Airbnb Market Analytics, Statistics and Data in Accra, Greater Accra Region, Ghana
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Accra? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Accra:
How much do Airbnb hosts make on average per month in Accra?
The short-term rental market in Accra shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $926 per month
- Strong performing properties (top 25%) make $1,687 or more
- Best-in-class properties (top 10%) achieve $2,562+ monthly
- Entry-level properties (bottom 25%) typically earn around $410
Revenue Variations by Month
Occupancy Rates Throughout the Year in Accra
The market in Accra shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Accra
Daily rates in Accra vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $48
Daily Rate Variations by Month
Get Live Accra Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Accra
Peak Season (March, April, May)
- Revenue peaks at $1465.82 per month
- Occupancy rates reach 43.63%
- Daily rates average $104.54
Shoulder Season
- Revenue averages $1227.73 per month
- Occupancy maintains 39.17%
- Daily rates hold at $99.23
Low Season (August, July, September)
- Revenue drops to $933.01 per month
- Occupancy decreases to 33.80%
- Daily rates adjust to $89.84
Is it still profitable to do Airbnb in Accra in 2025?
Yes! Accra demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $1228 and As a mature market with 2054 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Accra
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Osu | Vibrant neighborhood known for its nightlife, restaurants, and shopping. A popular choice for tourists looking for a lively local experience and proximity to the beach. | Oxford Street, Bistro 22, Labadi Beach, Art Centre for National Culture, Osu Castle, Street food stalls |
| Labadi | Famous for its beach and waterfront activities. A key destination for those seeking beach relaxation and cultural experiences. Attracts both local and international tourists. | Labadi Beach, Labadi Pleasure Beach, La Trade Fair Centre, Ellembelle Beach, The National Theatre, Art Centre |
| East Legon | A residential area known for its upscale amenities, restaurants, and proximity to universities. Popular among expats and those seeking a quieter neighborhood. | A&C Mall, East Legon Mall, Bistro 22, University of Ghana, Legon Botanical Gardens, Local markets |
| Cantonments | An affluent residential area with embassies and upscale housing. Attractive to business travelers and diplomats for its proximity to key institutions. | Malls and shopping centres, Flagstaff House, Boti Falls, Kokrobite Beach, The Nubuke Foundation, Art galleries |
| Kowulu | A developing area that attracts locals and tourists with its cultural offerings and burgeoning hospitality scene. Ideal for budget-conscious travelers. | Local markets, Cultural festivals, Traditional craft markets, Nearby attractions to the city centre |
| West Legon | A neighborhood known for its mix of residential and commercial options. Close to universities and ideal for both long-term stays and short-term rentals. | University of Ghana, Local restaurants and bars, Shopping centres, Green spaces |
| Tema | A port city with industrial significance and local attractions. Suitable for guests looking for unique cultural experiences away from Accra's busy center. | Tema Beach, Tema Marina, Dolphin Mall, Local seafood markets, Cultural heritage sites |
| Dansoman | A bustling suburb with a mix of local culture and amenities. It provides an authentic Ghanaian experience while being accessible to tourist attractions. | Dansoman Beach, Local markets, Restaurants and bars, Nearby Accra attractions |
Do you need a license for Airbnb in Accra?
We recommend checking directly with Accra's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Accra
Self Made Estates - Penthouse
Entire Place • 3 bedrooms
Private Elevator Penthouse w/ Ocean View - 3 BR
Entire Place • 3 bedrooms
Tranquil Urban Oasis -Entire Property
Entire Place • 13 bedrooms
2BR Penthouse, Private Elevator & Ocean–City Views
Entire Place • 2 bedrooms
Twin Terrace 5bd 5ba with Car+Driver Rental Option
Entire Place • 5 bedrooms
Cozy 6 bedroom home with a pool
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Accra
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohammad | 52 | $520,322 | 1256 | 4.05/5.0 |
| Priscy | 13 | $384,564 | 904 | 4.92/5.0 |
| Enock | 30 | $370,708 | 2479 | 4.65/5.0 |
| Eliphaz | 58 | $356,646 | 1406 | 3.98/5.0 |
| Brian Kwami | 19 | $299,165 | 591 | 4.73/5.0 |
| Sylvia | 18 | $282,070 | 419 | 4.55/5.0 |
| Benjamin | 14 | $275,088 | 575 | 4.45/5.0 |
| Inhome Property Services | 19 | $246,573 | 298 | 4.40/5.0 |
| Pamela | 27 | $230,247 | 188 | 2.96/5.0 |
| Priscilla Afua | 29 | $200,694 | 385 | 3.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Accra
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.1%), with apartment & condo and house properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.0% combined)
Room Capacity Distribution
Analysis of 2,054 properties in Accra shows that 1 bedroom properties are most prevalent, making up 49.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.7% of all listings.
Key Insights
- Most common: 1 bedroom (49.5%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 72.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,054 properties in Accra reveals that 2 guests properties dominate the market, representing 49.5% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 71.7% of the market.
Key Insights
- Most common capacity: 2 guests (49.5% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 71.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,054 properties in Accra, the most common availability pattern is 271-366 days (62.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (62.9%)
- Most common booking duration: 1-30 days (34.7%)
- Properties with high availability (180+ days): 82.9%
- Properties with long-term bookings (180+ days): 17.7%
Minimum Stay Distributions
1 Night
985 listings
52% of total
2 Nights
440 listings
23.2% of total
3 Nights
217 listings
11.5% of total
4-6 Nights
130 listings
6.9% of total
7-29 Nights
65 listings
3.4% of total
30+ Nights
57 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.2%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 86.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
622 listings
44.2% of total
Moderate
460 listings
32.7% of total
Firm
158 listings
11.2% of total
Strict
168 listings
11.9% of total
Key Insights
- Flexible is the preferred policy at 44.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Oct, averaging 48 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 30 days
- Winter shows the longest average booking window at 47 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Accra
Below is the distribution of amenities across listings in Accra:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (22.7%) and Ghana (16%)
- English is the top language at 69.2%, followed by French (14.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for London and Accra markets
- Develop localized content for United Kingdom and Ghana
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Accra. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| East Legon Hills | 21 | $901 | $169.46 | 30% |
| Adenta Municipal | 37 | $707 | $96.66 | 36% |
| Haatso | 30 | $669 | $109.75 | 31% |
| Kokrobite | 29 | $485 | $139.70 | 21% |
| Accra | 13 | $471 | $71.36 | 29% |
| Madina | 43 | $469 | $68.87 | 32% |
| Takoradi | 10 | $435 | $94.96 | 23% |
| Kumasi | 97 | $416 | $73.12 | 31% |
| Oyarifa | 51 | $414 | $77.38 | 29% |
| Abokobi | 17 | $414 | $64.54 | 31% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights