Airbnb Market Analytics, Statistics and Data in Borjomi, Samtskhe-Javakheti, Georgia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Borjomi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Borjomi:
How much do Airbnb hosts make on average per month in Borjomi?
The short-term rental market in Borjomi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $233 per month
- Strong performing properties (top 25%) make $630 or more
- Best-in-class properties (top 10%) achieve $1,249+ monthly
- Entry-level properties (bottom 25%) typically earn around $111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Borjomi
The market in Borjomi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 33% or higher
- Best-in-class properties (top 10%) reach 53%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Borjomi
Daily rates in Borjomi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $50 or more
- Best-in-class properties (top 10%) pull in $81+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Borjomi
Peak Season (August, June, November)
- Revenue peaks at $721.81 per month
- Occupancy rates reach 40.99%
- Daily rates average $62.15
Shoulder Season
- Revenue averages $512.27 per month
- Occupancy maintains 24.59%
- Daily rates hold at $57.05
Low Season (March, September, December)
- Revenue drops to $300.22 per month
- Occupancy decreases to 18.03%
- Daily rates adjust to $52.38
Is it still profitable to do Airbnb in Borjomi in 2025?
Yes! Borjomi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $512 and The market's 127 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Borjomi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Borjomi Central Park | A picturesque area famous for its mineral water springs and scenic park landscape. Ideal for families and nature lovers looking to enjoy the natural beauty and health benefits of the region. | Borjomi Central Park, Borjomi-Kharagauli National Park, Mineral Water Park, Borjomi River, Local spa facilities |
| Kharagauli National Park | A vast natural park offering hiking, wildlife watching, and outdoor adventures. Attracts tourists looking for outdoor experiences and eco-tourism. | Kharagauli National Park trails, Scenic viewpoints, Wildlife watching, Local flora and fauna, Guided eco-tours |
| Borjomi Mineral Water Factory | Historical site known for its healing mineral waters. A unique attraction for visitors interested in wellness and natural health. | Borjomi Mineral Water Factory, Health and wellness tours, Tasting sessions of Borjomi water, Historical exhibitions, Nature walks |
| Mount Mtarazomi | A beautiful mountain offering hiking and breathtaking views over the Borjomi valley. Perfect for adventurous travelers looking for outdoor activities. | Hiking trails, Panoramic views, Wildflowers in spring, Picnic areas, Mountaineering opportunities |
| Local Georgian Cuisine Restaurants | Culinary spots offering authentic Georgian food, attracting foodies and cultural enthusiasts. Guests can experience the local gastronomy. | Traditional Georgian restaurants, Wine tasting tours, Culinary classes, Local markets, Street food experiences |
| Spa Resorts in Borjomi | Luxurious resorts known for wellness treatments and relaxing stays. Popular with tourists looking for pampering and relaxation. | Spa treatments, Thermal baths, Relaxation lounges, Yoga sessions, Natural health remedies |
| Historical Sites | Rich in history with various museums and historical architecture, attracting history buffs and culture seekers. | Borjomi Museum of Local Lore, Church of St. George, Historical buildings, Cultural festivals, Local artisan markets |
| Cultural Events and Festivals | Borjomi hosts various cultural events throughout the year that attract visitors interested in local traditions and entertainment. | Borjomi Festivals, Local artisan fairs, Live music events, Cultural exhibitions, Theatrical performances |
Do you need a license for Airbnb in Borjomi?
We recommend checking directly with Borjomi's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Borjomi
Buo's guest house
Entire Place • 3 bedrooms
House Mziani Borjomi with pool
Entire Place • 2 bedrooms
villa maxi likani
Entire Place • 2 bedrooms
This is what you are looking for Cottage EL’ana
Entire Place • 2 bedrooms
Unforgettable attic with balcony in Borjomi
Entire Place • 1 bedroom
Likani-house's Cottage
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Borjomi
Additional analytics on vacation rental, real estate, short term rental data in Borjomi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.8%), with apartment & condo and house properties comprising 79.5% of inventory
- Strong specialty sector (15.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (7.9% combined)
Room Capacity Distribution
Analysis of 127 properties in Borjomi shows that 1 bedroom properties are most prevalent, making up 47.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.7% of all listings.
Key Insights
- Most common: 1 bedroom (47.2%)
- Least common: 4 bedrooms (3.1%)
- Market concentration: 71.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 127 properties in Borjomi reveals that 4 guests properties dominate the market, representing 22.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.7% of the market.
Key Insights
- Most common capacity: 4 guests (22.8% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 41.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 127 properties in Borjomi, the most common availability pattern is 271-366 days (83.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.2% of properties).
Key Insights
- Most common availability window: 271-366 days (83.5%)
- Most common booking duration: 1-30 days (47.2%)
- Properties with high availability (180+ days): 95.3%
- Properties with long-term bookings (180+ days): 5.5%
Minimum Stay Distributions
1 Night
88 listings
78.6% of total
2 Nights
17 listings
15.2% of total
3 Nights
5 listings
4.5% of total
4-6 Nights
2 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.8%
- Mid-length stays (4-6 nights) represent 1.8% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 98.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
71 listings
68.9% of total
Moderate
10 listings
9.7% of total
Firm
6 listings
5.8% of total
Strict
16 listings
15.5% of total
Key Insights
- Flexible is the preferred policy at 68.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jun, Jul, averaging 56 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 28 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Borjomi
Every property in Borjomi comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 17.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (25.8%) and United States (13.7%)
- English is the top language at 53.7%, followed by Russian (25.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Tbilisi and Berlin markets
- Develop localized content for Germany and United States
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Borjomi. These nearby markets offer diverse opportunities for property investors and hosts:
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