Airbnb Market Analytics, Statistics and Data in Kuta, Bali, Indonesia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuta:
How much do Airbnb hosts make on average per month in Kuta?
The short-term rental market in Kuta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $572 per month
- Strong performing properties (top 25%) make $1,322 or more
- Best-in-class properties (top 10%) achieve $2,869+ monthly
- Entry-level properties (bottom 25%) typically earn around $223
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kuta
The market in Kuta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kuta
Daily rates in Kuta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $63 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $302+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in Kuta
Peak Season (October, November, December)
- Revenue peaks at $1766.00 per month
- Occupancy rates reach 44.59%
- Daily rates average $165.04
Shoulder Season
- Revenue averages $1197.80 per month
- Occupancy maintains 36.57%
- Daily rates hold at $129.99
Low Season (February, August, September)
- Revenue drops to $879.32 per month
- Occupancy decreases to 30.12%
- Daily rates adjust to $86.04
Is it still profitable to do Airbnb in Kuta in 2025?
Yes! Kuta demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and monthly revenue averaging $1198 and As a mature market with 651 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kuta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kuta Beach | Famous for its stunning sunsets and vibrant nightlife, Kuta Beach attracts tourists looking for a lively beach experience. It's ideal for hosting due to the high foot traffic and popularity among surfers and party-goers. | Kuta Beach, Waterbom Bali, Beachwalk Mall, Kuta Night Market, Ground Zero Monument, Legian Beach |
| Seminyak | Known for its upscale beach clubs, fine dining, and boutique shopping, Seminyak is a more sophisticated area that appeals to those seeking a stylish getaway. | Seminyak Beach, Potato Head Beach Club, Ku De Ta, Seminyak Square, Bali Spa, La Plancha |
| Legian | A perfect blend of Kuta's vibrancy and Seminyak's chic appeal, Legian has plenty of beach access and is popular with both surfers and families. | Legian Beach, Double Six Beach, Motel Mexicola, Jalan Legian Heroes, Bali Shell Museum |
| Jimbaran | Famous for its seafood restaurants and beautiful beach, Jimbaran provides a more relaxed atmosphere while still being close to Kuta's attractions. | Jimbaran Bay, Jimbaran Beach, Seafood Restaurants, Uluwatu Temple, Garuda Wisnu Kencana Cultural Park |
| Nusa Dua | Known for its luxurious resorts and well-maintained beaches, Nusa Dua is perfect for high-end Airbnb listings and attracts families and couples. | Nusa Dua Beach, Bali Collection Mall, Waterblow at Nusa Dua, Geger Beach, Museum Pasifika |
| Canggu | A hipster paradise with a laid-back vibe, Canggu attracts digital nomads and surfers looking for a more tranquil escape with a thriving cafe culture. | Echo Beach, Batu Bolong Beach, Canggu Club, Finns Beach Club, Tanah Lot Temple |
| Ubud | Cultural heart of Bali, Ubud is less about beaches and more about art, wellness, and nature, ideal for tourists seeking a more peaceful retreat. | Monkey Forest, Tegallalang Rice Terraces, Ubud Art Market, Campuhan Ridge Walk, Ubud Palace |
| Kerobokan | A quieter alternative to Kuta and Seminyak, Kerobokan is home to local charm, villas, and still close to tourist attractions. | Batu Bolong Beach, Local Markets, Eat Street, Berawa Beach, Villa Oberoi |
Do you need a license for Airbnb in Kuta?
We recommend checking directly with Kuta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kuta
11 Bdr-Last Minute Deal 50%+ OFF!!! Near Beach
Entire Place • 11 bedrooms
Villa Maia, Your Home away from Home
Entire Place • 7 bedrooms
6 Bedroom Villa with large pool in Legian
Entire Place • 6 bedrooms
GANIPANI VILLA, large groups, very good sanitation
Entire Place • 4 bedrooms
Villaku 4 bedrooms, largest Private Pool in Kuta
Entire Place • 4 bedrooms
9 Bedroom Gerhana VILLA Kuta Bali
Entire Place • 9 bedrooms
Top Performing Professional Hosts in Kuta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 1 | $443,504 | 59 | 4.76/5.0 |
| Rieky | 1 | $109,388 | 41 | 4.85/5.0 |
| Derrick R | 8 | $107,643 | 164 | 4.10/5.0 |
| Erwan | 1 | $100,840 | 7 | 5.00/5.0 |
| Bali Villa | 3 | $89,003 | 277 | 4.66/5.0 |
| Doho | 3 | $84,500 | 228 | 4.84/5.0 |
| Erica & Robert | 26 | $82,469 | 328 | 2.83/5.0 |
| ILys Bali Villas | 19 | $79,665 | 550 | 4.46/5.0 |
| Lou | 6 | $70,594 | 130 | 3.11/5.0 |
| 339342995 | 3 | $69,308 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kuta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (56.2%), with boutique & hotels and house properties comprising 82.2% of inventory
- Strong specialty sector (46.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile segments (0.5% combined)
Room Capacity Distribution
Analysis of 651 properties in Kuta shows that 1 bedroom properties are most prevalent, making up 59.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.7% of all listings.
Key Insights
- Most common: 1 bedroom (59.4%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 70.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 651 properties in Kuta reveals that 2 guests properties dominate the market, representing 53% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 67.1% of the market.
Key Insights
- Most common capacity: 2 guests (53% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 67.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 651 properties in Kuta, the most common availability pattern is 271-366 days (70.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (40.1% of properties).
Key Insights
- Most common availability window: 271-366 days (70.2%)
- Most common booking duration: 1-30 days (40.1%)
- Properties with high availability (180+ days): 88.0%
- Properties with long-term bookings (180+ days): 12.1%
Minimum Stay Distributions
1 Night
437 listings
73.8% of total
2 Nights
61 listings
10.3% of total
3 Nights
31 listings
5.2% of total
4-6 Nights
32 listings
5.4% of total
7-29 Nights
15 listings
2.5% of total
30+ Nights
16 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.1%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
1 listings
0.3% of total
Flexible
98 listings
25.2% of total
Moderate
81 listings
20.8% of total
Firm
36 listings
9.3% of total
Strict
172 listings
44.2% of total
Key Insights
- Strict is the preferred policy at 44.2% of listings
- The market shows a balanced distribution between guest-friendly (46.0%) and strict (53.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, Jul, averaging 59 days
- Shortest booking windows are in Oct, Jan, Dec, averaging 38 days
- Spring shows the longest average booking window at 56 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Kuta
Below is the distribution of amenities across listings in Kuta:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (19.9%) and France (18.2%)
- English is the top language at 62.8%, followed by French (12.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Perth and Melbourne markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kuta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Padangaji | 14 | $8,258 | $331.35 | 78% |
| BATAS DESA BATU JANGKIH | 12 | $5,892 | $589.78 | 39% |
| Pejeng Kawan | 121 | $3,526 | $215.47 | 46% |
| Bedulu | 35 | $3,466 | $247.23 | 48% |
| Pujut | 10 | $3,285 | $160.02 | 54% |
| Pecatu | 1,511 | $3,126 | $246.08 | 51% |
| Sanding | 11 | $3,098 | $235.13 | 40% |
| Duda | 27 | $2,936 | $203.97 | 49% |
| Buwit | 19 | $2,932 | $215.62 | 47% |
| Seminyak | 2,252 | $2,843 | $297.01 | 44% |
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