Airbnb Market Analytics, Statistics and Data in Varkala, Kerala, India

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Varkala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Varkala:

Average Daily Rate

$56

Occupancy Rate

30.41%

Annual Revenue

$4,391

Revenue Growth YoY

6.05%

Best Month

December

Worst Month

July

Regulation

Low

Active Listings

179

How much do Airbnb hosts make on average per month in Varkala?

The short-term rental market in Varkala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $453 per month
Strong performing properties (top 25%) make $818 or more
Best-in-class properties (top 10%) achieve $1,607+ monthly
Entry-level properties (bottom 25%) typically earn around $181

Revenue Variations by Month

Occupancy Rates Throughout the Year in Varkala

The market in Varkala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 28% occupancy rates
Strong performing properties (top 25%) achieve 51% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Varkala

Daily rates in Varkala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $35 per night
Strong performing properties (top 25%) secure $56 or more
Best-in-class properties (top 10%) pull in $97+ per night
Entry-level properties (bottom 25%) earn around $23

Daily Rate Variations by Month

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Seasonality patterns in Varkala

Peak Season (December, November, October)

Revenue peaks at $918.67 per month
Occupancy rates reach 47.41%
Daily rates average $68.17

Shoulder Season

Revenue averages $708.47 per month
Occupancy maintains 34.81%
Daily rates hold at $52.63

Low Season (September, August, July)

Revenue drops to $462.54 per month
Occupancy decreases to 26.38%
Daily rates adjust to $44.17

Is it still profitable to do Airbnb in Varkala in 2025?

Yes! Varkala demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $708 and The market's 179 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Varkala

Area	Why Choose This Area	Key Attractions
Varkala Beach	Famous for its stunning cliffside views and beautiful beach, Varkala Beach attracts tourists seeking relaxation and adventure. It's a vibrant area with several cafes, restaurants, and shops.	Varkala Beach, Janardhana Swami Temple, Papanasam Beach, Cliff Viewpoint, Ayurvedic Spas, Surfing Spots
Papanasam Beach	A spiritually significant beach known for its scenic beauty and calm atmosphere. Ideal for travelers looking to unwind and enjoy tranquility away from the crowd.	Papanasam Beach, Janardhana Swami Temple, Sunset Viewpoints
Cliffside Cafes	This area features numerous cafes and restaurants perched on the cliffs, providing breathtaking views of the Arabian Sea. It's a hotspot for tourists and offers a great social atmosphere.	Cliff Viewpoints, Lighthouse Beach, Cafe del Mar, The Juice Shack
Anjengo Fort	Historical site located near Varkala, Anjengo Fort provides a glimpse into the colonial past and is often visited by history enthusiasts and tourists alike.	Anjengo Fort, Light House, Historical Exhibits
Sivagiri Mutt	A revered pilgrimage site with beautiful ashram and serene ambience. Attracts visitors interested in spirituality and wellness.	Sivagiri Mutt, Meditation Halls, Spiritual Retreats
Kappil Beach	Less crowded than Varkala Beach, Kappil Beach is a picturesque location perfect for those looking for peace and natural beauty.	Kappil Beach, Backwaters, Boating
Odayam Beach	A serene and less commercialized beach, Odayam Beach is perfect for those seeking solitude and a laid-back beach experience.	Odayam Beach, Swim-friendly waters, Quiet ambiance
Ayurvedic Retreats	Varkala is known for its Ayurvedic treatments and wellness retreats, attracting visitors interested in health and rejuvenation.	Ayurvedic Spas, Yoga Centers, Wellness Programs

Do you need a license for Airbnb in Varkala?

