Mapusa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Goa, India
Is Airbnb profitable in Mapusa in 2025? Explore comprehensive Airbnb analytics for Mapusa, Goa, India to uncover income potential. This 2025 STR market report for Mapusa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 172 active listings.
Whether you're considering an Airbnb investment in Mapusa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mapusa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mapusa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mapusa (2025)
Understanding the monthly revenue variations for Airbnb listings in Mapusa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mapusa is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mapusa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,245+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,249 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,149 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $531, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mapusa
Mapusa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mapusa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mapusa:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mapusa
Average Daily Rate (ADR) Airbnb Trends in Mapusa (2025)
Effective short term rental pricing strategy in Mapusa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mapusa typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Mapusa
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Airbnb Seasonality Analysis & Trends in Mapusa (2025)
Peak Season (November, December, July)
- Revenue averages $2,322 per month
- Occupancy rates average 37.8%
- Daily rates average $218
Shoulder Season
- Revenue averages $1,822 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $193
Low Season (February, September, October)
- Revenue drops to average $1,522 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $192
Seasonality Insights for Mapusa
- The Airbnb seasonality in Mapusa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mapusa's highest earning potential, with monthly revenues capable of climbing to $2,507, occupancy reaching a high of 42.2%, and ADRs peaking at $262.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,411, occupancy could drop to 29.2%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mapusa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mapusa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mapusa (2025)
Exploring the top neighborhoods for short-term rentals in Mapusa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Anjuna | Famous for its vibrant nightlife, beach parties, and flea markets, Anjuna attracts a younger crowd and tourists looking for fun and relaxation. | Anjuna Beach, Anjuna Flea Market, Club Cubana, Baga Beach, Vagator Beach |
| Candolim | A popular beach destination offering a more laid-back atmosphere with plenty of beachside shacks, water sports, and family-friendly resorts. | Candolim Beach, Fort Aguada, Sinquerim Beach, Shri Shanta Durga Temple, Water Sports activities |
| Mapusa | A bustling market town that serves as a gateway to Northern Goa, known for its vibrant local markets and authentic Goan culture. | Mapusa Market, Mapusa Church, St. Jerome's Church, Saturday Mapusa Market, Local restaurants |
| Calangute | One of the largest and most popular beaches in Goa, Calangute is bustling with tourists, shops, and water sports, making it great for Airbnb hosting. | Calangute Beach, Baga Beach, St. Alex Church, Local water sports, Beach shacks |
| Baga | Baga Beach is famous for its nightlife, clubs, and restaurants, drawing young crowds and even families during the day. | Baga Beach, Titos Lane, Ingo's Saturday Night Market, Beach clubs, Water sports |
| Siolim | A quiet coastal village offering a peaceful retreat, making it popular for vacationers seeking a more tranquil Goan experience away from the bustling beaches. | Siolim Church, Chapora River, Local fish markets, Heritage houses, Nature walks |
| Vagator | Features dramatic cliffs and a picturesque beach, known for its scenic beauty and laid-back vibe, attracting travelers looking for stunning landscapes. | Vagator Beach, Chapora Fort, Anjuna Beach nearby, Nightclubs, Relaxed cafes |
| Arpora | Located near Baga and Anjuna, Arpora offers a mix of nightlife with the Saturday Night Market and a more residential feel, suitable for longer stays. | Saturday Night Market, Baga Beach nearby, Spice Plantations, Local restaurants, Arpora Hill |
Understanding Airbnb License Requirements & STR Laws in Mapusa (2025)
Yes, Mapusa, Goa, India enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mapusa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 34% licensed listings)
Top Performing Airbnb Properties in Mapusa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mapusabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
16BR luxury stay at Assagao with private pool
Entire Place • 16 bedrooms
12 BR super luxury stay at Assagao with pool
Entire Place • 12 bedrooms
Flores: 3BHK Pvt Pool Villa I Genset @ Assagao
Entire Place • 3 bedrooms
Tulumish Style Boutique Villa With Private Pool
Entire Place • 3 bedrooms
Mi KaSa by Hireavilla - 3BR w Pvt pool in Assagao
Entire Place • 3 bedrooms
TheBluekite | LaSoria | Pergola | Pvt Pool | WIFI
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mapusa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mapusa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TheBlueKite | 28 | $448,786 | 317 | 4.55/5.0 |
| Host #397042632 | 3 | $319,267 | 0 | 0.00/5.0 |
| Anuradha | 7 | $153,627 | 354 | 4.81/5.0 |
| Saagar | 5 | $146,268 | 13 | 2.00/5.0 |
| Host #132730693 | 3 | $89,036 | 0 | 0.00/5.0 |
| Goa Villas Getaway | 1 | $71,255 | 37 | 4.95/5.0 |
| Anil | 3 | $69,446 | 101 | 4.90/5.0 |
| Harish | 1 | $69,039 | 58 | 4.86/5.0 |
| Marc | 13 | $65,402 | 62 | 2.97/5.0 |
| Host #485740345 | 2 | $57,345 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mapusa.
