Tskaltubo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Imereti, Georgia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tskaltubo in 2025? Explore comprehensive Airbnb analytics for Tskaltubo, Imereti, Georgia to uncover income potential. This 2025 STR market report for Tskaltubo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Tskaltubo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tskaltubo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tskaltubo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$33
The average rental revenue earned for an occupied room per day in Tskaltubo.
Occupancy Rate(?)
31.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$2,438
Typical annual income for an Airbnb listing in Tskaltubo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
47.7%
Strong growth (47.7%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Tskaltubo.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tskaltubo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tskaltubo (2025)

Understanding the monthly revenue variations for Airbnb listings in Tskaltubo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tskaltubo is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tskaltubo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,112+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $504 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $231 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tskaltubo

Tskaltubo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tskaltubo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tskaltubo:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tskaltubo

Average Daily Rate (ADR) Airbnb Trends in Tskaltubo (2025)

Effective short term rental pricing strategy in Tskaltubo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tskaltubo typically peaks in September and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $68+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $45 or more.
  • Typical properties (Median) charge around $29 per night.
  • Entry-level properties (Bottom 25%) earn around $23 per night.

Average Daily Rate (ADR) Trend by Month in Tskaltubo

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Airbnb Seasonality Analysis & Trends in Tskaltubo (2025)

Peak Season (April, May, June)
  • Revenue averages $557 per month
  • Occupancy rates average 30.1%
  • Daily rates average $38
Shoulder Season
  • Revenue averages $391 per month
  • Occupancy maintains around 32.2%
  • Daily rates hold near $35
Low Season (January, March, July)
  • Revenue drops to average $295 per month
  • Occupancy decreases to average 25.8%
  • Daily rates adjust to average $34

Seasonality Insights for Tskaltubo

  • The Airbnb seasonality in Tskaltubo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tskaltubo's highest earning potential, with monthly revenues capable of climbing to $618, occupancy reaching a high of 45.0%, and ADRs peaking at $38.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $243, occupancy could drop to 19.4%, and ADRs may adjust down to $31.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tskaltubo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tskaltubo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tskaltubo (2025)

Exploring the top neighborhoods for short-term rentals in Tskaltubo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Tskaltubo Spa District
Known for its mineral springs and spas, Tskaltubo is a unique wellness destination. Visitors come for the therapeutic waters and relaxation, making it ideal for health-focused retreats.
Tskaltubo Spa, Prometheus Cave, Green Monastery, Motsameta Monastery, Kutaisi Historical Museum
Tskaltubo Park
A charming and peaceful area with beautiful parks and walking paths. Great for families and visitors who enjoy nature and outdoor activities.
Tskaltubo Park, Walking Trails, Picnic Areas, Local Cafes
Historic Tskaltubo
The area hosts historic buildings and ruins, attracting those interested in culture and history, with a growing tourist base.
Tskaltubo Old Railway Station, Local Churches, Abandoned Sanatoriums
Cave and Nature Tours
Proximity to natural attractions makes this an adventurous spot for tourists looking for outdoor activities and caves.
Prometheus Cave, Okatse Canyon, Kinchkha Waterfalls, Caving and Hiking Tours
Kutaisi
Nearby city with rich history and attractions, a hub for tourists visiting Tskaltubo, offering a wider range of amenities and experiences.
Bagrati Cathedral, Gelati Monastery, Colchis Fountain, Local Markets
Cultural Tskaltubo
The rich local culture and hospitality make Tskaltubo an attractive option for those interested in Georgian traditions and community experiences.
Local Festivals, Traditional Georgian Cuisine, Cultural Workshops
Family-friendly Tskaltubo
Perfect for families looking for safe, affordable, and enjoyable vacations with plenty of activities for children.
Amusement Parks, Family-friendly Restaurants, Outdoor Playgrounds
Adventure Tskaltubo
Ideal for adventure seekers looking for nature activities, hiking, and the beautiful landscapes of Imereti region.
Hiking Trails, Mountain Biking, Rock Climbing

Understanding Airbnb License Requirements & STR Laws in Tskaltubo (2025)

