Kullu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Himachal Pradesh, India
Is Airbnb profitable in Kullu in 2025? Explore comprehensive Airbnb analytics for Kullu, Himachal Pradesh, India to uncover income potential. This 2025 STR market report for Kullu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Kullu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kullu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kullu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kullu (2025)
Understanding the monthly revenue variations for Airbnb listings in Kullu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kullu is typically October, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kullu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,795+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $868 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kullu
Kullu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kullu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kullu:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kullu
Average Daily Rate (ADR) Airbnb Trends in Kullu (2025)
Effective short term rental pricing strategy in Kullu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kullu typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $87 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Kullu
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Airbnb Seasonality Analysis & Trends in Kullu (2025)
Peak Season (October, May, June)
- Revenue averages $1,006 per month
- Occupancy rates average 33.7%
- Daily rates average $63
Shoulder Season
- Revenue averages $652 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $72
Low Season (February, March, August)
- Revenue drops to average $286 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $73
Seasonality Insights for Kullu
- The Airbnb seasonality in Kullu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kullu's highest earning potential, with monthly revenues capable of climbing to $1,185, occupancy reaching a high of 50.0%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $110, occupancy could drop to 12.9%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kullu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kullu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kullu (2025)
Exploring the top neighborhoods for short-term rentals in Kullu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Manali | A popular tourist destination known for its scenic beauty, adventure sports, and vibrant culture. Ideal for attracting tourists year-round due to its year-round activities and appeal. | Solang Valley, Hadimba Temple, Manu Temple, Jogini Waterfall, Old Manali, Rohtang Pass |
| Kullu Valley | Famous for its lush green valleys and the Beas River. A tranquil place for tourists looking to unwind and explore nature, making it a great spot for eco-tourism. | Kullu Dussehra Festival, Kullu Valley, Bijli Mahadev Temple, Manikaran Sahib, Great Himalayan National Park, Raghunath Temple |
| Naggar | Known for its artistic heritage and historical landmarks. Less crowded than Manali but offers stunning views and rich culture, appealing to travelers seeking peace and art. | Naggar Castle, Nicholas Roerich Art Gallery, Hadimba Temple, Jana Waterfall, Roerich Museum, Kullu Valley views |
| Jibhi | A quaint village in the Tirthan Valley, known for its serene environment and natural beauty. It attracts tourists interested in tranquility and outdoor activities. | Tirthan Valley, Jibhi Waterfall, Serolsar Lake, Great Himalayan National Park, Banjar, Chalal Village |
| Kasol | A small village popular with backpackers and solo travelers, known for its scenic beauty and vibrant local culture, making it a hotspot for young travelers. | Kheerganga Trek, Manikaran Gurudwara, Parvati River, Chalal Village, Tosh Village, Local cafes and shops |
| Bhuntar | Conveniently located near the airport and a hub to access various tourist spots in Kullu, useful for those seeking easy travel and quick access to nearby attractions. | Kullu Market, Beas River, Basheshwar Mahadev Temple, Local eateries, Gateway to Kullu Valley |
| Sainj Valley | A hidden gem known for its untouched natural beauty and traditional Himachali culture. Ideal for tourists looking for off-beat experiences and nature photography. | Sainj Valley, Great Himalayan National Park, Local villages, Bird watching, Nature trails |
| Rohtang Pass | A high mountain pass that attracts adventure seekers and nature lovers, especially during the warmer months. Popular for snow sports and breathtaking views. | Adventure activities, Scenic views, Snow-covered landscapes, Photography spots, Trekking routes |
Understanding Airbnb License Requirements & STR Laws in Kullu (2025)
While Kullu, Himachal Pradesh, India currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kullu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kullu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kullubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Kaathkuni House - Kullu - 4 Room luxury chalet
Entire Place • 4 bedrooms
cottage in Kullu
Entire Place • 4 bedrooms
StayVista at The Manor w/ Lawn, Garden & BBQ
Entire Place • 4 bedrooms
The Holt Loft
Private Room • 1 bedroom
The Elements-Fire Cottage Luxurious Nature Escape
Entire Place • 2 bedrooms
Cosy 1bhk w/ Loft | Itsy Bitsy
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kullu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kullu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #444103794 | 5 | $29,028 | 1 | 0.00/5.0 |
| Bhaveek | 1 | $16,854 | 7 | 4.71/5.0 |
| Rajesh | 2 | $16,092 | 6 | 2.50/5.0 |
| Rachana | 5 | $13,689 | 132 | 4.94/5.0 |
| Aastha | 1 | $9,602 | 16 | 5.00/5.0 |
| Host #517121672 | 1 | $7,345 | 0 | 0.00/5.0 |
| Dharamveer Singh | 1 | $1,782 | 4 | 5.00/5.0 |
| Host #52750200 | 1 | $1,484 | 0 | 0.00/5.0 |
| Host #486287533 | 1 | $787 | 1 | 0.00/5.0 |
| Gagan | 1 | $617 | 12 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kullu.
Dive Deeper: Advanced Kullu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kullu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKullu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kullu
- The Kullu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kullu, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- The presence of 8.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.3%) offer potential for unique stay experiences.
Kullu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kullu
- The dominant room capacity in Kullu is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Kullu, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Kullu is particularly well-suited for individuals or couples.
Kullu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kullu
- The most common guest capacity trend in Kullu vacation rentals is listings accommodating 3 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Kullu STR market, accounting for 43.5% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kullu.
- On average, properties in Kullu are equipped to host 3.8 guests.
Kullu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kullu
- The most common availability pattern in Kullu falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kullu (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kullu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
95.7% of total
4-6 Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kullu is 1 Night, adopted by 95.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.7%) of the Kullu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.7% of Kullu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kullu.
Kullu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
30.8% of total
Moderate
3 listings
23.1% of total
Firm
3 listings
23.1% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Kullu
- The prevailing Airbnb cancellation policy trend in Kullu is Flexible, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.9%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.8% market standard in Kullu.
- Regularly review your cancellation policy against competitors and market demand shifts in Kullu.
Kullu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kullu
- The overall average booking lead time for vacation rentals in Kullu is 39 days.
- Guests book furthest in advance for stays during November (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (75 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Kullu.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Kullu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kullu (2025)
Amenity Prevalence
Amenity Insights for Kullu
- Essential amenities in Kullu that guests expect include: Essentials, Hot water, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Extra pillows and blankets, First aid kit, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kullu: Essentials, Hot water, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Hot water, Free parking on premises, Wifi.
- Consider adding popular differentiators like Extra pillows and blankets or First aid kit to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kullu to stay competitive.
Kullu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kullu
- The typical guest profile for Airbnb in Kullu consists of primarily domestic travelers (88%), often arriving from nearby New Delhi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 87.5% of guests.
- Key international markets include India (87.5%) and Canada (3.6%).
- Top languages spoken are English (45.5%) followed by Hindi (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New Delhi and Mumbai.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kullu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Maiti | 17 | $1,285 | $308.67 | 19% |
| barlowganj | 23 | $1,113 | $191.24 | 27% |
| Dharampur | 78 | $1,000 | $188.88 | 21% |
| Jabarkhet | 27 | $966 | $110.29 | 32% |
| Parwanoo | 44 | $886 | $205.14 | 21% |
| bhatta | 68 | $863 | $115.65 | 32% |
| bluchor hill | 25 | $805 | $145.51 | 22% |
| Chail | 18 | $784 | $241.88 | 19% |
| punkalgaon | 46 | $761 | $135.80 | 25% |
| Kasauli | 74 | $708 | $187.99 | 20% |