$92.68

Daily Rate

Top Performing Professional Hosts in Varkala

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Shama	6	$90,827	467	4.87/5.0
Deepak	1	$85,471	144	4.99/5.0
Shaun	3	$45,301	45	4.88/5.0
Benny	1	$32,623	177	4.76/5.0
Praveena	1	$31,080	56	4.86/5.0
Arunakumar	4	$30,108	80	4.96/5.0
Voye Homes	3	$26,545	35	1.53/5.0
Jatin	4	$25,997	110	4.27/5.0
Kishmita	8	$25,735	19	2.53/5.0
Lekshmi	3	$25,140	17	3.28/5.0

Additional analytics on vacation rental, real estate, short term rental data in Varkala

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by private room listings (65.9%), with boutique & hotels and house properties comprising 88.3% of inventory
Strong specialty sector (45.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Untapped potential in others, outdoor & mobile segments (2.3% combined)

Room Capacity Distribution

Analysis of 179 properties in Varkala shows that 1 bedroom properties are most prevalent, making up 49.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.9% of all listings.

Key Insights

Most common: 1 bedroom (49.7%)
Least common: 4 bedrooms (5.6%)
Market concentration: 60.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 179 properties in Varkala reveals that 2 guests properties dominate the market, representing 39.1% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 8+ guests make up 49.7% of the market.

Key Insights

Most common capacity: 2 guests (39.1% of market)
Least common capacity: 1 guest (2.2% of market)
Average guest capacity: 2.8 guests per property
Market concentration: 49.7% in top 2 capacity sizes
Market segmentation: Predominantly smaller guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 179 properties in Varkala, the most common availability pattern is 271-366 days (67% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.1% of properties).

Key Insights

Most common availability window: 271-366 days (67%)
Most common booking duration: 1-30 days (34.1%)
Properties with high availability (180+ days): 84.4%
Properties with long-term bookings (180+ days): 15.6%

Minimum Stay Distributions

1 Night (80.6%)

1 Night

129 listings

80.6% of total

2 Nights (15%)

2 Nights

24 listings

15% of total

3 Nights (1.9%)

3 Nights

3 listings

1.9% of total

4-6 Nights (1.3%)

4-6 Nights

2 listings

1.3% of total

7-29 Nights (0.6%)

7-29 Nights

1 listings

0.6% of total

30+ Nights (0.6%)

30+ Nights

1 listings

0.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 95.6%
Mid-length stays (4-6 nights) represent 1.3% of listings
Monthly+ stays (0.6%) suggest a stable extended-stay market
High market flexibility with 97.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (33.6%)

Flexible

38 listings

33.6% of total

Moderate (38.9%)

Moderate

44 listings

38.9% of total

Firm (8%)

Firm

9 listings

8% of total

Strict (19.5%)

Strict

22 listings

19.5% of total

Key Insights

Moderate is the preferred policy at 38.9% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 72.5% of the market
Strong market consensus around Moderate policies
Firm policies are least common at 8.0% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jan, Feb, Nov, averaging 48 days
Shortest booking windows are in Oct, Sep, Jun, averaging 27 days
Winter shows the longest average booking window at 48 days, while Summer has the shortest at 31 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 48 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Oct-Jun when lead times are shortest

Popular Airbnb Amenities in Varkala

Below is the distribution of amenities across listings in Varkala:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 71.8% of total guests, indicating a dominant local market share.
Primary international markets: United States (5.8%) and United Kingdom (5.8%)
English is the top language at 51.6%, followed by Hindi (31.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%

Recommendations

Target marketing campaigns for Bengaluru and Chennai markets
Develop localized content for United States and United Kingdom
Prioritize English and Hindi language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Varkala. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Edava	14	$1,418	$111.81	41%
Poopalli	12	$1,040	$135.21	26%
Chottupara	15	$710	$120.79	18%
Kattoor	14	$553	$92.91	27%
Vazhikadavu	12	$507	$96.91	27%
Thrippunithura	14	$424	$47.19	32%
Ernakulam	323	$389	$48.93	32%
Kuttikkanam	22	$345	$93.96	20%
Vagamon	47	$340	$79.77	21%
Alappuzha	122	$339	$77.39	22%

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