Vik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mýrdalshreppur, Iceland
Is Airbnb profitable in Vik in 2025? Explore comprehensive Airbnb analytics for Vik, Mýrdalshreppur, Iceland to uncover income potential. This 2025 STR market report for Vik, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Vik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vik (2025)
Understanding the monthly revenue variations for Airbnb listings in Vik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vik is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,280 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,446 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,773, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vik
Vik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vik:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 85% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 70%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vik
Average Daily Rate (ADR) Airbnb Trends in Vik (2025)
Effective short term rental pricing strategy in Vik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vik typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $527+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
- Typical properties (Median) charge around $254 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Vik
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Airbnb Seasonality Analysis & Trends in Vik (2025)
Peak Season (August, July, September)
- Revenue averages $8,168 per month
- Occupancy rates average 73.8%
- Daily rates average $308
Shoulder Season
- Revenue averages $5,850 per month
- Occupancy maintains around 65.0%
- Daily rates hold near $318
Low Season (January, November, December)
- Revenue drops to average $4,213 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $277
Seasonality Insights for Vik
- The Airbnb seasonality in Vik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vik's highest earning potential, with monthly revenues capable of climbing to $9,073, occupancy reaching a high of 75.8%, and ADRs peaking at $345.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,769, occupancy could drop to 45.1%, and ADRs may adjust down to $270.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vik (2025)
Exploring the top neighborhoods for short-term rentals in Vik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vik Beach | Stunning black sand beach offering unique landscapes and views. Popular among tourists for photography and relaxation, with easy access to coastal attractions. | Reynisfjara Beach, Dyrhólaey, Vik i Myrdal Church, Black Sand Beach, Vik Surf School |
| Reynisfjara | This iconic black sand beach with basalt columns and sea stacks is a must-visit for anyone in Vik. It attracts nature lovers and photographers alike. | Reynisfjara Beach, Basalt columns, Reynisdrangar, Wildlife viewing, Scenic cliff walks |
| Skógafoss | One of the biggest waterfalls in Iceland, offering breathtaking views and photography opportunities. Close to Vik, it's a great attraction for nature enthusiasts. | Skógafoss Waterfall, Skógar Museum, Hiking trails, Scenic viewpoints, Glacial rivers |
| Dyrhólaey | A stunning promontory with a massive arch and incredible views. It is a popular spot for birdwatching and photography, especially in summer. | Dyrhólaey Arch, Birdwatching, Panoramic views, Black sea stacks, Nearby hiking trails |
| Fjaðrárgljúfur Canyon | A picturesque canyon close to Vik, known for its stunning views and hiking opportunities. It attracts tourists looking for natural beauty. | Fjaðrárgljúfur Canyon, Hiking trails, Photography spots, River views, Scenic routes |
| Katla Volcano | An active volcano that is a part of the larger Vatnajökull National Park. Great for adventurous tourists interested in geology and nature. | Katla Volcano tours, Geothermal areas, Scenic landscapes, Historical significance, Glacier views |
| Sólheimasandur Plane Wreck | The famous plane wreck on a black sand beach has become a popular spot for Instagram photos and adventurous travelers. | Sólheimasandur Plane Wreck, Hiking to the wreck, Unique photography prospects, Scenic black sand beach |
| Vatnajökull National Park | One of the largest national parks in Europe, home to glaciers, waterfalls, and beautiful landscapes. Attracts outdoor enthusiasts and nature lovers. | Glacier hikes, Svartifoss Waterfall, Skaftafell Nature Reserve, Diverse ecosystems, Scenic driving routes |
Understanding Airbnb License Requirements & STR Laws in Vik (2025)
While Vik, Mýrdalshreppur, Iceland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vik to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Vik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hrifunes Nature Park - Large Maker 2
Entire Place • 3 bedrooms
Grand Guesthouse Garðakot
Entire Place • 4 bedrooms
Valley Guesthouse - Disa's House
Entire Place • 3 bedrooms
Home in Vík
Entire Place • 2 bedrooms
Valley Guesthouse - Linda's House
Entire Place • 2 bedrooms
Trying cottage, Reynisfjara, black beach
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kolbrún | 11 | $397,189 | 4283 | 4.91/5.0 |
| Karl | 5 | $391,606 | 1034 | 4.91/5.0 |
| Inger Elisabeth | 1 | $218,558 | 154 | 4.94/5.0 |
| Lára | 6 | $217,814 | 327 | 4.93/5.0 |
| Einar Kristinn And Ragga | 3 | $209,602 | 485 | 4.96/5.0 |
| Raj | 3 | $195,547 | 54 | 4.47/5.0 |
| Birgir & Sif | 3 | $190,474 | 1454 | 4.92/5.0 |
| Eva Dogg Thorsteinsdottir | 1 | $110,164 | 169 | 4.96/5.0 |
| Arnar | 1 | $102,287 | 70 | 4.66/5.0 |
| Björn | 1 | $94,888 | 606 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vik.
