Airbnb Market Analytics, Statistics and Data in Saint-Nazaire, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint-Nazaire? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint-Nazaire:
How much do Airbnb hosts make on average per month in Saint-Nazaire?
The short-term rental market in Saint-Nazaire shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,072 per month
- Strong performing properties (top 25%) make $1,813 or more
- Best-in-class properties (top 10%) achieve $2,843+ monthly
- Entry-level properties (bottom 25%) typically earn around $564
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint-Nazaire
The market in Saint-Nazaire shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint-Nazaire
Daily rates in Saint-Nazaire vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $73 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $165+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Saint-Nazaire
Peak Season (August, June, July)
- Revenue peaks at $2072.12 per month
- Occupancy rates reach 65.65%
- Daily rates average $97.46
Shoulder Season
- Revenue averages $1407.31 per month
- Occupancy maintains 46.60%
- Daily rates hold at $92.72
Low Season (October, December, January)
- Revenue drops to $921.57 per month
- Occupancy decreases to 38.52%
- Daily rates adjust to $88.97
Is it still profitable to do Airbnb in Saint-Nazaire in 2025?
Yes! Saint-Nazaire demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1407 and As a mature market with 630 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint-Nazaire
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Baule | Popular seaside resort known for its beautiful beaches and vibrant promenade. Ideal for families and tourists seeking relaxation and recreational activities. | La Baule Beach, La Baule Casino, Marina of La Baule, Parc des Dryades, Thalassotherapy centers |
| Saint-Nazaire City Center | The urban hub of Saint-Nazaire, offering a mix of culture, dining, and proximity to local attractions. Great for guests wanting to experience the local life. | Escal'Atlantic, Saint-Nazaire Submarine Base, The Loire River, Shopping areas, Cultural events and festivals |
| Saint-Marc | Quiet residential area close to the beaches and offering a more local experience. Attractive for those looking for a peaceful stay. | Saint-Marc Beach, Local markets, Walking trails, Nearby parks, Historical sites |
| Pornichet | Charming coastal town just south of La Baule, known for its scenic beaches and relaxing atmosphere. Perfect for beach lovers and water sports enthusiasts. | Pornichet Beach, Sailing and water sports, Promenade des Océans, Marina of Pornichet, Local seafood restaurants |
| The Escapade | Offers a unique retreat vibe with its quiet surroundings and proximity to nature. A great spot for those looking for tranquility and outdoor activities. | Natural parks, Hiking trails, Canoeing in local rivers, Birdwatching, Cycling paths |
| Saint-Nazaire Industrial Zone | Attracts business travelers due to its industrial parks and facilities. A functional area for corporate stays with essential amenities. | Corporate offices, Business centers, Local eateries, Strategic transport links, Nearby accommodations |
| Piriac-sur-Mer | A picturesque coastal town offering beautiful beaches, seafood, and a quaint atmosphere. An attractive destination for tourists seeking charm and beauty. | Beaches of Piriac, Port of Piriac, Historic town center, Coastal trails, Local art galleries |
| Brière Regional Natural Park | Ideal for nature lovers and those seeking outdoor adventures. Provides a unique Airbnbs experience among lagoons, marshes, and wildlife. | Nature trails, Birdwatching, Kayaking tours, Traditional thatched cottages, Local fauna and flora |
Do you need a license for Airbnb in Saint-Nazaire?
We recommend checking directly with Saint-Nazaire's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint-Nazaire
Family Oasis with Swimming Pool 5mn from the Beaches
Entire Place • 6 bedrooms
La Cana Casa - A wild setting with sea views
Entire Place • 3 bedrooms
"STUDY-HOME 44600" Apt. d'exception 3*
Entire Place • 4 bedrooms
6 bedroom house - Sea and coastal path 400 m
Entire Place • 6 bedrooms
St Marc/s/sea Sea View 50m beach 4 chbres
Entire Place • 4 bedrooms
Maison St Marc s/mer 200 m beach
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint-Nazaire
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 6 | $130,943 | 83 | 4.67/5.0 |
| Juliana Et Ibrahim | 4 | $119,959 | 84 | 4.77/5.0 |
| Kévin | 7 | $119,869 | 161 | 4.80/5.0 |
| Guest Adom | 10 | $98,130 | 173 | 3.57/5.0 |
| Patrick | 6 | $97,693 | 542 | 4.98/5.0 |
| Soul | 2 | $92,936 | 177 | 4.80/5.0 |
| Loic | 5 | $89,655 | 98 | 4.63/5.0 |
| Roseline | 4 | $82,461 | 161 | 4.77/5.0 |
| Serge | 2 | $81,509 | 81 | 4.96/5.0 |
| Nicolas | 5 | $79,635 | 33 | 3.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint-Nazaire
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 630 properties in Saint-Nazaire shows that 1 bedroom properties are most prevalent, making up 44% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 1 bedroom (44%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 630 properties in Saint-Nazaire reveals that 2 guests properties dominate the market, representing 30.6% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.3% of the market.
Key Insights
- Most common capacity: 2 guests (30.6% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 58.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 630 properties in Saint-Nazaire, the most common availability pattern is 271-366 days (44.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (44.3%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 73.7%
- Properties with long-term bookings (180+ days): 28.4%
Minimum Stay Distributions
1 Night
154 listings
26.5% of total
2 Nights
167 listings
28.7% of total
3 Nights
96 listings
16.5% of total
4-6 Nights
72 listings
12.4% of total
7-29 Nights
55 listings
9.5% of total
30+ Nights
38 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.2%
- Mid-length stays (4-6 nights) represent 12.4% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 71.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.4% of total
Flexible
147 listings
26.9% of total
Moderate
184 listings
33.6% of total
Firm
79 listings
14.4% of total
Strict
135 listings
24.7% of total
Key Insights
- Moderate is the preferred policy at 33.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 70 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 35 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Saint-Nazaire
Below is the distribution of amenities across listings in Saint-Nazaire:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3.1%) and United Kingdom (2.2%)
- French is the top language at 48.8%, followed by English (34.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint-Nazaire. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Croix-Chapeau | 15 | $2,338 | $248.36 | 40% |
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ombrée d'Anjou | 20 | $2,206 | $217.35 | 35% |
| La Couarde-sur-Mer | 228 | $2,194 | $258.80 | 40% |
| Laillé | 12 | $2,143 | $117.91 | 36% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Dragey-Ronthon | 34 | $2,063 | $147.99 | 41% |
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