Tamale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Region, Ghana
Is Airbnb profitable in Tamale in 2025? Explore comprehensive Airbnb analytics for Tamale, Northern Region, Ghana to uncover income potential. This 2025 STR market report for Tamale, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Tamale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tamale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tamale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tamale (2025)
Understanding the monthly revenue variations for Airbnb listings in Tamale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tamale is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tamale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $601+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $76, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tamale
Tamale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tamale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tamale:
- Best-in-class properties (Top 10%) achieve 31%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 21% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 11%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tamale
Average Daily Rate (ADR) Airbnb Trends in Tamale (2025)
Effective short term rental pricing strategy in Tamale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tamale typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $90+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Tamale
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Airbnb Seasonality Analysis & Trends in Tamale (2025)
Peak Season (March, February, December)
- Revenue averages $353 per month
- Occupancy rates average 23.2%
- Daily rates average $44
Shoulder Season
- Revenue averages $212 per month
- Occupancy maintains around 13.9%
- Daily rates hold near $46
Low Season (May, September, October)
- Revenue drops to average $97 per month
- Occupancy decreases to average 9.0%
- Daily rates adjust to average $45
Seasonality Insights for Tamale
- The Airbnb seasonality in Tamale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tamale's highest earning potential, with monthly revenues capable of climbing to $387, occupancy reaching a high of 29.8%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $69, occupancy could drop to 5.6%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tamale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tamale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tamale (2025)
Exploring the top neighborhoods for short-term rentals in Tamale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tamale Central | The heart of Tamale, close to markets, government offices, and local attractions. Ideal for guests looking to experience the local culture and lifestyle of the city. | Tamale Central Market, Faatu Faatu Stadium, Traditional craftsmanship workshops, Local eateries, Mosques and cultural sites |
| Sagnarigu | A growing residential area that offers a mix of urban and suburban living. Attractive for families and long-term visitors looking for a quieter environment. | Sagnarigu Health Center, Nearby parks, Local schools, Cultural centers |
| Nyohini | A vibrant community known for its social activities and proximity to schools. Popular among students and young professionals. | University for Development Studies, Local cafes and shops, Neighborhood sports centers |
| Gumbe | An upcoming area with access to more spacious accommodations. Attracts visitors interested in local tours and nature. | Tamale Zoo, Gumbe Park, Local markets, Community events |
| Kukuo | A suburb with unique cultural heritage and traditional villages, great for guests wanting an authentic experience of Northern Ghana. | Traditional Hausa architecture, Cultural festivals, Local artisans and crafts |
| Kumbungu | Known for its scenic views and more rural vibe, suitable for those looking for relaxation and nature. | Kumbungu River, Agricultural tours, Local flora and fauna |
| Savelugu | A smaller town that offers a peaceful retreat from city life with fascinating local culture and traditions. | Savelugu Shrine, Community markets, Cultural festivals |
| Bagabaga | A neighborhood with a mix of residential and commercial activities, convenient for short-term stays. | Local spice markets, Shopping facilities, Nearby hotels and restaurants |
Understanding Airbnb License Requirements & STR Laws in Tamale (2025)
While Tamale, Northern Region, Ghana currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tamale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tamale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tamalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire flat/Kingsize bed/Breakfast/Wi-FI/Netflix/
Entire Place • 1 bedroom
Entire flat/Breakfast/Wi-FI/Netflix/Free Parking/
Entire Place • 1 bedroom
4 Bedroom For big groups/ Breakfast
Entire Place • 4 bedrooms
Tamani- FullHouse
Entire Place • 4 bedrooms
Kingsize bed/Breakfast/Wi-FI/Netflix/Free Parking/
Entire Place • 1 bedroom
2bed|Self wall| Automated Standby Plant|Star Link|
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tamale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tamale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adnan | 8 | $12,864 | 41 | 4.79/5.0 |
| Edith | 3 | $3,297 | 15 | 4.94/5.0 |
| Damba | 1 | $1,346 | 3 | 5.00/5.0 |
| Ruki | 1 | $934 | 6 | 4.83/5.0 |
| Rahama | 1 | $907 | 4 | 5.00/5.0 |
| Sheila | 1 | $427 | 8 | 5.00/5.0 |
| Shannen Gabrielle | 1 | $300 | 2 | Not Rated |
| Judith | 1 | $245 | 1 | Not Rated |
| Mark | 1 | $218 | 19 | 4.63/5.0 |
| Mubarac | 1 | $81 | 27 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tamale.
Dive Deeper: Advanced Tamale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tamale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTamale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tamale
- The Tamale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tamale, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Tamale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tamale
- The dominant room capacity in Tamale is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Tamale, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tamale.
Tamale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tamale
- The most common guest capacity trend in Tamale vacation rentals is listings accommodating 3 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 6 guests dominate the Tamale STR market, accounting for 40.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tamale.
- On average, properties in Tamale are equipped to host 3.5 guests.
Tamale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tamale
- The most common availability pattern in Tamale falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tamale (85%), reflecting common guest stay durations or potential owner blocking patterns.
Tamale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
85% of total
2 Nights
2 listings
10% of total
4-6 Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Tamale is 1 Night, adopted by 85% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Tamale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85% of Tamale hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tamale.
Tamale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
65% of total
Moderate
2 listings
10% of total
Firm
3 listings
15% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Tamale
- The prevailing Airbnb cancellation policy trend in Tamale is Flexible, used by 65% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Tamale may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 65% market standard in Tamale.
- Given the high prevalence of Flexible policies (65%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tamale.
Tamale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tamale
- The overall average booking lead time for vacation rentals in Tamale is 13 days.
- Guests book furthest in advance for stays during July (average 24 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (14 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Tamale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 24 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Tamale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tamale (2025)
Amenity Prevalence
Amenity Insights for Tamale
- Essential amenities in Tamale that guests expect include: Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tamale: Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tamale to stay competitive.
Tamale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tamale
- The typical guest profile for Airbnb in Tamale consists of predominantly international visitors (83%), with top international origins including Ghana, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 16.7% of guests.
- Key international markets include United States (23.3%) and Ghana (16.7%).
- Top languages spoken are English (47.1%) followed by French (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Ghana.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.