Airbnb Market Analytics, Statistics and Data in Saumur, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saumur? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saumur:
How much do Airbnb hosts make on average per month in Saumur?
The short-term rental market in Saumur shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,048 per month
- Strong performing properties (top 25%) make $1,687 or more
- Best-in-class properties (top 10%) achieve $2,727+ monthly
- Entry-level properties (bottom 25%) typically earn around $579
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saumur
The market in Saumur shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saumur
Daily rates in Saumur vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $112 or more
- Best-in-class properties (top 10%) pull in $173+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Saumur
Peak Season (August, May, June)
- Revenue peaks at $1874.55 per month
- Occupancy rates reach 56.86%
- Daily rates average $106.48
Shoulder Season
- Revenue averages $1403.88 per month
- Occupancy maintains 42.66%
- Daily rates hold at $100.04
Low Season (November, December, January)
- Revenue drops to $694.77 per month
- Occupancy decreases to 27.24%
- Daily rates adjust to $95.20
Is it still profitable to do Airbnb in Saumur in 2025?
Yes! Saumur demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1404 and With 441 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saumur
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Saumur City Center | The charming heart of Saumur featuring historic architecture and vibrant local markets. Ideal for tourists wanting to immerse themselves in culture, history, and enjoy local amenities. | Saumur Castle, Saumur Cathedral, The Loire River, The Cadre Noir, Local wine cellars |
| Saumur Loire River Banks | Beautiful riverside area that offers scenic views and outdoor activities. Popular for those seeking tranquility and nature, with plenty of spots for picnics and walks. | The Loire River, Cycling paths, Scenic viewpoints, Nearby vineyards, Picnic areas |
| Candes-Saint-Martin | A picturesque village located at the confluence of the Vienne and Loire rivers. Known for its stunning views and historic sites, appealing to tourists interested in exploration and history. | Historic village center, St. Martin's Church, The viewpoints, Nearby hiking trails, Local artisan shops |
| Turquant | Famous for its troglodyte dwellings and charming landscapes, Turquant attracts visitors interested in unique experiences and local culture. | Troglodyte houses, Caves of the Loire, Artisan shops, Local gastronomy, Thematic tours |
| Montsoreau | A beautiful village known for its historic architecture and floating gardens on the Loire. A tranquil retreat for visitors seeking culture and serenity. | Montsoreau Castle, The Floating Gardens, Art galleries, River boat tours, Cafes and restaurants |
| Chalonnes-sur-Loire | An attractive location for those looking for a peaceful countryside experience. Offers a mix of local culture and outdoor activities. | The Loire Valley vineyards, Local markets, Hiking opportunities, Historical sites, Scenic walks |
| Vernantes | A small town perfect for those wishing to explore the nearby vineyards and nature. Ideal for tourists looking for wine tours and nature hikes. | Nearby vineyards, Nature reserve, Historic sites, Hiking trails, Local festivals |
| Faye-d'Anjou | A quaint village known for its tranquillity and proximity to nature. Great for families or individuals seeking a quiet getaway with local charm. | The River Authion, Nature walks, Local cuisine, Vineyard tours, Cultural events |
Do you need a license for Airbnb in Saumur?
We recommend checking directly with Saumur's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saumur
Natur'île / Indoor swimming pool/ Terrace / Center
Entire Place • 6 bedrooms
Belle Saumuroise downtown, Veranda & Garden
Entire Place • 6 bedrooms
Gîte Seigneurie - Piscine & SPA
Entire Place • 4 bedrooms
L 'incognito - Romantic - Wine - Jacuzzi
Entire Place • 1 bedroom
La Maison Trumeau
Entire Place • 6 bedrooms
Le Gîte des Rives de Loire
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Saumur
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Céline | 5 | $240,565 | 532 | 4.99/5.0 |
| Jean Noel | 4 | $155,704 | 26 | 3.73/5.0 |
| Carole | 1 | $141,389 | 38 | 4.97/5.0 |
| Vincent | 6 | $136,060 | 163 | 4.76/5.0 |
| Dominique | 6 | $130,353 | 45 | 4.77/5.0 |
| Alexandra | 2 | $124,924 | 407 | 4.96/5.0 |
| Vincent | 3 | $110,428 | 203 | 4.93/5.0 |
| The Originals | 5 | $105,101 | 123 | 4.90/5.0 |
| Sylvain - Domaine Du Golf | 9 | $104,383 | 259 | 4.22/5.0 |
| Aliona | 9 | $97,419 | 2223 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saumur
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.2%), with apartment & condo and house properties comprising 87.3% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 441 properties in Saumur shows that 1 bedroom properties are most prevalent, making up 45.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.3% of all listings.
Key Insights
- Most common: 1 bedroom (45.1%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 70.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 441 properties in Saumur reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.2% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 59.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 441 properties in Saumur, the most common availability pattern is 271-366 days (36.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (36.7%)
- Most common booking duration: 91-180 days (31.1%)
- Properties with high availability (180+ days): 66.9%
- Properties with long-term bookings (180+ days): 34.9%
Minimum Stay Distributions
1 Night
161 listings
40.1% of total
2 Nights
171 listings
42.6% of total
3 Nights
25 listings
6.2% of total
4-6 Nights
9 listings
2.2% of total
7-29 Nights
3 listings
0.7% of total
30+ Nights
32 listings
8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.7%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (8%) suggest a stable extended-stay market
- High market flexibility with 88.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1% of total
Flexible
115 listings
29.6% of total
Moderate
155 listings
39.8% of total
Firm
41 listings
10.5% of total
Strict
74 listings
19% of total
Key Insights
- Moderate is the preferred policy at 39.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Apr, averaging 75 days
- Shortest booking windows are in Oct, Nov, Jan, averaging 39 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Saumur
Below is the distribution of amenities across listings in Saumur:
Traveler Demographics
Key Insights
- Domestic travelers make up 83% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (6.3%) and United States (2.1%)
- French is the top language at 47.8%, followed by English (36.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saumur. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Villiers-sur-Loir | 10 | $3,579 | $246.30 | 42% |
| Coteaux-sur-Loire | 21 | $3,525 | $381.94 | 41% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Moulins-le-Carbonnel | 11 | $3,478 | $311.64 | 36% |
| Tourouvre au Perche | 28 | $3,072 | $235.65 | 44% |
| Celle-Lévescault | 10 | $3,049 | $309.91 | 50% |
| Artannes-sur-Indre | 22 | $3,004 | $270.63 | 42% |
| La Ferté-en-Ouche | 18 | $2,966 | $260.51 | 38% |
| Le Grand-Pressigny | 10 | $2,949 | $279.06 | 33% |
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