Mtskheta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mtskheta-Mtianeti, Georgia
Is Airbnb profitable in Mtskheta in 2025? Explore comprehensive Airbnb analytics for Mtskheta, Mtskheta-Mtianeti, Georgia to uncover income potential. This 2025 STR market report for Mtskheta, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Mtskheta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mtskheta Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mtskheta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mtskheta (2025)
Understanding the monthly revenue variations for Airbnb listings in Mtskheta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mtskheta is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mtskheta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $589+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $73, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mtskheta
Mtskheta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mtskheta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mtskheta:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mtskheta
Average Daily Rate (ADR) Airbnb Trends in Mtskheta (2025)
Effective short term rental pricing strategy in Mtskheta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mtskheta typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Mtskheta
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Airbnb Seasonality Analysis & Trends in Mtskheta (2025)
Peak Season (February, August, January)
- Revenue averages $430 per month
- Occupancy rates average 24.7%
- Daily rates average $63
Shoulder Season
- Revenue averages $284 per month
- Occupancy maintains around 20.5%
- Daily rates hold near $67
Low Season (March, June, November)
- Revenue drops to average $148 per month
- Occupancy decreases to average 12.4%
- Daily rates adjust to average $66
Seasonality Insights for Mtskheta
- The Airbnb seasonality in Mtskheta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mtskheta's highest earning potential, with monthly revenues capable of climbing to $562, occupancy reaching a high of 30.5%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $94, occupancy could drop to 8.0%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mtskheta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mtskheta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mtskheta (2025)
Exploring the top neighborhoods for short-term rentals in Mtskheta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mtskheta Old Town | Historical town with UNESCO World Heritage sites. A perfect location for guests looking to explore ancient churches and cultural heritage sites. | Svetitskhoveli Cathedral, Jvari Monastery, Samtavro Monastery, Mtskheta Museum of History, Armazi Fortress |
| Jvari Monastery | Iconic site perched on a hilltop with stunning views of the confluence of the Aragvi and Mtkvari rivers. Attracts tourists for both spirituality and photography. | Jvari Monastery, Scenic viewpoints, Hiking trails |
| Mtkvari River Bank | Beautiful riverside area that offers serene hosting options. Ideal for guests looking for a peaceful retreat. | River boat rides, Walking paths, Picnic areas |
| Svetitskhoveli Street | Lively street close to many attractions, filled with cafes and shops. Great for experiencing local culture and cuisine. | Local shops, Restaurants, Cafes |
| Mtskheta Market | Local market that showcases Georgian food and crafts. Perfect for guests wanting to immerse themselves in local life. | Fresh produce, Handmade crafts, Local snacks |
| Shio-Mgvime Monastery | A tranquil monastery complex in a scenic setting. Attracts guests who seek spirituality and nature. | Monastery, Nature trails, Scenic views |
| Svetitskhoveli Cathedral Square | Central square in front of one of Georgia's most famous churches. Ideal location for an authentic local experience. | Historical architecture, Local events, Cafes |
| Armazi Fortress | A historical fortress with panoramic views of Mtskheta. A great location for adventurous guests. | Fortress ruins, Panoramic views, Hiking opportunities |
Understanding Airbnb License Requirements & STR Laws in Mtskheta (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mtskheta. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mtskheta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Mtskheta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mtskhetabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
levanto
Entire Place • 2 bedrooms
Duplex in New Gudauri with Jacuzzi & Fireplace
Entire Place • 1 bedroom
Mtskheta wellpoint Arsukidze 48 free parking 4 car
Private Room • 4 bedrooms
Cottage in Tskhvarichamia forest
Entire Place • 2 bedrooms
Green Terrace
Entire Place • 1 bedroom
Hotel Magdalena, Family room
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mtskheta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mtskheta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keti | 1 | $8,077 | 111 | 4.94/5.0 |
| Magda | 3 | $7,482 | 86 | 4.90/5.0 |
| Vera | 1 | $5,800 | 2 | N/A/5.0 |
| Host #479715321 | 1 | $5,701 | 2 | N/A/5.0 |
| Ana | 2 | $5,493 | 89 | 4.93/5.0 |
| Irma | 1 | $4,176 | 6 | 4.67/5.0 |
| Dodo | 2 | $4,159 | 4 | 4.67/5.0 |
| Host #516624985 | 4 | $3,544 | 1 | N/A/5.0 |
| Iliya | 1 | $2,741 | 4 | 5.00/5.0 |
| Host #75135861 | 2 | $2,546 | 3 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mtskheta.
Dive Deeper: Advanced Mtskheta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mtskheta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMtskheta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mtskheta
- The Mtskheta Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.3% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mtskheta, Hotel/Boutique properties are the most common (51.3%), reflecting the local real estate landscape.
- Houses represent a significant 30.8% portion, catering likely to families or larger groups.
- The presence of 51.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Mtskheta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mtskheta
- The dominant room capacity in Mtskheta is 1 bedroom listings, making up 61.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.4% of the active Airbnb listings in Mtskheta, indicating a high concentration in these sizes.
- With over half the market (61.5%) consisting of studios or 1-bedroom units, Mtskheta is particularly well-suited for individuals or couples.
Mtskheta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mtskheta
- The most common guest capacity trend in Mtskheta vacation rentals is listings accommodating 3 guests (28.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Mtskheta STR market, accounting for 53.8% of listings.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mtskheta.
- On average, properties in Mtskheta are equipped to host 3.5 guests.
Mtskheta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mtskheta
- The most common availability pattern in Mtskheta falls within the 271-366 days range, representing 92.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mtskheta (64.1%), reflecting common guest stay durations or potential owner blocking patterns.
Mtskheta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
89.5% of total
2 Nights
1 listings
2.6% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mtskheta is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.1%) of the Mtskheta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.5% of Mtskheta hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mtskheta.
Mtskheta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
60.6% of total
Moderate
9 listings
27.3% of total
Strict
4 listings
12.1% of total
Cancellation Policy Insights for Mtskheta
- The prevailing Airbnb cancellation policy trend in Mtskheta is Flexible, used by 60.6% of listings.
- The market strongly favors guest-friendly terms, with 87.9% of listings offering Flexible or Moderate policies. This suggests guests in Mtskheta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60.6% market standard in Mtskheta.
- Given the high prevalence of Flexible policies (60.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mtskheta.
Mtskheta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mtskheta
- The overall average booking lead time for vacation rentals in Mtskheta is 27 days.
- Guests book furthest in advance for stays during December (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Mtskheta.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Mtskheta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mtskheta (2025)
Amenity Prevalence
Amenity Insights for Mtskheta
- Essential amenities in Mtskheta that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mtskheta: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mtskheta to stay competitive.
Mtskheta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mtskheta
- The typical guest profile for Airbnb in Mtskheta consists of predominantly international visitors (83%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 16.9% of guests.
- Key international markets include Georgia (16.9%) and Germany (11.8%).
- Top languages spoken are English (37.9%) followed by Russian (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mtskheta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.