Airbnb Market Analytics, Statistics and Data in Saint-Denis, Réunion, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Denis? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Denis:
How much do Airbnb hosts make on average per month in Saint-Denis?
The short-term rental market in Saint-Denis shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,091 per month
- Strong performing properties (top 25%) make $1,652 or more
- Best-in-class properties (top 10%) achieve $2,242+ monthly
- Entry-level properties (bottom 25%) typically earn around $543
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Denis
The market in Saint-Denis shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Denis
Daily rates in Saint-Denis vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $65 per night
- Strong performing properties (top 25%) secure $88 or more
- Best-in-class properties (top 10%) pull in $131+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Saint-Denis
Peak Season (October, November, May)
- Revenue peaks at $1434.87 per month
- Occupancy rates reach 60.83%
- Daily rates average $83.02
Shoulder Season
- Revenue averages $1225.91 per month
- Occupancy maintains 49.45%
- Daily rates hold at $79.25
Low Season (August, September, January)
- Revenue drops to $1034.96 per month
- Occupancy decreases to 38.85%
- Daily rates adjust to $77.17
Is it still profitable to do Airbnb in Saint-Denis in 2025?
Yes! Saint-Denis demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1226 and As a mature market with 590 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Denis
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saint-Denis City Center | The vibrant core of Saint-Denis, offering a mix of culture, shopping, and dining. It's close to key attractions and ideal for visitors wanting to experience local life. | La Réunion Museum of History, St. Denis Cathedral, La Marin, Le Barachois, Rue de Paris |
| La Montagne | A picturesque residential area known for its breathtaking views and natural beauty. Perfect for guests looking for a tranquil escape while being close to the city. | Piton de la Montagne, Maïdo Viewpoint, Local hiking trails, Reunion National Park |
| Les Camélias | A charming neighborhood known for its local markets and friendly atmosphere. Great for families and those wanting to immerse themselves in local culture. | Cimetiere de Saint-Denis, Local markets, Parks and playgrounds |
| Bellepierre | An upscale residential area with modern amenities and stunning views of the ocean and city. Attractive to those seeking a more luxurious stay. | Bellepierre Park, Ocean views, Proximity to hospitals and schools |
| La Montagne | A family-friendly area known for its parks and outdoor activities. Ideal for those traveling with children or looking for a peaceful neighborhood. | La Montagne Park, Sports facilities, Community events |
| Saint-François | A lively suburb with great access to local beaches and outdoor activities. A great choice for those who love water sports and nature. | Local beaches, Water sports activities, Restaurants and cafes |
| Saint-Denis Waterfront | A scenic area that offers beautiful views of the coast and is close to numerous leisure activities. Perfect for those who love being near the water. | Le Barachois Beach, Waterfront promenade, Local festivals |
| Sapour | A semi-rural area known for its gardens and local farms. Ideal for travelers who appreciate nature and tranquility outside the city buzz. | Local farms, Nature trails, Community gardens |
Do you need a license for Airbnb in Saint-Denis?
We recommend checking directly with Saint-Denis's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Denis
La Villa Gama
Entire Place • 5 bedrooms
The apartment in the Clouds*Pool*Panoramic views
Entire Place • 2 bedrooms
L'Eden - Cozy Villa in Sainte-Clotilde
Entire Place • 3 bedrooms
Bright house, in a great location
Entire Place • 2 bedrooms
Ô Chalet, your lodge in Réunion
Entire Place • 3 bedrooms
Le Terracotta
Entire Place • N/A
Top Performing Professional Hosts in Saint-Denis
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cosy Home | 3 | $84,122 | 36 | 4.63/5.0 |
| Fabrice Et Lucie | 2 | $60,480 | 50 | 4.97/5.0 |
| Locadodo | 8 | $58,044 | 48 | 2.43/5.0 |
| Idriss | 4 | $57,925 | 176 | 4.80/5.0 |
| Doriane | 4 | $54,824 | 369 | 4.47/5.0 |
| Florian | 1 | $51,851 | 4 | 4.50/5.0 |
| Jean-Pierre | 1 | $46,648 | 21 | 5.00/5.0 |
| Vincent | 3 | $45,734 | 190 | 4.76/5.0 |
| Fabrice | 4 | $43,864 | 92 | 3.69/5.0 |
| Ludovic | 6 | $42,311 | 68 | 3.02/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Denis
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.6%), with apartment & condo and house properties comprising 91.9% of inventory
- Untapped potential in others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 590 properties in Saint-Denis shows that 1 bedroom properties are most prevalent, making up 53.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.2% of all listings.
Key Insights
- Most common: 1 bedroom (53.2%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 71.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 590 properties in Saint-Denis reveals that 2 guests properties dominate the market, representing 45.6% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 70.7% of the market.
Key Insights
- Most common capacity: 2 guests (45.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 70.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 590 properties in Saint-Denis, the most common availability pattern is 271-366 days (40% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.3% of properties).
Key Insights
- Most common availability window: 271-366 days (40%)
- Most common booking duration: 91-180 days (26.3%)
- Properties with high availability (180+ days): 65.3%
- Properties with long-term bookings (180+ days): 35.8%
Minimum Stay Distributions
1 Night
133 listings
26% of total
2 Nights
112 listings
21.9% of total
3 Nights
105 listings
20.5% of total
4-6 Nights
94 listings
18.4% of total
7-29 Nights
35 listings
6.8% of total
30+ Nights
33 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 47.9%
- Mid-length stays (4-6 nights) represent 18.4% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 68.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Non-refundable
1 listings
0.2% of total
Flexible
144 listings
30.2% of total
Moderate
165 listings
34.6% of total
Firm
81 listings
17% of total
Strict
85 listings
17.8% of total
Key Insights
- Moderate is the preferred policy at 34.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.8% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Oct, Nov, averaging 62 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 46 days
- Summer shows the longest average booking window at 60 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Saint-Denis
Below is the distribution of amenities across listings in Saint-Denis:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.4% of total guests, indicating a significant local market share.
- Primary international markets: Réunion (18.4%) and Mayotte (6.2%)
- French is the top language at 51.5%, followed by English (33.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Paris and Saint-Denis markets
- Develop localized content for Réunion and Mayotte
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Denis. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cilaos | 153 | $1,760 | $130.90 | 49% |
| Les Trois-Bassins | 72 | $1,720 | $174.35 | 46% |
| Salazie | 64 | $1,694 | $119.57 | 52% |
| Saint-Paul | 1,857 | $1,541 | $148.94 | 49% |
| Sainte-Rose | 23 | $1,438 | $138.32 | 48% |
| Saint-Philippe | 29 | $1,352 | $99.08 | 46% |
| Saint-Leu | 576 | $1,350 | $124.90 | 51% |
| Saint-Joseph | 303 | $1,321 | $127.56 | 45% |
| L'Étang-Salé | 230 | $1,311 | $136.80 | 48% |
| La Plaine-des-Palmistes | 51 | $1,293 | $150.35 | 36% |
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