Airbnb Market Analytics, Statistics and Data in Sainte-Marie, Réunion, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sainte-Marie? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sainte-Marie:
How much do Airbnb hosts make on average per month in Sainte-Marie?
The short-term rental market in Sainte-Marie shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $970 per month
- Strong performing properties (top 25%) make $1,623 or more
- Best-in-class properties (top 10%) achieve $2,528+ monthly
- Entry-level properties (bottom 25%) typically earn around $442
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sainte-Marie
The market in Sainte-Marie shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sainte-Marie
Daily rates in Sainte-Marie vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $95 or more
- Best-in-class properties (top 10%) pull in $152+ per night
- Entry-level properties (bottom 25%) earn around $45
Daily Rate Variations by Month
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Seasonality patterns in Sainte-Marie
Peak Season (November, October, May)
- Revenue peaks at $1551.71 per month
- Occupancy rates reach 60.17%
- Daily rates average $90.78
Shoulder Season
- Revenue averages $1207.79 per month
- Occupancy maintains 45.72%
- Daily rates hold at $84.92
Low Season (January, July, June)
- Revenue drops to $1049.38 per month
- Occupancy decreases to 31.07%
- Daily rates adjust to $81.82
Is it still profitable to do Airbnb in Sainte-Marie in 2025?
Yes! Sainte-Marie demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $1208 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sainte-Marie
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saint-Gilles-les-Bains | Popular seaside village known for its beaches and vibrant nightlife. A prime spot for tourists looking for a beach getaway with access to water sports and dining options. | Plage des Roches Noires, Aquarium de la Réunion, La Saline les Bains, water sports activities, numerous restaurants |
| Saint-Denis | The capital city of Réunion, offering cultural experiences and historical sites. Great for travelers interested in local culture, food, and history. | La Réunion Museum of Art, Cathedral of Saint-Denis, Le Jardin de l’État, local markets, Cité des Arts |
| Saint-Paul | Known for its historical sites and wonderful markets. Attracts visitors interested in local culture and heritage experiences. | Saint-Paul market, Historically significant buildings, La Rochelle Beach, Botanical Gardens, Museums like Maison Selvon |
| Cilaos | A mountainous commune offering stunning landscapes and hiking opportunities. Popular for nature lovers and adventure seekers. | La Roche Merveilleuse, Cirque de Cilaos, hiking trails, local wines, thermal baths |
| Etang-Salé | Features a beautiful black sandy beach and natural reserve. Attracts both beachgoers and nature enthusiasts. | Etang-Salé beach, nature hikes, wildlife watching, black sand beach, surfing opportunities |
| Hell-Bourg | A charming village located in the mountains, known for its Creole houses and cool climate. Ideal for cultural tourism. | Cirque de Salazie, Maison Folio, Scramble trails, local crafts, peaceful retreats |
| L'Ermitage | Known for its lagoon and stunning beaches. Popular for tourists who want to relax and enjoy water activities. | L'Ermitage Beach, coral reef snorkeling, water sports, beachside restaurants, picnic spots |
| La Possession | Offers a mix of urban and natural environments, with easy access to hiking trails. Ideal for those seeking a balance of city and nature. | Maïdo Hiking trail, Mafate Circus, waterfall sites, local parks, cultural activities |
Do you need a license for Airbnb in Sainte-Marie?
We recommend checking directly with Sainte-Marie's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sainte-Marie
T3 house near airport
Entire Place • 2 bedrooms
Sweet Moka
Entire Place • 2 bedrooms
Pleasant villa 10 minutes from the airport
Entire Place • 4 bedrooms
Bungalow with Jacuzzi with free access!
Entire Place • 1 bedroom
Beautiful spacious villa with pool and sea view
Entire Place • 3 bedrooms
La Kaz à Dodo
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sainte-Marie
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clement | 1 | $43,323 | 65 | 4.91/5.0 |
| Christophe | 1 | $31,456 | 34 | 4.94/5.0 |
| Sylvie | 1 | $31,055 | 15 | 5.00/5.0 |
| Alex | 1 | $29,942 | 216 | 4.87/5.0 |
| Dolene | 1 | $28,691 | 23 | 4.87/5.0 |
| 451967692 | 1 | $28,664 | 9 | 4.78/5.0 |
| Jean-Louis | 1 | $26,297 | 22 | 4.18/5.0 |
| Thierry | 1 | $24,332 | 61 | 4.90/5.0 |
| Laura | 2 | $23,412 | 126 | 4.92/5.0 |
| 51074507 | 1 | $23,201 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sainte-Marie
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.6%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in others, outdoor & mobile segments (5.1% combined)
Room Capacity Distribution
Analysis of 98 properties in Sainte-Marie shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.3% of all listings.
Key Insights
- Most common: 1 bedroom (45.9%)
- Least common: 4 bedrooms (4.1%)
- Market concentration: 67.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in Sainte-Marie reveals that 2 guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 2 guests (35.7% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in Sainte-Marie, the most common availability pattern is 271-366 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (22.4% of properties).
Key Insights
- Most common availability window: 271-366 days (38.8%)
- Most common booking duration: 91-180 days (22.4%)
- Properties with high availability (180+ days): 61.2%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
27 listings
30% of total
2 Nights
16 listings
17.8% of total
3 Nights
18 listings
20% of total
4-6 Nights
19 listings
21.1% of total
7-29 Nights
8 listings
8.9% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.8%
- Mid-length stays (4-6 nights) represent 21.1% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 67.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
32 listings
40% of total
Moderate
25 listings
31.3% of total
Firm
13 listings
16.3% of total
Strict
10 listings
12.5% of total
Key Insights
- Flexible is the preferred policy at 40.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.3% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, May, Jul, averaging 65 days
- Shortest booking windows are in Aug, Feb, Mar, averaging 46 days
- Fall shows the longest average booking window at 59 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Mar when lead times are shortest
Popular Airbnb Amenities in Sainte-Marie
Below is the distribution of amenities across listings in Sainte-Marie:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.2% of total guests, indicating a significant local market share.
- Primary international markets: Réunion (16.3%) and Mayotte (3.6%)
- French is the top language at 50.4%, followed by English (34.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Paris and Saint-Denis markets
- Develop localized content for Réunion and Mayotte
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sainte-Marie. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cilaos | 153 | $1,760 | $130.90 | 49% |
| Les Trois-Bassins | 72 | $1,720 | $174.35 | 46% |
| Salazie | 64 | $1,694 | $119.57 | 52% |
| Saint-Paul | 1,857 | $1,541 | $148.94 | 49% |
| Sainte-Rose | 23 | $1,438 | $138.32 | 48% |
| Saint-Philippe | 29 | $1,352 | $99.07 | 46% |
| Saint-Leu | 576 | $1,350 | $124.90 | 51% |
| Saint-Joseph | 303 | $1,321 | $127.56 | 45% |
| L'Étang-Salé | 230 | $1,311 | $136.80 | 48% |
| La Plaine-des-Palmistes | 51 | $1,293 | $150.35 | 36% |
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