombing Memorial, Local markets |
| Kuta | Famous for its nightlife and surfing culture. Ideal for budget travelers and those looking to enjoy the vibrant beach scene. | Kuta Beach, Waterbom Bali, Kuta Art Market, Sky Garden, Legian Beach |
| Canggu | A hip area known for its surfing spots and trendy cafes. Popular with younger tourists and digital nomads who seek a laid-back vibe. | Echo Beach, La Brisa, Canggu Club, Batu Bolong Beach, Finns Recreation Club |
| Tuban | Known for its quieter beaches and proximity to the airport. Perfect for families and those who want to be near the main attractions but away from the hustle. | Tuban Beach, Lippo Mall Kuta, Waterbom Bali, Kuta Theater, Circus Waterpark Bali |
| Jalan Padma | A vibrant street close to the beach offering numerous accommodations and dining options. It's a great place for tourists wanting to explore Legian. | Padma Beach, The Padma Resort, Beachwalk Shopping Center, Legian Night Market, Local Balinese dining |
| Poppies Lane | Famous for its budget-friendly accommodations and lively bar scene, particularly popular with backpackers and younger travelers. | Poppies Lane 1 & 2, Kuta Beach, Local shops and eateries, Nightclubs, Kuta Art Market |
Understanding Airbnb License Requirements & STR Laws in Legian (2025)
While Legian, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Legian to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Legian (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Legianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7 Bdr-Last Minute Deal 50%+Off!!! Families
Entire Place • 7 bedrooms
-HOT DEAL- Seminyak BEACH new 6BR VILLA 16Pax
Entire Place • 6 bedrooms
5 Bdr -Last Minute Deal 50%+OFF!!! Families
Entire Place • 5 bedrooms
Legian 6BR Villa 16px Big Group Walk to 66 Beach
Entire Place • 6 bedrooms
Villa Peeti, Nth Legian- 300m To Beach
Entire Place • 4 bedrooms
ENTIRE VILLA COMPLEX PRIVATE 3 VILLA A, B & C 8 BR
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Legian (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Legian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 8 | $567,864 | 414 | 4.67/5.0 |
| Villa | 10 | $338,214 | 129 | 4.39/5.0 |
| Govillabali | 6 | $332,383 | 694 | 4.84/5.0 |
| Nanik | 30 | $307,701 | 441 | 3.76/5.0 |
| Mal | 5 | $225,629 | 202 | 4.85/5.0 |
| Bali Villa | 6 | $219,701 | 328 | 3.96/5.0 |
| The Bali Agent | 2 | $213,085 | 16 | 4.95/5.0 |
| Host #305260588 | 11 | $203,548 | 0 | 0.00/5.0 |
| Zenguest Bali | 5 | $201,447 | 297 | 4.94/5.0 |
| Vince | 1 | $199,758 | 111 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Legian.
Dive Deeper: Advanced Legian STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Legian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLegian Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Legian
- The Legian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.5% of the 830 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Legian, House properties are the most common (51.8%), reflecting the local real estate landscape.
- Houses represent a significant 51.8% portion, catering likely to families or larger groups.
- The presence of 24.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.5%) offer potential for unique stay experiences.
Legian Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Legian
- The dominant room capacity in Legian is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Legian, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Legian.
Legian Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Legian
- The most common guest capacity trend in Legian vacation rentals is listings accommodating 2 guests (35.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Legian STR market, accounting for 55.1% of listings.
- 31.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Legian.
- On average, properties in Legian are equipped to host 4.0 guests.
Legian Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Legian
- The most common availability pattern in Legian falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Legian (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Legian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
444 listings
56.8% of total
2 Nights
166 listings
21.2% of total
3 Nights
63 listings
8.1% of total
4-6 Nights
29 listings
3.7% of total
7-29 Nights
6 listings
0.8% of total
30+ Nights
74 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Legian is 1 Night, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.0%) of the Legian Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.8% of Legian hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Legian.
Legian Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.4% of total
Super Strict 60 Days
4 listings
0.8% of total
Flexible
83 listings
16.6% of total
Moderate
79 listings
15.8% of total
Firm
100 listings
20% of total
Strict
232 listings
46.4% of total
Cancellation Policy Insights for Legian
- The prevailing Airbnb cancellation policy trend in Legian is Strict, used by 46.4% of listings.
- A majority (66.4%) of hosts in Legian utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.4% market standard in Legian.
- With 46.4% using Strict terms, this is a viable option in Legian, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Legian.
Legian STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Legian
- The overall average booking lead time for vacation rentals in Legian is 57 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 61 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Legian.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Legian averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Legian (2025)
Amenity Prevalence
Amenity Insights for Legian
- Essential amenities in Legian that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Legian.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Legian: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Pool or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Legian to stay competitive.
Legian Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Legian
- The typical guest profile for Airbnb in Legian consists of predominantly international visitors (96%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.5% of guests.
- Key international markets include Australia (33.4%) and United States (7.9%).
- Top languages spoken are English (50.7%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Legian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $7,854 | $326.79 | 74% |
| BATAS DESA BATU JANGKIH | 14 | $4,638 | $485.04 | 37% |
| Bedulu | 35 | $3,506 | $252.39 | 49% |
| Pejeng Kawan | 120 | $3,303 | $213.75 | 46% |
| Pecatu | 1,532 | $3,185 | $253.79 | 50% |
| Sanding | 12 | $3,133 | $252.45 | 37% |
| Duda | 25 | $3,103 | $216.55 | 46% |
| Seminyak | 2,155 | $2,895 | $289.07 | 44% |
| Pujut | 10 | $2,772 | $153.49 | 49% |
| Dencarik | 52 | $2,660 | $193.40 | 48% |