Jammu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Jammu and Kashmir, India

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jammu in 2025? Explore comprehensive Airbnb analytics for Jammu, Jammu and Kashmir, India to uncover income potential. This 2025 STR market report for Jammu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.

Whether you're considering an Airbnb investment in Jammu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jammu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jammu Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$50
The average rental revenue earned for an occupied room per day in Jammu.
Occupancy Rate(?)
28.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,873
Typical annual income for an Airbnb listing in Jammu. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
54.3%
Strong growth (54.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Jammu.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Jammu.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
30
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jammu (2025)

Understanding the monthly revenue variations for Airbnb listings in Jammu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jammu is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jammu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $930+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $495 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $262 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $96, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jammu

Jammu Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jammu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jammu:

  • Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jammu

Average Daily Rate (ADR) Airbnb Trends in Jammu (2025)

Effective short term rental pricing strategy in Jammu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jammu typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
  • Typical properties (Median) charge around $31 per night.
  • Entry-level properties (Bottom 25%) earn around $20 per night.

Average Daily Rate (ADR) Trend by Month in Jammu

Get Live Jammu Market Intelligence 👇

Discover Jammu Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Jammu (2025)

Peak Season (May, January, April)
  • Revenue averages $502 per month
  • Occupancy rates average 26.5%
  • Daily rates average $49
Shoulder Season
  • Revenue averages $388 per month
  • Occupancy maintains around 26.9%
  • Daily rates hold near $48
Low Season (July, September, October)
  • Revenue drops to average $271 per month
  • Occupancy decreases to average 27.1%
  • Daily rates adjust to average $51

Seasonality Insights for Jammu

  • The Airbnb seasonality in Jammu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jammu's highest earning potential, with monthly revenues capable of climbing to $567, occupancy reaching a high of 33.6%, and ADRs peaking at $52.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $201, occupancy could drop to 18.5%, and ADRs may adjust down to $45.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jammu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jammu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jammu (2025)

Exploring the top neighborhoods for short-term rentals in Jammu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Jammu City
The capital city of Jammu and Kashmir, offering a blend of rich cultural heritage and modern amenities. It's a prime location for tourists visiting cultural sites and shopping centers.
Raghunath Temple, Mubarak Mandi Palace, Ranbireshwar Temple, Bahu Fort, Jammu Tawi Railway Station
Katra
The base camp for pilgrims heading to the Vaishno Devi temple, Katra sees a huge influx of visitors year-round. Ideal for hosting Airbnb to accommodate the pilgrimage crowd.
Vaishno Devi Temple, Banganga Temple, Sanji Chhat, Dhansar Baba Temple
Patnitop
A scenic hill station near Jammu, Patnitop attracts tourists for its natural beauty and adventure activities. It's perfect for those seeking a tranquil escape in nature.
Patnitop Park, Shivalik Range, Adventure activities like paragliding and trekking, Sanasar, Nathatop
Srinagar
Though a bit farther from Jammu, Srinagar is a major tourist destination known for its stunning landscapes, houseboats, and Mughal gardens. It's a must-visit for anyone in Jammu region.
Dal Lake, Mughal Gardens (Shalimar Bagh, Nishat Bagh), Houseboats, Shankaracharya Temple, Jama Masjid
Vaishno Devi
A holy site for Hindu pilgrims, the area can host guests looking for religious tourism. Accommodating devotees in the vicinity is always in high demand.
Vaishno Devi Temple, Bhairon Temple, Trikuta Mountains
Bhaderwah
Known for its lush green landscapes and vibrant culture, Bhaderwah attracts tourists looking for natural beauty and a glimpse of local life.
Bhaderwah Valley, Guldanda, Chinta Valley, Panchari
Rajouri
A historical town with a rich past, Rajouri is a great place for cultural tourism and adds diversity to the offerings in Jammu.
Rajouri Fort, Langoora Temple, Nowshera Fort, Dhangri Fort
Jaisalmer
Though primarily known as a desert city, Jaisalmer receives tourists seeking unique experiences. Its golden forts and local culture are appealing for travelers.
Sonar Quila, Patwon Ki Haveli, Gadsisar Lake, Desert Safari, Sam Sand Dunes

Understanding Airbnb License Requirements & STR Laws in Jammu (2025)

While Jammu, Jammu and Kashmir, India currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jammu to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jammu (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jammubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Aashirwad, independent home and kitchen

