Airbnb Market Analytics, Statistics and Data in Shillong, Meghalaya, India

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shillong? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shillong:

Average Daily Rate

$48

Occupancy Rate

30.46%

Annual Revenue

$4,006

Revenue Growth YoY

-0.96%

Best Month

December

Worst Month

September

Regulation

Low

Active Listings

220

How much do Airbnb hosts make on average per month in Shillong?

The short-term rental market in Shillong shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $396 per month
Strong performing properties (top 25%) make $722 or more
Best-in-class properties (top 10%) achieve $1,086+ monthly
Entry-level properties (bottom 25%) typically earn around $181

Revenue Variations by Month

Occupancy Rates Throughout the Year in Shillong

The market in Shillong shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 28% occupancy rates
Strong performing properties (top 25%) achieve 51% or higher
Best-in-class properties (top 10%) reach 72%+occupancy
Entry-level properties (bottom 25%) average around 15%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Shillong

Daily rates in Shillong vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $33 per night
Strong performing properties (top 25%) secure $48 or more
Best-in-class properties (top 10%) pull in $77+ per night
Entry-level properties (bottom 25%) earn around $25

Daily Rate Variations by Month

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Seasonality patterns in Shillong

Peak Season (December, April, June)

Revenue peaks at $729.41 per month
Occupancy rates reach 45.56%
Daily rates average $50.81

Shoulder Season

Revenue averages $535.14 per month
Occupancy maintains 34.27%
Daily rates hold at $46.42

Low Season (August, January, September)

Revenue drops to $313.71 per month
Occupancy decreases to 23.47%
Daily rates adjust to $43.95

Is it still profitable to do Airbnb in Shillong in 2025?

Yes! Shillong demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $535 and With 220 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Shillong

Area	Why Choose This Area	Key Attractions
Police Bazaar	The bustling heart of Shillong, known for its vibrant market scene, shops, and local eateries. A prime location for tourists seeking local experiences and shopping.	Shillong Peak, Ward's Lake, Lady Hydari Park, Golf Course, Khasi Heritage Village, Police Bazaar Market
Laitumkhrah	A trendy neighborhood popular among students and young professionals, offering a mix of local culture and modern cafes. Great for attracting younger travelers.	Laitumkhrah Market, Shillong Law College, Damsite, Cafes and Tea Houses, Local Restaurants
Upper Shillong	A serene area known for its scenic beauty and tranquility. Ideal for travelers looking for a peaceful getaway amidst nature.	Shillong Peak, Laitkor Peak, Nature Trails, Local Villages
Bara Bazar	The main market area where you can experience the local culture and buy handicrafts. Great for tourists interested in local traditions.	Bara Bazar Market, Heritage Walk, Local Handicrafts, Traditional Food Stalls
Ankurhati	A lesser-known area with beautiful views of the hills and less crowd. Perfect for travelers seeking solitude and nature.	Nature Views, Hiking Trails, Photography Spots
Pynthorumkhrah	A growing residential area with increasing popularity among young professionals and families. A good place for longer-term rentals.	Local Parks, Community Centers, Affordable Dining Options
Jowai	A nearby town with rich cultural heritage, known for Jowai's beautiful landscapes and historical significance. Great for cultural enthusiasts.	Pohktieh Falls, Shangpung Village, Jowai Park, Historical Sites
Mawlynnong	Asia's cleanest village, known for its eco-tourism and natural beauty. Attracts eco-conscious travelers and those looking for unique experiences.	Clean and Green Village, Living Root Bridges, Local Handicrafts, Nature Trails

Do you need a license for Airbnb in Shillong?

$848.18

Daily Rate

Top Performing Professional Hosts in Shillong

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Lon Scandy	6	$58,914	391	4.94/5.0
Kenneth	9	$54,838	232	3.78/5.0
Marc	5	$54,645	343	4.89/5.0
Vicky	2	$46,329	78	4.53/5.0
Derrick	9	$36,622	784	4.85/5.0
Samme	4	$31,127	178	4.62/5.0
341669868	8	$28,426	4	0.00/5.0
Emica	2	$26,211	116	5.00/5.0
Christopher	4	$25,589	101	4.74/5.0
Reuben	5	$24,569	55	4.72/5.0

Additional analytics on vacation rental, real estate, short term rental data in Shillong

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by private room listings (62.3%), with boutique & hotels and house properties comprising 73.6% of inventory
Strong specialty sector (46.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in outdoor & mobile segments (1.4% combined)

Room Capacity Distribution

Analysis of 220 properties in Shillong shows that 1 bedroom properties are most prevalent, making up 39.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.

Key Insights

Most common: 1 bedroom (39.5%)
Least common: 4 bedrooms (0.9%)
Market concentration: 61.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 220 properties in Shillong reveals that 2 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 2.6 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 36.4% of the market.

Key Insights

Most common capacity: 2 guests (25.5% of market)
Least common capacity: 7 guests (0.9% of market)
Average guest capacity: 2.6 guests per property
Market concentration: 36.4% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 220 properties in Shillong, the most common availability pattern is 271-366 days (63.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.8% of properties).

Key Insights

Most common availability window: 271-366 days (63.2%)
Most common booking duration: 31-90 days (31.8%)
Properties with high availability (180+ days): 78.2%
Properties with long-term bookings (180+ days): 21.8%

Minimum Stay Distributions

1 Night (91.5%)

1 Night

183 listings

91.5% of total

2 Nights (8%)

2 Nights

16 listings

8% of total

4-6 Nights (0.5%)

4-6 Nights

1 listings

0.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 99.5%
Mid-length stays (4-6 nights) represent 0.5% of listings
Monthly+ stays (0%) suggest a stable extended-stay market
High market flexibility with 99.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (37.4%)

Flexible

61 listings

37.4% of total

Moderate (42.3%)

Moderate

69 listings

42.3% of total

Firm (5.5%)

Firm

9 listings

5.5% of total

Strict (14.7%)

Strict

24 listings

14.7% of total

Key Insights

Moderate is the preferred policy at 42.3% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 79.7% of the market
Strong market consensus around Moderate policies
Firm policies are least common at 5.5% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Dec, Oct, Jan, averaging 29 days
Shortest booking windows are in Sep, Jul, Jun, averaging 16 days
Winter shows the longest average booking window at 27 days, while Summer has the shortest at 16 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Sep-Jun when lead times are shortest

Popular Airbnb Amenities in Shillong

Below is the distribution of amenities across listings in Shillong:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 89.5% of total guests, indicating a dominant local market share.
Primary international markets: United States (4.8%) and United Kingdom (1%)
English is the top language at 45.5%, followed by Hindi (39.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%

Recommendations

Target marketing campaigns for Bengaluru and Guwahati markets
Develop localized content for United States and United Kingdom
Prioritize English and Hindi language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Shillong. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Dispur	321	$229	$29.61	29%
Tezpur	18	$221	$23.48	23%
Guwahati	371	$217	$28.12	27%
Sohra (Cherrapunji)	12	$182	$36.74	15%
Sylhet	20	$124	$55.99	23%
Mawlynnong	22	$79	$30.56	16%
Maligaon	31	$272	$23.90	32%

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