Airbnb Market Analytics, Statistics and Data in Kumasi, Ashanti Region, Ghana

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kumasi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kumasi:

Average Daily Rate

$73

Occupancy Rate

30.86%

Annual Revenue

$4,991

Revenue Growth YoY

0.88%

Best Month

April

Worst Month

August

Regulation

Low

Active Listings

How much do Airbnb hosts make on average per month in Kumasi?

The short-term rental market in Kumasi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $603 per month
Strong performing properties (top 25%) make $1,078 or more
Best-in-class properties (top 10%) achieve $1,755+ monthly
Entry-level properties (bottom 25%) typically earn around $286

Revenue Variations by Month

Occupancy Rates Throughout the Year in Kumasi

The market in Kumasi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 26% occupancy rates
Strong performing properties (top 25%) achieve 47% or higher
Best-in-class properties (top 10%) reach 74%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Kumasi

Daily rates in Kumasi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $42 per night
Strong performing properties (top 25%) secure $72 or more
Best-in-class properties (top 10%) pull in $113+ per night
Entry-level properties (bottom 25%) earn around $31

Daily Rate Variations by Month

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Seasonality patterns in Kumasi

Peak Season (April, June, May)

Revenue peaks at $1198.24 per month
Occupancy rates reach 43.26%
Daily rates average $69.92

Shoulder Season

Revenue averages $817.80 per month
Occupancy maintains 33.05%
Daily rates hold at $66.23

Low Season (July, September, August)

Revenue drops to $511.23 per month
Occupancy decreases to 26.42%
Daily rates adjust to $61.86

Is it still profitable to do Airbnb in Kumasi in 2025?

Yes! Kumasi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $818 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Kumasi

Area	Why Choose This Area	Key Attractions
Kumasi City Center	The bustling heart of Kumasi with vibrant markets and cultural experiences. Ideal for tourists looking to immerse themselves in local life and buy traditional crafts.	Kejetia Market, Kumasi Centre for National Culture, Manhyia Palace, Prempeh II Jubilee Museum, Nyankumasi Ahenfie
Nhyiaeso	A residential area with a mix of local and expatriate communities. Offers a quieter environment while being close to key amenities and attractions.	Nhyiaeso Church, Bishop's Park, Adum Shopping Center, Kumasi Mall
Adum	A commercial hub with restaurants, shops, and nightlife. Attracts both local and international visitors for shopping and entertainment.	Adum Market, Cultural Center Kumasi, Golden Tulip Kumasi City
KNUST Campus	Home to one of the largest universities in Ghana, attracting students and academic visitors. Suitable for hosts targeting educational travelers.	Kwame Nkrumah University of Science and Technology, KNUST Botanical Gardens, University Library
Asokwa	A growing residential area with affordable housing options and close proximity to the city center. Great for families and long-term visitors.	Asokwa Market, Asokwa Roundabout, Local eateries and shops
Bantama	Known for its vibrant culture and night markets, perfect for travelers looking for an authentic Kumasi experience.	Bantama High Street, Oromia Center, Local music and dance performances
Ahodwo	A serene environment close to major roads. Attracts both business professionals and tourists looking for comfort and convenience.	Ahodwo Roundabout, Local restaurants, Shopping centers
Kumasi Airport Area	Convenient for travelers, this area is close to the airport and is ideal for short-term stays, especially for visiting business travelers.	Kumasi International Airport, Airport Junction Mall, Nearby hotels and lodges

Do you need a license for Airbnb in Kumasi?

$74.46

Daily Rate

Top Performing Professional Hosts in Kumasi

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Kobina	12	$102,672	282	4.76/5.0
Eliphaz	4	$62,613	13	3.75/5.0
Kersti	11	$45,350	906	4.83/5.0
Grace	7	$34,804	40	3.42/5.0
Margo	2	$34,477	17	2.50/5.0
Dennis	1	$24,980	32	4.88/5.0
Sylvester	5	$18,970	42	2.82/5.0
Kofi	2	$17,970	29	4.72/5.0
Elizabeth	1	$17,138	45	4.96/5.0
Matthew Bediako	4	$16,120	6	1.17/5.0

Additional analytics on vacation rental, real estate, short term rental data in Kumasi

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (76.3%), with apartment & condo and house properties comprising 92.8% of inventory

Room Capacity Distribution

Analysis of 97 properties in Kumasi shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.1% of all listings.

Key Insights

Most common: 1 bedroom (38.1%)
Least common: 4 bedrooms (2.1%)
Market concentration: 71.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 97 properties in Kumasi reveals that 2 guests properties dominate the market, representing 32% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.9% of the market.

Key Insights

Most common capacity: 2 guests (32% of market)
Least common capacity: 1 guest (1% of market)
Average guest capacity: 3.5 guests per property
Market concentration: 61.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 97 properties in Kumasi, the most common availability pattern is 271-366 days (66% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (33% of properties).

Key Insights

Most common availability window: 271-366 days (66%)
Most common booking duration: 1-30 days (33%)
Properties with high availability (180+ days): 89.7%
Properties with long-term bookings (180+ days): 11.3%

Minimum Stay Distributions

1 Night (78.9%)

1 Night

75 listings

78.9% of total

2 Nights (12.6%)

2 Nights

12 listings

12.6% of total

3 Nights (4.2%)

3 Nights

4 listings

4.2% of total

4-6 Nights (1.1%)

4-6 Nights

1 listings

1.1% of total

7-29 Nights (1.1%)

7-29 Nights

1 listings

1.1% of total

30+ Nights (2.1%)

30+ Nights

2 listings

2.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 91.5%
Mid-length stays (4-6 nights) represent 1.1% of listings
Monthly+ stays (2.1%) suggest a stable extended-stay market
High market flexibility with 95.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (43.7%)

Flexible

31 listings

43.7% of total

Moderate (26.8%)

Moderate

19 listings

26.8% of total

Firm (21.1%)

Firm

15 listings

21.1% of total

Strict (8.5%)

Strict

6 listings

8.5% of total

Key Insights

Flexible is the preferred policy at 43.7% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 70.5% of the market
Strong market consensus around Flexible policies
Strict policies are least common at 8.5% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, Aug, Jul, averaging 48 days
Shortest booking windows are in May, Sep, Nov, averaging 25 days
Summer shows the longest average booking window at 43 days, while Spring has the shortest at 30 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 43 days in advance
Consider early bird discounts during Spring to encourage longer lead times
Focus on last-minute booking promotions during May-Nov when lead times are shortest

Popular Airbnb Amenities in Kumasi

Every property in Kumasi comes standard with TV. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 23% of total guests, indicating a moderate local market presence.
Primary international markets: Ghana (27.2%) and United Kingdom (20.2%)
English is the top language at 73.4%, followed by French (8.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%

Recommendations

Target marketing campaigns for Accra and London markets
Develop localized content for Ghana and United Kingdom
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Kumasi. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
East Legon Hills	21	$901	$169.46	30%
Adenta Municipal	37	$707	$96.66	36%
Haatso	30	$669	$109.75	31%
Accra	2,054	$625	$91.31	34%
Kokrobite	29	$485	$139.70	21%
Accra	13	$471	$71.36	29%
Madina	43	$469	$68.87	32%
Oyarifa	51	$414	$77.38	29%
Abokobi	17	$414	$64.54	31%
North Legon	17	$406	$62.75	36%

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