Shillong Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Meghalaya, India
Is Airbnb profitable in Shillong in 2025? Explore comprehensive Airbnb analytics for Shillong, Meghalaya, India to uncover income potential. This 2025 STR market report for Shillong, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 226 active listings.
Whether you're considering an Airbnb investment in Shillong, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shillong Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shillong Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shillong (2025)
Understanding the monthly revenue variations for Airbnb listings in Shillong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shillong is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shillong across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $631 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $334 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shillong
Shillong Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shillong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shillong:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shillong
Average Daily Rate (ADR) Airbnb Trends in Shillong (2025)
Effective short term rental pricing strategy in Shillong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shillong typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $77+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $48 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Shillong
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Airbnb Seasonality Analysis & Trends in Shillong (2025)
Peak Season (December, May, April)
- Revenue averages $686 per month
- Occupancy rates average 40.6%
- Daily rates average $46
Shoulder Season
- Revenue averages $469 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $46
Low Season (February, August, September)
- Revenue drops to average $330 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $45
Seasonality Insights for Shillong
- The Airbnb seasonality in Shillong shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shillong's highest earning potential, with monthly revenues capable of climbing to $781, occupancy reaching a high of 46.5%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $291, occupancy could drop to 23.5%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shillong.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shillong seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shillong (2025)
Exploring the top neighborhoods for short-term rentals in Shillong? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Police Bazar | The bustling commercial hub of Shillong, Police Bazar is frequented by tourists for shopping and local cuisine. It's a prime location with easy access to various attractions and eateries. | Ward's Lake, Shillong Church, Don Bosco Centre for Indigenous Cultures, Local handicraft markets, Street food stalls |
| Laitumkhrah | Laitumkhrah is known for its vibrant atmosphere, restaurants, and cafes. It's popular among students and young travelers, making it a great spot for Airbnb investments. | Laitumkhrah Church, Local cafes and restaurants, Thangassery Beach, Shillong View Point |
| Upper Shillong | A serene location away from the city center known for its natural beauty and peaceful environment. Ideal for those looking for a quiet retreat while still accessible to city attractions. | Elephant Falls, Lady Hydari Park, Shillong Golf Course, Mawkhasi Falls |
| Golf Links | A picturesque area ideal for golf enthusiasts and nature lovers. The beautiful scenery and outdoor activities make it a great choice for booking stays. | Shillong Golf Course, Local nature trails, Cricket Stadium |
| Sankardev College Area | Home to several educational institutions, this area attracts students and visiting families, making it a reliable choice for Airbnb. | Sankardev College, Various student hangouts, Local shops and eateries |
| Mawlai | An emerging locality that offers a blend of urban and rural charm. It's growing in popularity due to its proximity to nature and scenic spots. | Mawlai Phira, Local markets, Natural attractions |
| Jaitly | Known for its cultural heritage and traditional roots, Jaitly offers a unique experience to visitors who wish to explore local traditions and lifestyles. | Traditional markets, Cultural festivals, Local crafts |
| Lady Hydari Park | Located near a popular park, this area is perfect for families and nature lovers, with many outdoor activities available. | Lady Hydari Park, Local gardens, Outdoor recreational activities |
Understanding Airbnb License Requirements & STR Laws in Shillong (2025)
While Shillong, Meghalaya, India currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shillong to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shillong (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shillongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hilly View Homestay, 2bhk
Private Room • 2 bedrooms
The InTown Inn | Entire Bungalow (6 to 10 people)
Entire Place • 5 bedrooms
A Vintage Independent House
Entire Place • 2 bedrooms
Belle View, Independent Homestay.
Entire Place • 2 bedrooms
Orchidale Homestay! Shillong's best kept secret!
Private Room • 2 bedrooms
![[1B]Meadowlark Inn & Apartments(Level Zero)](https://a0.muscache.com/im/pictures/e04cdb0e-05f3-40d6-a716-9f601e2da82b.jpg?im_w=480&im_format=avif)
[1B]Meadowlark Inn & Apartments(Level Zero)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shillong (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shillong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vicky | 2 | $64,410 | 78 | 4.53/5.0 |
| Lon Scandy | 6 | $58,209 | 391 | 4.94/5.0 |
| Marc | 5 | $51,951 | 343 | 4.89/5.0 |
| Kenneth | 9 | $45,105 | 232 | 3.78/5.0 |
| Derrick | 9 | $34,837 | 784 | 4.85/5.0 |
| Samme | 5 | $31,123 | 183 | 4.58/5.0 |
| Host #341669868 | 8 | $26,098 | 4 | 0.00/5.0 |
| Emica | 2 | $25,242 | 116 | 5.00/5.0 |
| Margreta | 4 | $21,131 | 667 | 4.86/5.0 |
| H Katoho | 7 | $20,658 | 293 | 3.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shillong.
Dive Deeper: Advanced Shillong STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shillong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShillong Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shillong
- The Shillong Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.1% of the 226 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shillong, Hotel/Boutique properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 28.3% portion, catering likely to families or larger groups.
- The presence of 44.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Shillong Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shillong
- The dominant room capacity in Shillong is 1 bedroom listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in Shillong, indicating a high concentration in these sizes.
Shillong Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shillong
- The most common guest capacity trend in Shillong vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Shillong STR market, accounting for 37.6% of listings.
- 15.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shillong.
- On average, properties in Shillong are equipped to host 2.6 guests.
Shillong Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shillong
- The most common availability pattern in Shillong falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shillong (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shillong Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
186 listings
90.3% of total
2 Nights
14 listings
6.8% of total
3 Nights
1 listings
0.5% of total
30+ Nights
5 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shillong is 1 Night, adopted by 90.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the Shillong Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.3% of Shillong hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shillong.
Shillong Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
63 listings
37.5% of total
Moderate
71 listings
42.3% of total
Firm
9 listings
5.4% of total
Strict
25 listings
14.9% of total
Cancellation Policy Insights for Shillong
- The prevailing Airbnb cancellation policy trend in Shillong is Moderate, used by 42.3% of listings.
- The market strongly favors guest-friendly terms, with 79.8% of listings offering Flexible or Moderate policies. This suggests guests in Shillong may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.3% market standard in Shillong.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shillong.
Shillong STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shillong
- The overall average booking lead time for vacation rentals in Shillong is 25 days.
- Guests book furthest in advance for stays during December (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Shillong.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Shillong averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shillong (2025)
Amenity Prevalence
Amenity Insights for Shillong
- Essential amenities in Shillong that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shillong: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shillong to stay competitive.
Shillong Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shillong
- The typical guest profile for Airbnb in Shillong consists of primarily domestic travelers (89%), often arriving from nearby Bengaluru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 89.2% of guests.
- Key international markets include India (89.2%) and United States (5%).
- Top languages spoken are English (42%) followed by Hindi (36.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bengaluru and Guwahati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shillong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Maligaon | 32 | $198 | $20.38 | 31% |
| Dispur | 318 | $163 | $26.30 | 28% |
| Guwahati | 370 | $154 | $23.94 | 26% |
| Sohra (Cherrapunji) | 12 | $144 | $34.78 | 14% |
| Tezpur | 18 | $112 | $19.21 | 22% |
| Sylhet | 21 | $100 | $52.44 | 19% |
| Mawlynnong | 22 | $74 | $30.02 | 16% |