Airbnb Market Analytics, Statistics and Data in Shimla, Himachal Pradesh, India
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shimla? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shimla:
How much do Airbnb hosts make on average per month in Shimla?
The short-term rental market in Shimla shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $427 per month
- Strong performing properties (top 25%) make $1,036 or more
- Best-in-class properties (top 10%) achieve $2,035+ monthly
- Entry-level properties (bottom 25%) typically earn around $161
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shimla
The market in Shimla shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shimla
Daily rates in Shimla vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $53 per night
- Strong performing properties (top 25%) secure $98 or more
- Best-in-class properties (top 10%) pull in $200+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Shimla
Peak Season (May, June, October)
- Revenue peaks at $1134.17 per month
- Occupancy rates reach 33.07%
- Daily rates average $102.80
Shoulder Season
- Revenue averages $841.25 per month
- Occupancy maintains 25.03%
- Daily rates hold at $96.98
Low Season (July, August, September)
- Revenue drops to $469.91 per month
- Occupancy decreases to 17.68%
- Daily rates adjust to $89.72
Is it still profitable to do Airbnb in Shimla in 2025?
Yes! Shimla demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $841 and With 320 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shimla
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mall Road | The main street in Shimla, Mall Road is always bustling with tourists and locals. It offers a variety of shops, restaurants, and stunning views of the mountains, making it a prime location for Airbnb hosts. | Victory Tunnel, Christ Church, The Ridge, Shimla State Museum, Jakhu Temple |
| The Ridge | A large open space in the heart of Shimla that provides stunning views of the surrounding mountains and valleys. It's a central location for tourists and often hosts events and gatherings. | Christ Church, Shopping at Mall Road, Shimla Summer Festival, Cultural performances, Jakhu Hill |
| Jakhoo Hill | This is the highest point in Shimla, offering breathtaking views and a peaceful environment. Popular with tourists visiting the Jakhu Temple and surrounding forests. | Jakhu Temple, Hanuman Statue, Nature trails, Panoramic views of Himalayas, Adventure activities |
| Lakkar Bazaar | A traditional market known for wooden handicrafts and souvenirs. It's a bustling area that attracts many tourists looking for unique gifts and experiences. | Shopping for handicrafts, Cafes, Local food stalls, Cultural experiences |
| Chail | Located a bit outside Shimla, Chail is known for its serene environment and beautiful landscapes. Attractive for those looking to escape the crowds of Shimla. | Chail Palace, Chail Wildlife Sanctuary, Kufri, Adventure camping, Nature walks |
| Kufri | A small hill station near Shimla that is famous for its adventure activities and scenic beauty. It attracts tourists year-round, especially for winter sports. | Kufri Fun World, Snow activities, Mahasu Peak, Horse riding, Adventure sports |
| Tuttikandi | A scenic area away from the hustle and bustle of the city, known for its natural beauty and tranquility. A good option for those seeking peace. | Nature walks, Camping, Local flora and fauna, Scenic views |
| Mashobra | A quaint village close to Shimla, it offers a more laid-back atmosphere with beautiful apple orchards and hiking trails, appealing to nature lovers. | Mashobra Greens, Apple orchards, Hiking routes, Nature resorts, Local markets |
Do you need a license for Airbnb in Shimla?
We recommend checking directly with Shimla's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Shimla
StayVista at Rose Cottage w/Sunroom
Entire Place • 6 bedrooms
8 BHK Heritage Private cottage in Central Shimla
Private Room • 8 bedrooms
Cozy 3BH with Luxury Amenties, Saanjh~ Attic Abode
Entire Place • 3 bedrooms
5 BHK Heritage Private Cottage in Central Shimla
Private Room • 5 bedrooms
StayVista at Vintage @ Rose Cottage w/Sunroom
Private Room • 5 bedrooms
The Orchard | 5BHK House Shimla | By Homestaydaddy
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Shimla
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 451903680 | 5 | $134,391 | 2 | 0.00/5.0 |
| 515298538 | 8 | $108,140 | 3 | 0.00/5.0 |
| Srijan | 8 | $92,488 | 20 | 1.69/5.0 |
| Jai | 3 | $85,140 | 99 | 4.75/5.0 |
| Rohit Darshan | 6 | $52,609 | 60 | 3.88/5.0 |
| Gaurav | 4 | $47,180 | 42 | 2.49/5.0 |
| Ojas | 4 | $45,779 | 17 | 3.71/5.0 |
| Vijendra | 5 | $45,648 | 409 | 4.84/5.0 |
| 444103794 | 3 | $40,645 | 0 | 0.00/5.0 |
| Manan | 2 | $38,320 | 141 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shimla
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (51.9%), with house and apartment & condo properties comprising 66.0% of inventory
- Strong specialty sector (31.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (6.0% combined)
Room Capacity Distribution
Analysis of 320 properties in Shimla shows that 2 bedrooms properties are most prevalent, making up 30% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.4% of all listings.
Key Insights
- Most common: 2 bedrooms (30%)
- Least common: 4 bedrooms (7.2%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 320 properties in Shimla reveals that 8+ guests properties dominate the market, representing 19.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 35.3% of the market.
Key Insights
- Most common capacity: 8+ guests (19.7% of market)
- Least common capacity: 7 guests (3.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 35.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 320 properties in Shimla, the most common availability pattern is 271-366 days (79.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (40.3% of properties).
Key Insights
- Most common availability window: 271-366 days (79.1%)
- Most common booking duration: 1-30 days (40.3%)
- Properties with high availability (180+ days): 95.0%
- Properties with long-term bookings (180+ days): 5.3%
Minimum Stay Distributions
1 Night
279 listings
91.5% of total
2 Nights
19 listings
6.2% of total
3 Nights
3 listings
1% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
3 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.7%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
70 listings
33.8% of total
Moderate
57 listings
27.5% of total
Firm
30 listings
14.5% of total
Strict
49 listings
23.7% of total
Key Insights
- Flexible is the preferred policy at 33.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.3% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Nov, Oct, averaging 38 days
- Shortest booking windows are in Aug, Dec, Sep, averaging 20 days
- Spring shows the longest average booking window at 31 days, while Summer has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 31 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Shimla
Below is the distribution of amenities across listings in Shimla:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.3%) and United Kingdom (4.9%)
- English is the top language at 46.1%, followed by Hindi (39.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for New Delhi and Mumbai markets
- Develop localized content for United States and United Kingdom
- Prioritize English and Hindi language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shimla. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Maiti | 17 | $1,191 | $279.97 | 21% |
| barlowganj | 23 | $1,126 | $216.37 | 28% |
| Jabarkhet | 27 | $1,002 | $111.82 | 32% |
| Dharampur | 77 | $997 | $186.75 | 21% |
| bhatta | 70 | $849 | $114.85 | 34% |
| bluchor hill | 25 | $848 | $147.08 | 22% |
| Parwanoo | 44 | $815 | $191.38 | 23% |
| punkalgaon | 45 | $813 | $142.72 | 26% |
| Chail | 18 | $740 | $242.75 | 19% |
| Mussoorie | 106 | $707 | $112.35 | 27% |
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