Aashirwad, independent home and kitchen

Entire Place • 3 bedrooms

$10,853
Revenue
43.7%
Occupancy
$51.69
Daily Rate
5 BHK Luxury Villa in Jammu

5 BHK Luxury Villa in Jammu

Entire Place • 5 bedrooms

$9,725
Revenue
17.5%
Occupancy
$255.03
Daily Rate
Sukoon: Cozy ,Independent Villa

Sukoon: Cozy ,Independent Villa

Entire Place • 2 bedrooms

$9,230
Revenue
44.5%
Occupancy
$47.47
Daily Rate
Home, Events & Wedding Space
Ig @vilagiomovements

Home, Events & Wedding Space Ig @vilagiomovements

Entire Place • 3 bedrooms

$8,872
Revenue
28.9%
Occupancy
$82.42
Daily Rate
Zoey's - 2BHK in Channi Himmat, Jammu

Zoey's - 2BHK in Channi Himmat, Jammu

Entire Place • 2 bedrooms

$5,832
Revenue
31.0%
Occupancy
$35.09
Daily Rate
Luxe Penthouse + Mountain View Terrace

Luxe Penthouse + Mountain View Terrace

Entire Place • 1 bedroom

$4,321
Revenue
29.3%
Occupancy
$25.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jammu (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jammu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Anmol4$10,881683.73/5.0
Arun Singh1$10,853474.87/5.0
Host #2990641871$9,72500.00/5.0
Herleen1$9,230455.00/5.0
Sonaad1$8,872534.94/5.0
Manish2$8,052414.71/5.0
Host #4205022101$3,33300.00/5.0
Host #4108899961$2,66020.00/5.0
Preeti Gandotra1$2,607115.00/5.0
Hitu1$2,599364.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jammu.

Dive Deeper: Advanced Jammu STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jammu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jammu Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jammu

  • The Jammu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 30 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Jammu, House properties are the most common (53.3%), reflecting the local real estate landscape.
  • Houses represent a significant 53.3% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Jammu Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jammu

  • The dominant room capacity in Jammu is 2 bedrooms listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 40.0% of the active Airbnb listings in Jammu, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jammu.

Jammu Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jammu

  • The most common guest capacity trend in Jammu vacation rentals is listings accommodating 8+ guests (23.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Jammu STR market, accounting for 33.3% of listings.
  • 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jammu.
  • On average, properties in Jammu are equipped to host 3.9 guests.

Jammu Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jammu

  • The most common availability pattern in Jammu falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Jammu (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jammu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (86.7%)

1 Night

26 listings

86.7% of total

2 Nights (6.7%)

2 Nights

2 listings

6.7% of total

30+ Nights (6.7%)

30+ Nights

2 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Jammu is 1 Night, adopted by 86.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.4%) of the Jammu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 86.7% of Jammu hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jammu.

Jammu Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (44.4%)

Flexible

8 listings

44.4% of total

Moderate (22.2%)

Moderate

4 listings

22.2% of total

Firm (11.1%)

Firm

2 listings

11.1% of total

Strict (22.2%)

Strict

4 listings

22.2% of total

Cancellation Policy Insights for Jammu

  • The prevailing Airbnb cancellation policy trend in Jammu is Flexible, used by 44.4% of listings.
  • There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 44.4% market standard in Jammu.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jammu.

Jammu STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jammu

  • The overall average booking lead time for vacation rentals in Jammu is 30 days.
  • Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 5 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (40 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Jammu.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During June, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Jammu averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jammu (2025)

Amenity Prevalence

Amenity Insights for Jammu

  • Essential amenities in Jammu that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jammu: Wifi.
  • Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jammu to stay competitive.

Jammu Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jammu

  • The typical guest profile for Airbnb in Jammu consists of primarily domestic travelers (75%), often arriving from nearby Bengaluru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
  • Domestic travelers account for 75.0% of guests.
  • Key international markets include India (75%) and Jammu (8%).
  • Top languages spoken are English (37.4%) followed by Hindi (33.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bengaluru and Delhi.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jammu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Barrian12$912$166.7423%
Pahalgam12$771$209.7523%
Murree Tehsil14$657$98.0227%
Kamboh11$646$168.4425%
Mananwala Khurd15$571$156.8220%
Roranwala23$484$59.5235%
Jhugian Alfa20$465$45.2736%
Dalhousie66$434$94.4923%
Bourbon26$420$88.9028%
Model Town Tehsil165$394$55.1730%

Maximize Your Airbnb Income in Jammu

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights