Airbnb Market Analytics, Statistics and Data in Kutaisi, Imereti, Georgia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kutaisi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kutaisi:
How much do Airbnb hosts make on average per month in Kutaisi?
The short-term rental market in Kutaisi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $347 per month
- Strong performing properties (top 25%) make $802 or more
- Best-in-class properties (top 10%) achieve $1,182+ monthly
- Entry-level properties (bottom 25%) typically earn around $129
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kutaisi
The market in Kutaisi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kutaisi
Daily rates in Kutaisi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $31 per night
- Strong performing properties (top 25%) secure $43 or more
- Best-in-class properties (top 10%) pull in $62+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Kutaisi
Peak Season (June, May, April)
- Revenue peaks at $682.45 per month
- Occupancy rates reach 40.53%
- Daily rates average $41.43
Shoulder Season
- Revenue averages $523.18 per month
- Occupancy maintains 33.33%
- Daily rates hold at $38.66
Low Season (September, December, January)
- Revenue drops to $271.27 per month
- Occupancy decreases to 22.37%
- Daily rates adjust to $36.42
Is it still profitable to do Airbnb in Kutaisi in 2025?
Yes! Kutaisi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $523 and With 342 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kutaisi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Kutaisi | Charming historical area with narrow streets and traditional architecture. It attracts tourists interested in culture and history with its beautiful monasteries and churches nearby. | Bagrati Cathedral, Gelati Monastery, Kutaisi Historical Museum, Colchis Fountain, Motsameta Monastery |
| Rioni Riverbank | Scenic area along the river featuring parks and walking paths. Popular with families and those looking for outdoor activities and nature. | Rioni River, Central Park Kutaisi, Prometheus Cave, Green Market |
| David Agmashenebeli Avenue | Main street in Kutaisi filled with shops and restaurants. Great for travelers looking to enjoy local cuisine and shopping experiences. | Cafes and restaurants, Local boutiques, Art shops, City park |
| Martvili Canyon | Natural attraction famous for its stunning canyon views and boat rides. It attracts adventure seekers and nature lovers. | Boat tours, Hiking trails, Canyon views, Waterfalls |
| Gelati Monastery Complex | UNESCO World Heritage site known for its historical and architectural significance. It's a major draw for tourists visiting the region. | Gelati Monastery, Church of the Virgin, Beautiful frescoes, Historic architecture |
| Uplistsikhe Rock-Hewn Town | An ancient rock-hewn town that offers a glimpse into the past. A must-visit for those interested in archaeology and history. | Caves and tunnels, Ancient structures, Panoramic views, Historic significance |
| Tskaltubo | Spa town famous for its mineral waters, attracting wellness tourists. A relaxing destination popular for its health benefits. | Tskaltubo Spa, Mineral water springs, Spa facilities, Nature parks |
| Kinchkha Waterfall | Beautiful and majestic waterfall located in the surrounding nature. Ideal for nature enthusiasts and photographers. | Waterfall views, Hiking opportunities, Picnic areas, Wildlife |
Do you need a license for Airbnb in Kutaisi?
We recommend checking directly with Kutaisi's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kutaisi
Going to the village !
Entire Place • 4 bedrooms
Design Cabin ●| SAMARGULIANI |●
Entire Place • 3 bedrooms
Our property is very cozzy.
Entire Place • 3 bedrooms
Geo Campers -camper rental Tbilisi,kutaisi, Batumi
Entire Place • 1 bedroom
Home # 2
Entire Place • 1 bedroom
Whole floor with large balcony
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kutaisi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lia | 8 | $57,179 | 202 | 4.76/5.0 |
| 306464206 | 14 | $55,118 | 96 | 2.62/5.0 |
| Irina | 4 | $36,986 | 357 | 4.89/5.0 |
| Nino | 2 | $31,485 | 105 | 4.97/5.0 |
| Black Tomato Kutaisi | 5 | $31,215 | 12 | 2.00/5.0 |
| Aleksandre | 2 | $28,014 | 146 | 4.95/5.0 |
| Kristine | 1 | $27,397 | 70 | 4.93/5.0 |
| Tea | 2 | $27,029 | 103 | 4.92/5.0 |
| Levani | 1 | $23,712 | 103 | 4.98/5.0 |
| Ana | 2 | $21,045 | 78 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kutaisi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.6%), with apartment & condo and house properties comprising 79.8% of inventory
- Strong specialty sector (19.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (3.8% combined)
Room Capacity Distribution
Analysis of 342 properties in Kutaisi shows that 1 bedroom properties are most prevalent, making up 55.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.3% of all listings.
Key Insights
- Most common: 1 bedroom (55.6%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 76.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 342 properties in Kutaisi reveals that 2 guests properties dominate the market, representing 25.1% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 2 guests (25.1% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 342 properties in Kutaisi, the most common availability pattern is 271-366 days (62% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (32.2% of properties).
Key Insights
- Most common availability window: 271-366 days (62%)
- Most common booking duration: 1-30 days (32.2%)
- Properties with high availability (180+ days): 84.2%
- Properties with long-term bookings (180+ days): 17.5%
Minimum Stay Distributions
1 Night
241 listings
81.7% of total
2 Nights
41 listings
13.9% of total
3 Nights
7 listings
2.4% of total
4-6 Nights
2 listings
0.7% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
3 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.6%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
191 listings
74.9% of total
Moderate
30 listings
11.8% of total
Firm
12 listings
4.7% of total
Strict
22 listings
8.6% of total
Key Insights
- Flexible is the preferred policy at 74.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 86.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 4.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jun, Apr, averaging 36 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 22 days
- Spring shows the longest average booking window at 34 days, while Winter has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 34 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Kutaisi
Below is the distribution of amenities across listings in Kutaisi:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Georgia (22.5%) and United Arab Emirates (19.6%)
- English is the top language at 54.6%, followed by Russian (19.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Tbilisi and Dubai markets
- Develop localized content for Georgia and United Arab Emirates
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kutaisi. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Banoja | 14 | $856 | $107.61 | 36% |
| Shekvetili | 81 | $856 | $151.47 | 38% |
| Çamlıhemşin | 160 | $780 | $160.79 | 26% |
| Tsikhisdziri | 18 | $760 | $98.15 | 31% |
| Ardeşen | 110 | $699 | $145.00 | 27% |
| Buknari | 13 | $523 | $124.18 | 25% |
| Chakvi | 141 | $485 | $108.36 | 35% |
| Grigoleti | 35 | $453 | $156.53 | 34% |
| Batumi | 3,734 | $344 | $55.91 | 37% |
| Lenjeri | 57 | $283 | $56.63 | 29% |
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