Batumi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Autonomous Republic of Adjara, Georgia
Is Airbnb profitable in Batumi in 2025? Explore comprehensive Airbnb analytics for Batumi, Autonomous Republic of Adjara, Georgia to uncover income potential. This 2025 STR market report for Batumi, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,665 active listings.
Whether you're considering an Airbnb investment in Batumi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Batumi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Batumi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Batumi (2025)
Understanding the monthly revenue variations for Airbnb listings in Batumi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Batumi is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Batumi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $867 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $467 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Batumi
Batumi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Batumi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Batumi:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Batumi
Average Daily Rate (ADR) Airbnb Trends in Batumi (2025)
Effective short term rental pricing strategy in Batumi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Batumi typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $93+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Batumi
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Airbnb Seasonality Analysis & Trends in Batumi (2025)
Peak Season (August, July, May)
- Revenue averages $926 per month
- Occupancy rates average 45.4%
- Daily rates average $59
Shoulder Season
- Revenue averages $631 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $55
Low Season (February, March, December)
- Revenue drops to average $412 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $49
Seasonality Insights for Batumi
- The Airbnb seasonality in Batumi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Batumi's highest earning potential, with monthly revenues capable of climbing to $972, occupancy reaching a high of 50.5%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $377, occupancy could drop to 30.3%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Batumi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Batumi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Batumi (2025)
Exploring the top neighborhoods for short-term rentals in Batumi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Boulevard Area | The Boulevard Area is famous for its waterfront promenade and vibrant atmosphere, making it a prime destination for tourists looking for relaxation and entertainment. | Batumi Boulevard, Batumi Seaside Park, Dolphinarium, Aquapark, Batumi Marina, Piazza Square |
| Old Town | The Old Town of Batumi features charming streets with historical architecture, restaurants, and cafes, appealing to visitors who want to soak in local culture and history. | Batumi Cathedral, Piazza Square, Europe Square, Colonnade of Batumi, Armenian Church, Ali and Nino Statue |
| Makhinjauri | Makhinjauri is a quieter area about 7 km from Batumi, ideal for visitors seeking a peaceful retreat with close proximity to the beach and nature. | Makhinjauri Beach, Botanical Garden, Makhinjauri Station, Chakvi Beach, Local Fish Market, Scenic Nature Trails |
| New Boulevard | The New Boulevard is a rapidly developing area featuring modern high-rise buildings and luxury resorts, attracting younger crowds and business travelers. | Miracle Park, Alphabet Tower, Batumi Ferris Wheel, Shota Rustaveli State University, Business Centers, Beachfront Bars |
| Gonio | Gonio is known for its historical significance and beautiful beaches, ideal for families and history enthusiasts looking for a mix of relaxation and exploration. | Gonio Fortress, Gonio Beach, Ali and Nino Statue, Kvariati Beach, Local Restaurants, Historic Sites |
| Kvariati | A picturesque coastal village close to Batumi, Kvariati is popular for its calm beaches and natural beauty, appealing to tourists looking for a serene getaway. | Kvariati Beach, Local Markets, Hiking Trails, Seaside Cafes, Traditional Cuisine, Gonio Fortress |
| Akhali Aghmashenebeli | Akhali Aghmashenebeli offers a blend of local lifestyle and tourist attractions, making it attractive to visitors who want a taste of everyday Batumi life. | Local Markets, Traditional Restaurants, Parks and Green Spaces, Cultural Events, Community Art |
| Batumi Sea Port | The Batumi Sea Port is bustling with activity and close to various attractions, making it suited for travelers who want to explore the city while enjoying maritime views. | Batumi Sea Port, Fountain, Local Seafood Restaurants, Cruise Services, Fishing Areas, Water Sports Facilities |
Understanding Airbnb License Requirements & STR Laws in Batumi (2025)
While Batumi, Autonomous Republic of Adjara, Georgia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Batumi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Batumi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Batumibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kon-Tiki – seaview 2-bedroom apartment with pool
Entire Place • 2 bedrooms
7 bedroom villa
Entire Place • 7 bedrooms
Panorama Wide Sea View
Entire Place • 2 bedrooms
Villa Gia
Entire Place • 6 bedrooms
Lile Villa
Entire Place • 3 bedrooms
BRAND NEW High Floor 2BR SeaView
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Batumi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Batumi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| George | 57 | $496,976 | 2586 | 4.66/5.0 |
| Olga | 17 | $259,374 | 327 | 4.70/5.0 |
| Alexandr | 42 | $258,310 | 996 | 4.53/5.0 |
| Kristina | 71 | $257,755 | 969 | 4.53/5.0 |
| Vitalii | 47 | $238,190 | 1719 | 4.62/5.0 |
| Elena | 55 | $184,428 | 256 | 2.11/5.0 |
| Natalia | 19 | $181,481 | 306 | 4.04/5.0 |
| Host Batumi | 11 | $151,968 | 2710 | 4.94/5.0 |
| Blacksea | 14 | $150,048 | 1211 | 4.98/5.0 |
| Nikita | 6 | $127,490 | 230 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Batumi.
