Kerobokan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Kerobokan in 2025? Explore comprehensive Airbnb analytics for Kerobokan, Bali, Indonesia to uncover income potential. This 2025 STR market report for Kerobokan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 731 active listings.

Whether you're considering an Airbnb investment in Kerobokan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kerobokan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kerobokan Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$214
The average rental revenue earned for an occupied room per day in Kerobokan.
Occupancy Rate(?)
42.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,846
Typical annual income for an Airbnb listing in Kerobokan. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
23.9%
Strong growth (23.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Kerobokan.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Kerobokan.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
731
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kerobokan (2025)

Understanding the monthly revenue variations for Airbnb listings in Kerobokan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kerobokan is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kerobokan across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,062 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,884 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $673, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kerobokan

Kerobokan Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kerobokan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kerobokan:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kerobokan

Average Daily Rate (ADR) Airbnb Trends in Kerobokan (2025)

Effective short term rental pricing strategy in Kerobokan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kerobokan typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $476+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Kerobokan

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Airbnb Seasonality Analysis & Trends in Kerobokan (2025)

Peak Season (July, May, April)
  • Revenue averages $3,535 per month
  • Occupancy rates average 50.2%
  • Daily rates average $218
Shoulder Season
  • Revenue averages $3,097 per month
  • Occupancy maintains around 47.0%
  • Daily rates hold near $221
Low Season (February, March, November)
  • Revenue drops to average $2,387 per month
  • Occupancy decreases to average 43.6%
  • Daily rates adjust to average $207

Seasonality Insights for Kerobokan

  • The Airbnb seasonality in Kerobokan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kerobokan's highest earning potential, with monthly revenues capable of climbing to $3,761, occupancy reaching a high of 53.1%, and ADRs peaking at $232.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,217, occupancy could drop to 39.2%, and ADRs may adjust down to $204.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kerobokan.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kerobokan seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kerobokan (2025)

Exploring the top neighborhoods for short-term rentals in Kerobokan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Canggu
A popular coastal village known for its surf spots, rice paddies, and vibrant cafes. Ideal for tourists seeking a laid-back beach lifestyle with plenty of local culture.
Echo Beach, Batu Bolong Beach, Canggu Club, Finns Beach Club, Bali Bowls
Seminyak
Famous for its luxury resorts, upscale shopping, and lively nightlife. A hotspot for tourists looking for a more sophisticated Bali experience.
Seminyak Beach, Eat Street, Potato Head Beach Club, La Plancha Beach Bar, Bali Deli
Ubud
The cultural heart of Bali, known for its rice terraces, art scene, and wellness retreats. Attracts visitors interested in yoga, art, and traditional Balinese culture.
Ubud Monkey Forest, Tegallalang Rice Terrace, Ubud Art Market, Campuhan Ridge Walk, Goa Gajah
Kerobokan
A quieter alternative to Seminyak, known for its local atmosphere and proximity to both beach and rice fields. Suitable for families and longer-term stays.
Petitenget Temple, Sisterfields, La Baracca, Bali Green Spa, Kudeta
Berawa
Emerging hotspot for digital nomads and surfers, with a young and vibrant community. Offers a mix of modern cafes and traditional Balinese vibes.
Berawa Beach, The Canggu Studio, Old Man's, Plantation, Cafe Organic
Sanur
A quieter beach area popular with families and older travelers, known for its long beach promenade and calm waters. Offers a more relaxed atmosphere.
Sanur Beach, Le Mayeur Museum, Bali Seawalker, Pantai Karang, Sindhu Beach
Jimbaran
Famous for its seafood restaurants on the beach and luxury resorts. A great location for couples and families looking for relaxation and good dining.
Jimbaran Beach, Jimbaran Seafood Cafes, Kecak Fire Dance, Samasta Lifestyle Village, Bali Park
Nusa Dua
Home to luxury resorts and pristine beaches. Known for its calm waters and upscale amenities, making it suitable for high-end travelers.
Nusa Dua Beach, Waterblow, Bali Collection, Geger Beach, Museum Pasifika

Understanding Airbnb License Requirements & STR Laws in Kerobokan (2025)

While Kerobokan, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kerobokan to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Kerobokan (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kerobokanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Infinito: Resort Style 8 Bedroom Canggu Villa

Casa Infinito: Resort Style 8 Bedroom Canggu Villa

Entire Place • 8 bedrooms

$387,468
Revenue
86.9%
Occupancy
$1149.72
Daily Rate
Canggu Beach Enigma! 7bed State-of-the-Art Villa

Canggu Beach Enigma! 7bed State-of-the-Art Villa

Entire Place • 7 bedrooms

$331,200
Revenue
73.5%
Occupancy
$1085.85
Daily Rate
9 BR Bohemian Boutique Villa w 20m Lagoon pool