Dive Deeper: Advanced Vik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vik
- The Vik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.2% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vik, House properties are the most common (47.3%), reflecting the local real estate landscape.
- Houses represent a significant 47.3% portion, catering likely to families or larger groups.
- The presence of 16.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.6%) offer potential for unique stay experiences.
Vik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vik
- The dominant room capacity in Vik is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.0% of the active Airbnb listings in Vik, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Vik is particularly well-suited for individuals or couples.
Vik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vik
- The most common guest capacity trend in Vik vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vik STR market, accounting for 61.9% of listings.
- A significant 47.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Vik.
- 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vik.
- On average, properties in Vik are equipped to host 3.0 guests.
Vik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vik
- The most common availability pattern in Vik falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vik (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
56.8% of total
2 Nights
7 listings
15.9% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
2 listings
4.5% of total
30+ Nights
6 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Vik is 1 Night, adopted by 56.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Vik Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Vik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 56.8% of Vik hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vik.
Vik Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
34% of total
Moderate
18 listings
38.3% of total
Firm
4 listings
8.5% of total
Strict
9 listings
19.1% of total
Cancellation Policy Insights for Vik
- The prevailing Airbnb cancellation policy trend in Vik is Moderate, used by 38.3% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Vik may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in Vik.
- Regularly review your cancellation policy against competitors and market demand shifts in Vik.
Vik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vik
- The overall average booking lead time for vacation rentals in Vik is 90 days.
- Guests book furthest in advance for stays during June (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 70 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Spring (87 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Vik.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Vik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vik (2025)
Amenity Prevalence
Amenity Insights for Vik
- Essential amenities in Vik that guests expect include: Heating, Smoke alarm, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vik: Heating, Smoke alarm, Essentials, Free parking on premises.
- Prioritize adding missing essentials: Essentials, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vik to stay competitive.
Vik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vik
- The typical guest profile for Airbnb in Vik consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.1% of guests.
- Key international markets include United States (56.1%) and United Kingdom (6%).
- Top languages spoken are English (56.9%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kirkjubæjarklaustur | 72 | $7,038 | $355.83 | 68% |
| Reykholt | 51 | $4,553 | $327.24 | 52% |
| Grímsnes- og Grafningshreppur | 33 | $4,428 | $388.41 | 51% |
| Grímsnes | 11 | $4,153 | $330.44 | 62% |
| Hella | 114 | $3,771 | $302.13 | 50% |
| Fludir | 26 | $3,718 | $323.66 | 47% |
| Hvolsvöllur | 147 | $3,449 | $261.56 | 52% |
| Selfoss | 229 | $3,393 | $306.45 | 52% |
| Flúðir | 19 | $3,252 | $276.59 | 51% |
| Bláskógabyggð | 34 | $3,229 | $294.36 | 49% |