Mestia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Samegrelo-Upper Svaneti, Georgia
Is Airbnb profitable in Mestia in 2025? Explore comprehensive Airbnb analytics for Mestia, Samegrelo-Upper Svaneti, Georgia to uncover income potential. This 2025 STR market report for Mestia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 137 active listings.
Whether you're considering an Airbnb investment in Mestia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mestia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mestia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mestia (2025)
Understanding the monthly revenue variations for Airbnb listings in Mestia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mestia is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mestia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $115, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mestia
Mestia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mestia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mestia:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mestia
Average Daily Rate (ADR) Airbnb Trends in Mestia (2025)
Effective short term rental pricing strategy in Mestia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mestia typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $98+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $53 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Mestia
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Airbnb Seasonality Analysis & Trends in Mestia (2025)
Peak Season (August, May, February)
- Revenue averages $640 per month
- Occupancy rates average 32.9%
- Daily rates average $47
Shoulder Season
- Revenue averages $498 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $46
Low Season (March, November, December)
- Revenue drops to average $370 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $51
Seasonality Insights for Mestia
- The Airbnb seasonality in Mestia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mestia's highest earning potential, with monthly revenues capable of climbing to $698, occupancy reaching a high of 40.3%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $355, occupancy could drop to 16.0%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mestia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mestia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mestia (2025)
Exploring the top neighborhoods for short-term rentals in Mestia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mestia Historic Center | The heart of Mestia, featuring traditional Svan architecture and a rich cultural heritage. Perfect for tourists looking to explore local history, hiking, and stunning landscapes. | Svaneti Museum of History and Ethnography, Mestia's ancient towers, Beautiful hiking trails, Local restaurants serving Svan cuisine, Mestia cable car to Hatsvali Ski Resort |
| Zugdidi | A neighboring town with access to pristine nature and cultural sites. Suitable for travelers wanting a quieter stay while still being close to Mestia's attractions. | Dadiani Palace, Local markets, Botanical Garden, Close proximity to the Enguri Dam, Day trips to Svaneti |
| Chazhashi | A peaceful area near Mestia, ideal for visitors wanting to experience the tranquility of the Svaneti region amidst stunning mountain views. | Scenic views of the Caucasus mountains, Traditional Svan houses, Access to hiking trails, Cultural experiences with local families, Photography opportunities |
| Ushguli | One of the highest inhabited villages in Europe, offering an authentic experience of Svan culture and breathtaking views. Great for adventurous travelers. | Ushguli towers, Shkhara Glacier, Traditional Svan culture, Hiking paths around the village, Stunning views of Mt. Shkhara |
| Latali | Known for its serene landscapes and warm hospitality, Latali is a great spot for visitors seeking tranquility and connection with nature. | Beautiful hikes, Local culture and traditions, Bird watching, River activities, Proximity to mountain trails |
| Mestia Cable Car Area | Elevates accessibility to ski resort and hiking trails, attracting both winter sport enthusiasts and summer hikers. | Mestia Ski Resort, Hatsvali Ski Area, Summer hiking trails, Cable car ride with panoramic views |
| Tsvirmi | A picturesque village known for its stunning natural beauty and authentic Svan architecture, ideal for eco-tourism and cultural exploration. | Traditional Svan towers, Local village life, Access to hiking trails, Spectacular mountain scenery, Peaceful environment |
| Nakhre | A small village that serves as a strategic base for exploring the Greater Caucasus Mountains, appealing to those who seek adventure and off-the-beaten-path experiences. | Access to remote hiking areas, Stargazing opportunities, Cultural insights into Svan life, Natural hot springs close by, Unique landscapes |
Understanding Airbnb License Requirements & STR Laws in Mestia (2025)
While Mestia, Samegrelo-Upper Svaneti, Georgia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mestia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mestia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mestiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appartamet "Anastasia" in Svaneti, Mestia
Entire Place • 3 bedrooms
A-frame mestia
Entire Place • 2 bedrooms
Well equiped villa in Mestia
Entire Place • 2 bedrooms
MyLarda one bedroom Cottage with Ushba view
Entire Place • 1 bedroom
Cozy cottage in Svaneti mountains
Entire Place • 5 bedrooms
WinterFell Chalet
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mestia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mestia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgi | 4 | $43,807 | 23 | 2.39/5.0 |
| David | 8 | $27,896 | 17 | 0.59/5.0 |
| Aleksandre | 4 | $24,456 | 163 | 4.88/5.0 |
| Ana | 2 | $23,488 | 216 | 4.93/5.0 |
| თამუნა | 2 | $21,151 | 76 | 4.83/5.0 |
| Giorgi | 2 | $19,937 | 4 | 2.50/5.0 |
| Leila | 1 | $17,955 | 57 | 4.91/5.0 |
| Host #513462019 | 9 | $17,111 | 2 | 0.00/5.0 |
| Berdia | 3 | $16,553 | 134 | 4.92/5.0 |
| Nariman | 2 | $16,267 | 224 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mestia.
Dive Deeper: Advanced Mestia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mestia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMestia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mestia
- The Mestia Airbnb market composition is heavily skewed towards Private Room listings, which make up 61.3% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mestia, House properties are the most common (44.5%), reflecting the local real estate landscape.
- Houses represent a significant 44.5% portion, catering likely to families or larger groups.
- The presence of 29.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Mestia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mestia
- The dominant room capacity in Mestia is 1 bedroom listings, making up 49.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.7% of the active Airbnb listings in Mestia, indicating a high concentration in these sizes.
Mestia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mestia
- The most common guest capacity trend in Mestia vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Mestia STR market, accounting for 38.6% of listings.
- 20.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mestia.
- On average, properties in Mestia are equipped to host 3.2 guests.
Mestia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mestia
- The most common availability pattern in Mestia falls within the 271-366 days range, representing 77.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mestia (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mestia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
101 listings
77.7% of total
2 Nights
24 listings
18.5% of total
3 Nights
3 listings
2.3% of total
30+ Nights
2 listings
1.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mestia is 1 Night, adopted by 77.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.2%) of the Mestia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.7% of Mestia hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mestia.
Mestia Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
54 listings
58.7% of total
Moderate
26 listings
28.3% of total
Firm
10 listings
10.9% of total
Strict
2 listings
2.2% of total
Cancellation Policy Insights for Mestia
- The prevailing Airbnb cancellation policy trend in Mestia is Flexible, used by 58.7% of listings.
- The market strongly favors guest-friendly terms, with 87.0% of listings offering Flexible or Moderate policies. This suggests guests in Mestia may expect booking flexibility.
- Strict cancellation policies are quite rare (2.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.7% market standard in Mestia.
- Given the high prevalence of Flexible policies (58.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mestia.
Mestia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mestia
- The overall average booking lead time for vacation rentals in Mestia is 33 days.
- Guests book furthest in advance for stays during February (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Mestia.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Mestia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mestia (2025)
Amenity Prevalence
Amenity Insights for Mestia
- Essential amenities in Mestia that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mestia: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mestia to stay competitive.
Mestia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mestia
- The typical guest profile for Airbnb in Mestia consists of predominantly international visitors (88%), with top international origins including Georgia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 11.6% of guests.
- Key international markets include Germany (18.8%) and Georgia (11.6%).
- Top languages spoken are English (40.6%) followed by Russian (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Georgia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mestia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.