Kuta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia
Is Airbnb profitable in Kuta in 2025? Explore comprehensive Airbnb analytics for Kuta, Bali, Indonesia to uncover income potential. This 2025 STR market report for Kuta, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 658 active listings.
Whether you're considering an Airbnb investment in Kuta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kuta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kuta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kuta (2025)
Understanding the monthly revenue variations for Airbnb listings in Kuta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kuta is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kuta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,609+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,231 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $486 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $199, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kuta
Kuta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kuta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kuta:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kuta
Average Daily Rate (ADR) Airbnb Trends in Kuta (2025)
Effective short term rental pricing strategy in Kuta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kuta typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Kuta
Get Live Kuta Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kuta (2025)
Peak Season (December, January, May)
- Revenue averages $1,331 per month
- Occupancy rates average 37.4%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,092 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $139
Low Season (September, October, November)
- Revenue drops to average $892 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $139
Seasonality Insights for Kuta
- The Airbnb seasonality in Kuta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kuta's highest earning potential, with monthly revenues capable of climbing to $1,505, occupancy reaching a high of 39.8%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $857, occupancy could drop to 31.7%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kuta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kuta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kuta (2025)
Exploring the top neighborhoods for short-term rentals in Kuta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seminyak | A popular upscale neighborhood known for its vibrant nightlife, trendy beach clubs, and luxury restaurants. Seminyak attracts tourists who want a more refined and stylish beach experience. | Petitenget Beach, Ku De Ta, Potato Head Beach Club, Motel Mexicola, Seminyak Square |
| Legian | Located between Kuta and Seminyak, Legian offers a more relaxed atmosphere while still being close to the action. It's ideal for families and those seeking both beach and cultural experiences. | Legian Beach, Double Six Beach, Beachwalk Shopping Center, Ground Zero Memorial, Sisterfields |
| Kuta Beach | Famous for its long stretch of sand and surf-friendly waves, Kuta Beach is a hotspot for tourists, surf enthusiasts, and budget travelers. A lively area filled with shops, bars, and restaurants. | Kuta Beach, Waterbom Bali, Beachwalk Mall, Kuta Night Market, Kuta Theatre |
| Canggu | A trendy area known for its laid-back vibe, beach clubs, and surf culture. Popular among digital nomads and young travelers seeking a more bohemian experience. | Echo Beach, La Brisa, Old Man's, Canggu Club, Tanah Lot Temple |
| Nusa Dua | An upscale area known for its luxury resorts and beautiful beaches. It is more family-oriented and caters to those looking for a relaxed, high-end vacation. | Nusa Dua Beach, Bali Collection, Waterblow Nusa Dua, Museum Pasifika, Puja Mandala |
| Jimbaran | Famous for its seafood restaurants on the beach and luxurious resorts, Jimbaran offers a peaceful atmosphere away from the crowded areas of Kuta and Seminyak. | Jimbaran Bay, Seafood on the beach, Jenggala Gallery, Balangan Beach, Samasta Lifestyle Village |
| Uluwatu | Known for its stunning clifftop views, surf breaks, and cultural attractions like the Uluwatu Temple. Uluwatu attracts tourists seeking natural beauty and adventure. | Uluwatu Temple, Padang Padang Beach, Single Fin, Kecak Fire Dance, Suluban Beach |
| Sanur | A quieter coastal area known for its calm waters and beautiful sunrises. Sanur is ideal for families and those looking to escape the hustle and bustle of Bali's more famous areas. | Sanur Beach, Sindhu Beach, Bamboo Shoots, Le Mayeur Museum, Blanjong Inscription |
Understanding Airbnb License Requirements & STR Laws in Kuta (2025)
While Kuta, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kuta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Kuta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kutabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
11 Bdr-Last Minute Deal 50%+ OFF!!! Near Beach
Entire Place • 11 bedrooms
Villa Maia, Your Home away from Home
Entire Place • 7 bedrooms
6 Bedroom Villa with large pool in Legian
Entire Place • 6 bedrooms
GANIPANI VILLA, large groups, very good sanitation
Entire Place • 4 bedrooms
9 Bedroom Gerhana VILLA Kuta Bali
Entire Place • 9 bedrooms
Villaku 4 bedrooms, largest Private Pool in Kuta
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kuta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kuta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 1 | $443,029 | 59 | 4.76/5.0 |
| Bali Villa | 4 | $131,291 | 297 | 4.71/5.0 |
| Derrick R | 7 | $96,451 | 163 | 4.69/5.0 |
| Rieky | 1 | $93,746 | 41 | 4.85/5.0 |
| Doho | 3 | $88,846 | 228 | 4.84/5.0 |
| Erwan | 1 | $88,324 | 7 | 5.00/5.0 |
| Host #339342995 | 3 | $84,270 | 0 | 0.00/5.0 |
| ILys Bali Villas | 19 | $80,859 | 550 | 4.46/5.0 |
| Putu | 21 | $77,412 | 80 | 0.65/5.0 |
| Mira | 18 | $72,038 | 35 | 1.05/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kuta.