Dive Deeper: Advanced Batumi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Batumi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBatumi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Batumi
- The Batumi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 3,665 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Batumi, Apartment/Condo properties are the most common (88.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.9%) offer potential for unique stay experiences.
Batumi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Batumi
- The dominant room capacity in Batumi is 1 bedroom listings, making up 65.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.2% of the active Airbnb listings in Batumi, indicating a high concentration in these sizes.
- With over half the market (65.8%) consisting of studios or 1-bedroom units, Batumi is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Batumi.
Batumi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Batumi
- The most common guest capacity trend in Batumi vacation rentals is listings accommodating 3 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Batumi STR market, accounting for 59.2% of listings.
- On average, properties in Batumi are equipped to host 3.4 guests.
Batumi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Batumi
- The most common availability pattern in Batumi falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Batumi (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Batumi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
969 listings
28.3% of total
2 Nights
735 listings
21.5% of total
3 Nights
793 listings
23.1% of total
4-6 Nights
509 listings
14.9% of total
7-29 Nights
225 listings
6.6% of total
30+ Nights
195 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Batumi is 1 Night, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.3% of Batumi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Batumi.
Batumi Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.1% of total
Super Strict 30 Days
1 listings
0% of total
Flexible
1158 listings
44.9% of total
Moderate
576 listings
22.4% of total
Firm
375 listings
14.6% of total
Strict
465 listings
18% of total
Cancellation Policy Insights for Batumi
- The prevailing Airbnb cancellation policy trend in Batumi is Flexible, used by 44.9% of listings.
- There's a relatively balanced mix between guest-friendly (67.3%) and stricter (32.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.9% market standard in Batumi.
- Regularly review your cancellation policy against competitors and market demand shifts in Batumi.
Batumi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Batumi
- The overall average booking lead time for vacation rentals in Batumi is 31 days.
- Guests book furthest in advance for stays during August (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Batumi.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Batumi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Batumi (2025)
Amenity Prevalence
Amenity Insights for Batumi
- Essential amenities in Batumi that guests expect include: Wifi, Air conditioning, Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Batumi: Wifi, Air conditioning, Kitchen, Washer, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen, Washer, TV.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Batumi to stay competitive.
Batumi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Batumi
- The typical guest profile for Airbnb in Batumi consists of predominantly international visitors (76%), with top international origins including Türkiye, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 23.9% of guests.
- Key international markets include Georgia (23.9%) and Türkiye (6.5%).
- Top languages spoken are English (39.1%) followed by Russian (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Türkiye.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Batumi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Çayeli | 21 | $880 | $113.42 | 34% |
| Shekvetili | 77 | $835 | $148.70 | 39% |
| Banoja | 15 | $817 | $104.64 | 35% |
| Pazar | 41 | $765 | $114.27 | 36% |
| Çamlıhemşin | 152 | $709 | $157.35 | 26% |
| Araklı | 18 | $682 | $150.36 | 36% |
| Ardeşen | 99 | $637 | $129.54 | 26% |
| Tsikhisdziri | 18 | $635 | $76.20 | 33% |
| Çaykara | 78 | $495 | $149.94 | 32% |
| Buknari | 12 | $460 | $119.41 | 24% |