While Tskaltubo, Imereti, Georgia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tskaltubo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Tskaltubo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tskaltubobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

tskaltubo, kutaisi, gumbra

tskaltubo, kutaisi, gumbra

Entire Place • 2 bedrooms

$17,815
Revenue
51.3%
Occupancy
$77.79
Daily Rate
Prometheus Apartment

Prometheus Apartment

Entire Place • 3 bedrooms

$6,187
Revenue
24.9%
Occupancy
$40.81
Daily Rate
Green horizons

Green horizons

Entire Place • 1 bedroom

$5,137
Revenue
48.2%
Occupancy
$30.71
Daily Rate
Bagrat Guest House

Bagrat Guest House

Private Room • 1 bedroom

$2,367
Revenue
75.0%
Occupancy
$31.17
Daily Rate
Tsivi Tba 3

Tsivi Tba 3

Private Room • 1 bedroom

$2,022
Revenue
30.0%
Occupancy
$24.69
Daily Rate
Tsivi Tba 2

Tsivi Tba 2

Private Room • 1 bedroom

$2,010
Revenue
30.0%
Occupancy
$24.57
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tskaltubo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tskaltubo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ხვთისო1$17,815484.88/5.0
Goga1$6,187374.84/5.0
Mariam1$5,137354.91/5.0
Host #2792037002$4,03200.00/5.0
Host #4818999281$2,36720.00/5.0
Марина2$1,983382.41/5.0
Zamo1$1,94745.00/5.0
თინათინ1$1,65594.78/5.0
Irma1$1,576424.64/5.0
Zhana1$937374.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tskaltubo.

Dive Deeper: Advanced Tskaltubo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tskaltubo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tskaltubo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tskaltubo

  • The Tskaltubo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Tskaltubo, House properties are the most common (35%), reflecting the local real estate landscape.
  • Houses represent a significant 35% portion, catering likely to families or larger groups.
  • The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.

Tskaltubo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tskaltubo

  • The dominant room capacity in Tskaltubo is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Tskaltubo, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tskaltubo.

Tskaltubo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tskaltubo

  • The most common guest capacity trend in Tskaltubo vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Tskaltubo STR market, accounting for 55.0% of listings.
  • On average, properties in Tskaltubo are equipped to host 3.4 guests.

Tskaltubo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tskaltubo

  • The most common availability pattern in Tskaltubo falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Tskaltubo (55%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tskaltubo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (68.4%)

1 Night

13 listings

68.4% of total

2 Nights (26.3%)

2 Nights

5 listings

26.3% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Tskaltubo is 1 Night, adopted by 68.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.7%) of the Tskaltubo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 68.4% of Tskaltubo hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tskaltubo.

Tskaltubo Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (57.1%)

Flexible

8 listings

57.1% of total

Moderate (35.7%)

Moderate

5 listings

35.7% of total

Firm (7.1%)

Firm

1 listings

7.1% of total

Cancellation Policy Insights for Tskaltubo

  • The prevailing Airbnb cancellation policy trend in Tskaltubo is Flexible, used by 57.1% of listings.
  • The market strongly favors guest-friendly terms, with 92.8% of listings offering Flexible or Moderate policies. This suggests guests in Tskaltubo may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 57.1% market standard in Tskaltubo.
  • Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tskaltubo.

Tskaltubo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tskaltubo

  • The overall average booking lead time for vacation rentals in Tskaltubo is 28 days.
  • Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tskaltubo.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Tskaltubo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tskaltubo (2025)

Amenity Prevalence

Amenity Insights for Tskaltubo

  • Essential amenities in Tskaltubo that guests expect include: Wifi, Free parking on premises, Essentials, Washer, Air conditioning, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tskaltubo: Wifi, Free parking on premises, Essentials, Washer, Air conditioning, Kitchen, Heating.
  • Prioritize adding missing essentials: Washer, Air conditioning, Kitchen, Heating.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tskaltubo to stay competitive.

Tskaltubo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tskaltubo

  • The typical guest profile for Airbnb in Tskaltubo consists of predominantly international visitors (84%), with top international origins including Georgia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
  • Domestic travelers account for 15.7% of guests.
  • Key international markets include Germany (20%) and Georgia (15.7%).
  • Top languages spoken are English (39.2%) followed by Russian (11.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Georgia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tskaltubo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Shekvetili77$835$148.7039%
Banoja15$817$104.6535%
Çamlıhemşin152$709$157.3526%
Ardeşen99$637$129.5426%
Tsikhisdziri18$635$76.2033%
Buknari12$460$119.4124%
Grigoleti31$452$161.3334%
Chakvi139$439$100.8235%
Lenjeri55$338$60.7729%
Batumi3,665$329$53.6238%

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