Dive Deeper: Advanced Kuta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kuta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKuta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kuta
- The Kuta Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 658 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kuta, Hotel/Boutique properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.7% portion, catering likely to families or larger groups.
- The presence of 49.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Kuta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kuta
- The dominant room capacity in Kuta is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 70.2% of the active Airbnb listings in Kuta, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Kuta is particularly well-suited for individuals or couples.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kuta.
Kuta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kuta
- The most common guest capacity trend in Kuta vacation rentals is listings accommodating 2 guests (51.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Kuta STR market, accounting for 69.2% of listings.
- A significant 52.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Kuta.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kuta.
- On average, properties in Kuta are equipped to host 3.4 guests.
Kuta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kuta
- The most common availability pattern in Kuta falls within the 271-366 days range, representing 70.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kuta (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kuta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
466 listings
74.9% of total
2 Nights
54 listings
8.7% of total
3 Nights
31 listings
5% of total
4-6 Nights
29 listings
4.7% of total
7-29 Nights
15 listings
2.4% of total
30+ Nights
27 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kuta is 1 Night, adopted by 74.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Kuta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.9% of Kuta hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kuta.
Kuta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
96 listings
25.3% of total
Moderate
77 listings
20.3% of total
Firm
37 listings
9.8% of total
Strict
167 listings
44.1% of total
Cancellation Policy Insights for Kuta
- The prevailing Airbnb cancellation policy trend in Kuta is Strict, used by 44.1% of listings.
- A majority (53.9%) of hosts in Kuta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.1% market standard in Kuta.
- With 44.1% using Strict terms, this is a viable option in Kuta, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kuta.
Kuta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kuta
- The overall average booking lead time for vacation rentals in Kuta is 39 days.
- Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Kuta.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Kuta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kuta (2025)
Amenity Prevalence
Amenity Insights for Kuta
- Essential amenities in Kuta that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kuta.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kuta: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kuta to stay competitive.
Kuta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kuta
- The typical guest profile for Airbnb in Kuta consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.8% of guests.
- Key international markets include Australia (16.1%) and United States (10.3%).
- Top languages spoken are English (47.3%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kuta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $7,854 | $326.79 | 74% |
| BATAS DESA BATU JANGKIH | 14 | $4,638 | $485.04 | 37% |
| Bedulu | 35 | $3,506 | $252.39 | 49% |
| Pejeng Kawan | 120 | $3,303 | $213.75 | 46% |
| Pecatu | 1,532 | $3,185 | $253.79 | 50% |
| Sanding | 12 | $3,133 | $252.45 | 37% |
| Duda | 25 | $3,103 | $216.55 | 46% |
| Seminyak | 2,155 | $2,895 | $289.07 | 44% |
| Pujut | 10 | $2,772 | $153.49 | 49% |
| Dencarik | 52 | $2,660 | $193.40 | 48% |