Airbnb Market Analytics, Statistics and Data in Serrekunda, Kanifing Municipal Council, Gambia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Serrekunda? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Serrekunda:
How much do Airbnb hosts make on average per month in Serrekunda?
The short-term rental market in Serrekunda shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $248 per month
- Strong performing properties (top 25%) make $486 or more
- Best-in-class properties (top 10%) achieve $914+ monthly
- Entry-level properties (bottom 25%) typically earn around $127
Revenue Variations by Month
Occupancy Rates Throughout the Year in Serrekunda
The market in Serrekunda shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 55%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Serrekunda
Daily rates in Serrekunda vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $64 or more
- Best-in-class properties (top 10%) pull in $113+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
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Seasonality patterns in Serrekunda
Peak Season (December, March, November)
- Revenue peaks at $583.49 per month
- Occupancy rates reach 42.25%
- Daily rates average $58.09
Shoulder Season
- Revenue averages $378.07 per month
- Occupancy maintains 27.35%
- Daily rates hold at $53.28
Low Season (July, September, June)
- Revenue drops to $229.82 per month
- Occupancy decreases to 15.10%
- Daily rates adjust to $47.36
Is it still profitable to do Airbnb in Serrekunda in 2025?
Yes! Serrekunda demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $378 and With 100 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Serrekunda
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kololi Beach | Popular beach destination known for its beautiful coastline and vibrant nightlife. It's a hotspot for tourists looking to relax on the beach and enjoy local bars and restaurants. | Kololi Beach, Senegambia Strip, Kachikally Crocodile Pool, Bijilo Forest Park, Craft Market |
| Serrekunda Market | Buzzing market area offering an authentic Gambian shopping experience with local crafts, food, and culture. Attracts visitors interested in local life and shopping for handmade gifts. | Serrekunda Market, Local craft shops, Cafes and restaurants, Cultural events |
| Bijilo Forest Park | Lush nature reserve renowned for its biodiversity, walking trails, and bird-watching opportunities. A peaceful retreat from city life, ideal for eco-tourism guests. | Bijilo Forest Park, Nature trails, Birdwatching, Picnic areas |
| Senegalese Border | Proximity to the border attracts visitors crossing into Senegal. Great for travelers looking to explore both countries and experience local cultures. | Banjul, Cross-border markets, Cultural exchanges |
| Cape Point | Beautiful coastal area known for scenic views and quiet beaches. A favorite among tourists looking for a relaxing beach experience away from the crowds. | Cape Point Beach, Relaxation spots, Scenic coastlines, Sunset views |
| Gunjur | A quaint fishing village offering a glimpse into local life and tranquil beaches. Ideal for those seeking a peaceful getaway and cultural experience. | Gunjur Beach, Traditional fishing practices, Local street food, Cultural tours |
| Bakau | Vibrant area known for its local markets and the famous Bakau Fishing Village. Attracts visitors interested in seeing the local fishing culture and enjoying coastal activities. | Bakau Fish Market, Kachikally Crocodile Pool, Coastal walks, Local restaurants |
| Serekunda Ngboka | Emerging area with potential for growth in tourism. Features local hospitality with access to cultural sites and a more authentic local experience. | Local dining options, Community events, Proximity to Serrekunda attractions |
Do you need a license for Airbnb in Serrekunda?
We recommend checking directly with Serrekunda's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Serrekunda
Beautiful apartment in the heart of Senegambia
Entire Place • 1 bedroom
Luxury One Bedroom/ king Bed/WI-FI /Senegambia
Entire Place • 1 bedroom
BoliBoli Guesthouse triple room
Private Room • 1 bedroom
Kololi Villas Residence - House 3
Entire Place • 1 bedroom
Getaway Home in Kotu by TitiHomes
Entire Place • 1 bedroom
Vokundahouse Kololi
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Serrekunda
Additional analytics on vacation rental, real estate, short term rental data in Serrekunda
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (54%), with apartment & condo and boutique & hotels properties comprising 68.0% of inventory
- Strong specialty sector (31.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (2.0% combined)
Room Capacity Distribution
Analysis of 100 properties in Serrekunda shows that 1 bedroom properties are most prevalent, making up 49% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.0% of all listings.
Key Insights
- Most common: 1 bedroom (49%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 73.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 100 properties in Serrekunda reveals that 2 guests properties dominate the market, representing 43% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.0% of the market.
Key Insights
- Most common capacity: 2 guests (43% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 60.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 100 properties in Serrekunda, the most common availability pattern is 271-366 days (89% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (61% of properties).
Key Insights
- Most common availability window: 271-366 days (89%)
- Most common booking duration: 1-30 days (61%)
- Properties with high availability (180+ days): 99.0%
- Properties with long-term bookings (180+ days): 1.0%
Minimum Stay Distributions
1 Night
45 listings
46.9% of total
2 Nights
24 listings
25% of total
3 Nights
13 listings
13.5% of total
4-6 Nights
9 listings
9.4% of total
7-29 Nights
5 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.9%
- Mid-length stays (4-6 nights) represent 9.4% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 85.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
41.4% of total
Moderate
8 listings
11.4% of total
Firm
2 listings
2.9% of total
Strict
31 listings
44.3% of total
Key Insights
- Strict is the preferred policy at 44.3% of listings
- The market shows a balanced distribution between guest-friendly (52.8%) and strict (47.2%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 2.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, May, Nov, averaging 58 days
- Shortest booking windows are in Apr, Jul, Sep, averaging 23 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in Serrekunda
Below is the distribution of amenities across listings in Serrekunda:
Traveler Demographics
Key Insights
- Domestic travelers make up 0% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.6%) and United States (16.9%)
- English is the top language at 47%, followed by French (21.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for Germany and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Serrekunda. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Communauté rurale de Sindia | 65 | $1,307 | $191.50 | 35% |
| Communauté rurale de Malicounda | 60 | $1,053 | $105.11 | 40% |
| Ngaparou | 74 | $961 | $149.40 | 30% |
| La Somone | 109 | $793 | $103.98 | 36% |
| Saly Portudal | 267 | $760 | $96.98 | 37% |
| Communauté rurale de Diembéring | 88 | $673 | $104.68 | 31% |
| Communauté rurale de Fimela | 32 | $572 | $82.16 | 29% |
| Dakar | 1,324 | $479 | $64.27 | 37% |
| Popenguine-Ndayane | 47 | $466 | $90.46 | 29% |
| M'bour | 54 | $432 | $69.58 | 37% |
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