Airbnb Market Analytics, Statistics and Data in Vertou, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vertou? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vertou:
How much do Airbnb hosts make on average per month in Vertou?
The short-term rental market in Vertou shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,132 per month
- Strong performing properties (top 25%) make $1,795 or more
- Best-in-class properties (top 10%) achieve $3,234+ monthly
- Entry-level properties (bottom 25%) typically earn around $597
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vertou
The market in Vertou shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vertou
Daily rates in Vertou vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $104 or more
- Best-in-class properties (top 10%) pull in $182+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in Vertou
Peak Season (July, May, June)
- Revenue peaks at $1697.49 per month
- Occupancy rates reach 55.75%
- Daily rates average $91.73
Shoulder Season
- Revenue averages $1428.59 per month
- Occupancy maintains 46.93%
- Daily rates hold at $87.80
Low Season (February, December, January)
- Revenue drops to $1007.75 per month
- Occupancy decreases to 36.70%
- Daily rates adjust to $85.39
Is it still profitable to do Airbnb in Vertou in 2025?
Yes! Vertou demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1429 and The market's 103 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vertou
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre-ville de Vertou | The heart of Vertou, close to shops, restaurants, and local amenities. This area attracts visitors looking for convenience and accessibility to the town's offerings. | Vertou Town Hall, Church of Saint-George, Local markets, Cafés and bistros, Parks and green spaces |
| Château de la Gournerie | A picturesque area centered around the historic Château, offering beautiful scenery and a touch of history. Ideal for tourists interested in culture and nature. | Château de la Gournerie, Surrounding gardens, Walking trails, Picnic spots, Historic architecture |
| Les coteaux de la Sèvre | Located along the banks of the Sèvre River, this area provides nature lovers with beautiful views and outdoor activities, appealing to families and nature enthusiasts. | Sèvre River walks, Cycling paths, Picnic areas, Nearby vineyards, Natural parks |
| La Châtaigneraie | A quiet residential neighborhood with a family-friendly atmosphere, perfect for guests looking for a tranquil retreat while still being close to the town center. | Community parks, Playgrounds, Local cafes, Proximity to schools, Nature trails |
| Parc de la Roche-Sèche | A peaceful area with beautiful parks and green spaces ideal for leisure activities. Great for those looking for a relaxing getaway. | Roche-Sèche Park, Walking paths, Play areas, Botanical themes, Lakes |
| La Vertonne | This area features charming rural landscapes and a relaxed vibe, ideal for tourists seeking a slice of countryside life while being close to the city. | Scenic farmland, Local farms, Walking paths, Cultural events, Nature excursions |
| Les Hauts de Vertou | An appealing suburb with modern amenities and family-friendly services, attracting those who prefer a suburban lifestyle with easy access to urban activities. | Shopping centers, Recreational facilities, Community events, Restaurants, Public transport access |
| Saint-Étienne de Montluc | Located just outside Vertou, offering a more rural feel with opportunities for outdoor activities. Popular among guests looking for nature and relaxation. | Nature reserves, Hiking trails, Quiet countryside, Local festivals, Cultural heritage sites |
Do you need a license for Airbnb in Vertou?
We recommend checking directly with Vertou's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (4% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vertou
New - House with garden and parking
Entire Place • 4 bedrooms
House with balneotherapy area
Entire Place • 4 bedrooms
L 'indus' - Near river loft house | Chez Lulu
Entire Place • 3 bedrooms
House near Nantes and the vineyard
Entire Place • 3 bedrooms
La Casa Samat
Entire Place • 2 bedrooms
at the gates of Nantes
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Vertou
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lulu | 3 | $69,750 | 20 | 3.56/5.0 |
| Elodie | 2 | $67,940 | 60 | 4.91/5.0 |
| Damien | 2 | $54,503 | 28 | 2.48/5.0 |
| Jérôme | 2 | $43,739 | 264 | 4.78/5.0 |
| Julien | 1 | $36,717 | 33 | 4.88/5.0 |
| Anne-Sophy | 1 | $34,697 | 107 | 4.95/5.0 |
| Marie & Martin | 3 | $30,358 | 376 | 3.30/5.0 |
| Hélène | 2 | $29,217 | 248 | 4.71/5.0 |
| Marie | 1 | $28,554 | 196 | 4.69/5.0 |
| Pauline & Olivier | 1 | $27,494 | 450 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vertou
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.6%), with house and apartment & condo properties comprising 91.3% of inventory
- Untapped potential in others, boutique & hotels segments (8.8% combined)
Room Capacity Distribution
Analysis of 103 properties in Vertou shows that 1 bedroom properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.1% of all listings.
Key Insights
- Most common: 1 bedroom (41.7%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 103 properties in Vertou reveals that 2 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (25.2% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 103 properties in Vertou, the most common availability pattern is 271-366 days (48.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.1% of properties).
Key Insights
- Most common availability window: 271-366 days (48.5%)
- Most common booking duration: 31-90 days (29.1%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 29.1%
Minimum Stay Distributions
1 Night
31 listings
32% of total
2 Nights
39 listings
40.2% of total
3 Nights
12 listings
12.4% of total
4-6 Nights
7 listings
7.2% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
6 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.2%
- Mid-length stays (4-6 nights) represent 7.2% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 84.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
31.5% of total
Moderate
34 listings
38.2% of total
Firm
10 listings
11.2% of total
Strict
17 listings
19.1% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.7% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 70 days
- Shortest booking windows are in Oct, Sep, Jan, averaging 31 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Vertou
Below is the distribution of amenities across listings in Vertou:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.4%) and Spain (1.2%)
- French is the top language at 51.5%, followed by English (33.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Nantes and Paris markets
- Develop localized content for United Kingdom and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vertou. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Saint-Mars-la-Réorthe | 17 | $2,499 | $212.98 | 46% |
| Dœuil-sur-le-Mignon | 12 | $2,479 | $500.83 | 19% |
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