Kutaisi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Imereti, Georgia
Is Airbnb profitable in Kutaisi in 2025? Explore comprehensive Airbnb analytics for Kutaisi, Imereti, Georgia to uncover income potential. This 2025 STR market report for Kutaisi, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 333 active listings.
Whether you're considering an Airbnb investment in Kutaisi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kutaisi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kutaisi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kutaisi (2025)
Understanding the monthly revenue variations for Airbnb listings in Kutaisi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kutaisi is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kutaisi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $972+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $609 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kutaisi
Kutaisi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kutaisi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kutaisi:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kutaisi
Average Daily Rate (ADR) Airbnb Trends in Kutaisi (2025)
Effective short term rental pricing strategy in Kutaisi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kutaisi typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $61+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $41 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Kutaisi
Get Live Kutaisi Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kutaisi (2025)
Peak Season (May, April, June)
- Revenue averages $617 per month
- Occupancy rates average 33.1%
- Daily rates average $38
Shoulder Season
- Revenue averages $408 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $37
Low Season (January, February, March)
- Revenue drops to average $272 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $35
Seasonality Insights for Kutaisi
- The Airbnb seasonality in Kutaisi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kutaisi's highest earning potential, with monthly revenues capable of climbing to $651, occupancy reaching a high of 38.8%, and ADRs peaking at $38.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $249, occupancy could drop to 22.3%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kutaisi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kutaisi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kutaisi (2025)
Exploring the top neighborhoods for short-term rentals in Kutaisi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Kutaisi | Historic center with beautiful architecture and rich cultural significance. Attracts tourists interested in Georgia's history and heritage, ideal for travelers who enjoy exploring ancient sites. | Bagrati Cathedral, Gelati Monastery, Colchis Fountain, Kutaisi Historical Museum, Svetitskhoveli Cathedral, Motsameta Monastery |
| Rioni Riverbank | Scenic area along the Rioni River with parks and walking paths. Perfect for nature lovers and those who enjoy outdoor activities, providing a peaceful retreat while being close to the city center. | Rioni River, Park of Central Culture, Kutaisi Botanical Garden, waterfront cafes, cycling paths, picnic spots |
| Tsereteli Street | Main commercial street with shops, restaurants, and cafes. High foot traffic and visibility make it a great spot for hosting Airbnb, particularly for urban travelers seeking convenience. | State Drama Theatre, local restaurants, shops, cafe culture, museums |
| Kolkha Square | Vibrant square surrounded by eateries and shops. A gathering place for locals and tourists, making it an attractive spot for hosting guests looking for a social and lively atmosphere. | Colchis Fountain, street festivals, live music venues, local shops, outdoor markets |
| Gelati Monastery Area | A UNESCO World Heritage Site attracts visitors interested in religion and history. Excellent for longer-term stays for guests who want to soak in Georgian culture and spirituality. | Gelati Monastery, hospitality of locals, traditional Georgian wine tasting, scenic views, historical significance |
| Lado Gudiashvili Street | Charming street with local art and culture, popular for tourists who appreciate local craftsmanship and arts. Perfect for niche Airbnb hosting appealing to creative types. | art galleries, craft shops, local eateries, cultural events, historic buildings |
| Kutaisi Market | Local market filled with food stalls and vendors. Visitors enjoy an authentic local experience, making it ideal for hosting those who want to experience Georgian food culture. | food stalls, fresh produce, local crafts, cultural immersion, social atmosphere |
| Zalezha Area | Residential area often overlooked by tourists but close to cultural sites. Great for guests seeking quieter accommodations while still having access to key attractions. | family-friendly environment, local parks, quick access to sites, hiking trails nearby, community events |
Understanding Airbnb License Requirements & STR Laws in Kutaisi (2025)
While Kutaisi, Imereti, Georgia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kutaisi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kutaisi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kutaisibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Design Cabin ●| SAMARGULIANI |●
Entire Place • 3 bedrooms
Going to the village !
Entire Place • 4 bedrooms
Geo Campers -camper rental Tbilisi,kutaisi, Batumi
Entire Place • 1 bedroom
Our property is very cozzy.