Dive Deeper: Advanced Mapusa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mapusa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMapusa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mapusa
- The Mapusa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 172 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mapusa, House properties are the most common (46.5%), reflecting the local real estate landscape.
- Houses represent a significant 46.5% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.6%) offer potential for unique stay experiences.
Mapusa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mapusa
- The dominant room capacity in Mapusa is 2 bedrooms listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Mapusa, indicating a high concentration in these sizes.
- A significant 41.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mapusa.
Mapusa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mapusa
- The most common guest capacity trend in Mapusa vacation rentals is listings accommodating 8+ guests (33.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mapusa STR market, accounting for 53.5% of listings.
- 55.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mapusa.
- On average, properties in Mapusa are equipped to host 5.6 guests.
Mapusa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mapusa
- The most common availability pattern in Mapusa falls within the 271-366 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mapusa (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mapusa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
33.1% of total
2 Nights
29 listings
18.5% of total
3 Nights
9 listings
5.7% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
66 listings
42% of total
Key Insights
- The most prevalent minimum stay requirement in Mapusa is 30+ Nights, adopted by 42% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42%) caters to monthly stays (30+ nights) in Mapusa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42% of Mapusa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 42% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mapusa.
Mapusa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
11.6% of total
Moderate
25 listings
20.7% of total
Firm
50 listings
41.3% of total
Strict
32 listings
26.4% of total
Cancellation Policy Insights for Mapusa
- The prevailing Airbnb cancellation policy trend in Mapusa is Firm, used by 41.3% of listings.
- A majority (67.7%) of hosts in Mapusa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Mapusa.
- Regularly review your cancellation policy against competitors and market demand shifts in Mapusa.
Mapusa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mapusa
- The overall average booking lead time for vacation rentals in Mapusa is 26 days.
- Guests book furthest in advance for stays during November (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Mapusa.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Mapusa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mapusa (2025)
Amenity Prevalence
Amenity Insights for Mapusa
- Essential amenities in Mapusa that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mapusa: Wifi, Air conditioning, TV, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mapusa to stay competitive.
Mapusa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mapusa
- The typical guest profile for Airbnb in Mapusa consists of primarily domestic travelers (85%), often arriving from nearby Mumbai, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 84.9% of guests.
- Key international markets include India (84.9%) and United States (3.9%).
- Top languages spoken are English (42.2%) followed by Hindi (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mumbai and Bengaluru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mapusa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chikhli | 10 | $2,284 | $500.52 | 28% |
| Sinquerim | 60 | $2,092 | $174.39 | 40% |
| Badem | 314 | $1,526 | $185.24 | 35% |
| Reis Magos | 85 | $1,503 | $184.45 | 30% |
| Assagao | 281 | $1,497 | $209.27 | 33% |
| Cacra | 21 | $1,449 | $131.68 | 44% |
| Marna | 119 | $1,388 | $186.84 | 33% |
| Nagoa | 102 | $1,367 | $220.38 | 29% |
| Moira | 20 | $1,357 | $141.19 | 38% |
| Sodiem | 44 | $1,223 | $142.90 | 36% |