Airbnb Market Analytics, Statistics and Data in Keszthely, Transdanubia, Hungary
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Keszthely? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Keszthely:
How much do Airbnb hosts make on average per month in Keszthely?
The short-term rental market in Keszthely shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $899 per month
- Strong performing properties (top 25%) make $1,567 or more
- Best-in-class properties (top 10%) achieve $2,392+ monthly
- Entry-level properties (bottom 25%) typically earn around $389
Revenue Variations by Month
Occupancy Rates Throughout the Year in Keszthely
The market in Keszthely shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Keszthely
Daily rates in Keszthely vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $114 or more
- Best-in-class properties (top 10%) pull in $169+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Keszthely
Peak Season (August, July, June)
- Revenue peaks at $2044.98 per month
- Occupancy rates reach 58.33%
- Daily rates average $102.32
Shoulder Season
- Revenue averages $1173.45 per month
- Occupancy maintains 33.07%
- Daily rates hold at $97.28
Low Season (February, December, November)
- Revenue drops to $732.00 per month
- Occupancy decreases to 21.81%
- Daily rates adjust to $93.31
Is it still profitable to do Airbnb in Keszthely in 2025?
Yes! Keszthely demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1173 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Keszthely
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Balaton | Keszthely is located on the western shore of Lake Balaton, known as the 'Hungarian Sea'. It's a prime location for tourists looking for waterfront activities and relaxation. | Festetics Palace, Keszthely Historical Museum, Keszthely Beach, Lake Balaton, Café Dromedar, Cultural events at Balaton |
| Zala Springs Golf Resort | A luxury resort area that attracts golf enthusiasts, offering beautiful courses and high-end accommodation options. Perfect for those seeking a premium experience. | Zala Springs Golf Course, Spa facilities, Fine dining, Nature walks, Wellness services |
| Historic Downtown Keszthely | The historical center of Keszthely has charming architecture, shops, and cafes. It's a culturally rich area that appeals to tourists looking to explore the history of the region. | Main Square, City Hall, Baroque-style buildings, Local markets, Festivals and events |
| Helikon Park | A beautiful park located along the lakefront, offering recreational opportunities, walking paths, and picturesque views. Great for families and outdoor activities. | Helikon Castle, Beach access, Picnic areas, Sports facilities, Children's playgrounds |
| Keszthely Thermal Spa | Known for its thermal baths and wellness treatments, attracting wellness tourists and those seeking relaxation and rejuvenation. | Thermal pools, Spa treatments, Sauna, Wellness programs |
| Balaton Museum | An educational and cultural center focusing on the history of Lake Balaton and its surroundings. It attracts visitors interested in learning more about the area's heritage. | Exhibitions, Workshops, Guided tours, Cultural events |
| Gyenesdiás | A nearby town that is a popular destination for families and has beautiful beaches and nature trails. It's ideal for those looking for a more tranquil experience. | Gyenesdiás Beach, Nature reserves, Bike trails, Family-friendly attractions |
| Fő tér (Main Square) | The central square of Keszthely, surrounded by cafes and shops. A lively area where tourists can experience local culture and events. | Local restaurants, Shops, Cafes, Cultural events, Local markets |
Do you need a license for Airbnb in Keszthely?
Yes, Keszthely requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Keszthely
Dandelion Royal Homes
Entire Place • 2 bedrooms
2 bedrooms+living room penthaus, new luxury apartment near the water
Entire Place • 2 bedrooms
Blue Waves Apatman
Entire Place • 4 bedrooms
Royal Blue - luxury flat with view at Lake Balaton
Entire Place • 2 bedrooms
Entire house 3 minutes walk from Libás beach
Entire Place • 4 bedrooms
Sky Luxury Suite with private hot tub and sauna
Entire Place • 1 bedroom
Top Performing Professional Hosts in Keszthely
Additional analytics on vacation rental, real estate, short term rental data in Keszthely
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.7%), with apartment & condo and house properties comprising 89.8% of inventory
- Untapped potential in outdoor & mobile, others segments (3.0% combined)
Room Capacity Distribution
Analysis of 98 properties in Keszthely shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.6% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 4 bedrooms (2%)
- Market concentration: 79.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Keszthely reveals that 4 guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 4 guests (35.7% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Keszthely, the most common availability pattern is 271-366 days (65.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.7% of properties).
Key Insights
- Most common availability window: 271-366 days (65.3%)
- Most common booking duration: 31-90 days (36.7%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 10.2%
Minimum Stay Distributions
1 Night
25 listings
26.9% of total
2 Nights
38 listings
40.9% of total
3 Nights
22 listings
23.7% of total
4-6 Nights
6 listings
6.5% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.8%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 91.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.2% of total
Flexible
21 listings
24.7% of total
Moderate
26 listings
30.6% of total
Firm
14 listings
16.5% of total
Strict
23 listings
27.1% of total
Key Insights
- Moderate is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (55.3%) and strict (43.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 95 days
- Shortest booking windows are in Mar, Dec, Nov, averaging 31 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Nov when lead times are shortest
Popular Airbnb Amenities in Keszthely
Below is the distribution of amenities across listings in Keszthely:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (26%) and United Kingdom (15.3%)
- English is the top language at 54.2%, followed by German (21.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Budapest and Vienna markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Keszthely. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gols | 12 | $2,067 | $242.00 | 36% |
| Općina Gornji Kneginec | 11 | $1,798 | $392.66 | 30% |
| Neusiedl am See | 32 | $1,651 | $216.23 | 42% |
| Balatonakarattya | 27 | $1,538 | $344.99 | 33% |
| Nagymaros | 45 | $1,439 | $119.00 | 48% |
| Zebegény | 22 | $1,355 | $123.89 | 40% |
| Budaörs | 18 | $1,319 | $99.95 | 46% |
| Gárdony | 16 | $1,295 | $120.72 | 41% |
| Balatonudvari | 22 | $1,291 | $180.65 | 41% |
| Kisapáti | 14 | $1,281 | $138.40 | 36% |
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