Airbnb Market Analytics, Statistics and Data in Batumi, Autonomous Republic of Adjara, Georgia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Batumi? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Batumi:
How much do Airbnb hosts make on average per month in Batumi?
The short-term rental market in Batumi shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $499 per month
- Strong performing properties (top 25%) make $992 or more
- Best-in-class properties (top 10%) achieve $1,566+ monthly
- Entry-level properties (bottom 25%) typically earn around $204
Revenue Variations by Month
Occupancy Rates Throughout the Year in Batumi
The market in Batumi shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Batumi
Daily rates in Batumi vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $60 or more
- Best-in-class properties (top 10%) pull in $92+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Batumi
Peak Season (August, July, June)
- Revenue peaks at $995.45 per month
- Occupancy rates reach 50.35%
- Daily rates average $62.10
Shoulder Season
- Revenue averages $719.89 per month
- Occupancy maintains 38.44%
- Daily rates hold at $56.00
Low Season (November, December, January)
- Revenue drops to $419.41 per month
- Occupancy decreases to 28.81%
- Daily rates adjust to $50.25
Is it still profitable to do Airbnb in Batumi in 2025?
Yes! Batumi demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $720 and As a mature market with 3734 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Batumi
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Batumi | Historic area filled with beautiful architecture, cafes, and vibrant nightlife. Perfect for tourists looking to experience Batumi's rich culture and history. | Batumi Piazza, Ali and Nino Statue, Europe Square, Batumi Boulevard, Batumi Cathedral, Argo Cable Car |
| Batumi Boulevard | A scenic waterfront promenade ideal for leisurely walks, cycling, and enjoying the seaside. Popular among visitors who enjoy outdoor activities and relaxation by the sea. | Batumi Beach, Aquapark Batumi, Dolphinarium, Batumi Marina, Dancing Fountains |
| New Boulevard | Modern area with new developments, hotels, and luxury apartments. Attracts both tourists and business travelers looking for contemporary amenities and proximity to attractions. | Aquapark, Batumi Mall, Piazza, Radisson Blu Hotel, White Bridge |
| Mtsvane Kontskhi (Green Cape) | A tranquil area known for its lush green landscapes, making it perfect for those looking to escape the busyness of the city while still being close to the beach. | Mtsvane Kontskhi Beach, Botanical Garden, Hiking Trails |
| Gonia | A picturesque village close to Batumi that offers a serene atmosphere. Ideal for visitors seeking a more authentic Georgian experience away from the city hustle. | Gonia Fortress, Local vineyards, Traditional cuisine |
| Z$R | Centrally located, this area is bustling with local markets, shops, and street food, perfect for travelers who want to experience the local culture and lifestyle. | Local markets, Street food stalls, Traditional Georgian music |
| Kvariati | A quiet coastal area just south of Batumi, ideal for families and those looking for a relaxing beach environment, away from the city's noise. | Kvariati Beach, Water sports, Local cafes |
| Lazika | Up-and-coming area with new infrastructure projects, gaining popularity among tourists for its blend of nature and modern facilities. | Lazika Park, Beach access, New development attractions |
Do you need a license for Airbnb in Batumi?
We recommend checking directly with Batumi's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Batumi
BRAND NEW High Floor 2BR SeaView
Entire Place • 2 bedrooms
Kon-Tiki – seaview 2-bedroom apartment with pool
Entire Place • 2 bedrooms
Design-Apartment Batumi by Sisters of Paradise
Entire Place • 1 bedroom
Lile Villa
Entire Place • 3 bedrooms
Colorful 2BR Apt. Near Batumi Sea - By Wehost
Entire Place • 2 bedrooms
A Georgian Masterpiece in the Heart of Old Batumi
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Batumi
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| George | 58 | $538,679 | 2614 | 4.67/5.0 |
| Alexandr | 39 | $295,447 | 960 | 4.63/5.0 |
| Olga | 16 | $275,482 | 317 | 4.68/5.0 |
| Vitalii | 53 | $269,956 | 1867 | 4.63/5.0 |
| Kristina | 73 | $261,982 | 991 | 4.53/5.0 |
| Elena | 53 | $224,049 | 258 | 2.19/5.0 |
| Natalia | 20 | $179,190 | 326 | 4.08/5.0 |
| Host Batumi | 12 | $164,201 | 2964 | 4.95/5.0 |
| Blacksea | 14 | $158,665 | 1211 | 4.98/5.0 |
| Irakli | 19 | $151,440 | 361 | 4.17/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Batumi
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.4%), with apartment & condo and house properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (4.9% combined)
Room Capacity Distribution
Analysis of 3,734 properties in Batumi shows that 1 bedroom properties are most prevalent, making up 65.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.2% of all listings.
Key Insights
- Most common: 1 bedroom (65.9%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 81.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,734 properties in Batumi reveals that 3 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 3 guests and 2 guests make up 59.1% of the market.
Key Insights
- Most common capacity: 3 guests (29.7% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 59.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,734 properties in Batumi, the most common availability pattern is 271-366 days (69.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (69.2%)
- Most common booking duration: 1-30 days (36.5%)
- Properties with high availability (180+ days): 89.9%
- Properties with long-term bookings (180+ days): 11.0%
Minimum Stay Distributions
1 Night
965 listings
28.6% of total
2 Nights
758 listings
22.5% of total
3 Nights
832 listings
24.7% of total
4-6 Nights
519 listings
15.4% of total
7-29 Nights
222 listings
6.6% of total
30+ Nights
79 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.1%
- Mid-length stays (4-6 nights) represent 15.4% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 75.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.1% of total
Super Strict 30 Days
1 listings
0% of total
Flexible
1197 listings
45.2% of total
Moderate
590 listings
22.3% of total
Firm
376 listings
14.2% of total
Strict
485 listings
18.3% of total
Key Insights
- Flexible is the preferred policy at 45.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.5% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, May, Jul, averaging 38 days
- Shortest booking windows are in Jan, Nov, Dec, averaging 23 days
- Summer shows the longest average booking window at 37 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 37 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Batumi
Below is the distribution of amenities across listings in Batumi:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.1% of total guests, indicating a moderate local market presence.
- Primary international markets: Türkiye (14.5%) and United States (12.3%)
- English is the top language at 50.9%, followed by Russian (32%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Tbilisi and Batumi markets
- Develop localized content for Türkiye and United States
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Batumi. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Çayeli | 21 | $1,062 | $122.58 | 35% |
| Araklı | 17 | $863 | $168.86 | 33% |
| Banoja | 14 | $856 | $107.61 | 36% |
| Shekvetili | 81 | $856 | $151.47 | 38% |
| Pazar | 48 | $800 | $136.82 | 35% |
| Çamlıhemşin | 160 | $780 | $160.79 | 26% |
| Tsikhisdziri | 18 | $760 | $98.15 | 31% |
| Ardeşen | 110 | $699 | $145.00 | 27% |
| Çaykara | 84 | $570 | $152.92 | 32% |
| Buknari | 13 | $523 | $124.18 | 25% |
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