Roatán Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay Islands, Honduras

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Roatán in 2025? Explore comprehensive Airbnb analytics for Roatán, Bay Islands, Honduras to uncover income potential. This 2025 STR market report for Roatán, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 854 active listings.

Whether you're considering an Airbnb investment in Roatán, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Roatán Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Roatán Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$220
The average rental revenue earned for an occupied room per day in Roatán.
Occupancy Rate(?)
34.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,015
Typical annual income for an Airbnb listing in Roatán. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.4%
Slight decrease (-4.4%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Roatán.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Roatán.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
854
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Roatán (2025)

Understanding the monthly revenue variations for Airbnb listings in Roatán is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roatán is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roatán across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,293+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,299 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,574 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $680, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Roatán

Roatán Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Roatán STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roatán:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Roatán

Average Daily Rate (ADR) Airbnb Trends in Roatán (2025)

Effective short term rental pricing strategy in Roatán involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roatán typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $466+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
  • Typical properties (Median) charge around $149 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Roatán

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Airbnb Seasonality Analysis & Trends in Roatán (2025)

Peak Season (May, February, June)
  • Revenue averages $3,295 per month
  • Occupancy rates average 41.6%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $2,741 per month
  • Occupancy maintains around 37.7%
  • Daily rates hold near $224
Low Season (September, October, November)
  • Revenue drops to average $1,824 per month
  • Occupancy decreases to average 27.5%
  • Daily rates adjust to average $211

Seasonality Insights for Roatán

  • The Airbnb seasonality in Roatán shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Roatán's highest earning potential, with monthly revenues capable of climbing to $3,335, occupancy reaching a high of 49.6%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,732, occupancy could drop to 26.0%, and ADRs may adjust down to $209.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roatán.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Roatán seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Roatán (2025)

Exploring the top neighborhoods for short-term rentals in Roatán? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
West Bay
Famous for its stunning white sandy beaches, crystal-clear waters, and vibrant coral reefs. A top destination for tourists looking for relaxation and water activities.
West Bay Beach, Little French Key, Snorkeling and diving sites, Zipline adventures, Restaurants and bars along the beach
Roatan Village
A charming local community that offers a more authentic experience of island life. Visitors can enjoy local culture, cuisine, and nearby natural attractions.
Local markets, Cultural festivals, Nature walks, Restaurants serving traditional Honduran food, Close proximity to the coast
French Harbour
Known for its marina and fishing opportunities, this area is popular with boaters and those looking for a laid-back vibe. Great for water sports and fresh seafood.
Fantasy Island Beach, Roatan Marine Park, Fishing tours, Restaurants overlooking the marina, Cultural visits
Utila
Although it's technically a neighboring island, Utila is popular for its whale shark sightings and diving. A great option for adventurous tourists.
Utila's coral reefs, Whale shark dive tours, Local bars and nightlife, Beachfront accommodations, Scuba diving schools
Oak Ridge
A more secluded area offering a glimpse into traditional Caribbean life with mangroves, waterfront dining, and a quieter atmosphere compared to busier tourist spots.
Mangrove tours, Local eateries, Seafood markets, Snorkeling nearby, Picturesque views
Sandy Bay
A quieter area ideal for families and those wanting a peaceful escape with easy access to attractions and the beach. Known for its local vibe.
Carambola Gardens, Marine biology programs, Dining with a view, Beach access, Proximity to West End
West End
A lively area known for its vibrant nightlife, restaurants, and dive shops. Popular with younger travelers looking for fun and adventure.
West End Beach, Diving and snorkeling tours, Restaurants and bars, Local shops, Nightlife scene
Pigeon Cay
A small and beautiful island perfect for those wanting a remote getaway. Ideal for nature lovers and those seeking relaxation away from the typical tourist crowds.
Pristine beaches, Snorkeling spots, Affordable beach accommodations, Nature walks, Secluded atmosphere

Understanding Airbnb License Requirements & STR Laws in Roatán (2025)

While Roatán, Bay Islands, Honduras currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Roatán to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Roatán (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Roatánbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Round Cay in Cayos Cochinos, Bay Islands

Luxury Round Cay in Cayos Cochinos, Bay Islands

Entire Place • 6 bedrooms

$360,022
Revenue
26.2%
Occupancy
$4557.93
Daily Rate
The Dock:Over Water Retreat. NEW LOW PRICE !

The Dock:Over Water Retreat. NEW LOW PRICE !

