Tangmarg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jammu and Kashmir, India

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Tangmarg in 2025? Explore comprehensive Airbnb analytics for Tangmarg, Jammu and Kashmir, India to uncover income potential. This 2025 STR market report for Tangmarg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Tangmarg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tangmarg Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tangmarg Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$374
The average rental revenue earned for an occupied room per day in Tangmarg.
Occupancy Rate(?)
21.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$19,269
Typical annual income for an Airbnb listing in Tangmarg. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
44.4%
Strong growth (44.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tangmarg.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Tangmarg.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tangmarg (2025)

Understanding the monthly revenue variations for Airbnb listings in Tangmarg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tangmarg is typically August, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tangmarg across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,793 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,363 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $493, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tangmarg

Tangmarg Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tangmarg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tangmarg:

  • Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 17%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tangmarg

Average Daily Rate (ADR) Airbnb Trends in Tangmarg (2025)

Effective short term rental pricing strategy in Tangmarg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tangmarg typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $937+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $592 or more.
  • Typical properties (Median) charge around $185 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Tangmarg

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Airbnb Seasonality Analysis & Trends in Tangmarg (2025)

Peak Season (August, January, December)
  • Revenue averages $3,270 per month
  • Occupancy rates average 23.5%
  • Daily rates average $375
Shoulder Season
  • Revenue averages $2,593 per month
  • Occupancy maintains around 23.3%
  • Daily rates hold near $351
Low Season (May, September, October)
  • Revenue drops to average $1,667 per month
  • Occupancy decreases to average 15.3%
  • Daily rates adjust to average $360

Seasonality Insights for Tangmarg

  • The Airbnb seasonality in Tangmarg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tangmarg's highest earning potential, with monthly revenues capable of climbing to $3,524, occupancy reaching a high of 28.5%, and ADRs peaking at $423.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,149, occupancy could drop to 15.2%, and ADRs may adjust down to $322.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tangmarg.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tangmarg seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tangmarg (2025)

Exploring the top neighborhoods for short-term rentals in Tangmarg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gulmarg
Famed for its skiing and winter sports, Gulmarg attracts adventure seekers year-round. Its breathtaking landscapes and proximity to the Gulmarg Gondola, one of the highest cable cars in the world, make it an ideal destination for tourists.
Gulmarg Gondola, Apharwat Peak, Maharani Temple, Golf Course, Meadow of Flowers
Pahalgam
Known as the 'Valley of Shepherds', Pahalgam is a picturesque destination surrounded by lush greenery and rivers. It serves as a base for the Amarnath Yatra, attracting both pilgrims and tourists looking for scenic beauty and tranquility.
Betaab Valley, Aru Valley, Lidder River, Sheshnag Lake, Baisaran
Sonamarg
Famous for its spectacular landscapes, Sonamarg is an excellent location for trekkers and nature lovers. The stunning views of the Thajiwas Glacier and surrounding peaks draw visitors seeking outdoor adventures and relaxation.
Thajiwas Glacier, Naranag, Krishansar Lake, Vishansar Lake, Sindh River
Dal Lake (Srinagar)
Iconic for its houseboats and Shikaras, Dal Lake is a magnet for tourists wanting to experience the unique culture and beauty of Srinagar. It’s an excellent spot for those interested in traditional Kashmiri hospitality.
Houseboats, Shikara rides, Floating Gardens, Mughal Gardens, Hazratbal Shrine
Srinagar City
The summer capital of Jammu and Kashmir, Srinagar is rich in culture and history, making it a prime destination for those interested in exploring local traditions, cuisine, and heritage sites.
Mughal Gardens, Shankaracharya Temple, Jamia Masjid, Kashmiri Handicrafts, Chashme Shahi
Yusmarg
Less commercialized than other destinations, Yusmarg offers serene landscapes and is perfect for peace seekers. It’s an ideal area for picnics, nature walks, and enjoying the quiet beauty of the region.
Doodganga River, Nilnag Lake, Meadows, Pir Panjal Mountains, Trekking Routes
Kupwara
Known for its beautiful valleys and lush greenery, Kupwara is an emerging destination for eco-tourism. It appeals to those looking for a peaceful getaway from crowded tourist spots.
Lolab Valley, Keran, Zojila Pass, Shamsbari Range, Nishat Valley
Kishtwar
This lesser-known gem is perfect for those seeking adventure in the mountains. Kishtwar offers trekking, camping, and pristine natural beauty away from the mainstream tourist trail.
Kishtwar National Park, Kundal Shahi Waterfall, Warwan Valley, Mahavir Temple, Gulabgarh

Understanding Airbnb License Requirements & STR Laws in Tangmarg (2025)

With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Tangmarg. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tangmarg to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 17% licensed listings)

Top Performing Airbnb Properties in Tangmarg (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tangmargbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

