Airbnb Market Analytics, Statistics and Data in Mestia, Samegrelo-Upper Svaneti, Georgia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mestia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mestia:
How much do Airbnb hosts make on average per month in Mestia?
The short-term rental market in Mestia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $254 per month
- Strong performing properties (top 25%) make $698 or more
- Best-in-class properties (top 10%) achieve $1,443+ monthly
- Entry-level properties (bottom 25%) typically earn around $111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mestia
The market in Mestia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 37% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mestia
Daily rates in Mestia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $51 or more
- Best-in-class properties (top 10%) pull in $91+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Mestia
Peak Season (August, May, April)
- Revenue peaks at $671.52 per month
- Occupancy rates reach 39.99%
- Daily rates average $52.30
Shoulder Season
- Revenue averages $507.33 per month
- Occupancy maintains 26.34%
- Daily rates hold at $47.30
Low Season (November, January, December)
- Revenue drops to $336.77 per month
- Occupancy decreases to 14.59%
- Daily rates adjust to $43.41
Is it still profitable to do Airbnb in Mestia in 2025?
Yes! Mestia demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 26% and monthly revenue averaging $507 and The market's 139 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mestia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mestia Center | The heart of Mestia, offering easy access to local shops, restaurants, and cultural sites. Ideal for travelers wanting to immerse themselves in the local Svan culture and heritage. | Mestia Fortress, Svaneti Museum, Church of St. Nicholas, Local markets, Mestia ski resort |
| Zhabeshi Village | A scenic village close to Mestia, known for its picturesque views and traditional Svan architecture. Great for nature lovers and those seeking a quiet retreat. | Zhabeshi Church, Hiking trails, Stunning mountain views, Traditional Svan houses, Local guesthouses |
| Ushguli | One of the highest inhabited villages in Europe, known for its breathtaking landscapes and UNESCO heritage sites. Perfect for adventurous travelers looking for unique experiences. | Ushguli village, Shkhara glacier, Stone towers, Hiking routes, Cultural festivals |
| Chaladi Glacier | A beautiful glacial area providing opportunities for hiking and adventure tourism. Attracts outdoor enthusiasts and those looking to explore Georgia's natural wonders. | Chaladi Glacier trail, Scenic picnic spots, Mountain views, Guided tours, Wildflower fields |
| Tsvirmi Village | A quaint village known for its stunning mountain scenery and traditional Svan culture. Excellent for hiking and cultural experiences. | Tsvirmi Tower, Svan towers, Local hospitality, Hiking trails, Gorgeous mountain landscapes |
| Lalkhori | A hidden gem for travelers interested in exploring less touristy spots in the Svaneti region. Offers a peaceful atmosphere and close-knit community feel. | Local guesthouses, Traditional Svan cuisine, Hiking paths, Scenic landscapes, Cultural immersion |
| Mestia Ski Resort | Renowned for skiing and winter sports, attracting snow enthusiasts and adventure seekers. Great spot for year-round tourism with activities in winter and summer. | Ski slopes, Snowboarding, Mountain biking, Summer hiking, Winter festivals |
| Jvari Mountain Pass | Known for its stunning panoramic views of the Caucasus Mountains. Popular with photographers and nature lovers seeking breathtaking landscapes. | Scenic viewpoints, Hiking opportunities, Nature parks, Photography spots, Wildlife watching |
Do you need a license for Airbnb in Mestia?
We recommend checking directly with Mestia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mestia
cottage shgedi
Entire Place • 3 bedrooms
Appartamet "Anastasia" in Svaneti, Mestia
Entire Place • 3 bedrooms
A-frame mestia
Entire Place • 2 bedrooms
cottage in spardi ( MESTIA)
Entire Place • N/A
Villa Victoria
Entire Place • 4 bedrooms
MyLarda one bedroom Cottage with Ushba view
Entire Place • 1 bedroom
Top Performing Professional Hosts in Mestia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgi | 4 | $37,891 | 23 | 2.39/5.0 |
| David | 8 | $23,127 | 17 | 0.59/5.0 |
| Aleksandre | 4 | $22,889 | 163 | 4.88/5.0 |
| Ana | 2 | $21,444 | 216 | 4.93/5.0 |
| Berdia | 3 | $20,819 | 134 | 4.92/5.0 |
| 513462019 | 10 | $20,335 | 2 | 0.00/5.0 |
| თამუნა | 2 | $19,102 | 76 | 4.83/5.0 |
| Nariman | 2 | $19,010 | 224 | 4.91/5.0 |
| Leila | 1 | $17,270 | 57 | 4.91/5.0 |
| Giorgi | 2 | $17,192 | 4 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mestia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (61.2%), with house and boutique & hotels properties comprising 74.1% of inventory
- Strong specialty sector (46.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.9% combined)
Room Capacity Distribution
Analysis of 139 properties in Mestia shows that 1 bedroom properties are most prevalent, making up 50.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.6% of all listings.
Key Insights
- Most common: 1 bedroom (50.4%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 62.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 139 properties in Mestia reveals that 2 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 3 guests make up 38.8% of the market.
Key Insights
- Most common capacity: 2 guests (25.2% of market)
- Least common capacity: 6 guests (3.6% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 38.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 139 properties in Mestia, the most common availability pattern is 271-366 days (79.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (46.8% of properties).
Key Insights
- Most common availability window: 271-366 days (79.9%)
- Most common booking duration: 1-30 days (46.8%)
- Properties with high availability (180+ days): 95.0%
- Properties with long-term bookings (180+ days): 5.0%
Minimum Stay Distributions
1 Night
104 listings
80.6% of total
2 Nights
22 listings
17.1% of total
3 Nights
3 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
56 listings
59.6% of total
Moderate
26 listings
27.7% of total
Firm
10 listings
10.6% of total
Strict
2 listings
2.1% of total
Key Insights
- Flexible is the preferred policy at 59.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 87.3% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 2.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Apr, Jul, averaging 43 days
- Shortest booking windows are in Jan, Dec, Oct, averaging 26 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Oct when lead times are shortest
Popular Airbnb Amenities in Mestia
Below is the distribution of amenities across listings in Mestia:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Georgia (24.5%) and United States (17.4%)
- English is the top language at 55%, followed by Russian (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Tbilisi and Berlin markets
- Develop localized content for Georgia and United States
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mestia. These nearby markets offer diverse opportunities for property investors and hosts:
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