Entire Place • 9 bedrooms

$189,295
Revenue
65.6%
Occupancy
$789.22
Daily Rate
Elegant Roatan: Pool, Romance, Family Bliss

Elegant Roatan: Pool, Romance, Family Bliss

Entire Place • 5 bedrooms

$177,270
Revenue
54.6%
Occupancy
$810.52
Daily Rate
Stunning Oceanfront 5 Bed House with Infinity Pool

Stunning Oceanfront 5 Bed House with Infinity Pool

Entire Place • 6 bedrooms

$162,581
Revenue
63.9%
Occupancy
$615.73
Daily Rate
Eagle Ray

Eagle Ray

Entire Place • 3 bedrooms

$152,136
Revenue
77.4%
Occupancy
$493.02
Daily Rate
Stunning Beachfront Gem - Best Location West Bay

Stunning Beachfront Gem - Best Location West Bay

Entire Place • 4 bedrooms

$139,621
Revenue
69.1%
Occupancy
$532.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Roatán (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Roatán based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
One Stop Roatan39$1,222,9904403.65/5.0
Roatan Property Management24$670,8452804.12/5.0
Roatan Vacation Rentals24$621,568702.63/5.0
Island House20$422,7501223.36/5.0
Paul11$381,8764444.96/5.0
Luna8$372,766352.37/5.0
Ana1$360,02265.00/5.0
Guy11$300,1998354.93/5.0
Renee4$275,774994.88/5.0
Caroline15$275,7272614.51/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roatán.

Dive Deeper: Advanced Roatán STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roatán. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Roatán Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Roatán

  • The Roatán Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.8% of the 854 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Roatán, House properties are the most common (42.6%), reflecting the local real estate landscape.
  • Houses represent a significant 42.6% portion, catering likely to families or larger groups.
  • The presence of 19.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 6.5%) offer potential for unique stay experiences.

Roatán Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Roatán

  • The dominant room capacity in Roatán is 1 bedroom listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Roatán, indicating a high concentration in these sizes.
  • A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roatán.

Roatán Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Roatán

  • The most common guest capacity trend in Roatán vacation rentals is listings accommodating 2 guests (23.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Roatán STR market, accounting for 46.9% of listings.
  • 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roatán.
  • On average, properties in Roatán are equipped to host 4.3 guests.

Roatán Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Roatán

  • The most common availability pattern in Roatán falls within the 271-366 days range, representing 58.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Roatán (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Roatán Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.6%)

1 Night

214 listings

26.6% of total

2 Nights (19%)

2 Nights

153 listings

19% of total

3 Nights (20.6%)

3 Nights

166 listings

20.6% of total

4-6 Nights (15.4%)

4-6 Nights

124 listings

15.4% of total

7-29 Nights (3.8%)

7-29 Nights

31 listings

3.8% of total

30+ Nights (14.6%)

30+ Nights

118 listings

14.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Roatán is 1 Night, adopted by 26.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.6%) caters to monthly stays (30+ nights) in Roatán, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 26.6% of Roatán hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roatán.

Roatán Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (6.6%)

Super Strict 60 Days

45 listings

6.6% of total

Super Strict 30 Days (6.5%)

Super Strict 30 Days

44 listings

6.5% of total

Flexible (12.1%)

Flexible

82 listings

12.1% of total

Moderate (16.3%)

Moderate

111 listings

16.3% of total

Firm (28.7%)

Firm

195 listings

28.7% of total

Strict (29.9%)

Strict

203 listings

29.9% of total

Cancellation Policy Insights for Roatán

  • The prevailing Airbnb cancellation policy trend in Roatán is Strict, used by 29.9% of listings.
  • A majority (58.6%) of hosts in Roatán utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 29.9% market standard in Roatán.
  • Regularly review your cancellation policy against competitors and market demand shifts in Roatán.

Roatán STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Roatán

  • The overall average booking lead time for vacation rentals in Roatán is 73 days.
  • Guests book furthest in advance for stays during February (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 54 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (96 days avg.) sees the longest lead times, while Fall (64 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Roatán.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Roatán averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Roatán (2025)

Amenity Prevalence

Amenity Insights for Roatán

  • Essential amenities in Roatán that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Roatán: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Roatán to stay competitive.

Roatán Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Roatán

  • The typical guest profile for Airbnb in Roatán consists of predominantly international visitors (89%), with top international origins including Honduras, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 11.3% of guests.
  • Key international markets include United States (64.8%) and Honduras (11.3%).
  • Top languages spoken are English (53.4%) followed by Spanish (31.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Honduras.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Roatán Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Pedro Town618$3,174$311.3141%
Aldea de San Juan31$2,998$351.8027%
San Pedro33$2,305$344.0434%
Triunfo de la Cruz22$1,999$289.2524%
Tornabe31$1,751$272.5826%
Up Cay12$1,459$197.1833%
José Santos Guardiola37$1,430$226.8932%
Oak Ridge22$1,256$148.4732%
Puerto Cortés57$1,093$129.5434%
Tela161$1,017$169.3622%

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