9 BR Bohemian Boutique Villa w 20m Lagoon pool

Private Room • 9 bedrooms

$181,693
Revenue
82.7%
Occupancy
$593.13
Daily Rate
Tirtadari Villas by Nakula

Tirtadari Villas by Nakula

Entire Place • 1 bedroom

$168,802
Revenue
42.6%
Occupancy
$1036.01
Daily Rate
14 guests Huge Garden, Full Service, Canggu

14 guests Huge Garden, Full Service, Canggu

Entire Place • 7 bedrooms

$139,059
Revenue
60.7%
Occupancy
$530.41
Daily Rate
Brand New Stylish 4brm near Seminyak & Finns

Brand New Stylish 4brm near Seminyak & Finns

Entire Place • 4 bedrooms

$136,909
Revenue
87.9%
Occupancy
$409.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kerobokan (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kerobokan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Listings Bali38$1,483,48511144.17/5.0
The Tropical Door2$487,077304.93/5.0
Fajar6$443,0572844.80/5.0
Mr G8$423,1143524.92/5.0
Stephane12$369,886312.82/5.0
Hazel And Peter1$331,200414.80/5.0
Christian - Nakula Hospitality2$296,962434.76/5.0
Balinest Villas6$285,651381.66/5.0
Alfred3$248,695394.82/5.0
Ael N10$234,676130.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kerobokan.

Dive Deeper: Advanced Kerobokan STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kerobokan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kerobokan Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kerobokan

  • The Kerobokan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 731 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kerobokan, House properties are the most common (83.7%), reflecting the local real estate landscape.
  • Houses represent a significant 83.7% portion, catering likely to families or larger groups.
  • The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 2.4%) offer potential for unique stay experiences.

Kerobokan Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kerobokan

  • The dominant room capacity in Kerobokan is 1 bedroom listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Kerobokan, indicating a high concentration in these sizes.
  • A significant 40.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kerobokan.

Kerobokan Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kerobokan

  • The most common guest capacity trend in Kerobokan vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Kerobokan STR market, accounting for 52.8% of listings.
  • 39.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kerobokan.
  • On average, properties in Kerobokan are equipped to host 4.5 guests.

Kerobokan Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kerobokan

  • The most common availability pattern in Kerobokan falls within the 271-366 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Kerobokan (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kerobokan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.8%)

1 Night

252 listings

36.8% of total

2 Nights (23.8%)

2 Nights

163 listings

23.8% of total

3 Nights (9.9%)

3 Nights

68 listings

9.9% of total

4-6 Nights (4.1%)

4-6 Nights

28 listings

4.1% of total

7-29 Nights (2.3%)

7-29 Nights

16 listings

2.3% of total

30+ Nights (23%)

30+ Nights

157 listings

23% of total

Key Insights

  • The most prevalent minimum stay requirement in Kerobokan is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.6%) of the Kerobokan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (23%) caters to monthly stays (30+ nights) in Kerobokan, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.8% of Kerobokan hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 23% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kerobokan.

Kerobokan Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

6 listings

1.3% of total

Flexible (11.6%)

Flexible

55 listings

11.6% of total

Moderate (15.1%)

Moderate

72 listings

15.1% of total

Firm (23.1%)

Firm

110 listings

23.1% of total

Strict (48.9%)

Strict

233 listings

48.9% of total

Cancellation Policy Insights for Kerobokan

  • The prevailing Airbnb cancellation policy trend in Kerobokan is Strict, used by 48.9% of listings.
  • A majority (72.0%) of hosts in Kerobokan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 48.9% market standard in Kerobokan.
  • With 48.9% using Strict terms, this is a viable option in Kerobokan, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kerobokan.

Kerobokan STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kerobokan

  • The overall average booking lead time for vacation rentals in Kerobokan is 40 days.
  • Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Kerobokan.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Kerobokan averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kerobokan (2025)

Amenity Prevalence

Amenity Insights for Kerobokan

  • Essential amenities in Kerobokan that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kerobokan.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kerobokan: Wifi, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kerobokan to stay competitive.

Kerobokan Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kerobokan

  • The typical guest profile for Airbnb in Kerobokan consists of predominantly international visitors (85%), with top international origins including Indonesia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
  • Domestic travelers account for 15.4% of guests.
  • Key international markets include Australia (18.4%) and Indonesia (15.4%).
  • Top languages spoken are English (48.4%) followed by Indonesian (9.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Indonesia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kerobokan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Padangaji14$7,854$326.7974%
BATAS DESA BATU JANGKIH14$4,638$485.0437%
Bedulu35$3,506$252.3949%
Pejeng Kawan120$3,303$213.7546%
Pecatu1,532$3,185$253.7950%
Sanding12$3,133$252.4537%
Duda25$3,103$216.5546%
Seminyak2,155$2,895$289.0744%
Pujut10$2,772$153.4949%
Dencarik52$2,660$193.4048%

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