Kumasi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ashanti Region, Ghana
Is Airbnb profitable in Kumasi in 2025? Explore comprehensive Airbnb analytics for Kumasi, Ashanti Region, Ghana to uncover income potential. This 2025 STR market report for Kumasi, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 117 active listings.
Whether you're considering an Airbnb investment in Kumasi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kumasi Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kumasi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kumasi (2025)
Understanding the monthly revenue variations for Airbnb listings in Kumasi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kumasi is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kumasi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $733 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $351 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $155, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kumasi
Kumasi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kumasi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kumasi:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kumasi
Average Daily Rate (ADR) Airbnb Trends in Kumasi (2025)
Effective short term rental pricing strategy in Kumasi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kumasi typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Kumasi
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Airbnb Seasonality Analysis & Trends in Kumasi (2025)
Peak Season (January, May, December)
- Revenue averages $695 per month
- Occupancy rates average 29.0%
- Daily rates average $73
Shoulder Season
- Revenue averages $557 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $70
Low Season (June, August, November)
- Revenue drops to average $486 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $65
Seasonality Insights for Kumasi
- The Airbnb seasonality in Kumasi shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kumasi's highest earning potential, with monthly revenues capable of climbing to $809, occupancy reaching a high of 33.6%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $448, occupancy could drop to 20.3%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kumasi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kumasi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kumasi (2025)
Exploring the top neighborhoods for short-term rentals in Kumasi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kumasi Central | The heart of Kumasi, bustling with activity, shopping, and local culture. Ideal for tourists looking to experience authentic Ashanti traditions and urban life. | Kejetia Market, Kumasi Cultural Centre, Manhyia Palace, Asantehene's Palace, Kumasi Fort |
| Adum | Adum is the business hub of Kumasi, featuring numerous shops, eateries, and close proximity to major attractions. A great place for business travelers and tourists alike. | Central Business District, Oforikrom, Cafes and local eateries, Shopping malls |
| Bantama | A residential area known for its vibrant street life and markets. Offers a more local experience while being close to the city center. | Bantama High Street, Local markets, Traditional restaurants |
| KNUST (Kwame Nkrumah University of Science and Technology) | Home to one of the largest universities in Ghana. Attractive to students and families visiting for graduations or university events. | KNUST campus, University Library, Asantehene's Museum, Local dining options |
| Royal Danquah Hotel Area | An upscale area with several hotels and guest houses. Ideal for travelers seeking comfort and quality services. | Luxury accommodations, Fine dining, Close to major roads |
| Manhyia | Close to the Manhyia Palace and cultural heritage sites. A great area for cultural tourism and visitors interested in Ashanti history. | Manhyia Palace, Kumasi Cultural Centre, Asantehene's Palace |
| Nhyiaeso | A quieter district that offers a blend of residential and commercial opportunities. A great location for long-term stays and families. | The Nhyiaeso Botanical Gardens, Local artisans, Community markets |
| Adabroso | Known for its welcoming community vibe and proximity to parks and recreation areas. Perfect for families and those seeking outdoor activities. | Adabroso Park, Local wildlife areas, Community centers |
Understanding Airbnb License Requirements & STR Laws in Kumasi (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kumasi. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kumasi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Kumasi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kumasibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa w/ Breakfast + Housekeeping Included
Entire Place • 6 bedrooms
3 bedroom home close to Kumasi City Mall
Entire Place • 3 bedrooms
Large Premium 3 Bedroom Serv. Apartment @ Kumasi
Entire Place • 3 bedrooms
Urban Holiday 3Bed Villa - Kumasi Luxury Lifestyle
Entire Place • 3 bedrooms
Urban One Apartments Kumasi - GYE NYAME Short stay
Entire Place • 2 bedrooms
Exclusive 2 Bedroom Apartment @Kumasi Nhyiaeso
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kumasi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kumasi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kobina | 12 | $91,484 | 297 | 4.76/5.0 |
| Margo | 6 | $62,166 | 18 | 5.00/5.0 |
| Eliphaz | 4 | $38,933 | 13 | 5.00/5.0 |
| Kersti | 6 | $32,278 | 519 | 4.83/5.0 |
| Grace @Exceptional Homes | 8 | $23,483 | 70 | 4.76/5.0 |
| Dennis | 1 | $18,206 | 35 | 4.86/5.0 |
| Matthew Bediako | 4 | $16,104 | 10 | 4.80/5.0 |
| Sylvester | 5 | $13,520 | 51 | 4.71/5.0 |
| Kofi | 2 | $12,221 | 29 | 4.72/5.0 |
| Ike | 2 | $12,004 | 63 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kumasi.
Dive Deeper: Advanced Kumasi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kumasi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKumasi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kumasi
- The Kumasi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kumasi, Apartment/Condo properties are the most common (67.5%), reflecting the local real estate landscape.
- Houses represent a significant 23.9% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Kumasi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kumasi
- The dominant room capacity in Kumasi is 2 bedrooms listings, making up 37.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.8% of the active Airbnb listings in Kumasi, indicating a high concentration in these sizes.
Kumasi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kumasi
- The most common guest capacity trend in Kumasi vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kumasi STR market, accounting for 66.6% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kumasi.
- On average, properties in Kumasi are equipped to host 3.3 guests.
Kumasi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kumasi
- The most common availability pattern in Kumasi falls within the 271-366 days range, representing 81.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kumasi (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kumasi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
89 listings
76.1% of total
2 Nights
9 listings
7.7% of total
3 Nights
4 listings
3.4% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
13 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kumasi is 1 Night, adopted by 76.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.8%) of the Kumasi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Kumasi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.1% of Kumasi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kumasi.
Kumasi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
57 listings
55.9% of total
Moderate
25 listings
24.5% of total
Firm
12 listings
11.8% of total
Strict
8 listings
7.8% of total
Cancellation Policy Insights for Kumasi
- The prevailing Airbnb cancellation policy trend in Kumasi is Flexible, used by 55.9% of listings.
- The market strongly favors guest-friendly terms, with 80.4% of listings offering Flexible or Moderate policies. This suggests guests in Kumasi may expect booking flexibility.
- Strict cancellation policies are quite rare (7.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.9% market standard in Kumasi.
- Given the high prevalence of Flexible policies (55.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kumasi.
Kumasi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kumasi
- The overall average booking lead time for vacation rentals in Kumasi is 21 days.
- Guests book furthest in advance for stays during June (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Spring (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Kumasi.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Kumasi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kumasi (2025)
Amenity Prevalence
Amenity Insights for Kumasi
- Essential amenities in Kumasi that guests expect include: TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kumasi: TV, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kumasi to stay competitive.
Kumasi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kumasi
- The typical guest profile for Airbnb in Kumasi consists of predominantly international visitors (76%), with top international origins including Ghana, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.8% of guests.
- Key international markets include United States (30.8%) and Ghana (23.8%).
- Top languages spoken are English (63.4%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Ghana.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kumasi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $972 | $194.23 | 28% |
| Haatso | 35 | $569 | $102.79 | 30% |
| Accra | 2,307 | $514 | $100.18 | 32% |
| Greater Accra Region | 11 | $500 | $273.10 | 23% |
| Elmina | 11 | $449 | $116.98 | 22% |
| Madina | 48 | $409 | $76.58 | 29% |
| Adenta Municipal | 44 | $391 | $95.87 | 30% |
| Kasoa | 14 | $374 | $162.04 | 21% |
| North Legon | 17 | $334 | $72.36 | 32% |
| Kokrobite | 39 | $332 | $124.77 | 22% |