Entire Place • 3 bedrooms
Nino's Cosy Apartment
Entire Place • 2 bedrooms
Nino's Cosy Apartment With Jacuzzi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kutaisi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kutaisi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lia | 8 | $35,575 | 202 | 4.76/5.0 |
| Irina | 4 | $33,745 | 357 | 4.89/5.0 |
| Nino | 2 | $30,739 | 105 | 4.97/5.0 |
| Black Tomato Kutaisi | 5 | $28,562 | 12 | 2.00/5.0 |
| Host #306464206 | 10 | $28,322 | 82 | 2.75/5.0 |
| Aleksandre | 2 | $25,052 | 146 | 4.95/5.0 |
| Levani | 1 | $22,965 | 103 | 4.98/5.0 |
| Kristine | 1 | $21,494 | 70 | 4.93/5.0 |
| Tea | 2 | $19,458 | 103 | 4.92/5.0 |
| Geo Campers | 1 | $18,642 | 15 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kutaisi.
Dive Deeper: Advanced Kutaisi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kutaisi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKutaisi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kutaisi
- The Kutaisi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.1% of the 333 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kutaisi, Apartment/Condo properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 31.2% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.9%) offer potential for unique stay experiences.
Kutaisi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kutaisi
- The dominant room capacity in Kutaisi is 1 bedroom listings, making up 55.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Kutaisi, indicating a high concentration in these sizes.
- With over half the market (55.3%) consisting of studios or 1-bedroom units, Kutaisi is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kutaisi.
Kutaisi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kutaisi
- The most common guest capacity trend in Kutaisi vacation rentals is listings accommodating 2 guests (26.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Kutaisi STR market, accounting for 46.8% of listings.
- 13.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kutaisi.
- On average, properties in Kutaisi are equipped to host 3.1 guests.
Kutaisi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kutaisi
- The most common availability pattern in Kutaisi falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kutaisi (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kutaisi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
238 listings
80.7% of total
2 Nights
36 listings
12.2% of total
3 Nights
8 listings
2.7% of total
4-6 Nights
4 listings
1.4% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
7 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in Kutaisi is 1 Night, adopted by 80.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.9%) of the Kutaisi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.7% of Kutaisi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kutaisi.
Kutaisi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
187 listings
74.5% of total
Moderate
31 listings
12.4% of total
Firm
11 listings
4.4% of total
Strict
22 listings
8.8% of total
Cancellation Policy Insights for Kutaisi
- The prevailing Airbnb cancellation policy trend in Kutaisi is Flexible, used by 74.5% of listings.
- The market strongly favors guest-friendly terms, with 86.9% of listings offering Flexible or Moderate policies. This suggests guests in Kutaisi may expect booking flexibility.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 74.5% market standard in Kutaisi.
- Given the high prevalence of Flexible policies (74.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kutaisi.
Kutaisi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kutaisi
- The overall average booking lead time for vacation rentals in Kutaisi is 26 days.
- Guests book furthest in advance for stays during June (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Kutaisi.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Kutaisi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kutaisi (2025)
Amenity Prevalence
Amenity Insights for Kutaisi
- Essential amenities in Kutaisi that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kutaisi: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kutaisi to stay competitive.
Kutaisi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kutaisi
- The typical guest profile for Airbnb in Kutaisi consists of predominantly international visitors (91%), with top international origins including Georgia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 8.8% of guests.
- Key international markets include Germany (12.5%) and Georgia (8.8%).
- Top languages spoken are English (38.8%) followed by Russian (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Georgia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kutaisi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shekvetili | 77 | $835 | $148.70 | 39% |
| Banoja | 15 | $817 | $104.65 | 35% |
| Çamlıhemşin | 152 | $709 | $157.35 | 26% |
| Ardeşen | 99 | $637 | $129.54 | 26% |
| Tsikhisdziri | 18 | $635 | $76.20 | 33% |
| Buknari | 12 | $460 | $119.41 | 24% |
| Grigoleti | 31 | $452 | $161.33 | 34% |
| Chakvi | 139 | $439 | $100.82 | 35% |
| Lenjeri | 55 | $338 | $60.77 | 29% |
| Batumi | 3,665 | $329 | $53.62 | 38% |