StayVista at Timber @ Swiss Chalet w/  Lawn

StayVista at Timber @ Swiss Chalet w/ Lawn

Private Room • 5 bedrooms

$60,878
Revenue
21.4%
Occupancy
$916.08
Daily Rate
Suroor (3 BR) w/ Central Heating in Tanmarg

Suroor (3 BR) w/ Central Heating in Tanmarg

Entire Place • 3 bedrooms

$52,517
Revenue
27.2%
Occupancy
$553.81
Daily Rate
5BR Luxury Villa W/Waterfall View &Modern Interior

5BR Luxury Villa W/Waterfall View &Modern Interior

Entire Place • 5 bedrooms

$51,880
Revenue
21.9%
Occupancy
$1520.17
Daily Rate
StayVista at Rose @ Swiss Chalet w/ Gazebo & Lawn

StayVista at Rose @ Swiss Chalet w/ Gazebo & Lawn

Private Room • 4 bedrooms

$47,847
Revenue
23.8%
Occupancy
$753.13
Daily Rate
StayVista at Swiss Chalet w/ Gazebo & Lawn

StayVista at Swiss Chalet w/ Gazebo & Lawn

Entire Place • 6 bedrooms

$44,120
Revenue
22.2%
Occupancy
$1097.97
Daily Rate
StayVista at Teak @ Swiss Chalet w/ Gazebo & Lawn

StayVista at Teak @ Swiss Chalet w/ Gazebo & Lawn

Private Room • 3 bedrooms

$41,984
Revenue
24.0%
Occupancy
$577.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tangmarg (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tangmarg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #5668428915$225,1180N/A/5.0
Rahul3$98,0323N/A/5.0
Mehek2$82,46045.00/5.0
Host #157270341$18,6052N/A/5.0
Shelly4$15,514244.83/5.0
Host #3811981272$8,0060N/A/5.0
Rizwan1$6,67344.25/5.0
Mesam3$3,93844.33/5.0
Jibran2$2,915193.79/5.0
Suhail1$1,19554.20/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tangmarg.

Dive Deeper: Advanced Tangmarg STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tangmarg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tangmarg Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tangmarg

  • The Tangmarg Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tangmarg, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 4.2%) offer potential for unique stay experiences.

Tangmarg Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tangmarg

  • The dominant room capacity in Tangmarg is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 45.8% of the active Airbnb listings in Tangmarg, indicating a high concentration in these sizes.
  • A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tangmarg.

Tangmarg Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tangmarg

  • The most common guest capacity trend in Tangmarg vacation rentals is listings accommodating 8+ guests (45.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Tangmarg STR market, accounting for 66.6% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tangmarg.
  • On average, properties in Tangmarg are equipped to host 5.1 guests.

Tangmarg Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tangmarg

  • The most common availability pattern in Tangmarg falls within the 271-366 days range, representing 91.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Tangmarg (54.2%), reflecting common guest stay durations or potential owner blocking patterns.

Tangmarg Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

24 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Tangmarg is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Tangmarg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Tangmarg hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tangmarg.

Tangmarg Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (38.5%)

Flexible

5 listings

38.5% of total

Moderate (15.4%)

Moderate

2 listings

15.4% of total

Strict (46.2%)

Strict

6 listings

46.2% of total

Cancellation Policy Insights for Tangmarg

  • The prevailing Airbnb cancellation policy trend in Tangmarg is Strict, used by 46.2% of listings.
  • There's a relatively balanced mix between guest-friendly (53.9%) and stricter (46.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Tangmarg.
  • With 46.2% using Strict terms, this is a viable option in Tangmarg, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tangmarg.

Tangmarg STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tangmarg

  • The overall average booking lead time for vacation rentals in Tangmarg is 23 days.
  • Guests book furthest in advance for stays during December (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Tangmarg.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
  • Monitor your own booking lead times against these Tangmarg averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tangmarg (2025)

Amenity Prevalence

Amenity Insights for Tangmarg

  • Essential amenities in Tangmarg that guests expect include: Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tangmarg: Essentials, Free parking on premises.
  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tangmarg to stay competitive.

Tangmarg Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tangmarg

  • The typical guest profile for Airbnb in Tangmarg consists of primarily domestic travelers (76%), often arriving from nearby Bengaluru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
  • Domestic travelers account for 76.2% of guests.
  • Key international markets include India (76.2%) and Singapore (9.5%).
  • Top languages spoken are English (40.9%) followed by Hindi (34.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bengaluru and New Delhi.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tangmarg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pahalgam11$1,069$240.3817%
Barrian17$718$156.0521%
Srinagar327$445$104.3625%
Tailbal(Habak Shanpora)33$423$86.5525%
Murree Tehsil16$351$90.5120%
Kalabagh18$305$110.4623%
Blue Area22$292$49.5628%
Islamabad486$222$55.5125%
Bourbon25$218$97.7818%
Zone IV85$164$47.2922%

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